For those who love soccer, an exciting event is on the horizon. The 2026 FIFA World Cup is kicking off on June 11 and is hosted by the United States, Mexico, and Canada. This year marks the 23rd edition of the tournament, which will include 48 teams. Sixteen cities across North America will be jointly hosting the event, which will culminate in the championship game on July 19. The 48-team format is a new addition to the event, up from 32 teams in 2025.
The FIFA World Cup is more than just a sporting match: It is a celebration of athleticism, culture, and diversity from across the globe. Occurring only every four years, this tournament is a truly special event in the world of soccer. Defending champion Argentina is expected to be one to watch; the team took home their third World Cup trophy at the 2022 tournament in Qatar. There are also four new countries making their World Cup debuts this year: Uzbekistan, Curacao, Cape Verde, and Jordan.
Every May, celebrities and A-listers from across the globe travel to Cannes, France. This resort town on the French Riviera may be quiet and peaceful during the other eleven months of the year, but as spring flowers bloom, an international film festival brings a certain buzz to the region. With its Mediterranean location, exceptional culinary scene, and proximity to Nice, Cannes is always one of the most popular towns on the Riviera. Its star-studded atmosphere during the film festival is simply an extra perk.
This year, the Cannes Film Festival took place from May 12 to 23 and showcased dozens of films in a wide range of categories. Standouts include A24’s Club Kid as well as The Devils in the Classics category. Paper Tiger, a James Gray film starring Miles Teller, Adam Driver, and Scarlett Johansson also made waves. How could it not, with such a cast?
While most eyes were fixed on the screen over the past few weeks in Cannes, we had another focal point in mind: fashion. Like most A-list
Roland Garros, also known as the French Open, is one of tennis’s four Grand Slam titles. Among the Australian Open, the US Open, and Wimbledon, Roland Garros is the only major competition that takes place on clay courts, making it a distinctive and memorable showdown between the most impressive athletes in the sport. The red clay courts are known for their emphasis on technical skill, as they slow down the ball and force players to turn their attention to finesse rather than brute force. Only the best will prevail.
This year, Roland Garros begins on May 18 and culminates on June 7 in Paris’s 16th arrondissement, on the edge of the Bois de Boulogne. In the men’s field, Italian Jannik Sinner and Spaniard Carlos Alcaraz are expected to dominate, continuing long streaks of impressive play on the clay courts. Sinner is attempting to close out his Career Grand Slam: he has won all three other Grand Slam titles, and Roland Garros is the only trophy missing from his list. Other names to look
Statement jewelry on the red carpet does not hold back. Celebrities, A-listers and VIPs alike adorn themselves in precious gems from head to toe. And of course, red carpet jewelry is not limited to women. Major household names like Colman Domingo, Tramell Tillman, Jacob Elordi, and others have shown off significant carats in brooches, rings, and more.
Now, we are going beyond the red carpet jewelry looks that you have seen before. We are thrilled to introduce Diamonds by Avi & Co.’s very own high jewelry creations. These exquisite pieces were designed and assembled by our own talented team of artisans, whose decades of experience in the watch and jewelry industry speaks volumes. From breathtaking drop earrings to one-of-a-kind necklaces that will be the envy of all those around you, these incredible creations are made with the wow factor in mind.
Jewelry Looks Worthy of the Red Carpet
Here at Diamonds by Avi & Co., we understand that every true collector needs a jewelry box versatile
On May 4, all eyes were on the Metropolitan Museum of Art in New York City, where the annual Met Gala takes place. This exclusive, invite-only event is presided over by Vogue’s longtime editor-in-chief, Anna Wintour. The highlight, of course, is the incredible red carpet looks, photographed in detail for anyone who appreciates haute couture and fashion-forward attire to pore over the following morning.
This year, the gala’s theme was “Costume Art.” The dress code, described simply as “Fashion Is Art,” was interpreted in a wide range of ensembles. Dressing the body was paramount to this theme, and we see a variety of dressed and un-dressed looks. From Heidi Klum’s memorable statue costume (complete with heavy-duty prosthetics) to Kylie Jenner’s faux-nude dress, celebrities and A-listers from around the world embraced the Fashion Is Art theme.
We could spend hours delving into the intricacies of our favorite outfits at the event, but that topic has been covered. Instead, we want to turn
Sapphires are among the world's most coveted gemstones and have captivated human imagination and desire for centuries. They are not only beautiful stones but also symbols of sincerity, wisdom, and spiritual enlightenment. While diamonds often steal the spotlight, sapphires offer a unique allure with their varied tones, rich hues, and aura of nobility.
A Historical Glimpse Into Sapphires
Sapphires have been held in high regard since ancient times. Their name is derived from the Latin word sapphirus, meaning blue – but their charm goes far beyond just their color (and we will dive deeper into sapphire colors in just a bit).
Historically, sapphires have been associated with royalty and the divine. Ancient Persians believed that the earth rested on a giant sapphire, whose reflection gave the sky its blue color. The gemstone was also favored by medieval clergy, who wore it to symbolize heaven. Kings and queens adorned themselves with sapphires as a symbol of wisdom, virtue, and protection
Every year, the week of Watches and Wonders offers up some of the most exciting days in the horological calendar. Brands from across the globe convene in Geneva, Switzerland, arguably the watchmaking capital of the world. Watches and Wonders is a hotbed of new releases, jaw-dropping innovations, and headline-making debuts. As always, we were riveted, taking in the timepieces that are sure to surge in demand in the coming weeks.
If you are looking for a comprehensive recap of Watches and Wonders 2026, look no further. Wondering what previous years have brought? Discover more Watches and Wonders content on our blog. We cannot wait to see how these pieces perform once they are officially released to the public. Join us as we tour this year’s most anticipated releases.
Rolex: Honoring 100 Years of the Oyster Perpetual
The brand dubbed “The Crown” has become a dominant force at Watches and Wonders in recent years, and 2026 was no exception. Rolex celebrated 100 years of their hallowed Oyster
It is official: Your new favorite watch has arrived in our showrooms. We are thrilled to introduce the limited edition Avi & Co. Frosted Rainbow watches. Part of our Frosted Collection, these colorful additions showcase flawless diamonds and vibrant sapphires in a variety of hues. They are the perfect complement to a bold and brilliant watch collection.
If you want to be the first in your social circle to score this highly anticipated timepiece, act quickly. We expect that the Frosted Rainbow watches will move quickly, just like our previous releases. These one-of-a-kind timepieces are perfect for horological connoisseurs who want to depart from the basics, showing off avant garde watches that go above and beyond the reach of traditional haute horlogerie. Our Rainbow collection toes the line between luxury timekeeping and high jewelry, offering about 30 carats of precious gems that catch the light from every angle.
Join us as we guide you through a behind-the-scenes tour of this stunning
From the boardroom to the barstool, the luxury watch game can feel like a boys’ club. Watches designed specifically for women sometimes seem like an afterthought in the catalogs of major brands like Rolex, Audemars Piguet, Patek Philippe, and Richard Mille. But really, women’s watches have been a staple of the horological world since the late 1800s, when the first wrist watches were created for aristocratic women.
In the past century and a half, what has happened to make men’s watches the predominant driver of timepiece sales and marketing? And what does the future of women’s wrist wear look like in 2025 and beyond? Our expert team at Avi & Co. weighs in.
The Origins of Women’s Watches
It is true: Wrist watches were first designed for women in the late 19th century. These early wrist watches were exceptionally decorative and often looked more like intricate bracelets and jewelry than the timepieces we envision today.
At the time, pocket watches were in style for men. However, women’s
The Miami Open is happening in a matter of weeks at the Hard Rock Stadium in Miami Gardens, Florida. Whether or not you are attending the event, this important tennis tournament is sure to be a hotbed of style and avant garde fashion in addition to a celebration of world-class tennis. One of the biggest tennis tournaments outside the four Grand Slam competitions, the Miami Open is known for its thrilling athleticism and intense rivalries.
But this high-end event is about so much more than just sports. Tennis greats from around the world flock to the blue courts of the Miami Open while A-listers, celebrities, influencers, and the globe’s elite descend upon this beachy town at the same time. The Miami Open is an immersive experience full of culinary delights, top-tier sportsmanship, music, entertainment, and so much more. Whether you are a tennis lover or simply looking for a day out, this event is a cannot-miss happening on Miami’s glamorous social calendar.
Product , Events Score Big With Sporty Watches at the FIFA World Cup 
