
There are many reasons why luxury watches make a great holiday gift. An elegant timepiece is an expression of endless love. The meticulous design, precision engineering, and fine materials that go into producing a watch reflect a commitment to quality, akin to the emotions shared during the holiday season. Luxury watches also serve as a constant reminder of the time you have spent together, making any piece a sentimental and cherished keepsake.
Our curated watch collection epitomizes elegance and prestige. The pieces featured in this installment of the Avi & Co. holiday gift guide offer an approachable yet upscale price range spanning from $14,000 to $25,000. Immerse yourself in a world where rarity and unparalleled craftsmanship converge to create watches that transcend expectations.
#1: Rolex Submariner, “Starbucks” Edition


Current Price: $15,399
Presenting a hard-to-find Rolex Submariner is giving the gift of legend and style wrapped into one. The distinctive green bezel of the "Starbucks" edition watch adds a playful twist to the classic and coveted Submariner. This watch epitomizes the history of the Submariner with index hour markers, a date function, and a cyclops lens for improved visibility. It’s perfect for anyone in the family who appreciates a splash of personality when they accessorize their wrist.
#2: Franck Muller Conquistador “King Cortez”


Current Price: $15,899
This Franck Muller Conquistador watch is a hallmark of horological excellence and precision. The black dial and Arabic numeral hour markers add an elevated, elegant look to this unusual piece. The “King Cortez” moniker signals the status of this timepiece as a flagship model from the brand. Any watch enthusiast will love the inventive and whimsical yet masculine style of this striking timepiece from well-loved brand Franck Muller.
#3: Rolex Submariner


Current Price: $15,399
If you’re seeking a versatile watch that can be worn during business hours and nighttime events, a Rolex Submariner is the epitome of horological excellence. It has an iconic layout with a date function and a sleek black dial and bezel. Equipped with a self-winding 3235 calibre, this Submariner has a robust 70-hour power reserve and is finished with a polished oyster bracelet. The modern appeal can be a surprise for your child or grandchild who enjoys water sports and yachting – plus, a Rolex watch is a great investment.
#4: Hublot Big Bang


Current Price: $14,799
The Hublot Big Bang fuses avant-garde with technical innovation for the individual with a daring fashion sense. The features that set it apart from the rest of the luxury watches on this list are its six exposed screws on the ovular-shaped bezel. Well-sized, 44 mm luxury watches are perfect for those who have a large personality and desire a commanding wrist presence. Equipped with the self-winding HUB4100 calibre, this Hublot has a 42-hour power reserve.
#5: Jaeger-Lecoultre Master Control


Current Price: $15,399
Whether you need a holiday gift for your grandfather, father, or son, make a stunning investment that can be passed down for generations this season. The Jaeger-LeCoultre Master Controloffers a silver dial with index hour markers and a congnac leather bracelet that complements the stoic functions. This watch is perfect for the one who appreciates the aesthetic of the moon phase function. Plus, the perpetual calendar function allows your loved one to keep track of every day of the week.
#6: Rolex Oyster Perpetual, Yellow Dial


Current Price: $16,899
Alive with positivity, the artistry this striking yellow Rolex watch is a brighter take on a usually quieter style from the brand. Its cheerfulness combines the shades introduced in 2020: pink, turquoise, yellow, red, and green. The Oyster Perpetual is often seen as an entry-level Rolex for beginner collectors. However, it is now proving itself to be more of a collector’s item. The 36 mm case size on this model is great for a smaller wrist and makes for a versatile piece that transcends gender and age.
#7: Rolex Sea-Dweller


Current Price: $17,399
If you need to purchase a gift for someone special this holiday season, look no further than this stainless steel and 18K yellow gold Rolex Sea-Dweller. The oyster bracelet with a two-tone design will complement their ensemble even when they’re not on an extravagant voyage. Assembled with index hour markers and a date function, it will enthrall all watch enthusiasts. If you prefer a Rolex with even more impressive water resistance, be sure to also check out our Rolex Sea-Dweller ‘Deepsea.’ The Deepsea boasts an impressive water resistance of 12,800 feet, or 3,900 meters.
#8: Patek Philippe Twenty~4


Current Price: $13,799
If you are looking to get your hands on an elite luxury watch without breaking the bank, this Patek Philippe Twenty~4 is the one for you. Priced under $15,000, this watch is an absolute steal. You will be hard-pressed to find another Swiss heritage watch from a notable brand like Patek Philippe for a comparable price. Traditionally a ladies’ watch, the Twenty~4 is suitable for anyone who loves a smaller profile timepiece and a subtle sparkle from the diamond-set bezel.
#9: Rolex Sky-Dweller


Current Price: $19,399
For the international jet setter who is always on the go, a Rolex Sky-Dweller with a date function and annual calendar is a superb Christmas gift. The pristine white dial with index hour markers adds a touch of timelessness to the oyster bracelet. It’s often sought after by professionals, executives, and collectors who understand the intricate engineering behind this Rolex watch. Equipped with the self-winding 9001 calibre, this timepiece has a 72-hour power reserve.
#10: Rolex Datejust 41


Current Price: $20,999
This 2023 Rolex Datejust watch offers a striking mint green dial embossed with a unique geometric motif. The coloring is perfect for the holiday season and beyond, and the green and steel combination exudes elegance and class year-round. A comfortable, stainless steel Jubilee bracelet completes the look of this gorgeous timepiece. This Rolex watch is the perfect gift for any discerning watch enthusiast on your list.
#11: Rolex GMT-Master II, ‘Pepsi’


Current Price: $23,999
Universally popular, the Rolex GMT-Master II is the perfect holiday gift for an avid collector. The red and blue "Pepsi" bezel with index hour markers and an oyster bracelet carries an aura of adventure. Reminiscent of the famous soda brand, the coloring adds a lighthearted touch to the Rolex GMT-Master II line. The spouse or sibling who travels for leisure or business will enjoy the exclusivity and impressiveness of the dual-time function.
#12: Cartier Pasha


Current Price: $23,499
A round wristwatch was introduced into the Cartier watch collection in 1943 and became the inspiration for the Pasha series. This skeleton dial with Arabic numerals and signature screw-down crown cover exudes power and elegance through its construction. A thoughtful present for the one in your life who was born to stand out, this Cartier Pasha is for a watch aficionado or someone who appreciates refined luxury.


A luxury watch is more than just a timekeeping device. It’s a symbol of lasting affection and a lifetime investment. As the winter approaches, consider this holiday gift guide as the crowning jewel of your gift-giving repertoire.
From November 24th – December 24th, enjoy 5% off our luxury brands. (This does not include Richard Mille, Patek Philippe, Audemars Piguet, or Rolex.)
Use code 5HOLIDAYSALE during checkout!
Seeking something that’s less than $14? Check out some of our Rolex, Panerai, and IWC luxury timepieces in our second holiday gift guide! Our first holiday gift guide features Rolex, Panerai, Tudor, and Breitling luxury timepieces all under $8,000. We hope you find exactly what you’re looking for at the price point that suits you!
Avi & Co.’s Exclusive Promo
If you are interested in our main luxury watch brands (Rolex, Richard Mille, Audemars Piguet, and Patek Philippe), Avi & Co. has something extra special for you! With a purchase of:
Use Code AVI2023 at checkout. If you’re checking out in the store, be sure to mention the discount code to our sales executives! (Note: Offers cannot be combined.)
Avi & Co.’s Referral Program
Spread some cheer and refer a friend! When they make a purchase with Avi & Co., you will receive a FREE watch accessory and $500 off your next purchase.
Let us know how we can make your holidays magical – stop in and visit us at one of our three convenient locations in New York City, Miami, or Aspen.
Schedule an appointment today!







