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OUR LATEST STORIES

  1. Avi & Co. Hue Collection red ruby watch coming out of a tulip on a pink background for Mother's Day Product , Gift Guides , Jewelry Mother’s Day Gift Guide: Luxury Watches and Jewelry for Mom
    May 05, 2025

    Mother’s Day, which falls annually on the second Sunday in May, is a chance to celebrate all of the hard work that our mothers have done and continue to do to raise us, love us, and support us at every turn. On Mother’s Day, we recognize the countless contributions that our mothers have made to our families and to society as a whole, celebrating the love and care that they provide throughout our lives.

    Every family has different Mother’s Day traditions – some might meet at a local restaurant to enjoy a tasty lunch, others might cook mom breakfast in bed, and others still might plan a day full of family activities to celebrate. But there’s one constant that you shouldn’t miss: Mother’s Day gifts, of course! Picking up a present for your mom is a great way to show how much you care about her. After all, she has given so much to raise you. Honor all that she has added to your life with a thoughtful gift that will last a lifetime… like a luxurious timepiece that she’ll want to wear every

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  2. Patek Philippe Nautilus diamond pave watch in blue box with roses in the background Product , Gift Guides , Jewelry Valentine's Day Gift Guide: Luxury Watches and Jewelry for That Special Someone
    February 05, 2025

    With the day of love right around the corner, it’s the perfect time to start shopping for that special someone in your life. Whether you are celebrating a budding new relationship or a lasting commitment that is tried and true, showing them you care with a Valentine’s Day present like no other is a fail-safe way to ensure this holiday is the best one yet.

    When you’re shopping for a luxury watch for Valentine’s Day, it’s more important than ever to ensure you are choosing a timepiece that will speak to the intended recipient. Do they love wearing watches that sparkle with diamond-studded bezels, bracelets, or dials? Are they a sucker for watches with a historical connection? Do they appreciate classic silhouettes or do they lean toward trendy new angles?

    Going into your Valentine’s Day watch shopping with an idea of your special someone’s preferences and style is the best way to choose the perfect watch to gift to them… but if you’re not sure where to begin, dive into Avi & Co.’s Valentine’s

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  3. Avi & Co. GIA-Certified Jewelry Collection, White and Fancy Colored Diamond Jewelry News , Product , Jewelry New Arrivals: Avi & Co. Jewelry Collection
    December 09, 2024

    You already know Avi & Co. as your trusted purveyor of luxury watches. Our three showrooms, located in New York City, Miami, and Aspen, offer the finest upscale timepieces on the secondary market – with brands like Rolex, Audemars Piguet, Patek Philippe, and Richard Mille, we have the watch you’ve been dreaming of. Now, we’re bringing our exquisite collection of fine jewelry, previously only available in-store, to our online selection for the first time, making it easier than ever to explore our elite pieces from anywhere.

    From engagement rings to bracelets to earrings to necklaces, Avi & Co. has one of the best in-house jewelry collections in Manhattan’s Diamond District – so what are you waiting for? Dive into our curated line of sparkling stones, precious metals, and accessories perfect for you or anyone else on your list.

    Find New York’s Finest Diamond Jewelry at Avi & Co. 

    You know what they say: Diamonds are a girl’s best friend. But at Avi & Co., diamonds are for everyone –

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  4. Leather strap watch and metal strap watch next to each other Product , Jewelry Leather Strap or Metal Bracelet: How Each Defines You
    November 06, 2024

    For better or for worse, what you wear – and accessorize with – says a lot about how you are as a person. Do you rock a lot of trendy clothes and patterns? Or do you opt for timeless, classic brands? Does your aesthetic change depending on your mood? It can take a long time to define your personal style, and when investing in luxury items, that may give some people pause. When making a large purchase for an item you will presumably have for the rest of your life, you want to make sure that you’re getting exactly what you want and need.

    You want your watch to fit perfectly into your aesthetic, regardless of what that aesthetic is. And although color preferences may depend on your personal palate, when it comes to the material of your watch – and especially the material of your bracelet or strap – the watch world has a lot of opinions about what these choices signify. What does it mean to rock a leather strap on your wrist? What kind of person are you if you prefer a metal bracelet? The

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  5. Green tsavorite in jewelry tweezers in front of Rolex watch Product , Jewelry , Features All About Tsavorite: The Gem Changing the Face of Watches and Jewelry
    September 27, 2024

    In the 21st century, there are the classic gemstones and there are the newcomers. You have almost certainly heard of diamonds, sapphires, rubies, and emeralds (the so-called “big four”), but you might not know much about more recent discoveries, such as Tsavorite. While Tsavorite may not be a household name, this strong and brilliant green gem is making waves in the world of watches and jewelry.

    Let’s explore the history of Tsavorite to discover why it is taking over as the predominant green gemstone around the world. We will also dive into its popularity in jewelry and watches – plus, we’ll point you in the right direction if you are looking for an iconic Tsavorite piece of your own!

    What Is Tsavorite? 

    While jewelers have been creating pieces with sapphires and emeralds for centuries, Tsavorite is a relatively new face in the world of gemstones. It was discovered in the 1960s in East Africa and is a rare stone that has added a new dimension to the typical choices of green jewels. A

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  6. convertible watches at Avi & Co. from leather to metal straps and back Product , Jewelry 4 Best Convertible Watches: From Leather Strap to Metal Bracelet and Back
    August 14, 2024

    Convertible watches, known for their versatility and adaptability, have become a staple for modern watch enthusiasts. These timepieces offer the convenience of seamlessly transitioning between a leather strap and a metal bracelet, catering to diverse occasions and personal styles. The allure of a convertible watch lies in its ability to morph from a sophisticated, formal accessory into a robust, casual companion with just a simple change in strap.

    Leather strap watches boast a timeless charm suitable for business meetings, formal events, and upscale gatherings. Their comfort and classic aesthetic make them a favorite for those who appreciate refined fashion. On the other hand, watches with a metal bracelet (typically crafted from stainless steel, titanium, or other durable materials) offer a contemporary look and enhanced durability. Ideal for dress watches as well as everyday wear, sports, and outdoor activities, the metal bracelet brings a sense of sophistication to the wrist.

    Convertible

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  7. Patek Philippe Twenty~4 Stainless Steel 36 mm Timepiece in a Patek Philippe Dark Brown Watch Box in Front of a Woman and Man’s Hand Clinking Champagne Glasses. Champagne Bottle and Roses Adorn the Wooden Table. Product , Jewelry Valentine’s Day Gift Ideas – Luxury Watch Brands, Isa Grutman Jewelry, and Watch Accessories
    January 29, 2024

    Each Valentine’s Day, people of all ages try to come up with gift ideas more unique than red roses and truffle chocolates. Sure, you can write a sentimental greeting card. In the 18th century, legend says that St. Valentine himself was the cause of this romance, as he wrote his lover a note that he signed, ‘Your Valentine,’ before he was, unfortunately, executed. If you’re seeking gift ideas a bit more on the lavish side, Avi & Co. is your destination for luxury.

    The holiday didn’t begin until the 5th century when Pope Gelasius wanted to replace a previous pagan festivity by commemorating Valentine on the Saint’s execution date, February 14th. About 1,000 years later, Geoffrey Chaucer wrote a poem titled The Parliament of Foules, finally connecting the day with romance.

    Nothing says romance more than one of our luxury timepieces, delicate Isa Grutman Jewelry, or favorite watch accessories. Whether it’s your first holiday as a couple or your 50th, Avi & Co. ensures you find exactly what

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  8. Model and Entrepreneur Isa Grutman Posing in Front of Avi & Co.'s Miami Showroom, Announcing the Start of their Jewelry Partnership. Brand , Jewelry Isa Grutman Jewelry: Shop Avi & Co.’s Jewelry Collection Partnership
    December 27, 2023

    Avi & Co. has taken the watch industry by storm. With our limited edition diamond-pave luxury timepieces as well as custom, GIA-certified jewelry creations for celebrities such as Maluma, Drake, and The Brooklyn Nets, the future looks bright. Now, Avi & Co. is carrying a gorgeous new jewelry collection. Announced at our VIP event on December 5th, 2023, before Miami’s infamous Art Basel, Isa Grutman Jewelry will now be available on our Miami boutique shelves.

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  9. Avi & Co. Creates Custom Jewelry for Legendary Celebrities such as this Four-Leaf Clover Diamond-Pave Chain for Floyd Mayweather. The Money Team, Certified by Avi & Co. is Engraved on the Back. Brand , Entertainment , Jewelry , Celebrities Custom Jewelry and Limited Edition Watches and Legendary Celebrities: Oh my!
    November 09, 2023

    In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the process that goes into creating custom jewelry, as well as some jewelry we have already designed for some legendary celebrities. While we’re at it, let’s jump through time to get a sneak peek at some of the latest additions to Watches by Avi & Co.!

    Transform Your Vision into Reality Through Custom Jewelry

    From diamond earrings and rings that range from small to larger stones, there is something that will match everyone’s personality. Our tennis bracelets will accent any watch flawlessly, and a matching necklace will leave you enhanced by diamonds.

    Legendary Celebrity and Singer Bad Bunny Wore These Two-Tiered Earrings to the 2023 Latin Music Billboard Awards. They are Displayed on a White Background.Legendary Celebrity and Singer Bad Bunny Wore These Two-Tiered Earrings to the 2023 Latin Music Billboard Awards. They are Displayed on a White Background.
    Diamond Earrings from Avi & Co. Worn by Bad Bunny

    Our Miami and New York City locations sell a variety of beautiful jewelry, from diamond necklaces to gorgeous rings that will enhance any outfit from the office to the gala. I sat down

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  10. Tobi Sigona sits across from Avi Hiaeve, CEO and Founder of Avi & Co., in their Showroom in NYC surrounded by Lights and Cameras Brand , Jewelry Up Close and Personal with Newfound Legend of the Jewelry Industry: Avi & Co.’s Avi Hiaeve
    April 12, 2023

    By now, you know Avi’s backstory - how he moved to New York City from Israel with his family when he was 14 years old. How he wanted to own his own business at 16 with the experience he gained from working since he was 10. How the only English he knew when he arrived here was yes and no.

    I wanted to sit down with Avi in a more professional, yet intimate setting. Interview him in a way that didn’t talk about the story we already know and admire. I wanted to get to know the man behind the jewelry industry in a more up close and personal setting with questions that have been on my mind, the teams, and you too – on camera and 100% real.

    Before the interview began in Avi & Co.’s upscale, trendy showroom, Avi looked over to his mom (who watched from the sidelines the entire time with pride). While getting miced up for the interview, he said excitedly. “Look, mah, I made it! I got cameras on me. You never thought I was going to make it this far, huh?”

    Alexandra Hiaeve smiled over at her son.

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