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OUR LATEST STORIES

  1. Audemars Piguet Royal Oak, Double Balance Wheel, Openworked Dial Thanksgiving watches News , Product Watches We Are Thankful for in 2025
    November 05, 2025

    After scorching summers in New York City, the onset of fall feels like a welcome relief. Cool autumn breezes whip through the metropolitan streets, and orange leaves crunch underfoot. It is the season of cozy sweaters, tailored suits, and leather loafers. In short, fall is everything that we love and then some.

    Of course, autumn also marks the beginning of the holiday season. As quickly as iced coffees give way to pumpkin spice lattes, September’s back-to-school season fades into Rosh Hashanah, Halloween, Thanksgiving, Hanukkah, and Christmas. The ’ber months often become a frazzled dance of family meals, wrapping presents, and picking the perfect outfit for the latest gathering with your in-laws.

    It might be the busiest time of year, but fall is also the time when we make so many of the memories that we carry with us for generations to come. Even the incidents that seem stressful or disastrous now might just become the stories you tell your children’s children: Remember that time that

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  2. Holiday gift list watches Richard Mille RM 028, Titanium, Skeleton Dial, 47 mm Product , Gift Guides Holiday Gift Guide for Him: $20,000 to $100,000
    November 05, 2025

    It is official: November is here, and the countdown to Christmas, Hanukkah, and Kwanzaa begins now! That means that it is time to start shopping for those important people in your life. Whether you are looking for the perfect gift for your dad, grandpa, brother, or someone special this holiday season, Avi & Co. has got you covered with luxury watches that say it all.

    When you present him with an elite timepiece from world-renowned brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex, you are telling him how much he means to you without saying a word. These exquisite watches show off sophisticated, artistry, and incredible mechanics that are sure to blow his tired Timex out of the water. Upgrade his style and give him a gift that he will never forget.

    Today, we are showcasing eight prestigious watches from some of the world’s finest horological houses. Not sure which one is right for him? Our dedicated customer service team at Avi & Co. would be happy to help you pick

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  3. holiday gift guide luxury watches Cartier La Dona De Cartier, 18K White Gold, Silver Roman Dial Product , Gift Guides Holiday Gift Guide for Her: $20,000 to $100,000
    November 05, 2025

    The holiday season is right around the corner, and if you want to impress her with a truly memorable gift this year, the time to shop is now! Whether you are shopping for your mother, grandmother, aunt, or that someone special in your life, the perfect holiday gift is one that will last her a lifetime: A luxury watch, of course!

    Every time she fastens this gorgeous watch around her wrist, she will think of you and smile. Whenever she checks the time, she will remember the way that you perfectly pinpointed her taste, giving her a gift she will cherish for the rest of her life. Other presents simply cannot stack up when a luxury timepiece is in play.

    If your budget is between $20,000 and $100,000 for the most important women in your life this holiday season, you are in the right place. We are spotlighting eight elite timepieces from world-renowned brands plus an additional surprise gift idea that might just change her world. So, what are you waiting for? All you need to do now is choose

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  4. Patek Philippe Gondolo, 18K Yellow Gold, “Sealed,” Silver Dial on fall leaves Product Celebrate Fall Textures With Classic Leather Watch Straps
    November 03, 2025

    Fall is in full swing, and a short walk through Manhattan will confirm it: You will see autumnal styles on every street corner, from cable knit sweaters to leather trench coats and everything in between. This year’s hottest seasonal trends, according to Vogue, include a modern take on the boho chic movement, a resurgence of ’70s-inspired style, and even a focus on sequins.

    Maybe you have been keeping a finger on the pulse of haute couture and these observations come as no surprise, or maybe you are currently dipping a toe in the water of seasonal fashion shifts. Either way, autumn brings out some of our favorite style trends each year. Of course, buying a new wardrobe for each season is ludicrous. The question becomes, what staple pieces can you invest in that will carry you through seasons, across trends, and over years?:

    Here at Avi & Co., we are committed to helping you invest in the perfect luxury pieces to complement your timeless wardrobe. When you amass a robust collection of

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  5. Rolex Day-Date 36, 18K Yellow Gold, Champagne Diamond Dial in champagne glass News , Product Citrine and Champagne: Celebrating November's Birthstone
    November 01, 2025

    Each month of the year has a unique birthstone that celebrates the special qualities of the people born during that month. Nowadays, many months have two birthstones: a more traditional option and a more modern one. For the month of November, topaz and citrine are the gems of choice, both of which are beautiful but relatively affordable, meaning that those celebrating November birthdays have plenty of options to choose from.

    Today, we are going to highlight November’s modern-day birthstone: citrine. This exquisite gem is prized for its citrusy hues. It primarily comes in shades of yellow, but is also found in a range of orange, amber, and brown tones. In fact, citrine was frequently mistaken for topaz before our advancements in stone identification technology.

    Citrine goes especially well with champagne and yellow gold, making it ideal for luxury watches and fine jewelry. Here at Avi & Co., we have a variety of timepieces and accessories that evoke a citrine effect. Whether you are

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  6. Avi & Co. Iced Collection “Color in Motion,” Red Strap, 44 mm Product Fall in Love With These Autumnal Timepieces
    October 30, 2025

    You wake up one late September morning to find that the summertime humidity is gone, replaced by a brisk chill in the air. It is crisp and fresh in your nostrils, the perfect weather for layering, cozy sweaters, and your favorite pair of jeans. That jacket you have been waiting for months to show off is about to move up to the front of your closet queue.

    As you walk down the street to grab your first hot drink of the season, a few stray leaves crunch under your feet, their carmine and rust hues crumbling into pieces. What are you going to order? A classic pumpkin spice latte? A warming chai tea? You pull your cardigan tighter to keep out the breeze. Coming from somewhere in the distance, you can smell a crackling bonfire. Tonight, your favorite team is facing their rivals in a legendary Thursday Night football lineup. The holidays are right around the corner, and all is right in the world. It is officially fall.

    This season, we are leaning hard into fall fashion. There is no harm in checking

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  7. Rolex Cosmograph Daytona, Stainless Steel, Black Dial, Oyster Bracelet black on black halloween spiderweb News , Product Make Halloween Luxe Again With These 4 Watches
    October 27, 2025

    If you have ever tried to decorate for October’s hallmark holiday, then you know what we do: Halloween has a luxury problem. In our current day and age, it seems like tacky accessories are swarming the shelves for this spooky holiday. After all, who wants a wart-covered witch on your front lawn? And are we really still opting for freaky Frankensteins and stick-figure skeletons? Frankly, it is 2025. It is time to move past a basic Halloween and into a new era of opulence.

    Just because Halloween décor is traditionally a little bit kitsch does not mean that we need to settle for those vibes forever. This year, we are spearheading a luxury Halloween movement here at Avi & Co. Think dark elegance, timeless style, and autumnal sophistication. Of course, we will make sure to include a Halloween-centric edge in every piece we suggest. Even if you do want to lean into the campy vibes and bright colors of the classic ‘90s Halloween aesthetic, we are here to help you find ways to do that without

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  8. Avi & Co. Nous Trois Diamond Cuff Ring, 18K White Gold Pear and Oval Cut New York City engagement ring diamond district Product , Jewelry Jewelry With an Edge: How Diamonds by Avi & Co. Is Reinventing Modern Style
    October 24, 2025

    You might know Avi & Co. best as Manhattan’s trusted luxury watch seller, helping A-list clients get their hands on the hottest timepieces on the market today. But did you know that we have also been working in the jewelry space for over a decade? Over the years, we have helped our elite clientele design custom creations of all different shapes, sizes, and styles. Now, we are bringing our love for elegant diamond jewelry to the forefront with our latest collection: Diamonds by Avi & Co.

    Our cutting-edge jewelry designs are not afraid to up the ante on sophistication and glamour. With necklaces, pendants, earrings, bracelets, rings, and more to choose from, you are sure to fall in love with Avi & Co. styles. But these are not just any heirloom pieces of jewelry. When you wear Diamonds by Avi & Co., you can count on heads turning as you walk into a room. Your fine diamond jewelry will be a guaranteed conversation starter. All you have to do is let these one-of-a-kind creations speak for

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  9. Audemars Piguet Millenary, 18K Rose Gold, Brown Dial, 40 mm News , Product , Trends Editor's Pick: 5 Pieces Perfect for the Dark Elegance Trend
    October 24, 2025

    As we head deeper into the autumn months, the dark elegance trend is taking the world by storm. From runways to interior design, dark elegance is all about moody hues, bold shadows, and angular silhouettes. You will see rich, saturated tones like deep eggplant, hunter green, and midnight blue. Of course, black, charcoal, and onyx are at the forefront. While these colors might be dark and subtle, they are anything but boring. Embrace the dark elegance trend by playing with textures and materials: Think matte with velvet, silky sheens, and floaty mesh.

    Dark elegance is the perfect accompaniment for spooky season, but this is not your childhood Halloween. Ditch jack-o-lanterns and Frankenstein monsters in favor of a fashion-forward, in vogue holiday season. On our dark elegance mood board, you will find Old Hollywood dresses with blood-red nails, delicate details and black lace. Breathe in the smells of jammy berries, tobacco, bonfires, and amber. The taste? A gin martini with a twist. This

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  10. Rolex Daytona 18K White Gold, Diamond Bezel, Silver Dial, Oysterflex Strap Product , Features Back to Black and White: A Spotlight on Our Favorite Monochromatic Watches
    October 22, 2025

    Trends come and go, but the classics never falter. The ultimate classics, when it comes to fashion and accessories, are black and white. Two sides of the same coin, black draws in the other colors while white reflects them: Day and night, bride and groom, angel and devil, summer and winter. You get the picture. While we are all about vibrant hues and bold splashes of color, there is something iconic about a clean, smooth black or white timepiece.

    Leaning into these everlasting shades evokes an aura of intelligence and style. Think of silent movies, Brontë novels, film noir, and a frosted gin martini. Bask in the sounds of rapturous jazz music at a supper club, the alto saxophone blasting high over the notes of the trumpet, the thrum of the drums. Breathe in and smell the woody backbone of Chanel Bleu mingling with embers of tobacco, leather, pine, and patchouli. Black and white are timeless, sexy, and endlessly versatile.

    From the boardroom to courtside seats at the Knicks, from a private

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