
Looking to infuse the holiday season with a little bit of romance? Choosing the perfect gift for that special someone in your life can take the holidays to the next level. A thoughtful, personal present shows them that you care and that you are paying attention to the things that matter to them. For the one who loves the finer things in life, a luxury watch is the perfect nod to their timeless sense of style and exceptional presentation. They always look flawless, and they deserve an accessory that is on pair with their sparkle.
This year, we are highlighting five of our favorite timepieces that are ideal for making a big impact this winter. Whether you are celebrating Christmas, Hanukkah, Kwanzaa, or simply a milestone birthday or anniversary, you cannot go wrong with a gift that will last a lifetime. Watches from world-renowned brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex stand the test of time and might even become family heirlooms that you pass down for generations to come.
With that in mind, choosing the perfect watch for the person who matters most in your world is essential. Not sure where to begin? Our talented team of customer service experts at Avi & Co. can help you navigate the wide world of horology and narrow down some top choices. Take a look at these prestigious selections as a jumping off point on your watch shopping journey.
Rolex Day-Date 40, Arabic Language Dial


The rare and captivating Rolex Day-Date 40 with an Arabic language dial combines all of our favorite features from this much-loved watch line. The Day-Date has been dubbed the “President’s watch,” as it has a history of being favored by U.S. presidents and other important world leaders. This unique take on the classic adds in a number of exquisite design features that up the ante on what horological luxury truly looks like.
First, and most obviously, you will see that this dial shows off the graceful Arabic language. From the numeral hour markers to the date and day displays, located at the 3 o’clock and 12 o’clock positions, the beautiful strokes of Arabic add an elegant and exotic touch to this glamorous timepiece. Set on a timeless and chic olive green backdrop, these markings showcase both rarity and cultural heritage. Maybe the two of you have traveled to an Arabic speaking country together, or maybe one of your families has Middle Eastern heritage. Whatever the significance to you, the Arabic language dial is also a rare and valuable find.
In addition to its Arabic language markings, this watch has a number of other special attributes. It is constructed entirely from beautiful, durable, and hypoallergenic platinum, making it an ideal choice for an heirloom watch. It also showcases Rolex’s dramatic President bracelet, a contrast to the Oyster bracelet that most pieces from this brand sport. Finally, you will notice the sparkling baguette-diamond bezel, which offers additional prestige and prowess to an already eye-catching accessory. From top to bottom, this watch has an indubitable presence, and it is sure to elicit envious glances and fascinated stares whenever you show off its beauty.
Richard Mille RM 67-01


Anyone seeking a true horological marvel this holiday season should consider a timepiece from the modern master, Richard Mille. Though this Swiss brand launched less than thirty years ago, its tech-savvy watches have earned themselves a stalwart following and a stellar reputation amongst celebrities, athletes, and collectors alike. Take this RM 67-01, for instance, which is crafted from light yet durable titanium and showcases an intriguing skeletonized dial. It offers the classic tonneau-shaped case, which makes it immediately recognizable as a Richard Mille design, and its architectural yet avant garde aesthetics stand the test of time.
If you are shopping for someone who has a deep love for the miniature mechanics and exceptional precision of luxury watches, a Richard Mille is a no-brainer. This timepiece is powered by the intricate CRMA6 caliber, which was created in-house by Richard Mille. The slim case is a pinnacle of ergonomic design, exhibiting both versatility and wearability to the max. With a sleek and streamlined aesthetic, you will never get tired of strapping on this watch. It can take you from day to night, from the boat to the boardroom and anywhere else you dream of.
Audemars Piguet Royal Oak, Diamond Bezel


Looking for a gift that will make her jaw drop this holiday season? Here at Avi & Co., we have got you covered. They say that diamonds are a girl’s best friend, and for good reason. But diamonds you can wear on an everyday basis that are both fashionable and functional? Even better! That is exactly what she will discover with this exquisite rose gold Audemars Piguet Royal Oak, which features a chic diamond bezel that perfectly complements the silver dial sporting the brand’s classic tapisserie pattern. The Royal Oak line has been around since the 1970s, but this watch is anything but old school. On the contrary: It evokes modern fashion and taste from every angle, and it is a versatile companion that she can easily dress up or down.
Crafted from 18K rose gold, this Royal Oak clocks in at just 34 mm in diameter, making it one of the more petite members of this hallowed collection. That said, miniature watches are all the rage right now. A 34 mm watch would traditionally be reserved for women, but with current trends, men can rock smaller styles, too. Just take one look at A$AP Rocky’s trendsetting style at the 2025 Cannes Film Festival, and you will see what we mean. No matter who is wearing this watch, it is an ideal marriage of form and function.
Avi & Co. HUE Collection Red Ruby Watch


There is nothing better than a holiday gift that is decked out in precious gems, and Avi & Co.’s HUE Collection delivers on that dream and then some. The HUE Collection debuted in 2024 with the famous “Pink Ice” watch, and the collection continued to grow, adding a blue sapphire timepiece, a green tsavorite watch, and a red ruby timekeeper to its ranks. Each of these memorable creations showcases vibrant hues with stones set carefully into precious metal cases. The bezels, dials, and bracelets are completely covered in priceless stones, offering an all-around effect of glamour, wealth, and power.
Today, we are showcasing the famous red ruby watch in 18K rose gold. We love the 37 mm profile of this watch, which makes it flexible for wearers of any gender. The brilliant red of the saturated rubies evokes passion, fire, and love, making it a perfect gift for the one who has captured your heart. The warmth of the rose gold case and inner bracelet complement the fiery tones of the rubies, ultimately yielding an awe-inspiring picture of modern high jewelry beauty. Shop this watch and the rest of the HUE Collection online or in one of our three boutiques: You can find us in New York City, Miami, and Aspen, Colorado.
Patek Philippe Complications, Openworked


The oldest of the big four watch brands, Patek Philippe got its start in Switzerland in 1839. Nearly 200 years later, the company is still going strong, continuing to produce modern marvels and masterpieces that harken back to the early days of its lore. The Complications line is one of the brand’s most-loved collections, showcasing elite functionality paired with everyday wearability that may stun even the most seasoned watch collector.
This 18K white gold Patek Philippe watch truly goes the distance, showcasing the company’s commitment to continued innovation from both a technical and an aesthetic standpoint. The openworked dial is visible through the sapphire crystal case front and caseback, which protects the intricate components without obscuring your view of what is inside. You will be captivated by the complexities of the watch’s pristine mechanics all out in the open. A rare blend of technical excellence and visual brilliance, this Complications watch exceeds everyone’s expectations.
Shop ’Til You Drop at Avi & Co.
The holidays are right around the corner, so do not wait until the last minute to secure the perfect gift for your special someone! If you are not sure what to buy to make them feel deeply loved and intimately seen, consider a luxury watch to do the talking for you. Our collection of prestigious timepieces at Avi & Co. are the perfect way to show them how much you care without saying a single word. You can shop with us in person or explore online today!
Make an appointment to join us in-store. We cannot wait to meet you!






