Discover Everyday Luxury With Diamonds by Avi & Co.

Do you feel like your everyday style needs a facelift? You do not have to revamp your entire closet to elevate your day-to-day look. A high-end accessory (or a few of them) can completely change your entire aesthetic.

Today, we are going back to basics. We are going to take a deep dive into how to pair your closet staples with elegant diamond jewelry that will take your look to the next level. From brilliant tennis bracelets to shining toi et moi rings, we have pieces ranging from old-school to avant garde, and everything in between. Diamonds by Avi & Co. is a collection of natural diamond jewelry for the modern woman, and we are not afraid of major carats and major shine.

You deserve a piece of jewelry that glitters just as much as you do. And the best news? You do not have to hide away these pieces for the next gala or black-tie event you attend. We will show you how to integrate upscale jewelry into everyday style. Spoiler alert: Your wardrobe has never looked better.

Are you ready to up the ante on daily fashion? Avi & Co. is here to help.

There is no denying that tennis bracelets have a certain distinctive preppiness, but have you ever wished for a slightly more feminine wrist staple? With our fancy yellow diamond floret bracelet, that is exactly what you will discover. This exquisite piece of jewelry combines cushion-cut fancy yellow diamonds with round white diamonds, creating an endless circle of sparkles. With a total carat weight of 21.43 CT, the bracelet is undeniably elegant and sophisticated. Crafted from 18K white gold, it is sure to be the reigning star of your jewelry box.

Suggested Pairings: Do not let this gorgeous piece hide under the sleeves of a chunky sweater! Instead, opt for an elegant blouse or dress with elbow-length sleeves or shorter to highlight your crowning accessory. We would love to see this bracelet styled with classic light-wash jeans and a white button down (sleeves cuffed, of course). Chic kitten heels or suede booties would complete the look perfectly.

To be honest, diamond studs have a lot of knock-offs and wannabes. You have probably seen countless cubic zirconia or moissanite imitations. But these gorgeous round solitaire diamond studs from Avi & Co. are the real thing. With a combined weight of 10.48 CT, these studs are set in 14K white gold that amplifies the radiance of these glistening stones. There is certainly a confidence boost that comes with wearing natural diamond studs larger than the average person’s engagement ring. From Upper East Side fashion icons to Tribeca moms, these diamonds are sure to turn heads as you go about your daily pursuits.

Suggested Pairings: Solitaire diamonds studs go with pretty much everything. We love this look with an everyday half-up-half down hairstyle. When you pin back the face-framing pieces of your hair, the light will catch these stones and highlight them more than ever. We think these studs would look great with everything from workwear to a date night outfit. Think a cashmere sweater, tailored slacks, and velvet mules.

Looking for an everyday accessory that feels like a step above the rest? You will see plenty of gorgeous diamond rings as you go about your daily life, but what about a ring that showcases not one but two elegant gemstones? Our iconic Toi et Moi diamond rings are exactly what you have been searching for. They feel more daring and adventurous than your classic diamond-set jewelry, adding a modern edge to a timeless look. You are sure to get countless questions about where you found your latest statement piece, but whether or not you want to give up your secret is up to you. With one pear and one oval-cut diamond, this unique 18K white gold ring boasts an impressive carat weight of 6.64 CT. In other words, it signifies a lot of luxury and a lot of love.

Suggested Pairings: Wear her all the time, everywhere! Seriously, this ring is sure to become a must-have staple that you rarely want to take off. Rings are especially versatile in the world of jewelry, because you do not have to worry about sleeve lengths or necklines in order to pull them off. Instead, you can showcase this beauty with any outfit. We think it would look great with a cozy fall sweater dress, knee-high boots, and semi-sheer tights.

As we always say, why settle for a tennis bracelet when you could have a tennis necklace? For anyone who always wants to up the glam a sleek and sexy tennis necklace is all the rage right now. It highlights your collarbones, sits gracefully on your neck, and shows off an impressive 71 meticulously selected round diamonds, which are graduated in size. This dimensional and captivating piece of jewelry is one that is sure to become a family heirloom. But before you go passing it down, make sure to wear the heck out of it! Crafted from platinum, this 16.5-inch necklace has a total carat weight of 50.67 CT. The inner fire and brilliance of each individual diamond makes it glitter and glisten from every angle.

Suggested Pairings: This elegant necklace would look great with a scoop or vee neckline, or even an off-the-shoulder sweater. We love the drama of diamonds paired with monochromatic outfits. Try on an all-black ensemble for size, like a fitted sweater, satin midi skirt, and bow-topped flats. Add to your luxe look with a long jacket, and expect heads to turn as you sweep through your urban paradise in style. You might even get photographed by the paparazzi. After all, necklaces like this one are above and beyond the means of just anyone.

Here at Avi & Co., our diamond jewelry has garnered quite a bit of attention. But our original fame stemmed from our collection of elite watches, curated from around the globe. In 2023, however, we decided to embark on a journey to create our very own collection. The result? The Iced Collection, a glamorous line of diamond-studded timepieces that offer a distinctive, high-jewelry take on modern horology. Diamonds cover the bracelet, bezel, and dial of these exceptional watches, creating a 360-degree sparkle that never gets old. The minimalistic dial forgoes hour markers in favor of uninterrupted concentric circles that showcase the precision and craftsmanship behind every millimeter of this timepiece.

We love the juxtaposition of the icy diamonds and the warm rose gold construction on this elegant 37 mm watch. Iced Collection watches are available in three different case sizes (37 mm, 40 mm, and 44 mm), but the 37 mm is ideal for women or anyone who likes a more petite timepiece. If you are going for an oversize look, try the 44 mm watch on for a substantive statement. We also recently released the Iced Collection: Color in Motion lineup of versatile rubber straps to add a splash of color to your iced-out timepiece. Available in seven different vibrant shades, the Color in Motion straps are interchangeable and compatible with all Iced Collection watches. You can buy the entire watch with a colorful strap or add it on to your purchase with the standard diamond bracelet for versatile, flexible looks left and right.

Suggested Pairings: You will never go wrong with an Iced Collection watch from Avi & Co. This watch goes just as well with a tailored blazer and slacks as it does with a formal evening gown or even a summery dress. No matter what you wear, your Iced Collection watch will transform your look into one of status, sophistication, and undying elegance.

Avi & Co. Tip: Love the Iced Collection watch? Check out our other two lines, the Frosted Collection and the Hue Collection, for more timeless timekeeping.

It is time to elevate your everyday look with gorgeous watches and jewelry from Manhattan powerhouse Avi & Co. In addition to our coveted jewelry line, we specialize in world-renowned watches from brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. Not sure where to start? Our dedicated customer service team will happily work with you to find the perfect piece to complement your unique style.

Make an appointment today to shop with us in person. We cannot wait to meet you!