Jewelry With an Edge: How Diamonds by Avi & Co. Is Reinventing Modern Style

You might know Avi & Co. best as Manhattan’s trusted luxury watch seller, helping A-list clients get their hands on the hottest timepieces on the market today. But did you know that we have also been working in the jewelry space for over a decade? Over the years, we have helped our elite clientele design custom creations of all different shapes, sizes, and styles. Now, we are bringing our love for elegant diamond jewelry to the forefront with our latest collection: Diamonds by Avi & Co.

Our cutting-edge jewelry designs are not afraid to up the ante on sophistication and glamour. With necklaces, pendants, earrings, bracelets, rings, and more to choose from, you are sure to fall in love with Avi & Co. styles. But these are not just any heirloom pieces of jewelry. When you wear Diamonds by Avi & Co., you can count on heads turning as you walk into a room. Your fine diamond jewelry will be a guaranteed conversation starter. All you have to do is let these one-of-a-kind creations speak for themselves.

Today, we are going to take a closer look at the Diamonds by Avi & Co. collection, where you will find exceptional pieces that approach modern-day jewelry with a twist. Whether you are looking for a showstopping gala accessory, a versatile accoutrement for everyday wear, or a ring that promises a lifetime of commitment, you will find it in our Avi & Co. showrooms. From New York City to Miami to Aspen, our dedicated team is here to help. Now, what are you waiting for? It is time to uncover your new favorite piece of jewelry!

There is no question that tennis bracelets are all the rage right now. Over centuries, they have evolved from the paragon of fine jewelry to versatile staples that pair just as well with jeans and a white button-up as they do with a black-tie evening gown. We love the classic tennis bracelet look for its continuous strand of diamonds, which is just as much a status symbol as it is a fashion accessory. Wearing numerous sparkling diamonds around your wrist is simply not accessible to the everyday consumer, and that is kind of the point. When you lock the clasp on your tennis bracelet and head out into the world rocking countless carats, you are demonstrating that your style and class goes above and beyond the everyday. Tennis bracelets are aspirational, elegant, and timeless.

But sometimes, the classic silhouette of a tennis bracelet can feel a little bit cliché. For the woman who wants a tennis bracelet look that does not feel overdone, Avi & Co. has the answer: Our floating diamond line bracelet, which features 21 diamonds in a variety of different shapes. Take a look!

If your jaw is on the floor, you are not the only one. This exquisite creation shows off over 20 carats of diamonds set in prestigious platinum. You will see a variety of striking cuts, including oval, pear, heart, square, and cushion. The infinitesimal space between each diamond allows the bracelet to achieve a “floating” effect, as if each stone is suspended in mid air. Now this is a tennis bracelet fit for the modern woman.

When you open your jewelry box, what do you see? Is it a jewelry collection you are truly proud of, or a smattering of pieces passed down through the generations. There is something undeniably special about cherishing gifts from your mom, your grandmother, and the women before them. But treating yourself to a piece that is truly your style can change the way you look at your entire treasure trove of fine diamond pieces.

With that in mind, we would like to introduce you to Avi & Co.’s Emerald-Cut Diamond Hoop Earrings. In short, these are not your mother’s diamond earrings. These sparkling beauties combine the flattering and modern hoop silhouette with our perennial favorite gemstone. They are sizable but not overwrought, glamorous but not camp, and sleek but still eye-catching. In other words, they are everything you could want in an earring. Set in 18K white gold, you will discover the beauty of 16.5 carats of flawless diamonds. Talk about a showstopper!

Here at Avi & Co., we are not afraid of showing off major carats. Take one look at our collection of engagement rings, and you will see what we mean. While the average center stone size for an engagement ring in the United States is about 1.8 carats, we think she deserves even more sparkle. After all, she is far and away not the average woman. Maybe a woman who turns your world upside down even deserves more than one stone.

That is exactly what you will get with Avi & Co.’s Toi et Moi rings, which showcase not one but two elite diamonds. Even though there are two main stones on these rings, our commitment to bold sizes and silhouettes does not falter. For example, the Toi et Moi ring below, which showcases two pear-cut diamonds, combines a 7-carat and a 5-carat stone. Wave goodbye to average! We also have a few other shape combinations to choose from for our legendary Toi et Moi rings, including oval/oval, heart/emerald, and cushion/emerald. No matter which look speaks to you, we will help you find the perfect ring to celebrate a lifetime of commitment.

Our diamond ring innovations do not stop at Toi et Moi. Allow us to introduce you to the Nous Trois ring, which roughly translates to “the three of us” in French. Take one look and you will immediately see where the name comes from. These innovative and stylish cuff rings are made to span two fingers, and the diamonds sit in the spaces in between. You will look as though you are dripping wealth, taste, and class from every angle as you appear literally covered in diamonds. The Nous Trois ring collection is ethereal, dreamy, and delightful. This is modern jewelry with an edge, pushing the boundaries of what jewelers of the past thought was possible. Our favorite adjectives for this line? Avant-garde, unique, breathtaking.

We could talk all day about our Nous Trois rings and why we are head over heels in love with this contemporary, chic style. But ultimately, these fine diamond heavy hitters speak for themselves. If you are virtually drooling looking at the photo below, you are in good company. This 18K white gold oval and pear cut Nous Trois ring is sure to become your absolute favorite high-fashion accessory.

Many people think of clear, colorless diamonds when they imagine this precious gem, the crown jewel of jewelry. But did you know that diamonds actually come in a variety of different colors. Yellow diamonds, also called “Sol” diamonds, give off the sense of warm morning sunlight trapped in this exquisite, refracting stone. With this year’s hot butter yellow color trend, yellow diamonds are the perfect complement to any in vogue outfit.

Integrating yellow diamonds into your jewelry collection is the perfect way to stand out amongst a sea of standard, colorless stones. For example, check out this stunning fancy yellow diamond necklace from Avi & Co., which combines colorless diamonds with a massive yellow center stone for an effect of the utmost sophistication. Set in platinum and 18K yellow gold, this gorgeous piece boasts over 90 carats of diamonds in total: 50 in the center stone and 41 throughout the pear and square-shaped diamonds lining the rest of the piece. Now this is a necklace that you will never forget.

Here at Avi & Co., we specialize in crafting unique, sophisticated jewelry looks that you will not find anywhere else. From earrings to necklaces to bracelets and more, we never settle for anything less than the absolute best. That is the Diamonds by Avi & Co. promise, and it is one you will feel wholeheartedly whenever you step into any one of our three boutiques.

Looking for more elite accessories to complete your ensemble? Check out our prestigious watch collection, which includes timepieces from globally renowned brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. Plus, we recently introduced our very own lines of Avi & Co. watches that are perfectly suited to complement our jewelry offerings. The only question left is, which piece will you choose?

Ready to up the ante on your fine diamond jewelry? Avi & Co. is the place to turn. Make an appointment today to shop with us in person.