
In a world that seems to whirl faster with each passing day, the holiday season emerges as a cherished interlude. It’s a time to revel in the warmth of connection, celebrate the art of giving, and savor the moments that truly matter. It’s during this season of shared joy that we seek gifts that transcend the ordinary and evoke the essence of appreciation.
As you look for a gift that will show your loved ones how much you care, consider an heirloom-worthy watch priced for your budget. The luxury watches this Avi & Co. gift guide fall within the price range of $8,000 to $14,000.
Our mission is to give you the most memorable and stress-free shopping experience. You will feel right at home in all three of our trendy, upscale showrooms. With a personalized and private viewing, we ease the pressure of purchasing a luxury timepiece by helping you unwind with coffee or champagne while you browse.
Take a journey with us through a shopping experience that is sure to give anyone that magical holiday cheer...
#1: Rolex Datejust 36


Current Price: $13,799
A Rolex Datejust 36 is ideal for the one who embodies elegance and sophistication. Whether it’s for your grandmother, father, sister, or son, the Datejust will enhance their radiant presence on every occasion. It’s also a nice reflection of the unconditional love that person brings to the family. This “Wimbledon Grey” Roman numeral dial equipped with a date function is suitable for someone who prefers small case sizes or has a smaller wrist.
#2: Rolex Submariner


Current Price: $13,799
A young, daring spirit would be enthralled by this chic and classic black Rolex Submariner. Its bold black dial, index hour markers, and unidirectional bezel perfectly align with its adventurous and dynamic spirit. This Rolex Submariner watch is a truly collectible holiday gift that reflects its wearer’s zest for life and the unforgettable moments they are bound to create.
#3: Rolex Explorer II


Current Price: $12,799
Cross your loved one off your Christmas list because we found exactly what you need: a robust Rolex Explorer. The hefty stainless steel bracelet complements the index hour markers exquisitely. It’s an enduring emblem for the one that you are excited about taking on those forever adventures with. From holidays to anniversaries and every moment in between, this is a treasured symbol of admiration that can be valued for a lifetime.
#4: Rolex Milgauss


Current Price: $9,199
Every staple watch collection needs a Rolex watch. With its stainless steel bracelet and index hour markers, this Rolex Milgauss is an honorable holiday gift. Originally created for scientists and other professionals, it was designed to withstand high levels of electromagnetism. These are luxury watches for someone who appreciates the finer things in life. The rare model and magnetic resistance will symbolize the electrifying energy they bring to every moment.
#5: OMEGA Speedmaster


Current Price: $9,699
This OMEGA Speedmaster watch honors the brand’s lunar legacy with caseback engravings commemorating the Apollo 8 mission. The watch is a limited edition piece perfect for anyone on your list who loves the rich science and history behind this classic watchmaker. With chronograph subdials and a wearable leather strap, this OMEGA watch is a must-have gift.
#6: Rolex Datejust 41


Current Price: $10,299
If someone on your list has flawless taste, you will want to purchase a Rolex Datejust from Avi & Co. The allure of the blue dial will resonate beautifully with their timeless style. It is equipped with a date function, index hour markers, and a polished stainless steel bracelet. Gifting your father, husband, brother, or son a Rolex watch is a gesture of appreciation for their unwavering support and the lasting bond you share.
#7: Tudor Black Bay Chrono


Current Price: $11,799
The Tudor Black Bay Chrono was introduced in 2024 and has quickly become one of the Tudor brand’s most coveted timepieces. The unique bubblegum-pink dial is sure to make an impact with anyone on your gifting list – plus, the complicated timepiece is paired with Tudor’s new five-link bracelet, making this watch both functional and stylish. With a water resistance of 660 feet, this watch is ready to accompany its wearer just about anywhere.
#8: Rolex Explorer II


Current Price: $13,799
The Rolex Explorer was designed for the one who loves to travel. With its twinlock double waterproofness system and scratch-resistant sapphire crystal, this holiday gift can withstand extreme conditions while accompanying any wearer on their greatest adventures. This exemplary timepiece is powered by the precise Caliber 3187 movement, which grants the watch a generous 48-hour power reserve.
#9: Rolex Oyster Perpetual


Current Price: $12,299
This Rolex Oyster Perpetual watch is a surprise for someone who is always on the go. Displayed on the turquoise dial are index hour markers with the Rolex crown at the 12 o’clock. The 31 mm size is great for a person with a small wrist or someone who prefers smaller case sizes. Its versatile steel and blue color combination can be worn during a business meeting as well as an elegant night out. Powered by the 2232 calibre, this Rolex Oyster Perpetual has a 55-hour power reserve.
#10: Panerai Radiomir, 1936 California


Current Price: $11,799
The man who admires vintage attire and is captivated by the unique heritage of Panerai would indulge in this Radiomir. This is an ideal holiday gift for someone who already has a luxury watch collection and understands the art of watchmaking. Displayed on the large black dial are mixed Roman and Arabic markers with a plexiglass crystal. With only 1,936 pieces of this model in existence, any recipient will appreciate wearing a limited edition Panerai watch on their wrist.
#11: Rolex GMT-Master II


Current Price: $12,299
The GMT-Master II is one of the most underrated luxury timepieces available today. This model is a classic “Pepsi” edition with a red and blue bicolor bezel. These pieces had a strong demand and commensurate sales during their production, meaning they have a significant presence in today’s collector’s market. A Rolex watch is always a heartfelt gesture for the person with whom you share cherished experiences and enjoy spending time with.
#12: Rolex Oyster Perpetual


Current Price: $12,299
If you’re seeking a classic investment and gift wrapped in one, you will want to purchase the Rolex Oyster Perpetual. Firmly rooted in the pioneering origins of the Rolex brand, the rich green index dial adds a charm perfect for Christmas. Powered by the automatic 3230 calibre, this timepiece has a 70-hour power reserve. And if green isn’t your preferred color, Avi & Co. has a variety of Rolex Oyster Perpetual dials for everyone on your Christmas list.


A luxury watch is more than just a timekeeping device. It’s a symbol of lasting affection and a lifetime investment. As the winter season approaches, consider this holiday gift guide as the crowning jewel of your gift-giving repertoire.
From November 24th – December 24th, enjoy 5% off our luxury brands. (This does not include Richard Mille, Patek Philippe, Audemars Piguet, or Rolex.)
Use code 5HOLIDAYSALE during checkout!
Seeking a timepiece that’s less than $8,000? Check out some of our Rolex, Panerai, Tudor, and Breitling luxury timepieces in our first holiday gift guide!
Avi & Co.’s Exclusive Promo
If you are interested in our main luxury watch brands (Rolex, Richard Mille, Audemars Piguet, and Patek Philippe), Avi & Co. has something extra special for you! With a purchase of:
Use Code AVI2023 at checkout. If you’re checking out in the store, be sure to mention the discount code to our sales executives! (Note: Offers cannot be combined.)
Avi & Co.’s Referral Program
Spread some cheer and refer a friend! When they make a purchase with Avi & Co., you will receive a FREE watch accessory and $500 off your next purchase.
Let us know how we can make your holidays magical – stop in and visit us at one of our three convenient locations in New York City, Miami, or Aspen.
Schedule an appointment today!







