Paint the Town Red in the Newest Hue Collection Watch by Avi & Co.

Say hello to the red-hot watch that is shaking up the horological world as we know it… Today, we are introducing the newest addition to Avi & Co.’s Hue Collection. Please welcome our ruby-studded watch, an instant classic that transcends the seasons for a look that is sure to turn heads all year round.

You’ve probably already heard of the Hue Collection from renowned New York City watch dealer Avi & Co. – after all, the line’s inaugural “Pink Ice” watch made headlines in trusted sources like the Robb Report. But now, our hues are getting even brighter with the introduction of three new watches into this hallowed line.

Let’s explore the ins and outs of the Hue Collection’s newest member, the red ruby watch. From natural wonders like red-hot lava and crimson poppies to man-made icons like the red carpet, red lipstick, and Dorothy’s ruby red slippers in The Wizard of Oz, there is nothing quite like the scarlet hues of a ruby. And with this watch, you will get the chance to wear 945 of one of the world’s most coveted gemstones on your very own wrist.

Yes, you read that right: There are no fewer than 945 individual, baguette-cut rubies adorning the dial, bezel, and bracelet of the Hue Collection’s red ruby watch. If that sounds like a lot, that is because it is. For comparison’s sake, consider the iconic ruby-studded Jacob & Co. watch that American musician and singer Usher wore at the 2024 Met Gala. That watch was covered in 714 rubies. In other words, Avi & Co.’s red ruby watch is raising the bar…

With nearly 1,000 rubies glistening on every inch of this automatic watch, you can count on turning heads everywhere you go. At Avi & Co., we are dedicated to luxury and flawless craftsmanship at every turn. That’s why we sourced our rubies from the country of Mozambique, located on the southeast coast of Africa. Mozambique is widely considered one of the top destinations for ruby mining in the entire world, and is home to three ruby deposits that have yielded stones of unmatched color, clarity, and size.

In addition to these priceless gemstones, the Avi & Co. red ruby watch is crafted from the highest quality 18K rose gold, a warm tone that perfectly reflects the crimson hues of the rubies set into its components. To be precise, you’ll be wearing 230 grams of rose gold when you don this watch. With a 44 mm case, the red ruby watch is the ideal size for wearers of any gender. It is substantial enough for a strong look on larger wrists and is versatile enough to fall into step with the oversize “boyfriend watch” trends dominating the world of women’s watches at the moment. After all, when you are investing in luxury, you don’t want something small. You want to allow the 945 Mozambican rubies to shine on a sizable watch that showcases your commitment to fashion and class.

The standout feature of the Hue Collection red watch? It’s all-natural rubies, of course. When Avi Hiaeve, the founder and CEO of Avi & Co., came up with the idea for this striking red watch, he knew the importance of sourcing the best stones on the market. Let’s dive a little deeper into the meticulous sourcing and selection that went into choosing the perfect stones for the Hue Collection’s latest masterpiece.

Rubies can be found in a select few places across the globe, making them one of the world’s rarest and most valuable gemstones. These jewels have been prized since the days of antiquity and were even traded along China’s Silk Road as early as 200 BC. In ancient Sanskrit, ruby translates to ratnaraj, which means “the king of precious stones.” Early civilizations believed that rubies held the power of life and represented the strongest emotions of humanity. Nowadays, rubies continue to be one of the most popular choices for red stones in jewelry. They are held in high esteem throughout the world and are also the birthstone for those born in July.

Rubies are exceptionally durable, ranked at 9 on the Mohs hardness scale. For reference, diamonds are the hardest stone and are ranked at 10. Rubies have the same hardness as sapphires, as they are both varieties of the mineral corundum.

Rubies have made their mark on the world as one of the most coveted – and most expensive – gemstones around. High-quality rubies are some of the priciest gems available, with record ruby prices exceeding $1M per carat. This price is impacted by the clarity, coloring, and size of the gem, with gems from renowned places like Myanmar (formerly Burma) and Mozambique coming in at the top of the price hierarchy.

Around the world, rubies are having a moment. Gem-set watches in general are appearing on red carpets everywhere – but rubies are spotted less frequently. Why? They are that much more exclusive, expensive, and hard to get your hands on. Gem-set watches are one thing… but a fully iced-out watch like the Hue Collection’s red ruby watch is in its own category.

If you’re thinking that watches fully decorated in diamonds sound more feminine, you would be dead wrong. A-listers, athletes, and celebrities everywhere are rocking these standout pieces, with household names like Lil Nas X, J Balvin, Sebastian Stan, Jeff Goldblum, DJ Khaled, and Barry Keoghan sporting diamond-studded watches in numerous photographs. Heritage watch brands like Rolex, Audemars Piguet, and Patek Philippe are also jumping in on this movement toward opulence. We have even seen some iconic diamond-set watches from fashion houses like Cartier, below:

While you won’t struggle too hard to find a watch decked out in diamonds, finding a ruby-studded piece like the Hue Collection’s newest watch is a much more challenging piece. This one-of-a-kind watch is like nothing else on the market right now, and with an exceptional collection of hand-selected stones, the Hue Collection red ruby watch will have your heart from the moment you set eyes on it.

The story of the Hue Collection begins with the "Pink Ice” watch, which launched in July 2024. Created using 945 pink sapphires, primarily baguette cut, this watch attracted attention across the horological sphere and beyond. It reflects the inspiration and vision of Avi & Co.’s founder and CEO, Avi Hiaeve. Avi is known throughout the realm of fashion and accessories for his bold taste and iconic looks. His work began at the company’s luxurious Manhattan showroom, where Avi & Co. is best known for selling vetted and verified luxury watches.

The “Pink Ice” watch is a truly unique piece – and now, with the introduction of the red ruby watch, the Hue Collection continues to expand. The cooler, pink shades of the “Pink Ice” watch, which boasts 18K white gold construction, are a perfect counterpart to the warm, red hues of the ruby timepiece. The ruby watch is the only Hue Collection watch crafted from 18K rose gold rather than white gold, making it unique in more ways than one.

When you invest in a red ruby watch by Avi & Co., you are choosing an iconic piece of wrist wear that will never go out of style. There is nothing quite like this ruby-pave timepiece on the market today – and with nearly a thousand Mozambican rubies studding your watch, all eyes will be on you when you enter the room.

Explore the entire Hue Collection, which includes a pink sapphire watch, a blue sapphire watch, and a green Tsavorite watch in addition to the red ruby watch we have spotlighted in this article. Stop by one of our three showrooms, located in New York, Miami, and Aspen and delight in these resplendent accessories that you can pass on for generations. While you’re here, explore our Iced Collection and Frosted Collection, too – no matter your preferences, we can help you find the perfect luxury watch for your wrist in our elegant showrooms.

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