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OUR LATEST STORIES

  1. Richard Mille watch in New York City Product , Trends Watches to Wear to NYC Events
    March 24, 2025

    New York City is home to numerous cultural attractions and events – and whether you are a tourist or a local, dressing the part is a big piece of this global city’s atmosphere. Take a walk down any avenue, and you’ll find urban dwellers dressed to the nines, whether they are headed to the nearest grocery store or to catch a show on Broadway. There’s a reason that New York City is one of the hottest destinations to spot iconic street style.

    No matter which Manhattan events you are enjoying this year, take your look to the next level with a luxury watch that will elevate any outfit. Here are our top picks to deck out your wrist in New York’s finest while you enjoy the city’s favorite things to do…

    Enjoy the New York Philharmonic: Patek Philippe Complications

     

    Soaking up a classical concert from the New York Philharmonic at Lincoln Center is a must-do for anyone seeking a classy night out in New York. Embrace the opportunity to dress like you are attending an upscale gala, and try out

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  2. Boyfriend watch, diamond bezel Audemars Piguet watch on woman's wrist, oversize women's watch Product , Trends The Evolution of the “Boyfriend Watch” Trend… And the Best Styles to Complete the Look
    July 26, 2024

    You have heard of boyfriend jeans, boyfriend tees, and now… boyfriend watches. The "boyfriend watch" trend has carved a unique niche in the world of fashion accessories, blending traditionally masculine timepieces designs with a modern, unisex appeal. 

    This style first emerged in the early 2000s as women began embracing oversized watches, initially borrowing from men's collections to make a bold, fashion-forward statement. The trend was catalyzed by a broader movement towards androgynous fashion, where the lines between male and female styles began to blur, reflecting changing societal norms about gender and fashion.

    So how has the “boyfriend watch” trend changed in the past two decades? Which celebrities love this trend? And how can you implement the current iteration of the boyfriend watch? 

    What Is the “Boyfriend Watch” Trend?

    The “boyfriend watch” trend is a distinctive fashion movement in which women sport oversize, traditionally masculine wristwatches as a bold style statement.

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  3. Avi & Co. store in Aspen, Colorado News , Trends , Events Aspen Summer Events 2024… And the Watches to Wear to Them
    July 24, 2024

    Perched among the majestic Rocky Mountains, Aspen is like no other place on earth. With the perfect combination of spectacular natural vistas and enriching arts and cultural events, this Colorado paradise attracts the best of the best when it comes to fashion, outdoor adventure, and elite events. 

    If you are spending time in Aspen this summer, there are a few cannot-miss activities already speckling the calendar – let’s explore what’s happening in Aspen during the summer of 2024. Plus, we will make sure that you are equipped with the perfect watch to exemplify Aspen fashion this summer.

    Watch Week Aspen: August 8-11, 2024

    Aspen is well known across the globe for its exemplary balance of fashion and adventure. Top fashion brands like Gucci, Prada, Dior, Louis Vuitton, and more have put down roots in Aspen – and we have, too – the Avi & Co. Aspen location is open for business. Watches are a hot item on the Aspen scene, and there are plenty of luxury watch retailers in the mix here. 

    This

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  4. Rolex Oyster Perpetual Luxury Watches News , Product , Trends 2024 Watch Trend Predictions
    February 23, 2023

    While some trends can be immediate, powerful watch trends are slightly slower. Staying on top of the trends in the horological world is an excellent way to reflect your commitment to style, innovation, and luxury.

    “Predicting watches is very different compared to the faster moving world of fashion with watches,” Tristano G. Veneto from The Urban Gentry YouTube series says. “For the more complicated stuff, the minimum for more agile brands is like the gestation of a baby. The trends we see today are the result of the shifting watch market's tastes of more than a year ago.” -

    Yes, trends in the watch world can move at a slower pace – but that is because today’s complex luxury watches require years of research, finesse, and testing before they land on a wrist like yours. Still, understanding what is current in haute wrist couture is crucial for watch connoisseurs of all levels.

    Here are some of Avi & Co.’s predictions for the year ahead:

    Stainless Steel Bezel with Red Strap, Carbon Bezel with Light Blue Strap, and White Bezel and Strap all in a Black Leather Watch Roll on a Black Background

    Richard Mille Limited Edition Timepieces

     

    Vegan

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