
New York City is home to numerous cultural attractions and events – and whether you are a tourist or a local, dressing the part is a big piece of this global city’s atmosphere. Take a walk down any avenue, and you’ll find urban dwellers dressed to the nines, whether they are headed to the nearest grocery store or to catch a show on Broadway. There’s a reason that New York City is one of the hottest destinations to spot iconic street style.
No matter which Manhattan events you are enjoying this year, take your look to the next level with a luxury watch that will elevate any outfit. Here are our top picks to deck out your wrist in New York’s finest while you enjoy the city’s favorite things to do…
Enjoy the New York Philharmonic: Patek Philippe Complications
Soaking up a classical concert from the New York Philharmonic at Lincoln Center is a must-do for anyone seeking a classy night out in New York. Embrace the opportunity to dress like you are attending an upscale gala, and try out a floor-length gown or a dressy suit. Trust us, you won’t be alone in upping the ante for this occasion. The NY Phil’s 2024-2025 season runs through June of next year, so don’t hesitate to snatch up your tickets. And of course, you’ll need a watch that complements your attire…


Our Pick: Whether you’re enjoying Mahler’s Seventh or Stravinsky’s Symphony in Three Movements, your watch will steal the show when you sport this beautiful Patek Philippe Complications. One of the Swiss watchmaker’s most renowned lines, Complications features exceptional technological innovations paired with unmatched aesthetic appeal. This particular piece adds an element of sparkle with a striking diamond bezel – and the leather strap makes it perfect for both formal and casual wear.
Root for the Home Team at Yankee Stadium: RM 35-03
While some New Yorkers hate to venture outside of Manhattan, you’ll have to head over to the Bronx to cheer for New York’s favorite baseball team: The New York Yankees (sorry, Mets fans). A staple of the MLB, you can count on the Yankees for an exciting game – and more often than not, you’ll get to enjoy a rousing win complete with some peanuts and Crackerjack.


Our Pick: Any sports fan is sure to love a Richard Mille watch like this striking RM 35-03. While the watch was formulated in collaboration with tennis great Rafael Nadal, it is still an incredible choice for a baseball game in the summer heat. The Carbon TPT construction is light and durable, and the rubber strap is comfortable in any weather. Plus, the blue bezel will look great with your Yankees gear.
Check Out the Met Gala Exhibit: Patek Philippe Calatrava
Every May, New York City plays host to one of the hottest events of the year: Anna Wintour’s iconic Met Gala. A-listers and celebrities from across the globe flock to Manhattan to enjoy a night of what promises to be incredible style and haute couture to raise money for the Metropolitan Museum of Art’s Costume Institute. The theme for 2025 is “Superfine: Tailoring Black Style,” and the night will be co-hosted by Lewis Hamilton and Pharrell Williams. Talk about a dynamic duo! Even if you’re not walking the red carpet, you can still enjoy the exhibit in question from May 10 through October 26.


Our Pick: When it comes to celebrating the connection between horology and the art world, we can’t help but gravitate toward the Patek Philippe Calatrava. This watch debuted in 1932 and boasts a modest silhouette that evokes classic fashion and will never fall out of style. The Bauhaus-inspired look was a favorite of renowned artist Pablo Picasso as well. As you peruse the halls of the Met, show your commitment to the finer things in life with a Calatrava watch.
Revel in Fashion Week: La Dona De Cartier
New York Fashion Week, or NYFW, will come to the city twice in 2025 – once in February for Spring Fashion Week and once in September for Fall Fashion Week. The main event typically takes place in Lower Manhattan, although some shows and displays spread to Soho and Tribeca. Fashion Week attracts the hottest designers in the world, so it’s imperative to look your best if you get the chance to attend one of these coveted shows… don’t forget to accessorize!


Our Pick: While some fashion houses, like Chanel, have introduced their own watch lines, there is nothing like a classic Swiss dress watch to complement your fashion week outfit. But then again, there’s a reason Paris is considered one of fashion’s most important cities! Channel a Parisian chic look with a timepiece from French jeweler and watchmaker Cartier. We love the La Dona De Cartier and its diamond-studded bracelet. The white gold construction of this intricate watch takes any ensemble to the next level.
Soak up the US Open Tournament: Audemars Piguet Royal Oak
As the end of August rolls around, all of New York is captivated by one of tennis’ four grand slam tournaments: the US Open. New York’s elite as well as A-listers and celebrities around the world flock to Flushing Meadows in Queens to see tennis greats battle it out in Arthur Ashe Stadium. Tickets to the later events are highly coveted – but you can also get campus passes to explore lower-level games in the first few rounds for a more reasonable price.


Our Pick: The US Open stands are a hotbed of luxury watch sightings – from Rolex to Patek Philippe, the global elite who come to watch these matches don’t hold back on showing off their trusty timepieces. But when it comes to tennis, one person’s style rises above the rest. The now-retired tennis superstar Serena Williams is a known ambassador of Audemars Piguet and is frequently photographed in their Royal Oak line. Take inspiration from the GOAT of women’s tennis and sport an Audemars Piguet Royal Oak at the US Open this year.
Shop on Fifth Avenue: Avi & Co. Hue Collection Watch
As you shop for birthdays, anniversaries, and holiday gifts in New York, you’re sure to gravitate toward the unparalleled selection of designer boutiques and upscale shopping opportunities on Fifth Ave. You’ll be surrounded by shoppers decked out in New York’s finest, so don’t be afraid to showcase a watch that will be sure to turn heads: a completely iced out timepiece from Avi & Co., a staple of Manhattan’s Diamond District.


Our Pick: For wintertime excursions, there is no better choice than a prestigious timepiece from Avi & Co.’s legendary Hue Collection. The Hue Collection boasts watches in four different colors, each completely studded in precious gems. The blue sapphire watch pictured above exudes a rich, azure hue with natural sapphires on its face, bracelet, and bezel. You can also grab a Hue Collection watch in pink sapphire, red ruby, or green tsavorite.
Skating at Rockefeller Center
There’s nothing like Christmastime in the city… New York City, to be specific. From the Rockettes to the Christmas tree lighting to the world’s largest menorah across from the Plaza Hotel to the window displays on Fifth Avenue, there are countless traditions to enjoy. So head over to the Rock and strap on your ice skates as you bundle up against the cold and then sip on a delicious hot chocolate at the cafe next to the rink. Bonus points if you travel up to the Top of the Rock for one of the best views of the city outside of the Empire State Building!


Our pick: The holiday season in New York is the perfect combination of classic and classy, just like a Rolex watch. This Rolex Day-Date is ideal for the discerning eye. It showcases the brand’s iconic fluted bezel combined with a festive green dial and timeless Roman numeral hour markers. The 18K yellow gold watch is a timeless selection, and the President bracelet adds a dressier element that makes it perfect for any occasion. In other words, you cannot go wrong!
Shop NYC’s Favorite Watches at Avi & Co.
The allure of New York brings countless individuals to the Big Apple throughout the year. Whether you’re just visiting or here to stay, make sure you dress the part with a stellar wristwatch that will take your outfit to the next level. At Avi & Co., we’ll help you find your dream watch. Visit us at our Manhattan location in the Diamond District – or if you’re not local, we also have satellite boutiques in Miami and Aspen.
Make an appointment today to make your horological dreams come true!








