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The buds of early spring are giving way to vibrant blooms and lush gardens, and the bridal season is here. Peak wedding season in the United States generally runs from May through October; May and June weddings abound for those trying to embrace the beauty of springtime florals and the faint heat of early summer. As such, the months leading up to these nuptials are full of exciting life events, from bachelorette parties to bridal showers.

Whether you are shopping to accessorize your own bridal looks or searching for the perfect gift for a blushing bride-to-be, Avi & Co. has an incredible selection of luxury watches and fine diamond jewelry that are certain to showcase sophistication and taste for a lifetime. Our expert team has put together this go-to guide for watches and jewelry made for brides. Discover pieces that evoke soft romance and a lifelong commitment of two becoming one.

While wearing a watch to one’s own wedding is not a traditional choice, it

A season of hope and rejuvenation, springtime brings out the poetic sides of society’s best and brightest. In the everlasting words of Lilly Pulitzer, “Despite the forecast, live like it is spring.” Ralph Waldo Emerson says, “The earth laughs in flowers.” And according to Anne Bradstreet, “If we had no winter, the spring would not be so pleasant.” Whichever springtime mantra resonates with you, one thing is for sure: This time of year is full of joy, excitement, and reinvention.

Here at Avi & Co., our collection of fine diamond jewelry is full of decadent accessories that perfectly encapsulate the ethereal romance of spring. Our floral-inspired styles are the ideal balance of sophistication and whimsy, adding an element of fun and beauty to an otherwise reserved jewelry box. Choose from stunning studs or delightful drop-downs and find the springtime styles that speak to your sensibilities.

Springtime florals are a perennial staple of the fashion world.

Bloom with confidence this spring when you show off floral fashions from Avi & Co. Discover a bouquet of stunning styles in our three bespoke showrooms this year. From luxury watches to fine diamond jewelry, our floral-inspired selections are romantic and whimsical, just like the season itself. Which flower will you wear to show off your seasonal style?

Luxury watches inspired by springtime blooms can range from overt floral motifs to more subtle, flower-inspired colors. From Rolex to Patek Philippe, we have collected four distinctive and memorable floral timepieces that are sure to make an impact on your wrist this season.

The Rolex Datejust line is a staple of the luxury watch world, offering refined elegance and functionality in one fell swoop. This 36 mm Datejust provides an unconventional look with its combination of rose gold and

From Aspen to Manhattan, spring is on the horizon. The piles of snow along the New York City sidewalks are melting into shimmering puddles, and crocuses are beginning to push through the ground in Central Park. The world feels poised on the edge of renewal, the beginning of a fresh and engaging new chapter. Such is springtime in the city, when a breath of morning air can revitalize your entire day.

Spring weather also ushers in a change in the world of fashion, as brighter colors and whimsical styles take center stage. This year’s spring fashion trends are all about soft, romantic looks and playful styles that want you to have fun. There is an undercurrent of nostalgia running through this year’s spring lookbook, drawing our collective memory back to simpler times. Whimsy is here to stay, but there is no avoiding some perennial springtime classics: lace, florals, and floaty silhouettes are dominating runways right now.

Whether you are looking to evoke the latest in fashion or stick to

Belarusian tennis star Aryna Sabalenka recently announced her engagement to longtime boyfriend Georgios Frangulis, and as with many celebrity engagements, all eyes turned toward her stunning diamond ring. Sabalenka, however, is going a step further than most athletes and has been wearing her new jewelry on the court. She raised her hand to the crowd and sent radiant refracting light in every direction during a BNP Paribas Open match at Indian Wells.

Sabalenka wears her large, oval-cut ring well. She has been showing off the beautiful piece both on and off the tennis court, even finding humor in the striking glamour. Of her ring, she has said: “It feels shiny. I hope that my opponent will get distracted by this diamond and it is going to benefit me.” If you have seen photos of her ring, you can certainly understand how that exact scenario might occur.

Whenever a celebrity or athlete gets engaged, trends often swing toward their diamond of choice. After Taylor Swift’s 2025 engagement, old

Diamonds come in a wide variety of shapes and styles, making choosing the perfect diamond for your special someone a monumental task. Which option best matches their unique personality and shows off their sophisticated style? While diamond shapes and cuts are two different categories, we will be combining these two modes of diamond decision-making in order to provide a comprehensive list that might just inspire you when you are looking for the precious gemstone of her dreams. Shop these looks and more at Avi & Co. today.

For those with wintertime birthdays, a cushion-cut diamond perfectly matches the brilliance and sparkle of sunlight on snow. Cushion-cut diamonds are popular in jewelry, known for their rounded corners combined with overall geometric lines. They exude brilliance and romance, signifying femininity with a graceful and timeless silhouette no matter the time of year. Better yet, embrace January’s birthstone in your jewelry as well and incorporate

Life is a series of milestones, exciting events worth celebrating and honoring with decadent jewelry and gifts. Here at Avi & Co., our decades of experiences in the world of luxury watches and fine diamond jewelry have helped us gain endless insight into gifting for any occasion. Our talented team is here to help you pinpoint the perfect gift for weddings, anniversaries, the birth of a child, graduations, and so much more.

Our exclusive line of jewelry, Diamonds by Avi & Co., celebrates the natural beauty of distinctive diamonds in a wide range of sizes and shapes. We have enthusiastically curated this one-of-a-kind collection to appeal to elegant, sophisticated, and individualistic women across the globe. Whether she gravitates toward traditional, upscale styles or prefers her statement jewelry with a modern twist, our inventory has it all.

Immerse yourself in the glamour and prestige of naturally mined, GIA-certified diamonds at Avi & Co. Explore our favorite gifting ideas and find

When you are searching for the perfect jewelry for that special someone on your list, choosing the ideal piece can seem like an insurmountable challenge. Luckily, our team at Avi & Co. is here to help. Our line of fine diamond jewelry, Diamonds by Avi & Co., offers a wide range of sophisticated, luxurious creations made for every occasion in your life. Discover a few of our favorite selections in this gift guide, and do not forget to shop the entire collection online.

If you are searching for the perfect romantic gift to sweep your partner off her feet, these graceful pear-cut diamond drop earrings are waiting for you. Topped with a brilliant round diamond and a hanging pear-cut masterpiece, these 18K white gold earrings are ideal for an extravagant date night out on the town. From Michelin-starred restaurants to box seats at the opera, these earrings will be

So many people have yet to discover the incredible beauty of yellow diamonds. Are you one of them? If you are not familiar with the sophisticated elegance of a yellow diamond, this article is for you. And if you are already obsessed with these timeless gems, join the club. You will find plenty of recommendations to source your next piece of yellow diamond jewelry!

Today, we are going to take a closer look at the stone we call the yellow diamond. You might have heard yellow diamonds called “canary diamonds” or “sol diamonds” as well, and all of these names are referring to the same precious gem. However, a yellow diamond is not the same as moissanite or cubic zirconia, and these faux diamonds that try to pass as the real thing have no place in our elite jewelry boutiques.

So, are yellow diamonds still diamonds? Are these stones actually popular in modern-day jewelry? And why might someone opt for a yellow diamond instead of the traditional white diamond? We will answer all of these questions

As the saying goes, diamonds are a girl’s best friend. But investing in exquisite gemstones does not mean that you have to adhere to tradition. Instead, break free from tradition and discover your own signature style with fun and funky designs here at Diamonds by Avi & Co. A staple of Manhattan’s high jewelry scene, our New York City boutique is the perfect place to find memorable jewelry that matches your own personal aesthetic. Instead of following the crowd, be a trendsetter. All you have to do? Start every jewelry shopping trip at Avi & Co.

Whether you are looking for a premier piece of jewelry for yourself or are shopping for a meaningful and memorable gift for that special someone, our jewelry collection has everything you are searching for and more. From bracelets to earrings and necklaces to engagement rings, our diverse collection caters to countless different styles and preferences. All you need to do now is zero in on the piece that speaks to your personal sensibilities. Will