When you are shopping for heirloom-worthy pieces like the luxury watches we specialize in at Avi & Co., authenticity is paramount. Our customers want to get their hands on the real thing, and they’re willing to pay for the watches they want, when they want them. Throughout our years of experience in the fine jewelry and watch industry, we have gained a reputation of the utmost trustworthiness and honesty. We only sell verified, authentic, factory-set watches – you’ll never find a knockoff in our inventory.
When it comes to purchasing luxury goods online, many buyers are faced with some apprehension – how can you be 100% sure the piece you’re drooling over is actually authentic? After all, there are plenty of fakes on the market. From faux Birkin bags to imitation Rolex watches, low-budget look-alikes are flooding the internet… but even worse, what if you pay full price for an item and then discover it’s a counterfeit?
Now, we’re taking our proven authentication methods to the next level. We’re excited to unveil our Avi & Co. Watch Certification Program, which is set to offer any and all of our customers the ultimate peace of mind. You already know the watches you’ve purchased from us are genuine… but what about timepieces you may have acquired elsewhere? What about watches you are hoping to sell but that are missing original factory papers?
Avi & Co. is here to help. We are already your one-stop shop for buying luxury timepieces and fine diamond jewelry… and now, we’re also offering a premier watch certification program and in-house repair services. When it comes to watches, Avi & Co. is the only way to go.
Avi & Co.’s Watch Certification Program
When you’re shopping – either online or in store – for luxury goods and accessories, it’s imperative to choose a vendor you can trust. Avi & Co. has been independently validating and inspecting the authenticity of all watches we sell for years, but now, we’re offering our certification program as a standalone service that anyone can take advantage of. So, what exactly does luxury watch authenticity certification entail?
The Luxury Watch Authentication Process
Certifying the authenticity of a luxury watch – like the striking Rolex Yacht-Master you see above – is a multi-step process. At Avi & Co., we take every step incredibly seriously so that our customers and buyers located around the world can have the utmost confidence in our highly respected certification program.
Our watch certification service begins with detailed digital photography, capturing and documenting every detail of the watch in question. Our team of industry experts pores over every single facet of the timepiece, searching for both common and lesser known forgery suggestions. We ensure that every element of every watch perfectly matches up with the factory dimensions, craftsmanship standards, materials, weight, and more. When you buy a watch from Avi & Co., you can trust that you’re investing in a product that is 100% genuine.
Should a watch pass the photographic inspection, the next phase involves a multi-point physical inspection conducted by one of our talented industry experts. Our certification team knows the horological industry inside and out, and they are dedicated to rooting out any fakes or counterfeits that scammers might try to pass off as real. During this physical inspection, we dive deep into the nitty gritty of the watch, confirming that it truly is as advertised.
We also cross-check our findings using worldwide databases to ensure non-counterfeit verification and non-theft verification. If a watch raises a flag in either of these categories, we’ll dive deeper to uncover what’s really going on. You’ll never see a watch listed for sale at Avi & Co. unless we are 100% sure of its origins, authenticity, and genuine status.
Why Should I Get My Luxury Watch Authenticated?
You already know that every watch sold at Avi & Co. is completely authentic – but what about any other watches in your collection that you’re not so sure about. For the first time, we welcome you to bring any watch into our store for authentication… even if you did not purchase the timepiece from us! But you might be wondering, why is it important to authenticate your luxury timepieces?
Certification from a reputable provider like Avi & Co. is worth every penny. Should you ever decide to sell your timepiece, having a certificate of authenticity that proves its value will be incredibly important. Maintaining the monetary value of your watch, getting a return on investment, and understanding the worth of your assets are all compelling reasons to consider getting your hands on a certificate of authenticity.
Luxury watches are a recognized asset class – but if your timepieces are not authenticated, you may be holding onto a counterfeit without realizing it. On the flip side, you might go to sell a timepiece and find a number of roadblocks if you are not able to prove its authenticity. When we’re talking about assets with six-figure values, like many of the Patek Philippe, Audemars Piguet, and Richard Mille watches that we evaluate, obtaining a certificate of authenticity takes on a new level of urgency.
Luxury Watch Appraisals by Avi & Co.
Are you wondering how much your luxury watch is worth? Determining the value of an upscale timepiece can be challenging, but at Avi & Co., we’re here to help. In addition to providing certificates of authenticity from our trusted assessment program, we can conduct luxury watch appraisals to help you understand the value of these treasured assets.
During an appraisal, our team of horological experts will engage in many of the same activities that we would when certifying the authenticity of a watch. We will inspect the timepiece from every angle, gaining a better understanding of its condition, materials, functionality, and more. We’ll also evaluate key factors like market trends, brand reputation, model popularity, and others to help you garner a definitive understanding of your watch’s market value.
It’s worth noting here that having a certificate of authenticity for your watch from Avi & Co. is sure to raise its market value. A watch that has not been certified and proven as genuine will be worth less on the secondary market should you ever want to sell your watch or trade up for a more expensive model.
Avi & Co.’s Certified Watch Servicing
In addition to our certification program, we’re excited to announce yet another addition to our in-house services. We are now offering in-house watch repair and servicing for all watch owners. We have previously provided these services to our customers, but now we are opening the doors to the general public to take advantage of our repair services. We can help you keep your watch in excellent condition, looking pristine and functioning perfectly. Our servicing menu includes in-demand tasks like…
Plus, you’ll get an Avi & Co. warranty on the services we perform, so you can rest easy knowing that if anything goes wrong, you’re 100% covered. Our Avi & Co. team has a long history of conducting repairs on the incredible timepieces that we sell, consign, and verify – and now, everyone can access these in-demand offerings.
How Often Should You Service Your Watch?
Most watch manufacturers recommend getting regular servicing every three to five years – although some brands (like Rolex) suggest that you can wait up to 10 years. It is important to stay on top of a regular servicing schedule in order to maintain the integrity, performance, and quality of your timepiece.
In addition to regularly scheduling servicing appointments, you should look out for signs that your watch might need a tune-up sooner. For instance, if you wear a certain watch every day, that watch will likely need to be serviced more often. Other signs that you need to schedule a servicing appointment include visible moisture inside your watch, any parts feeling loose or wobbly, or the watch consistently running slow or fast. (Note: Those who live in more humid climates should get their watches serviced more frequently in order to prevent damage from moisture inside the watch.)
Trust Avi & Co. for All of Your Watch-Related Needs
Whether you’re looking to certify the authenticity of a timepiece or schedule a routine servicing appointment, Avi & Co. is your one-stop shop for all of your watch-related needs. Our three locations in New York City, Miami, and Aspen make it easy to visit us, no matter where you call home.
Obtaining a respected Avi & Co. certificate of authenticity for your timepiece is an investment in your future… So what are you waiting for? Reach out to us today to learn more about our trusted service offerings, now open to the public.
