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OUR LATEST STORIES

  1. Audemars Piguet Royal Oak Offshore, Stainless Steel, Blue Dial working out with a watch Product , Features The Top 5 Luxury Watches for Wellness
    June 18, 2025

    When you think of “watches for wellness,” many people imagine a smartwatch. Maybe your sister, who’s training for the NYC marathon this fall, wears a Garmin to track her mileage. Maybe your coworkers are constantly comparing their step counts on Fitbits, or your dad is always struggling to close his Apple Watch rings. These fitness trackers and digital watches are great solutions for tracking health metrics… but sometimes, the overload of health and fitness statistics can actually be worse for your mental health in the long run.

    Plus, let’s be honest: None of the fitness trackers in question are particularly attractive. They might get the job done, but nobody is arguing that they look good doing it. So what if you’re looking for a watch that can help you keep track of the time and date, maybe even has an extra function or two (think timers or moon phase displays), and looks amazing on your wrist? If that’s what you have in mind as you pursue your wellness goals this summer, you’re in

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  2. Patek Philippe Gondolo Watch on Fifth Ave New York City Product , Features The Best Luxury Watches for Each of NYC’s Hottest Neighborhoods
    May 26, 2025

    Anyone who has ever lived in New York City has a favorite neighborhood. Go ahead, ask them! You’ll learn not only their favorite area of the Big Apple, but also a litany of reasons why that enclave is the best place to live, eat, work, and relax. In that sense, there’s no such thing as the “best” neighborhood in New York – every person you talk to will give you a different answer.

    That said, there are certainly iconic, historical, and memorable communities sprinkled throughout New York City. Whether you are a local or a visitor, you can enjoy a broad swath of different environments as you traverse Manhattan, Queens, Brooklyn, and the Bronx… okay, and even Staten Island. Of course, it’s crucial to look the part while you do! As you explore the city that never sleeps, make sure you have the perfect accessory on your wrist.

    New York Neighborhoods to Watch

    Some of New York City’s neighborhoods and tourist destinations have become household names: Think of Times Square, SoHo, Harlem, Dumbo,

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  3. Richard Mille Bubba Watson watch on golf green with club and ball Product , Features Play Eighteen Holes With These Top Golf Watches
    May 15, 2025

    It’s no surprise that the worlds of luxury watches and professional golf tend to intersect. After all, golf requires patience, precision, and even a bit of artistry… just like the majestic timepieces we offer at Avi & Co. Going beyond the art of hitting the perfect putt, many pro golfers are also well-versed in the art of style. On and off the course, we frequently spot golfing champs rocking opulent accessories, designer attire, and expensive watches.

    In honor of National Golf Month and the upcoming PGA Championship, let’s take a look at some of our favorite watches that are perfect for heading out onto the course. Whether you’re trying to score below par or simply relaxing with a drink back at the clubhouse, these timepieces are better than a hole in one!

    Watches Loved by Pro Golfers

    While golfers are often bound by strict dress codes while on the course, they’ve turned to wristwear as a way to express themselves and show off their personal style. As such, you probably won’t be shocked

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  4. Richard Mille RM 011 Felipe Massa Black on Checkerboard Leather Background Product , Features The Most Significant Watch Models in History
    May 14, 2025

    Watches mean many different things to many different people. To some, they are a symbol of status, a tangible example of the wealth and prowess that one can achieve. Others use them as a marker of their personal style and fashion sense. Others still treasure wrist watches that have been passed down for generations, heirlooms from another era.

    With all of these different significances – and an incredible wealth of luxury watch models on the market today – you’re probably wondering how we came up with a definitive list of the most significant watch models in history. After all, there are many different ranking factors to consider: technological disruptiveness, complications, innovation, aesthetics, popularity, association with famous individuals… The list goes on and on.

    And what gives us, the team at Avi & Co., the authority to determine history’s most important watches? As a trusted secondary market reseller of the world’s most elite watches, we specialize in top brands like Richard

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  5. Rolex Day-Date 36, Yellow Gold, Pave Diamond Dial on art deco background Product , Features Art Deco Watches That Celebrate Timeless Style
    April 27, 2025

    Did you know that World Art Deco Day is celebrated each year on April 28? If you love this iconic style, this global day of recognition is the perfect excuse to break out your Art Deco inspired clothing, accessories, and watches. Maybe you can even plan a pilgrimage to visit the best Art Deco buildings in the world (according to Architectural Digest, anyway)!

    This year, we’re celebrating World Art Deco Day by taking a journey through our favorite Art Deco inspired watches. Whether they hail from the era of Art Deco design or simply take inspiration from this elegant theme, these timepieces are sure to elevate your watch collection to new heights.

    What Is Art Deco Style? 

     

    The term “Art Deco” refers to a design movement that flourished in the 1920s and 1930s. Art Deco was primarily characterized by sleek, geometric shapes, richly saturated colors, and luxe materials. You’ll see symmetry, balance, and order in Art Deco stylings, accented by stylized geometric ornamentation and streamlined,

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  6. White metal Audemars Piguet Royal Oak chronograph watches investment watches Product , Features Maximize Your Tax Refund: Why Luxury Watches Are the Best Investment
    April 15, 2025

    Every year in April, there comes a day that nobody is particularly looking forward to… We’re talking about Tax Day! On or around April 15, the IRS imposes a deadline to file taxes from the previous calendar year. While filing your taxes can be tedious and usually feels like a hassle, there is one silver lining tucked away in this humdrum task: Soon enough, your tax refund will be on the way!

    The U.S. Treasury estimates that over 75% of Americans overpay on their taxes, usually due to employers withholding too much. After you file your taxes and take advantage of the deductions and rebates available to you, you’ll receive a check from the IRS refunding you however much you overpaid throughout the year. It’s not exactly free money… but it kind of feels like it!

    Most taxpayers receive their refunds within 21 days of filing. In other words, by May 6, nearly 200 million Americans will have some extra cash on hand. Now, here’s the real question: What are you going to do with your tax refund?

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  7. Closeup of Patek Philippe 40th Anniversary Nautilus dial Product , Trends , Features Maximalist Style: The Large Watch Faces Making Waves
    March 31, 2025

    Looking for a luxury watch that makes a bold statement? You’re in the right place. Here at Avi & Co., we’re crazy about the oversize watch trend that has been taking over runways and street wear around the world. We specialize in timepieces from elite brands located across the globe, including Patek Philippe, Rolex, Richard Mille, and Audemars Piguet. These watchmakers and others are embracing large case sizes and captivating dials that turn their watches into the ultimate conversation pieces.

    Today, we’re going to explore the beauty of maximalist style by highlighting five incredible, large-scale timepieces that will completely overhaul your watch collection. These watches are for the people who aren’t afraid to be bold, who are always ready for the next adventure, and who know the importance of living every day to the fullest. These watches are for the trendsetters, the ones who are always first in line for something new. These watches are for the individualists, the nonconformists,

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  8. OMEGA watches on the moon background Brand , Features Man on the Moon: The Story of OMEGA and NASA
    March 19, 2025

    Watches have accompanied the world’s adventurers on all kinds of exciting and sometimes perilous missions. For instance, the Rolex Deepsea accompanied James Cameron on his mission to the bottom of the Mariana Trench (the deepest point in the oceans) back in 2012. Cameron reported that the watch was just as effective 11,000 feet underwater as it was on land.

    In 1953, Sir Edmund Hillary would become the first man to summit Mount Everest. At 29,000 feet above sea level, Everest is the world’s tallest mountain. Hillary arrived at its peak wearing a Rolex Oyster Perpetual. Just one year earlier, in 1952, a group of British scientists wore Tudor watches on a novel mission to the Arctic, where the watches survived two years of temperatures below negative 50 degrees Fahrenheit.

    But one of the most incredible missions a watch has ever embarked is NASA’s 1969 moon landing, when the OMEGA Speedmaster became known as the “Moonwatch.”

    The Brand Behind the Moonwatch: OMEGA’s History

     

    The true beginnings

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  9. Tony Soprano pictured sitting at a table with gold Rolex Day Date watches in the foreground Product , Entertainment , Features Luxury Watches Featured in TV Shows
    March 14, 2025

    Do television shows really have the budget for luxury timepieces? The answer seems to be a resounding yes. Many of television’s favorite heroes and villains have made their marks with luxury watches that help define their character in the minds of viewers. Today, let’s take a journey through the most iconic watches we have seen on TV… plus, where to find similar timepieces to evoke the same style as your favorite stars.

    Tony Soprano’s Presidential Rolex Day-Date

     

    Rolex Day-Date 40, 18K Yellow Gold, Champagne Roman DialRolex Day-Date 40, 18K Yellow Gold, Champagne Roman Dial
    Rolex Day-Date 40, 18K Yellow Gold, Champagne Roman Dial

    The highly awarded TV show The Sopranos aired on HBO from 1999 to 2007 – and James Gandolfini’s portrayal of New Jersey don Tony Soprano made the show the masterpiece that it was. His watch, of course, was befitting of his stature as the head of the local chapter of the Italian mob. Tony Soprano rocked a 36 mm yellow gold Rolex Day-Date, a timepiece that has been fondly nicknamed the “President’s Watch” due to its popularity among icons like John F. Kennedy, Lyndon

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  10. Audemars Piguet Watch tourbillon gold and black Product , Features Watches 101: What Is a Tourbillon?
    March 07, 2025

    Maybe you have heard the word “tourbillon” before – or maybe it’s entirely new to you. The concept of a tourbillon might sound confusing, but don’t worry, we’ll break it down for you. In short, a tourbillon is a mechanical complication that you can find in the movements of some high-end mechanical watches. Typically, watches with the tourbillon complication are a bit more expensive than watches that do not have this complication… So if you’re going to invest a higher dollar in a tourbillon watch, it’s important that you understand this mechanism and why it is so desirable!

    Today, we’re going to talk about all things tourbillons: what they are, why they are so popular, and where you can get a tourbillon watch on today’s market. Let’s dive in!

    What Is a Tourbillon?

     

    In the world of horology, a tourbillon is an addition to the mechanics of a watch escapement. Its purpose is to improve the accuracy of the watch. The word “tourbillon” comes from French, and it means “windmill.” Tourbillons

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