This January, the winter X Games returns to Aspen, Colorado, for its 25th anniversary year. This major milestone event will come with plenty of celebrations, including the usual daring feats of endurance and flair that make the winter X Games a fan favorite. Plus, snowmobiling events are back for the games’ silver anniversary, adding another layer of suspense and adrenaline.
From January 23 to 25, 2026, the world’s most talented skiers, snowboarders, and more will descend on Aspen. The games take place at Buttermilk mountain and Aspen Snowmass, and although you can watch the daytime events for free, nighttime competitions and concerts require a ticket. Of course, the X Games will also be televised for nationwide viewing (so do not worry if you cannot make it to Aspen that weekend)!
Wondering who to look out for? American skiers Aaron Blunck and Alex Ferreira are among the top athletes competing at this year’s X Games. In the women’s categories, keep an eye on skier Eileen Gu from China and snowboarders Anna Gasser of Australia and Jamie Anderson from California. Whether you are enjoying the X Games from the comfort of your living room couch or bundling up to enjoy this upbeat atmosphere in snowy Aspen, you can channel your inner daredevil with some head-turning sporty styles.
Dress the part to watch the X Games this year with sporty, rugged watches from top horological houses around the world. Today, we are showcasing five elite timepieces that perfectly evoke the drama, ambition, and adrenaline that the X Games are known for. All you need to decide is, which one earns a gold medal in your eyes?
Richard Mile RM 11-03
We would be remiss to talk about sporty watches and not kick off our list with a Richard Mille timepiece. Although the Richard Mille brand launched less than 30 years ago, back in 2001, the company has quickly skyrocketed to fame and gained a strong reputation as a reliable creator of high-end, high-performance timepieces. Richard Mille has a number of impressive athlete partnerships and collaborations to speak of, making the brand a strong contender for the perfect watch to wear to the X Games. From tennis players to skiers to Formula 1 drivers, athletes from every sport and every country stand by Richard Mille watches.
These tech-savvy timepieces are immediately recognizable for their tonneau-shaped cases and skeletonized dials, two features you will see on virtually all RM watches. The RM 11-03, pictured above, embodies the best of Richard Mille with its engaging 18K rose gold case and comfortable rubber strap. Through the skeletonized dial, you can take a closer look at the impressive flyback chronograph movement and RMAC3 caliber. The rugged silhouette and clean lines of this holy grail watch perfectly match the risk-taking ethos of the X Games.
Audemars Piguet Royal Oak Offshore Diver
Looking for a slightly more subdued choice for your X Games accessory? We have been crushing on this limited edition diver watch from Audemars Piguet. A part of the Royal Oak Offshore collection, this piece marries technological prowess with a spirit of adventure and, above all, exquisite details that render it sophisticated enough for the boardroom and functional enough for the slopes. The 42 mm case features a brushed, black ceramic bezel that offers a bold and memorable aesthetic. Of course, the exposed screws on the octagonal bezel are Royal Oak through and through, making this piece immediately recognizable as high-end.
A Royal Oak watch is the perfect accessory to showcase your taste, style, and refinement. The black rubber strap is comfortable and durable, and you will appreciate the impressive 60-hour power reserve and 300 meters’ worth of diving functionality. In other words, a little bit of snow in Aspen this year is no threat to this deep sea worthy marvel. With prime marks in both form and function, there is no question that this diving watch is at the top of our wish list.
Patek Philippe Aquanaut Luce
The diving watch we highlighted above offers a refined, monochromatic aesthetic, but vibrant colors are a staple of the X Games for those who are brave enough to wear them. If you are looking to pack a punch with your accessories this winter, brighten up every room with this exquisite rainbow Patek Philippe Aquanaut. The core of this watch is set with enough gems to classify it as haute horlogerie, but the bright rubber strap brings it back down to Earth and makes it a worthy contender for X Games apparel.
The watch’s 39 mm case is crafted from luminous 18K rose gold, the ideal accent to a bezel set with diamonds and rainbow-hued baguette sapphires. Even the hour markers on the mother of pearl dial are set with colorful gems, and the overall effect is one of playful luxury. Threading the needle of upscale yet colorful can be incredibly challenging, but Patek Philippe rises to the occasion with this gorgeous chronograph watch. Yes, you read that right: This beautiful timepiece also has a stopwatch function. If you are really serious about the X Games, time some snowboarding runs for yourself with the easy-to-use chronograph functionality, operated by two pushers on either side of the watch’s crown. From winter to summer, this timepiece is sure to become a staple of your watch collection.
Rolex Daytona “John Mayer”
Adrenaline-filled sporting events are at the center of the yearly X Games, but music and performance is also an important part of the celebration. Every night, top-tier musicians and DJs show off their skills at X Games concerts that raise the vibes to high heaven. With that in mind, opting for a music-inspired watch can be an innovative way to channel your X Games style. Our pick? This yellow gold Rolex Daytona is a favorite of singer/songwriter John Mayer, who has been photographed wearing this very same watch on numerous occasions.
Mayer is a well-known watch collector whose tastes span far and wide. He even collaborated with Swiss brand Audemars Piguet to create a special edition namesake watch. While this Rolex was not made with Mayer, his name has attached itself to the model, and this reference surged in popularity after he was seen rocking it. Other celebs, including Ed Sheeran and Jonah Hill, also love this deep green and gold creation.
Avi & Co. Iced Collection: Color in Motion
If you are seeking the perfect combination of sporty and luxe, we have just the watch for you. The Avi & Co. Iced Collection has been a staple of high-end timekeeping in the years since its 2023 release, and now, we have changed things up with a fun twist. The Iced Collection: Color in Motion lineup consists of seven bright rubber straps that are interchangeable with the watch’s original diamond-set core. That is right: You can switch out the diamond-studded bracelet for a rubber strap and vice versa. Endless versatility awaits when you take home an Iced Collection watch today!
The Color in Motion straps come in seven in-demand colors: yellow, orange, pink, red, blue, black, and white. You can even switch between different straps to complement your daily looks, and you can always go back to the diamond bracelet for more upscale events. For the X Games, we love the neon fun of the yellow rubber strap, which goes perfectly with both 18K white gold and 18K rose gold Iced watches. The countless diamonds adorning the dial and bezel add a splash of glamour and sparkle that takes any outfit up a notch.
Avi & Co. Tip: Loving the Iced Collection? Do not forget to check out our other lines, the Frosted Collection and the HUE Collection, for even more vibrant and luxurious styles. With Avi & Co. watches, the world is your oyster.
Discover Sporty Chic Styles at Avi & Co.
Here at Avi & Co., we can help you build a watch collection that is perfect for every event life throws your way, from boardroom meetings to fun-filled X Games nights. We are a trusted provider of prestigious luxury watch brands, including Rolex, Patek Philippe, Audemars Piguet, and Richard Mille. Plus, we have launched three of our very own Avi & Co. watch lines that take horological sparkle to the next level. And do not forget our recent addition, Diamonds by Avi & Co., which showcases fine diamond jewelry that is crafted to impress.
Make an appointment to shop in store with us today at any of our three locations. We cannot wait to give you a warm welcome into our Avi & Co. family.
