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Prized for centuries, yellow diamonds are the holy grail of precious stones. Though they are less common than white diamonds (which you may think of as translucent), they add an element of elegance and warmth to high jewelry creations that elevate them to the maximum. A yellow diamond is a precious possession that is sure to become a cherished family heirloom, something you will pass down for generations as a memory and a memento.

Today, we are going to take a look at two exquisite sol diamond pieces, named for their buttery yellow sunlight hues. These twin creations are exclusive to Diamonds by Avi & Co., where we have worked to create settings and stylings that perfectly accentuate each stone’s gorgeous angles and inner fire. There is simply nothing like a sol diamond necklace to elevate your jewelry collection and make your style stand out in a crowd of white diamond wearers.

A sol diamond is another term for a fancy yellow diamond, which is the most popular

Looking for a truly showstopping gift this holiday season? It is time to lock down your gift ideas for the most important people on your list before you are left scrambling in the few days before Hanukkah or Christmas. When you are shopping for someone special, finding a present that truly demonstrates how much you care for them can be difficult. You might be left feeling stumped, scratching your head as you contemplate the perfect gift.

Luckily for you, Avi & Co. is here to help. Today, we are showcasing nine prestigious presents that will make memorable holiday gifts. From luxury watches to fine diamond jewelry, these gifts are sure to stun. Timepieces and luxurious diamonds simply cannot be topped, combining practical beauty with sentimental value that might just bring tears to her eyes.

Whether you are shopping for your mother, grandmother, aunt, or that special someone, the perfect holiday gift is one that will last her a lifetime. Better yet, these gift ideas are ones that she can

You probably know Avi & Co. as Manhattan’s premier destination for luxury watches from globally renowned brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. Over the years, we have expanded our business into cities across the United States, establishing boutiques in Miami and Aspen to help even more customers find the high-end timepieces of their dreams. When it comes to watches, our reputation precedes us.

But did you know that we also have a line of fine diamond jewelry called Diamonds by Avi & Co.? It is true! We have worked closely with Diamond District jewelers and have created numerous custom pieces for our celebrity clients. Now, we are bringing our love for the finer things in life to a wider audience with our namesake jewelry collection.

Under the Diamonds by Avi & Co. banner, you will find a robust lineup of jewelry, including earrings, bracelets, necklaces, engagement rings, and so much more. Our goal? Helping women bring sophisticated, elegant style

Do you feel like your everyday style needs a facelift? You do not have to revamp your entire closet to elevate your day-to-day look. A high-end accessory (or a few of them) can completely change your entire aesthetic.

Today, we are going back to basics. We are going to take a deep dive into how to pair your closet staples with elegant diamond jewelry that will take your look to the next level. From brilliant tennis bracelets to shining toi et moi rings, we have pieces ranging from old-school to avant garde, and everything in between. Diamonds by Avi & Co. is a collection of natural diamond jewelry for the modern woman, and we are not afraid of major carats and major shine.

You deserve a piece of jewelry that glitters just as much as you do. And the best news? You do not have to hide away these pieces for the next gala or black-tie event you attend. We will show you how to integrate upscale jewelry into everyday style. Spoiler alert: Your wardrobe has never looked better.

Are you ready

It feels like just a few months ago that you were shopping for the last holiday season, wrapping presents for Hanukkah or Christmas and crossing your fingers that the recipients would love what you chose. Suddenly, the holidays are upon us once again, and it is time to shop! Picking out gifts early is going to save you from endless stress and headaches down the line.

When you are shopping for the special women in your life (whether that is your wife, granddaughter, niece, or close friend), it can be tough to find a gift that you know she will love. That becomes even more true when you start shopping for the woman who has it all. If she wants something, she goes out and buys it. So what gift could she possibly need?

Here at Avi & Co., we think that the best gifts are the ones she might not have thought to purchase on her own. Maybe it is a splash of luxury jewelry that she has been holding out for. Maybe it is a world-renowned timepiece that she never realized how much she loved.

Finding

You might know Avi & Co. best as Manhattan’s trusted luxury watch seller, helping A-list clients get their hands on the hottest timepieces on the market today. But did you know that we have also been working in the jewelry space for over a decade? Over the years, we have helped our elite clientele design custom creations of all different shapes, sizes, and styles. Now, we are bringing our love for elegant diamond jewelry to the forefront with our latest collection: Diamonds by Avi & Co.

Our cutting-edge jewelry designs are not afraid to up the ante on sophistication and glamour. With necklaces, pendants, earrings, bracelets, rings, and more to choose from, you are sure to fall in love with Avi & Co. styles. But these are not just any heirloom pieces of jewelry. When you wear Diamonds by Avi & Co., you can count on heads turning as you walk into a room. Your fine diamond jewelry will be a guaranteed conversation starter. All you have to do is let these one-of-a-kind creations speak for

If you have been following current style trends in the world of diamond jewelry, then you have surely noticed that It Girls around the world are no longer wearing just one necklace. Layering your necklaces (and bracelets, too!) is all the rage right now. But pulling together this effortlessly cool look is not as easy as it may seem. All too often, you will find yourself groaning in frustration as your necklaces get tangled, your gemstones flip backward, and the effect is utterly lost. Not to worry, Avi & Co. is here to help.

As a Manhattan Diamond District jeweler with decades of experience in the luxury watch and jewelry industry, we know all of the tricks you need to layer like a pro. The sooner you read this article, the sooner you can enjoy a night out or a morning coffee with complete confidence in your layered looks. So, what are you waiting for? Check out top styling picks from our experienced team. Keeping a finger on the pulse of the high-end jewelry world is our job, and now

Which gems are turning heads in the world of watches and jewelry? Today, we are going to take a look at some of the prestigious natural stones that are dominating horology in the 21st century. Can you guess which gems will make the list?

We cannot possibly talk about gem-set watches and not start with diamonds. These exceptional gemstones are by far the most popular choice for watches and jewelry, and with good reason. Diamonds top the Mohs scale of hardness, meaning they are incredibly scratch resistant and difficult to damage. This is perfect for jewelry worn in high-touch places or pieces you rock every day, such as engagement rings and high-end watches. Plus, the translucent coloring of diamonds makes them a versatile choice that perfectly complements endless outfits and aesthetics. There is no such thing as a diamond “not matching” your look.

When it comes to luxury timepieces, you will see a variety

When most people think of watches, they first think of their time-telling abilities. Of course, this is what sets watches apart from any other type of accessory: They are equal parts functional and fashionable. These days, an uptick in aesthetics-first watches has spawned a trend of its own. We are talking about jewelry watches.

Luxury watches are one thing, but those that are decked out in precious gems and offer unique presentations are another level. Today, we are going to take a look at some of the most innovative, avant-garde, and timeless watches on the market. These pieces are made to be seen, and on your wrist, they will do just that. Decadent and luxurious, they are truly the crème de la crème.

Like any subset of fashion, watch trends change throughout the years. This year, jewelry watches are all the rage, and this trend has been building for some time. As reported by Elle, some of the most compelling watches at this year’s Watches and Wonders trade

The diamond industry has been represented numerous times in pop culture, from Adam Sandler’s 2019 film Uncut Gems to the 2022 documentary Nothing Lasts Forever. But many people are wondering about the same question: What is the difference between lab-grown diamonds and mined diamonds?

If you are considering investing in a beautiful piece of fine diamond jewelry, it is crucial to understand the difference between mined and lab-grown diamonds. Here at Avi & Co., we have been in the luxury watch and jewelry business for decades. With our roots in the famed Diamond District of Manhattan, we understand the diamond business inside and out. In other words, you have arrived in the right place to learn all about diamonds, whether they are mined or grown in a laboratory. Today, we will take a look at some of the common questions our shoppers have about lab-grown versus mined diamonds.

In short, yes: Lab-grown diamonds are chemically and physically