Aspen, Colorado, known for its illustrious winter sports, breathtaking scenery, and high-end boutiques, is the ideal location for Avi & Co. to launch an exclusive boutique.
On September 14th, Avi Hiaeve, founder and CEO, officially closed the deal on Avi & Co.’s third location. “I’m feeling nervous,” he told me. “Nervous. Happy. Excited. Worried. It’s a mixture of a lot of feelings, but I’m mostly excited. I can’t wait.”
Where the Diamonds Shine Brighter
“Aspen has been on my mind for about three years,” Avi says as we discuss the company’s next adventure. For a long time, Avi tried to locate a store in The Silver Queen City. With the far travel time from New York City, it proved to be a distinctive challenge. However, Avi is confident that everything will come together. He knows it’s the right place to be.
Aside from the obvious all-year winter weather in Aspen, the vibe between all three boutiques will be very unique. For Avi, New York is home and Miami is a party place.
The 2023 Billboard Latin Music Awards took place on October 5, 2023, in Coral Gables, Florida. The King of Latin Trap and 3-time Grammy Award winner Bad Bunny exuded nobility at the ceremony. He was nominated for 15 awards, tied for second-most nominations, and he performed his new song Un Preview to an exuberant crowd.
The Puerto Rican rapper and singer took home 7 awards, including the biggest prize of the evening, Artist of the Year. Bad Bunny promenaded down the blue carpet and took the stage in custom jewelry from Avi & Co. Most strikingly, he donned The Crown Chain and the Limited Edition Avi & Co. diamond-pave timepiece.
The Avi & Co. Limited Edition Timepiece with The Crown Chain.
Avi & Co. Takes the 2023 Billboard Latin Music Awards
Only twenty minutes from Coral Gables, Florida, it was no surprise that Avi & Co.’s Miami boutique drew out the stars. We hosted a private pre-party on October 4th for the Oasis Show with Nathy Peluso and Young Miko. Everyone in attendance was amazed
Avi & Co. cut the ribbon in front of their second paradise-infused boutique on May 4th, 2023. A family-owned, highly trusted luxury watch retailer, Avi & Co. sells hard-to-find timepieces such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. The New York-based company also creates original jewelry.
The Crown Chain
Avi and his team designed the extraordinary necklace in just five weeks. Named The Crown Chain, it was a showstopper at Avi & Co.'s Miami Grand Opening. Assembled with an assortment of round, asher, cushion, princess, pear, and emerald cuts, the diamonds weigh 210 carats.
The original concept consisted of 32 large stones surrounded by approximately 6,200 round diamonds placed in flower settings. Donned by Avi himself, these certified GIA diamonds walked the Design District’s red carpet. Each stone shined in front of the paparazzi.
From the imagination of Avi Hiaeve, the crown represented the grand opening he always dreamed of. Avi was ready to take over Miami
As a watch enthusiast, attending watch trade shows and conventions are thoroughly engaging. Tradeshows have everything: watches, accessories, and even software. “The importance of trade shows,” Avi & Co.’s Sales Manager Roman Sionov says, “is that it gives you an idea of the current state of the market, how the prices are doing, and what current inventory is out there. This could mean that there are a lot of new watches or very little inventory at the moment. If there’s little inventory, the prices tend to go up. If there’s a lot of inventory in the shows, that tells us that prices might be coming down a bit because a lot of people have watches and want to offload.”
Conventions, on the other hand, are a great platform for businesses such as Rolex, Audemars Piguet, and Richard Mille to market their new products to customers as well as for customers to engage in networking opportunities. People from all over the world attend to see the luxury watches and purchase them without the wait
While some trends can be immediate, powerful watch trends are slightly slower. Staying on top of the trends in the horological world is an excellent way to reflect your commitment to style, innovation, and luxury.
“Predicting watches is very different compared to the faster moving world of fashion with watches,” Tristano G. Veneto from The Urban Gentry YouTube series says. “For the more complicated stuff, the minimum for more agile brands is like the gestation of a baby. The trends we see today are the result of the shifting watch market's tastes of more than a year ago.” -
Yes, trends in the watch world can move at a slower pace – but that is because today’s complex luxury watches require years of research, finesse, and testing before they land on a wrist like yours. Still, understanding what is current in haute wrist couture is crucial for watch connoisseurs of all levels.
Here are some of Avi & Co.’s predictions for the year ahead:
The Grand Complications is a classic Patek Philippe piece engineered with an exclusive band that differs from any other.
INVEST
Jaded collectors during the pandemic were wondering how else they could invest their money with the lack of summer vacations and live entertainment. Collectors (and even those curious newcomers) decided to invest in thousands of dollars worth of luxury watches for their future, rather than risk their assets on something that might cause a liability to their bank account.
Given the pandemic lasted more than people anticipated, it made sense for people to begin investing in pieces that would last longer than a quick trip. People have more time than they’ve ever had before to think about the investment they’ve always wanted to make, but never felt they could before.
Okay, that all makes sense, you’re thinking, but where have all the luxury watches gone?
PANDEMIC
If their trip was cancelled because of Covid, they might have updated a diamond engagement ring. If
News , Brand , Events Avi & Co. is Coming to Aspen, Colorado – Where the Diamonds Shine Brighter 
