
Bloom with confidence this spring when you show off floral fashions from Avi & Co. Discover a bouquet of stunning styles in our three bespoke showrooms this year. From luxury watches to fine diamond jewelry, our floral-inspired selections are romantic and whimsical, just like the season itself. Which flower will you wear to show off your seasonal style?
Floral-Inspired Luxury Watches
Luxury watches inspired by springtime blooms can range from overt floral motifs to more subtle, flower-inspired colors. From Rolex to Patek Philippe, we have collected four distinctive and memorable floral timepieces that are sure to make an impact on your wrist this season.
Rolex Datejust 36, Chocolate Floral Dial


The Rolex Datejust line is a staple of the luxury watch world, offering refined elegance and functionality in one fell swoop. This 36 mm Datejust provides an unconventional look with its combination of rose gold and stainless steel, its smooth bezel, and its unique diamond-set hour markers at the 6 o’clock and 9 o’clock positions. At 3 o’clock, you will find the Datejust’s signature date display, which is magnified by a cyclops lens for easier readability. The watch’s two-tone metals make it easy to pair with virtually any jewelry and other accessories, rendering it a versatile and eminently functional addition to any collection.
Now for the florals: Take a closer look at the chocolate brown dial, and you will see a playful floral motif in a tone-on-tone hue. These playful floral decorations are subtle yet fun, making this watch a whimsical accessory without sacrificing Rolex’s elusive elegance.
Rolex Datejust 36, Palm Motif Dial


Like the Datejust above, this 36 mm watch shows off motifs inspired by the natural world on its olive green dial. The stainless steel timepiece sports an iconic fluted bezel and the highly coveted five-link Jubilee bracelet. Its diamond hour markers add another layer of elegance and prestige to an already sleek and sophisticated creation.
This Rolex Datejust is a sophisticated reminder that florals do not have to be feminine. The palm tree motif on the dial is tropical and unusual, and while 36 mm might have traditionally been considered a women’s watch, current trends are leaning back toward smaller case sizes for men as well as women. It can also be an attractive pick for those with smaller wrists or anyone who prefers a more understated look versus the oversized timepieces that have dominated for years.
Patek Philippe Nautilus, Azure Blue Wave Dial


Where the first two timepieces on our list showcase overt floral motifs, this Patek Philippe Nautilus opts for a more subtle nod to the natural world. Its azure blue dial shows off a wave pattern, a nod to the hues of sky and sea. But in the springtime months, it also reminds us of blooming blue hydrangeas, delphiniums, hyacinths, and cornflowers. The 32 mm silhouette of this watch is the perfect size for those seeking a delicate silhouette. Still, the bold blue face and diamond-studded bezel make for a memorable impact.
Hue by Avi & Co. Pink Sapphire Watch


What could be more floral than a cotton candy hue? This pink sapphire watch hails from Avi & Co.’s own Hue Collection and showcases the endless sparkle and glamour of countless naturally mined stones. Sapphires, which are rated a 9 on the Mohs scale of hardness, are perfectly suited for high-touch jewelry like watches and rings. These precious gems are set in luminous 18K white gold and cover the bezel, bracelet, and dial of the watch. With a 37 mm silhouette, this timepiece is ideal for wearers of any gender. It is also available in a more substantial 44 mm case size for those who prefer a larger profile.
Floral Inspired Jewelry
We love showcasing springtime style with luxury watches inspired by new growth. That said, floral-inspired jewelry offers a chance to embrace the season of rebirth and rejuvenation with stunning shapes and glittering diamonds left and right. Discover some of our hottest springtime styles from Diamonds by Avi & Co. right here, and find the bouquet of your dreams when you combine multiple options from these trending looks.
Avi & Co. Pear Cut Flower Diamond Stud Earrings


We have a few different floral earrings in our inventory right now, but these 18K white gold studs are perhaps some of our favorites. They are set with six pear-cut diamonds each, totaling 6.01 carats in all. These pear-shaped stones are meticulously set to create an elegant floral motif that catches the light from every angle. Naturally mined and brilliantly cut, these radiant stones are full of soft contours that yield a sense of movement and dimension. The luminous 18K white gold setting enhances the brilliance of the stones without distracting from their naturally icy flair. These are studs that you will want to pass down for generations to come.
Avi & Co. Marquise and Round Cut Flower Diamond Earrings


Looking for another take on the floral stud earring? These striking creations are made from prestigious platinum for a hypoallergenic and endlessly elegant twist. They feature five marquise diamonds and a round diamond on each earring. The 5.06 carats of marquise-cut diamonds surround 0.27 carats of round diamonds. The elongated marquise shape creates a graceful and feminine posture for the five-petal floral motif that culminates in the central focal point. One might even argue that these earrings encapsulate Avi & Co.’s lifelong commitment to craftsmanship, attention to detail, and precision jewelry making.
Avi & Co. Flower Drop Diamond Earrings


Floral stud earrings are certainly a popular choice, but the drama and sophistication of these round-cut flower drop diamond earrings is difficult to match. These high jewelry creations contain a total of 16.67 carats of flawless natural diamonds. The round diamond at the center of each floral design is the focal point of the piece, and it is surrounded by smaller diamonds on both the dangling pendant piece and the central decoration. The floral motif introduces an element of graceful movement and femininity, while the cascading trail of smaller diamonds draws the eye to the focal point of the design. Dimensional depth and visual richness reign supreme here. These floral drop earrings are the perfect accessory to a springtime gala, wedding, or other black tie event where you can put forth only your finest.
Avi & Co. Fancy Yellow Floret Bracelet


Earrings are not the only place you will find floral motifs in the Diamonds by Avi & Co. jewelry catalog. Our selection of stunning diamond bracelets offers another opportunity to lean into springtime looks with this yellow and white diamond floret bracelet. This 18K white gold bracelet alternates between cushion-cut yellow diamonds surrounded with halos of smaller white diamonds and marquise diamonds that create four-petaled floral shapes. These stones total an impressive weight of 21.43 carats in total, making this bracelet both whimsical and prestigious. The buttery hues of the yellow diamonds are perfect for springtime, evoking daffodils, pastel dyed Easter eggs, and zesty lemon desserts. When you fasten this stunning bracelet around your wrist, you will never want to take it off again. That is a promise from our team to you.
Bloom Confidently With Luxury Accessories by Avi & Co.
Here at Avi & Co., we are proud to have earned the title of Manhattan’s most trusted jewelry seller. In addition to our stellar collection of fine diamond jewelry, we also specialize in luxury watches. Our inventory includes a variety of globally renowned brands, including Richard Mille, Rolex, Patek Philippe, and Audemars Piguet.
We love sourcing these high-end timepieces for our valued customers, but we knew we had something more to add to the horological scene. Since 2023, we have launched a few different striking watch collections of our own. Each one is decorated with precious gems and finely manufactured to exceed the expectations of even the most discerning watch aficionados. Explore the entire lineup of Avi & Co. watches online or in store. At our three boutiques, located in New York City, Aspen, and Miami, you can experience unparalleled luxury in person.
Make an appointment today to shop with us at any one of our three locations. We look forward to giving you a warm welcome into the Avi & Co. family.








