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OUR LATEST STORIES

  1. Richard Mille RM 07-01, 18 White Gold, Array of Diamonds on graduation cap background black Product , Gift Guides Graduation Gift Guide: Hats Off to the Class of 2025
    June 02, 2025

    Are you or someone close to you graduating this season? Graduation is one of the most exciting moments in many people’s lives, and it represents an incredible achievement in one’s academic and career pursuits. Maybe your brother just defended his dissertation and is on his way to becoming a clinical psychologist. Maybe your wife finished up her MBA and is ready to kick-start her journey in entrepreneurship. Or maybe your son-in-law is wrapping up the grueling journey of medical school and is excited to begin his career helping others.

    In 2025 alone, over 2 million bachelor’s degrees will be awarded in the United States. That does not even account for all of the graduate and postgraduate degrees being conferred, nor does it account for high school graduations. Either way, it is clear that countless students across America and abroad are celebrating one of the most important accomplishments in their lives over the next few weeks. How are you going to help them celebrate?

    As you attend graduation

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  2. Richard Mille 72-01 watch on graduation hat graduation gift guide watches Product , Gift Guides Graduation Gift Guide: Watches to Celebrate Their Diploma
    May 28, 2025

    Every spring, graduates of all different levels take their first steps into the next chapter of their education or embark on an exciting new career path. These are incredible milestones that the graduate will never forget, celebrating years of hard work and dedication. The big day is often encapsulated in the picture-perfect moment of throwing a graduation cap into the air… but after the chaos dies down, many graduates follow the official ceremony by celebrating with friends and family.

    If someone in your family or social circle is graduating this year, how are you planning to honor their spectacular achievement? Will you enjoy a hearty dinner with loved ones? Will you host a graduation party complete with their face printed on a cake? And what will you be giving them as a graduation present?

    The best graduation presents are the ones that last forever – a check tucked into a cheesy Hallmark card will be spent and forgotten about. But a luxury watch, crafted to stand the test of time,

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  3. Avi & Co. Hue Collection red ruby watch coming out of a tulip on a pink background for Mother's Day Product , Gift Guides , Jewelry Mother’s Day Gift Guide: Luxury Watches and Jewelry for Mom
    May 05, 2025

    Mother’s Day, which falls annually on the second Sunday in May, is a chance to celebrate all of the hard work that our mothers have done and continue to do to raise us, love us, and support us at every turn. On Mother’s Day, we recognize the countless contributions that our mothers have made to our families and to society as a whole, celebrating the love and care that they provide throughout our lives.

    Every family has different Mother’s Day traditions – some might meet at a local restaurant to enjoy a tasty lunch, others might cook mom breakfast in bed, and others still might plan a day full of family activities to celebrate. But there’s one constant that you shouldn’t miss: Mother’s Day gifts, of course! Picking up a present for your mom is a great way to show how much you care about her. After all, she has given so much to raise you. Honor all that she has added to your life with a thoughtful gift that will last a lifetime… like a luxurious timepiece that she’ll want to wear every

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  4. Patek Philippe Nautilus diamond pave watch in blue box with roses in the background Product , Gift Guides , Jewelry Valentine's Day Gift Guide: Luxury Watches and Jewelry for That Special Someone
    February 05, 2025

    With the day of love right around the corner, it’s the perfect time to start shopping for that special someone in your life. Whether you are celebrating a budding new relationship or a lasting commitment that is tried and true, showing them you care with a Valentine’s Day present like no other is a fail-safe way to ensure this holiday is the best one yet.

    When you’re shopping for a luxury watch for Valentine’s Day, it’s more important than ever to ensure you are choosing a timepiece that will speak to the intended recipient. Do they love wearing watches that sparkle with diamond-studded bezels, bracelets, or dials? Are they a sucker for watches with a historical connection? Do they appreciate classic silhouettes or do they lean toward trendy new angles?

    Going into your Valentine’s Day watch shopping with an idea of your special someone’s preferences and style is the best way to choose the perfect watch to gift to them… but if you’re not sure where to begin, dive into Avi & Co.’s Valentine’s

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  5. Audemars Piguet watch in a black box next to upscale beauty products Product , Gift Guides Gift Guide: The Best Watches for Mom and Grandma
    December 18, 2024

    We often think of November and December as the annual shopping season – however, there are occasions to buy her the perfect gift all year round. Whether you are looking for a memorable present for her birthday, Mother’s Day, or a special anniversary, a luxury wristwatch is a gift she will treasure for the rest of her life.

    Some people consider watches a traditionally masculine gift – but in today’s day and age, there are plenty of watches that are ideal for the women on your shopping list. She might prefer a dainty, feminine silhouette like a Patek Philippe Twenty~4. Or maybe she likes the oversize “boyfriend watch” trend and would fall head over heels in love with a Rolex Submariner. No matter her style, a luxury watch will bring you to mind every time she looks at her wrist.

    This year, celebrate the women in your life the right way: with a gift that they can pass down for generations to come. Dive into our luxury watch gift guide for mom, grandma, or any special someone that you’re

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  6. Rolex GMT-Master II White Meteorite Dial, blue and red bezel, atop a bed of ribbon, evoking holiday spirit and gifts Product , Gift Guides Gift Guide: The Best Watches for Dad and Grandpa
    December 04, 2024

    There is someone on every holiday shopping list who feels virtually impossible to shop for. Maybe it’s the dad who has everything, the grandfather who loves hard-to-find collectibles, or the brother who’s after the latest tech finds. No matter what his interests, a luxury wristwatch is the perfect gift for anyone on your list.

    Upscale, elegant timepieces are timeless gifts that can be passed down for generations to come. And when you find a watch that perfectly encapsulates the personality of the one you’re giving it to, you know you have a knockout gift on your hands. Let’s explore our top picks for this year’s holiday shopping season for all of the men on your list.

    For the Sports Fanatic: Formula 1 x Richard Mille Watches

    Every holiday shopping list has a sports fan on it – but no matter his favorite team, he probably already has a closet full of memorabilia. Let’s be honest: No 21st-century man needs another Knicks t-shirt or Yankees hat. So instead of gifting him team merch that

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  7. Hublot Big Bang watch on gift-giving background with blue and white boxes featuring the Avi & Co. logo Product , Gift Guides Avi & Co.’s Holiday Gift Guide: 12 Luxury Watches Between $14,000 and $25,000
    November 01, 2024

    There are many reasons why luxury watches make a great holiday gift. An elegant timepiece is an expression of endless love. The meticulous design, precision engineering, and fine materials that go into producing a watch reflect a commitment to quality, akin to the emotions shared during the holiday season. Luxury watches also serve as a constant reminder of the time you have spent together, making any piece a sentimental and cherished keepsake.

    Our curated watch collection epitomizes elegance and prestige. The pieces featured in this installment of the Avi & Co. holiday gift guide offer an approachable yet upscale price range spanning from $14,000 to $25,000. Immerse yourself in a world where rarity and unparalleled craftsmanship converge to create watches that transcend expectations.

    #1: Rolex Submariner, “Starbucks” Edition

    Rolex Submariner watch "Starbucks" edition with 41 mm Stainless Steel Case, Black Dial, Green Bezel, and Date Function.Rolex Submariner watch "Starbucks" edition with 41 mm Stainless Steel Case, Black Dial, Green Bezel, and Date Function.
    Rolex Submariner 126610LV, “Starbucks” edition

    Current Price: $15,399

  8. • Stainless steel case, 41 mm
  9. • Unidirectional stainless steel bezel, green
  10. • Black dial,
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  • Panerai Luminor Marina Watch with 44 mm Carbon Case, Black Dial with Blue Luminous Hour Markers, and Black Leather Bracelet Displayed on a Blue Velvet Watch Cushion Beside a Blue and White Avi & Co. Gift Box. Product , Gift Guides Avi & Co.’s Holiday Gift Guide: 12 Luxury Watches Between $8,000 and $14,000
    October 30, 2024

    In a world that seems to whirl faster with each passing day, the holiday season emerges as a cherished interlude. It’s a time to revel in the warmth of connection, celebrate the art of giving, and savor the moments that truly matter. It’s during this season of shared joy that we seek gifts that transcend the ordinary and evoke the essence of appreciation.

    As you look for a gift that will show your loved ones how much you care, consider an heirloom-worthy watch priced for your budget. The luxury watches this Avi & Co. gift guide fall within the price range of $8,000 to $14,000.

    Our mission is to give you the most memorable and stress-free shopping experience. You will feel right at home in all three of our trendy, upscale showrooms. With a personalized and private viewing, we ease the pressure of purchasing a luxury timepiece by helping you unwind with coffee or champagne while you browse.

    Take a journey with us through a shopping experience that is sure to give anyone that magical holiday

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  • Red Richard Mille RM11-03 Half Unwrapped from Christmas Wrapping Paper Product , Gift Guides Holiday Gift Guide 2024: The 10 Best Luxury Watches for Men
    October 30, 2024

    Dear Santa, All I want for Christmas is a watch…

    We know how busy the holiday season can be, with all of the cooking and decorating, making plans with friends and family, and shopping for all of those special people on your list. Whether you’re buying gifts for your watch aficionado grandpa, fashionable brother, or even just treating yourself, we have a variety of timepieces that will wow as soon as they leave the box.

    Here are the 10 best luxury watches that every man will adore...

    #1: Richard Mille RM 030, Rose Gold and Titanium

    Richard Mille RM030, Rose Gold and Titanium, Transparent Dial Lying Flat on a Black Background

    Richard Mille RM 030

    Richard Mille’s RM 030 was unveiled in 2011 after four years of research and development. An automatic watch with a declutching rotor, it prevents the buildup of harmful debris inside the winding barrel. This impeccable RM was constructed using analytical engineering methods used in Formula 1 racing car designs.

    Richard Mille aimed for peak design when he created the RM 030. This exclusive design makes it possible to speed up the winding

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  • Breitling Aviator Super 8 Luxury Timepiece with 46 mm Stainless Steel Case, Black Dial, and Brown Leather Bracelet Displayed on a Blue Velvet Watch Cushion Beside a Blue Avi & Co. Gift Box with White and Red Ribbon Accents. Product , Gift Guides Avi & Co.’s Holiday Gift Guide: 15 Luxury Watches Under $8,000
    October 23, 2024

    'Tis the season for luxury! What better way to express your love and appreciation than with the gift of time? This holiday season, Avi & Co. has scoured the world of horology to bring you rare, high-quality, luxury watches at price points that are fitting for everyone on your list.

    Whether you’re shopping for a significant other, a family member, or a close friend, these timepieces are the epitome of elegance and prestige. The watches in this holiday gift guide fall within the price range of $3,000 to $8,000, making them perfect for those who understand the value of craftsmanship and style.

    Let’s embark on a horological journey through luxury timepieces that are sure to light up the eyes of the lucky recipients on your gift list.

    #1: Breitling Navitimer 8

    Breitling Navitimer 8Breitling Navitimer 8
    Breitling Navitimer 8

    Current price: $3,699

  • • Stainless steel case, 43 mm
  • • Black dial, Arabic numeral markers
  • • Water resistance to 100 meters (330 feet)
  • • 42-hour power reserve
  • • Original factory box and papers
  • If you are hoping

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