Whether you are shopping for yourself or for someone special, Avi & Co. is your destination for decadent, luxurious timepieces that elevate an entire wardrobe. From sleek, sporty chronographs to gem-set, sparkling marvels, we have elite watches for every palate.
Each one of Avi & Co.’s limited edition watch lines exemplifies modern style, glamorous sparkle, and new-age innovation in the horological space. Our focus today is on the Frosted Collection, a line complete with decadent gemstones, a unique “frosted” bracelet finish, and a variety of metal and case size options perfect for any wearer.
Every May, celebrities and A-listers from across the globe travel to Cannes, France. This resort town on the French Riviera may be quiet and peaceful during the other eleven months of the year, but as spring flowers bloom, an international film festival brings a certain buzz to the region. With its Mediterranean location, exceptional culinary scene, and proximity to Nice, Cannes is always one of the most popular towns on the Riviera. Its star-studded atmosphere during the film festival is simply an extra perk.
This year, the Cannes Film Festival took place from May 12 to 23 and showcased dozens of films in a wide range of categories. Standouts include A24’s Club Kid as well as The Devils in the Classics category. Paper Tiger, a James Gray film starring Miles Teller, Adam Driver, and Scarlett Johansson also made waves. How could it not, with such a cast?
While most eyes were fixed on the screen over the past few weeks in Cannes, we had another focal point in mind: fashion. Like most A-list
Statement jewelry on the red carpet does not hold back. Celebrities, A-listers and VIPs alike adorn themselves in precious gems from head to toe. And of course, red carpet jewelry is not limited to women. Major household names like Colman Domingo, Tramell Tillman, Jacob Elordi, and others have shown off significant carats in brooches, rings, and more.
Now, we are going beyond the red carpet jewelry looks that you have seen before. We are thrilled to introduce Diamonds by Avi & Co.’s very own high jewelry creations. These exquisite pieces were designed and assembled by our own talented team of artisans, whose decades of experience in the watch and jewelry industry speaks volumes. From breathtaking drop earrings to one-of-a-kind necklaces that will be the envy of all those around you, these incredible creations are made with the wow factor in mind.
Jewelry Looks Worthy of the Red Carpet
Here at Diamonds by Avi & Co., we understand that every true collector needs a jewelry box versatile
On May 4, all eyes were on the Metropolitan Museum of Art in New York City, where the annual Met Gala takes place. This exclusive, invite-only event is presided over by Vogue’s longtime editor-in-chief, Anna Wintour. The highlight, of course, is the incredible red carpet looks, photographed in detail for anyone who appreciates haute couture and fashion-forward attire to pore over the following morning.
This year, the gala’s theme was “Costume Art.” The dress code, described simply as “Fashion Is Art,” was interpreted in a wide range of ensembles. Dressing the body was paramount to this theme, and we see a variety of dressed and un-dressed looks. From Heidi Klum’s memorable statue costume (complete with heavy-duty prosthetics) to Kylie Jenner’s faux-nude dress, celebrities and A-listers from around the world embraced the Fashion Is Art theme.
We could spend hours delving into the intricacies of our favorite outfits at the event, but that topic has been covered. Instead, we want to turn
Luxury watch brand Richard Mille is a relative newcomer to the horological world. The company was founded in 1999 and released its first impressive timepiece, the RM 001 Tourbillon, at the famed Baselworld show in 2001. Richard Mille is known for its high-tech timepieces, which show off precision engineering and avant garde aesthetics. Many RM watches are immediately recognizable for their tonneau-shaped cases, skeletonized designs, and sports appearance.
All that said, impeccable engineering and design are not the only features that make Richard Mille timepieces incredibly desirable among the watch collecting crowd. One of the many draws of a Richard Mille watch is the brand’s long list of celebrity clients and numerous brand ambassadors. Join us as we take a closer look at the ranks of household names behind Richard Mille, shining a light on the impressive roster of A-listers who have collaborated with this elite brand.
Belarusian tennis star Aryna Sabalenka recently announced her engagement to longtime boyfriend Georgios Frangulis, and as with many celebrity engagements, all eyes turned toward her stunning diamond ring. Sabalenka, however, is going a step further than most athletes and has been wearing her new jewelry on the court. She raised her hand to the crowd and sent radiant refracting light in every direction during a BNP Paribas Open match at Indian Wells.
Sabalenka wears her large, oval-cut ring well. She has been showing off the beautiful piece both on and off the tennis court, even finding humor in the striking glamour. Of her ring, she has said: “It feels shiny. I hope that my opponent will get distracted by this diamond and it is going to benefit me.” If you have seen photos of her ring, you can certainly understand how that exact scenario might occur.
Whenever a celebrity or athlete gets engaged, trends often swing toward their diamond of choice. After Taylor Swift’s 2025 engagement, old
The 2026 Academy Awards ceremony dominated broadcast television last night with a stunning and emotional show hosted by Conan O’Brien himself. While the Oscars often receive flak for the lengthy showtime and frequent lulls, seeing the faces behind the world’s favorite films makes it well worth the watch. That said, some may argue that the true highlight of awards show season is the red carpet looks.
A-listers and celebrities stunned with memorable looks ranging from Pedro Pascal’s oversize floral adornment to Nicole Kidman’s iconic peplum Chanel dress. Of course, we cannot help but focus on this year’s hottest accessories. Diamond necklaces always abound at the Oscars, but the true focal point of Academy Awards looks are the luxury watches.
We have scoured footage of the ceremony, from posed red carpet photos to candid shots of A-listers grabbing a drink at the bar. Here are our picks for the top timepieces that we spotted at the 98th annual Academy Awards show.
Widely considered one of the best rappers of all time, Bad Bunny is credited with bringing Latin American music and Spanish language songs more into the mainstream. Ahead of his scheduled performance at Super Bowl LX on Sunday, February 8, we have been exploring the Puerto Rican superstar’s fashion archives. Throughout his illustrious career, Bad Bunny has been known for his vibrant, glamorous styles. He loves bright colors and unexpected looks, and of course, unique wristwear often tops off his ensembles.
While there is no way to know exactly what Bad Bunny will be wearing at Super Bowl LX this weekend, we are almost positive that he will be showing off an exquisite timepiece that is sure to dictate trends for months to come. In preparation for what we are sure will be an exceptional show, we have compiled some of our favorite timepieces from Bad Bunny’s impressive collection. If you want to emulate the style of the King of Latin Trap, you can take home any one of these pieces from Avi
The 2026 Grammys, hosted at the Crypto.com Arena in Los Angeles, are one of the year’s biggest nights in music. This past Sunday, artists from across the country traveled to California’s celebrity hotspot to enjoy incredible performances and cheer on their fellow creators in one of the most prestigious ceremonies around. Big winners included Bad Bunny for album of the year, Billie Eilish and Finneas for song of the year, and Kendrick Lamar with SZA for record of the year. Olivia Dean also took home a Grammy for best new artist.
As ever, the night was an opportunity for celebrities to show off incredible fashion, and the red carpet was stacked with inspiring pieces. From Lady Gaga’s Black Swan-esque ensemble to Teyana Taylor’s nearly nude look, we were stunned by the diversity of haute couture outfits and memorable combinations that had photographers snapping picture after picture. Truly, the red carpet photos from that night do not disappoint.
This January, the winter X Games returns to Aspen, Colorado, for its 25th anniversary year. This major milestone event will come with plenty of celebrations, including the usual daring feats of endurance and flair that make the winter X Games a fan favorite. Plus, snowmobiling events are back for the games’ silver anniversary, adding another layer of suspense and adrenaline.
From January 23 to 25, 2026, the world’s most talented skiers, snowboarders, and more will descend on Aspen. The games take place at Buttermilk mountain and Aspen Snowmass, and although you can watch the daytime events for free, nighttime competitions and concerts require a ticket. Of course, the X Games will also be televised for nationwide viewing (so do not worry if you cannot make it to Aspen that weekend)!
Wondering who to look out for? American skiers Aaron Blunck and Alex Ferreira are among the top athletes competing at this year’s X Games. In the women’s categories, keep an eye on skier Eileen Gu from China
Brand , Product , Celebrities Channel Celebrity Style With a Touch of Frost: Re-Introducing Avi & Co.’s Frosted Collection 
