An Inside Look at Bad Bunny's Luxury Watch Collection

Widely considered one of the best rappers of all time, Bad Bunny is credited with bringing Latin American music and Spanish language songs more into the mainstream. Ahead of his scheduled performance at Super Bowl LX on Sunday, February 8, we have been exploring the Puerto Rican superstar’s fashion archives. Throughout his illustrious career, Bad Bunny has been known for his vibrant, glamorous styles. He loves bright colors and unexpected looks, and of course, unique wristwear often tops off his ensembles.

While there is no way to know exactly what Bad Bunny will be wearing at Super Bowl LX this weekend, we are almost positive that he will be showing off an exquisite timepiece that is sure to dictate trends for months to come. In preparation for what we are sure will be an exceptional show, we have compiled some of our favorite timepieces from Bad Bunny’s impressive collection. If you want to emulate the style of the King of Latin Trap, you can take home any one of these pieces from Avi & Co. today.

From the bright lights of the stage to the flashing cameras of the red carpet, Bad Bunny is always dressed in striking outfits that set him apart from his peers. Since he burst onto the music scene with his first hit album in 2018, Bad Bunny has been redefining the possibilities of modern menswear. His looks tend to toe the line between dressed-up formality and effortless street style, and one thing is for sure: Every head in the room turns when he walks in. His luxury watches have made an impact, too, highlighting his innovative style and bold taste. The following pieces are just a small sampling of his incredible possessions.

Bad Bunny opted for unparalleled glam when he paired this 18K white gold Royal Oak with a custom diamond-set chain. The Audemars Piguet Royal Oak is a classic in the world of horology, and this particular reference flirts with the line between watches and jewelry. Set with 892 diamonds and finished with mother-of-pearl subdials, this chronograph watch radiates luxury and intensity. Marrying form and function, you will find diamond-studded chronograph pushers on the right-hand side of the watch, next to the crown. The diamonds refract light from every angle, rendering this stunning piece of wristwear both distinctively elevated and completely unique. There is no question that Bad Bunny gravitates toward sparkle, and this watch is about as dazzling as they come.

Bad Bunny’s taste in luxury watches ranges far and wide. From diamond-studded darlings to more reserved classic pieces, he owns accessories from virtually every major horological house on the planet. He has been photographed in a few different Cartier watches, including the iconic Santos de Cartier, shown above. A hallmark of the French brand’s lineup, the Santos de Cartier embodies sophistication and vintage-inspired class. Although the exposed screw decoration leans toward industrial, the Roman numeral dial and iconic sword-shaped hands are as classically Cartier as one can get. Bad Bunny was photographed wearing this kingpin of a watch during a press conference before his WWE matchup with Damian Priest in 2023. The musician took home the title in this famous fight, and he looked good doing it.

No matter which brand he is wearing, Bad Bunny tends to prefer pieces that showcase personality and flair. This Rolex Datejust is no exception, with its iconic fluted bezel and mother of pearl dial, complete with diamond hour markers. We also appreciate the size of the watch, which falls more in the miniature camp than a traditional men’s watch. On numerous occasions, Bad Bunny has flaunted normative gender stereotypes in his outfits and accessories, and wearing what would classically be called a “women’s watch” is no different. This delicate yet balanced timepiece is sure to attract attention no matter where you wear it, and as miniature watch trends are taking off for men, it is a perfect choice for a gender neutral, androgynous accessory.

Avi & Co.’s Iced Collection, initially launched in 2023, quickly became a favorite of A-listers and horological enthusiasts alike. The watch is available in three different sizes (37 mm, 40 mm, and 44 mm) as well as three different metals (white gold, rose gold, and yellow gold). Bad Bunny has been photographed in the 40 mm reference, which is set with countless flawless baguette-cut diamonds across the bezel, dial, and bracelet. At this point, it should come as no surprise that the trap music superstar loves a diamond-studded watch. When it comes to shimmering diamonds, the Avi & Co. Iced Collection is difficult to top.

Avi & Co. Insights: If you love the Iced Collection, we recommend exploring its sister collections as well. The Frosted Collection provides a riff on the classic with a proprietary tooled finish applied to the bracelet. HUE by Avi & Co. incorporates bold colors into the iconic Iced Collection silhouette, with sapphires, rubies, and tsavorite making memorable statements. Finally, do not miss the Iced Collection: Color in Motion lineup, which allows customers to swap out the diamond-set bracelet for colorful rubber straps, evoking a durable and adventurous look.

At the 2025 iHeartRadio Music Awards in Los Angeles, Bad Bunny showed off an incredible Vacheron Constantin timepiece. He opted for a yellow gold perpetual calendar timepiece, with a similar silhouette to the watch from the same brand shown above. He paired this pricey timepiece with baggy, gem-studded jeans, a classic white tee shirt, and a loose tie with a number of jeweled brooches pinned to it. The combination of casual streetwear and a striking Vacheron Constantin watch signifies a combination of highbrow and lowbrow that it seems only Bad Bunny can pull off.

One of the most iconic watches in Bad Bunny’s vast collection is his rare 1970s Rolex with a wood dial. That particular reference has been discontinued for decades and is virtually impossible to find on the secondary market, but you can channel the same 70s-inspired style with other quirky Rolex dials. The orange carnelian Rolex above displays another unique look in its subtly striped finish and diamond-studded Roman numeral hour markers. The Day-Date line is a favorite of many household names, from A-list celebrities to global politicians. Selecting a unique watch from this collection offers an ideal balance of notoriety and timeless tradition.

For a long time, a Rolex Sky-Dweller was the watch of choice for the Puerto Rican trap master. Early in his career, Bad Bunny was frequently photographed with his customized Sky-Dweller, which offered a jet black dial and was studded with countless diamonds. Of course, a customized watch is inherently one of a kind, and we often discourage buyers from customizing pieces from big four watch brands, as it tends to decrease their value on the secondary market. However, if you are looking to evoke Bad Bunny’s signature watch style, you can find a comparable option in this 18K white gold diamond-set Sky-Dweller. With its precious metal construction and countless sparkling gemstones, this timepiece is a marvel in itself. Add to the equation its ethereal meteorite dial and luminous diamond hour markers, and you have a watch rivaled by none. This is a style that truly feels evocative of Bad Bunny’s penchant for glamour.

Here at Avi & Co., we are proud to be one of Manhattan’s premier destinations for luxury watches and fine diamond jewelry. From Rolex to Richard Mille and from Audemars Piguet to Patek Philippe, our three showrooms are stocked with glamorous accessories and collectible timepieces that you will be thrilled to fasten around your wrist. Do not forget to explore our own Avi & Co. watch lines as well as our Diamonds by Avi & Co. jewelry line for even more sparkle. Whether you visit us in Manhattan, Aspen, or Miami, our team of knowledgeable and experienced professionals can help you pinpoint the perfect watch for your own collection or an ideal gift for someone special on your shopping list.

So, what are you waiting for? Make an appointment today to shop with us in person today.