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  1. A Guide to Audemars Piguet's Most Collected Watch - The Royal Oak

    Audemars Piguet Royal Oak with Blue Dial, 3 Subdials, and a Rose Gold Bezel and Bracelet

     

    The watchmaking brand originated in 1875 in the quaint Swiss Village of Le Brassus in Vallée de Joux, north of Geneva. Two young entrepreneurs (and childhood friends) Jules Louis Audemars and Edward Auguste Piguet founded it in 1875. The manufacturer instantly distinguished itself in the watchmaking industry with its Grande Complication pieces.

    The two made a great team. Audemars focused on creating complex watch movements to sell to watch manufacturers while

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  2. Patek Philippe Watches: Complications vs. Grand Complications - An Elegant Performance

    Two Patek Philippe Complications Watches. Both have Black Leather Straps. One Luxury Timepiece has Black Dial, the other has White Dial.

     

    In the mesmerizing world of horology, one name stands out as the epitome of craftsmanship, elegance, and innovation: Patek Philippe. The mere mention of this Swiss watchmaking brand makes the hearts of watch enthusiasts skip a beat. Patek Philippe watches set the stage for an unforgettable journey into the realm of timekeeping with two of their models: Complications and Grand Complications.

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  3. Bubba Watson Richard Mille Watches: The Perfect Blend of Luxury and Sporty Swagger

    Professional Golfer Bubba Watson Sporting the Richard Mille RM 38-01 Timepiece. He Wears a Colorful Top, White Viser, and Holds a Pink Golf Club. Photo Courtesy of Richard Mille’s Instagram.

     

    Prepare to step into a realm where timekeeping transcends mere functionality, and horology transforms into a captivating fusion of luxury, art, and athleticism. At Avi & Co., we take pride in curating the most extraordinary collection of Richard Mille timepieces in all of New York. Our showcase boasts an awe-inspiring array of between 30 and 40 Richard Mille creations at any given time.

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  4. Diving into Durability: Water Resistance in Rolex Watches

    On Left: Rolex Sea-Dweller Deepsea Timepiece. Stainless Steel 44 mm with Unidirectional Ceramic Bezel, Blue Gradient Dial, and Black Bezel. On Right: Stainless Steel Rolex Submariner Timepiece with Unidirectional Ceramic Black Bezel, and Black Dial.

     

    When it comes to luxury watches, Rolex is a name synonymous with precision, style, and durability. One of the key features that have solidified the brand’s reputation is its remarkable water resistance. The technology, history, and rigorous testing that make these timepieces some of the most sought-after companions for underwater adventures. Dive into the fascinating world of water resistance in Rolex watches with me.

     

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  5. Avi & Co.’s Popular Richard Mille Partnership Timepieces: The Felipe Massa

    Richard Mille Timepiece with Openworked Dial and Light Blue Rubber Strap on a Light Blue, Black, and White Background.

     

    Avi & Co. is proud to have the largest Richard Mille collection in New York. Popular collaborations such as Felipe Massa’s many models can usually be found in our stores. Aside from their use of technology and instantly recognizable tonneau-shaped cases, Richard Mille’s collaborations are what really make the brand stand out. Their mutual respect for each other’s artistry makes the watch an instant legend.

    “He is a really positive person,”

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  6. Avi’s Options: Top 10 Dual Time Watches for Traveling

    Rose Gold Patek Philippe Dual Time Watch with Blue Dial Sits on a Map Beside a Passport and Aviator Sunglasses.

     

    Dual time watches are equipped with two hour hands to indicate two different time zones. The primary hour hand must be independently adjustable by hour increments, and the second-hour hand indicates 12 or 24 hours. They are more complicated than a GMT because they move on two subdials, however, both serve the same purpose.

    The difference between a dual time watch and a GMT watch is usually the scale. A dual time watch has a 12-hour scale, while a GMT watch has a 24-hour scale. Most dual time watches have a day/night indicator, and a hand that can be adjusted more easily than a GMT watch.

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  7. Avi & Co.’s Popular Richard Mille Partnership: The McLaren

    Carbon 44 mm Richard Mille McLaren Timepiece Assembled with Quartz TPT Bezel and Orange Rubber Strap and Skeleton Dial Inside of an Orange and Black Car.

     

    Avi & Co. is proud to have the largest Richard Mille collection in New York. The Richard Mille brand has perfected the combination of luxury with art and sport. It’s no surprise that we always have between 30 and 40 pieces in stock.

    Popular collaborations such as Felipe Massa, McLaren, and Bubba Watson are constantly displayed in our boutiques. The same can be said about

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  8. Ice, Ice Baby: A Guide to Avi & Co.’s Diamond-Pave Timepieces

    Rolex Daytona with Rainbow-Pave Bezel and Rose Gold Bracelet Displayed on a C-Ring on a Black Background with Scattered Diamonds.

     

    There may be popularity amongst other gem set stones such as rubies, sapphires, and emeralds, but diamonds are forever. They are coveted for their beauty and timelessness. The unmatched sparkle that diamond-pave timepieces have when worn around a wrist is distinct.

    Incorporating diamonds into watches dates back to the 19th century. Patek Philippe crafted the first

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  9. 7 Things You Should Know About Audemars Piguet Watches

    Audemars Piguet Watches
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  10. Is Now a Good Time to Purchase an OMEGA watch?

    Black Dial, Case, and Strap OMEGA Speedmaster Next to a Stainless Steel OMEGA Seamaster with Diamond Numbers on a Purple and Black Background.

     

    Since 1932, OMEGA has been the first company chosen as the official record timekeeper for the Olympic Games. OMEGA has been strapped to the wrists of celebrities such as Daniel Craig, Eddie Redmayne, David Beckham, and Zoë Kravitz. Not only does the suave spy James Bond himself wear OMEGA, but this phenomenal brand has even been to space!

    It takes an impressive 500 hours to

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