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OUR LATEST STORIES

  1. Sophisticated luxury watches for sale at Avi & Co. Product , Trends Exude Power and Prominence With Sophisticated Timepieces at Avi & Co.
    July 01, 2026

    Sophisticated timepieces convey a clear message without saying a single word. Strength. Power. Presence. These are just a few of the ideals that come to mind when we think of luxury watches. You never need to speak them aloud: The right watch does the talking for you.

    Upscale timepieces from maisons around the globe make a mark for many different reasons. Some offer playful explosions of color, others impress with inventive architecture or memorable collaborations. But the watches we are showcasing today do not need any fanfare or gimmicks to make their statements.

    These timepieces stand in a category all their own, one where achieving top marks is a matter of quiet sophistication. The ethos of less is more might seem to apply, but you will quickly discover that less is a misnomer. Our favorite sophisticated timepieces have countless elite complications, top-tier materials, and unparalleled craftsmanship without the need to scream it from the rooftops.

    For the collector who values subtlety,

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  2. Avi & Co. Hue Collection Blue Sapphire Watch AH17, 18K White Gold, 44 mm Product September Birthstone: Sapphire and Blue Watches
    June 26, 2026

    There is a birthstone for every month of the year, but few are as precious as sapphires. Those born in the month of September are lucky enough to call these gorgeous gems their birthstone. Some months have a few different birthstones, and others have both “traditional” and “modern” options. However, everyone knows that nothing can match the regal beauty of the sapphire, and September’s birthstone stands alone.

    Many people choose jewelry and watches that highlight their birthstone when selecting their favorite accessories. Often, individuals feel a strong connection to their birthstone and all that it stands for. In the case of the sapphire, it has strong connections to nobility, faith, loyalty, wisdom, and more.

    Join us as we explore some of the key factors that make sapphires stand out as an elite birthstone. Plus, we will highlight some gorgeous pieces that are perfect for the September birthdays in your life.

    Sapphire: September’s Striking Birthstone

    Birthstones run the gamut from

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  3. Rolex Daytona with Rainbow-Pave Bezel and Rose Gold Bracelet Displayed on a C-Ring on a Black Background with Scattered Diamonds. Product Ice, Ice Baby: A Guide to Avi & Co.’s Diamond-Pave Timepieces
    June 26, 2026

    Gemstones such as rubies, sapphires, and emeralds may be gaining popularity, but diamonds are forever. They are coveted for their beauty and timelessness. The unmatched sparkle that diamond-pave timepieces have when worn around a wrist is distinct. For anyone looking to feel like royalty by wearing a piece of history on their wrists, a diamond-pave watch is a must-have addition to your collection.

    Incorporating diamonds into watches dates back to the 19th century. Patek Philippe crafted the first diamond watch in 1868 for Countess Koscowicz of Hungary. By the 1950s, watches featuring dials adorned with precious stones instead of traditional indexes became popular. For Avi Hiaeve, the founder and CEO of Avi & Co., diamond-studded accessories are an extension of his commitment to luxury.

    CEO and Founder of Avi & Co. Standing in his Miami Boutique, Surrounded by Luxury Watches and Diamond Jewelry.CEO and Founder of Avi & Co. Standing in his Miami Boutique, Surrounded by Luxury Watches and Diamond Jewelry.
    Avi Hiaeve, Avi & Co. Miami Showroom Grand Opening, May 2023

    It is no surprise that Hiaeve loves curating one of the biggest diamond-pave watch collections in the country. He was covered head to toe in

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  4. Diamonds by Avi & Co. 18K Yellow Gold Oval Cut Graduated Yellow Diamond Tennis Bracelet Product , Jewelry , Features Bold Diamonds by Avi & Co. Jewelry Made to Turn Heads
    June 24, 2026

    For the past few years, dainty chains and understated earrings have been dominating the jewelry world. But in 2026, we are poised for change. Bold, statement styles are taking over once again, and Diamonds by Avi & Co. is ready to help you maximize your look. From head-turning necklaces to oversized rings that are sure to draw the eye, our collection of showstopping accessories are the perfect addition to a modern jewelry box.

    The Jewelry Trends Dominating This Year

    Bright colors, bold statements, and showcasing your individuality are all at the forefront of this year’s accessory trends. This is the year to plan your outfit around a piece of jewelry, not the other way around. Instead of an afterthought, diamonds and colorful gems alike are becoming the stars of the show. So, are you ready to show off your personal style? Here are some of the style trends to incorporate this summer and beyond.

    Colorful Gems: Adding a dash of personality into your jewelry with a colored gem is the perfect

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  5. Richard Mille RM 028, Titanium, Blue Skeleton Dial, 47 mm News , Product , Trends The Luxury Men's Watches on Trend Right Now
    June 23, 2026

    Luxury watches, like all other accessories and fashion statements, are subject to a cycle of trends that can fluctuate year to year. Although watches tend to have lengthier trend cycles than some other items, shifting style sensibilities over the years can still impact what feels timeless and what feels up-to-the-minute.

    Paris Men’s Fashion Week is right around the corner, and we are sure to see some trend-defining styles on the runways. Exciting debuts like Michael Rider at Celine and Sarah Burton at Givenchy are also highly anticipated moments this season and are sure to set the tone for men’s fashion in the coming months and years. With this pinnacle of fashion approaching, it is the perfect time to further investigate a snapshot of men’s fashion at this moment. Which trends are destined to prevail and which will soon be forgotten?

    Furthermore, how will accessories fit into the mix? Which luxury watches should you choose to complement the styles of the moment in menswear? Our talented

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  6. John Mayer with John Mayer Audemars Piguet Royal Oak watch Product , Celebrities , Features Famous Musicians and Their Watch Collections
    June 22, 2026

    Do famous musicians really have great watch collections? Luxury watches are a staple accessory for the world’s elite, from first-class athletes to Hollywood stars. Many famous musicians are also avid watch collectors. For those who spend their lives dedicated to creating art, it should come as no surprise that they appreciate the aesthetic and technical appeal of a stunning upscale timepiece. Furthermore, many of these renowned artists have the means to acquire some of the most desirable models on the market.

    Join us as we venture behind-the-scenes, revealing the treasured timepieces of your favorite musicians. From Eric Clapton to Jay-Z, these sonic artists have impressive taste when it comes to wristwear. Whether you are looking for inspiration for your next watch investment or simply curious about the sensibilities of your favorite creators, you will find everything you have been searching for in our compilation of famous musicians and their watch collections.

    John Mayer

    Widely considered

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  7. Vintage Rolex Daytona watches for sale at Avi & Co. Product , Trends Bringing Retro Back: Discover Vintage-Inspired Luxury Watches at Avi & Co.
    June 19, 2026

    Vintage is undeniably cool. In a world full of fleeting trends and fast fashion fads, the exclusive and curated look of retro styles has become perhaps even more popular than the latest releases. The luxury watch world, of course, moves at a significantly slower pace than the fashion industry. However, vintage timepieces remain stunning assets that are just as impressive to wear on your wrist as they are to collect and observe.

    We have curated an impressive selection of vintage watches here at Avi & Co., and we are excited to showcase some of our favorite pieces. Which one will resonate with you?

    Why Are Vintage Watches So Desirable?

    Vintage everything (from watches to haute couture) has been taking off in popularity in the past few years. As trends move at light-speed, many modern individuals feel at a loss in seeking personality, character, and interest in their clothes and accessories. Vintage watches are no exception, and they have been commanding impressive prices on the secondary

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  8. watches worn by pro golfers Rolex Submariner “Starbucks,” Stainless Steel, Green Bezel, Black Dial, 41 mm Product , Celebrities , Features This Year on the Green: Watches Worn by Famous Golfers
    June 17, 2026

    With a long tradition of style and sportsmanship, golf stands out as one of the world’s premier sports for those who are willing to put in the time and effort to truly excel. From enjoying a round of eighteen holes with friends to watching the PGA Tour events on television or in-person, there is so much to enjoy when it comes to this riveting outdoor activity.

    Watching the pros take on Shinnecock Hills in Southampton for this year’s golf U.S. Open is one way to brush up your skills on the green. It is also a place to gather style inspiration from some of the best-dressed athletes around. Many of today’s golf heavyweights show off spectacular luxury watches both during and after their time on the fairway. Join us as we take a tour of the hottest timepieces worn by golfers today and forever.

    Modern Golf Icons and Their Favorite Luxury Watches

    Golf is a gentleman’s sport with centuries of history behind it. In the modern era, the sport holds onto many traditions from its storied past.

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  9. OMEGA Speedmaster Grey Side of the Moon, Ceramic & 18K Rose Gold, Meteorite Index Dial Product , Celebrities , Events Celebrity Watch Sightings: Tribeca Film Festival 2026
    June 16, 2026

    From June 3 through June 14, Hollywood stars made their presence known in New York City for the Tribeca Film Festival. This glamorous event features screenings of feature films as well as numerous talks, panels, games, art, and other immersive programming. And of course, celebrity style from outfits to accessories does not disappoint.

    The Tribeca Film Festival was founded in 2002 by Robert De Niro, Jane Rosenthal, and Craig Hatkoff. The trio wanted to help revitalize the buoyancy and economic spirit of the Tribeca neighborhood after the fall of the twin towers on September 11, 2001. This year, the festival celebrated its 25th occurrence, emphasizing the ongoing strength and resilience of New Yorkers. Between this glitzy festival and the New York Knicks’ NBA Championship win, it was a stellar weekend for The Empire State.

    Cotton Fever took home the coveted top prize for narrative film at this year’s Tribeca Film Festival. Other winners included Labrador – Autopsy of Silence in the international

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  10. Rolex Sky-Dweller, 18K Rose Gold, Blue Index Dial, Oyster Bracelet Product , Gift Guides Father's Day Gift Guide Part II: Luxury Watches to Make His Day
    June 15, 2026

    If you are shopping for the perfect Father’s Day gift, you have landed in the right place. This year, we have broken down our Father’s Day Gift Guide into two parts so that you have the chance to discover even more luxury watches here at Avi & Co. This portion of the gift guide highlights some of the finest timepieces in our entire collection. For the father who has it all, does it all, and makes it all look easy, these exquisite watches are the ideal gift.

    A luxury watch says more than you could ever communicate in words. It evokes a sense of accomplishment and celebration, a recognition that you see all that he gives to those around him. Every time he fastens this watch around his wrist, he will think of you. Ultimately, that might be the best gift of them all.

    Of course, Father’s Day is not only for your dad. It is an opportunity to honor and celebrate all of the men in your life. From the husband who has been the most amazing father to your children to the uncle who served as a second

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