Score Big With Sporty Watches at the FIFA World Cup

For those who love soccer, an exciting event is on the horizon. The 2026 FIFA World Cup is kicking off on June 11 and is hosted by the United States, Mexico, and Canada. This year marks the 23rd edition of the tournament, which will include 48 teams. Sixteen cities across North America will be jointly hosting the event, which will culminate in the championship game on July 19. The 48-team format is a new addition to the event, up from 32 teams in 2025.

The FIFA World Cup is more than just a sporting match: It is a celebration of athleticism, culture, and diversity from across the globe. Occurring only every four years, this tournament is a truly special event in the world of soccer. Defending champion Argentina is expected to be one to watch; the team took home their third World Cup trophy at the 2022 tournament in Qatar. There are also four new countries making their World Cup debuts this year: Uzbekistan, Curacao, Cape Verde, and Jordan.

In addition to the world-class soccer matches that will be taking place, you are sure to catch sight of high-end fashion should you attend a FIFA match. From haute couture to luxury timepieces, the sights in the stands may rival the action on the field.

With the unique co-hosting arrangement this year, there are plenty of different places to score tickets for the 2026 FIFA World Cup. Games will be held in sixteen different locations, including two cities in Canada, three cities in Mexico, and eleven cities in the United States. Tournament venues like AT&T Stadium in Dallas, MetLife Stadium in New Jersey, Levi’s Stadium in San Francisco, and Gillette Stadium in Boston are sure to draw big crowds.

Like most elite sporting events, the crowd is set to be a mix of diehard soccer fans and celebrities and A-listers who love the glamour and prestige of these occasions. Some of the stars who have attended FIFA games in the past include Tom Brady, Russell Willson, Ciara, Doja Cat, J Balvin, Kevin Hart, and Logan Paul.

Whether you are attending a game in the round of 32 or the final match at New Jersey’s MetLife Stadium, you will want to dress the part. Zero in on our selection of sporty timepieces, curated by the Avi & Co. team, that are perfect for an afternoon of soaking up your favorite sport.

If you are struggling to decide on the ideal watch to wear to a FIFA World Cup match, we are here to help. We have selected five of our favorite sporty timepieces that are perfect for an afternoon in the stadium. The only question left is, which one will you choose?

The Swiss powerhouse is gearing up for the 2026 FIFA World Cup in style, with a recently released RM 41-01 that is made to track the time and score of soccer matches. Richard Mille has been a staple of the soccer world (or football, for anyone outside of the United States) for years. The brand released the RM 11-04 in collaboration with soccer great Roberto Mancini, cementing its place in the sport. No matter which Richard Mille watch you choose, you are certain to land an athletic, high-performance timepiece that will never go out of style.

We are thrilled to highlight the Richard Mille RM 61-01 as our pick for this year’s FIFA matchups. This sleek and durable timepiece is a collaboration with Jamaican sprinter Yohan Blake, whose record-breaking runs have earned him worldwide recognition. Crafted from light and smooth TPZ black ceramic, the asymmetrical timepiece offers a skeletonized dial, a comfortable black rubber strap, and accents in the colors of the Jamaican flag. It is the perfect nod to the athleticism and dedication that a career in sports demands.

The Patek Philippe Aquanaut line premiered in the 1990s as a variation on the watchmaker’s popular Nautilus collection. The classic stainless steel look of the Nautilus got an adventurous and bold upgrade with larger case sizes, enhanced functionality, and durable rubber straps. Decades later, the Aquanaut line remains a staple of the luxury watch world, offering a series of playful models from a brand that typically takes itself rather seriously.

We love the whimsy and precision of this Luce Chronograph model, which combines exceptional gemstones with the functionality and mechanical artistry that Patek Philippe is known for. The 18K rose gold case offers a stunning bezel of baguette-cut sapphires in a rainbow of shades. Inside that ring of color, find yet another decadent touch with another circle of flawless white diamonds. Colored sapphire hour markers against a mother of pearl dial are the perfect cherry on top of this exquisite timepiece. The bold red “tropical” strap makes this watch hard to miss, even in a crowded stadium.

The best watch to wear to a FIFA World Cup match is one that allows you to show off the colors of the team you are rooting for. With Avi & Co.’s unique Color in Motion collection of rubber straps, you can do just that. These straps are interchangeable with the glamorous diamond bracelets from our Iced Collection, making it easy to dress your wrist up or down depending on your latest social commitments. You can even switch between different colors of straps to match your mood (or the team of the day).

Our Color in Motion collection makes luxury wristwear personalizable like never before. Choose from an 18K white gold or 18K rose gold Iced Collection core in one of three different sizes: 44 mm, 40 mm, or 37 mm. Then choose the rubber strap color that best fits you. Will you wear white, black, pink, blue, red, orange, or yellow? The choice is all yours.

Avi & Co. Insights: The Color in Motion straps also fit our limited edition Frosted Rainbow watches, one of the hottest horological releases of the year. For more colorful glamour, discover our Hue Collection, where color is key and luxury is a given.

The Audemars Piguet Royal Oak Offshore: where sportiness meets refinement. These sublime timepieces offer an elevated take on sports watches, making it easy to take them from the stands of the FIFA World Cup to a celebratory dinner afterwards when your team scores the winning goal. The Offshore line retains our favorite features of the original Royal Oak line (the octagonal bezel, exposed screws, and integrated bracelet) while pushing the collection into new territory with modern advancements and oversize cases.

For the FIFA World Cup, our eye is drawn to this powdery blue timepiece. It is the perfect accessory for Argentina (and Lionel Messi) fans out there, but the color is also a perfect statement for any summer outfit. The chronograph pushers on either side of the crown control the three subdials, and the date window at the 3 o’clock position adds another in-demand complication. Plus, the watch’s inner bezel offers a tachymeter function, making this a truly complex example of the Offshore line. In other words, what is not to love with this eye-catching and impressive timepiece?

Sporty takes on a different meaning when it comes to Rolex watches. The Swiss brand (by way of London) has been tackling professional-grade timepieces for so long that the sporty aesthetic is less prominent, leading to an array of watches that perfectly marry form and function. From Rolex’s numerous performance-forward lines, we have zeroed in on the Rolex Daytona, the quintessential racing watch that has a lengthy history in the world of motorsports.

For a watch that is both sleek and spectacular, consider this all-black Daytona with impressive diamond hour markers. The luminous 18K white gold case is the perfect contrast to the black dial and tachymeter bezel, which measures speed. Of course, the chronograph function is embodied through the line’s three highly recognizable subdials. The Oysterflex bracelet adds a level of sportiness, though it screams chic rather than sweat. With a versatile 40 mm case size, this watch is an ideal choice for wearers of any gender.

Here at Avi & Co., we specialize in renowned luxury watch brands from around the globe, including Rolex, Richard Mille, Audemars Piguet, and Patek Philippe. Our three showrooms are stocked with glamorous accessories and collectible timepieces that you will be thrilled to fasten around your wrist. Do not forget to explore our own Avi & Co. watch lines as well as our decadent Diamonds by Avi & Co. jewelry line, perfect for the sophisticated modern woman, when you visit. No matter the occasion, we have the accessories you need.

Make an appointment today to shop with us in person today. We cannot wait to offer you a warm welcome into our Avi & Co. family.