Patek Philippe Cubitus, Stainless Steel, Green Dial on beach background

 

The sun is out, the sky is blue, and summer is in the air. All around the world, people are packing their bags and jetting off on scintillating summer adventures. Where are you heading this year? Will you be sunning yourself on the beaches of Mykonos? Dancing the night away in Ibiza? Lounging with your favorite book in Martha’s Vineyard?

Whether you are partying in the Hamptons or dining al fresco on the French Riviera, one thing is clear: You need to look the part. No matter your destination, summertime styles simply demand a luxury watch to elevate your aesthetic. But the real question is, which watch will you choose?

Today, we are taking a look at some of the hottest watches of the summer. Plus, we will cover our favorite destinations to show off your timeless timepieces. Remember: Elegance never goes out of style. Find your go-to summer look at Avi & Co.

 

Summer Style Trends for 2025

When it comes to fashion in the summer, low effort combined with high impact is the way to go. There are only so many layers you can put on before you start sweating, after all. Summer 2025 mood boards are full of delicate lace, bermuda shorts (yes, they are back), bold silhouettes, and clean linen lines. Summer plaids, olive greens, and wrinkled-on-purpose gauzy fabrics have also been stealing the show on runways throughout Europe.

Do not wait until the summer solstice comes around to get your hands on the juiciest styles of the summer. Instead, start shopping now so that you are prepared to bust out your pristine pieces as soon as the UV index passes 8. It is 2025, so put on some sunscreen. But that said, a little sun-kissed glow never hurt anyone.

As you flip through beach reads, flirt with summer romance, and soak up late nights and beachy weekends, accessorize your summer looks with the best watch styles from around the globe. At Avi & Co., we specialize in luxury timepieces from renowned brands like Richard Mille, Audemars Piguet, Rolex, and Patek Philippe. These hallowed watchmakers set the tone for the entire horological industry, and they are simply must-haves in any serious watch collection.

 

The 7 Best Watches for Summer Vacation

Now, it is time to solidify your summer watch packing list. While you are at it, do not forget a watch roll to keep your wristwear safe while you are traveling!

 

Richard Mille RM 07-01

Richard Mille RM 07-01, 18K Rose Gold, Array of DiamondsRichard Mille RM 07-01, 18K Rose Gold, Array of Diamonds
Richard Mille RM 07-01, 18K Rose Gold, Array of Diamonds

This gorgeous Richard Mille jewelry watch is the one to beat when it comes to pieces that simply scream summertime glam. The 18K rose gold watch is warm and inviting but adds an icy sparkle with the countless diamonds that adorn its dial, bracelet, and bezel. If you are not already drooling over the sizable, 46 mm case, the intricately crafted bracelet will surely catch your attention. This is the perfect timepiece for showing off your unparalleled taste as you yacht-hop through Monaco, soaking up a vibrant and luxurious lifestyle. Move fast, because we can assure you that this watch will not last long in our showroom.

 

Patek Philippe Nautilus 3800, Steel and Yellow Gold

Patek Philippe Nautilus 3800/1JA, Steel and Yellow Gold, White DialPatek Philippe Nautilus 3800/1JA, Steel and Yellow Gold, White Dial
Patek Philippe Nautilus 3800/1JA, Steel and Yellow Gold, White Dial

This 36 mm Patek Philippe Nautilus has a certain je ne sais quoi. It combines stainless steel and yellow gold to create an eye-catching contrast of warm and cool tones. While a 36 mm watch might once have been considered a “ladies’ watch,” there is no doubt that smaller silhouettes are coming back in style for watch aficionados of all genders. In fact, this Reference 3800 is a close cousin of the petite Patek Philippe Nautilus 3700 that rapper and style icon A$AP Rocky wore to the Cannes Film Festival in May 2025. If you are hoping to exist on the cutting edge of style this summer, it does not get better than this unique and interesting piece. With the robust heritage of Patek Philippe standing behind it, this one is sure to become an heirloom you pass down for a lifetime.

 

Audemars Piguet Royal Oak, Diamond Bezel

Audemars Piguet Royal Oak, White Dial, Stainless SteelAudemars Piguet Royal Oak, White Dial, Stainless Steel
Audemars Piguet Royal Oak, White Dial, Stainless Steel

Put a little pep in your step this summer with this perky Audemars Piguet Royal Oak. Hailing from the brand’s iconic sports watch line, this stainless steel watch offers a chic diamond-set bezel, a white dial, and a white leather strap. It feels like a blast from the past and an ultra-modern innovation all at once. There is no telling where this gorgeous timepiece will take you, but one thing is sure: This light, breezy watch is the perfect summer companion. Audemars Piguet is renowned for its timeless elegance and masterful craftsmanship. You might associate this watch with summer days on Santorini or savoring gelato in Rome, but this will not be the last summer you show off this much-loved piece.

 

Hue by Avi & Co. Green Tsavorite Watch

Hue by Avi & Co. Green Tsavorite Watch, 37 mmHue by Avi & Co. Green Tsavorite Watch, 37 mm
Hue by Avi & Co. Green Tsavorite Watch, 37 mm

Marie Claire tells us that shades of green are in this summer. And really, who are we to argue? We are head over heels in love with this green tsavorite watch from our very own Avi & Co. Hue Collection. Crafted from 18K white gold, this watch is meticulously set with countless handpicked tsavorite stones. These precious gems hail from Tanzania and are naturally vibrant and limitlessly engaging. They draw the eye, and you cannot help but stare. This gorgeous watch evokes a summer full of sumptuous meals, ice-cold champagne, and bucket-list travel. And if you want to expand your collection even further, you could also try the rest of the Hue Collection on for size. We have also created memorable blue sapphire, red ruby, and pink sapphire timepieces that are equally iced-out and iconic.

 

Rolex Oyster Perpetual, Crimson Dial

Rolex Oyster Perpetual, Steel, Red Index DialRolex Oyster Perpetual, Steel, Red Index Dial
Rolex Oyster Perpetual, Steel, Red Index Dial

A pop of color is sure to light up your summer! This fiery orange-red watch hails from the widely respected Rolex Oyster Perpetual line. It evokes summer from every angle. One of the brand’s most timeless models, you cannot go wrong with an Oyster Perpetual. It has been on the market for decades, and with good reason. Sometimes considered an entry-level Rolex, we would warn against undervaluing this iconic timepiece. While it may not be as expensive as some other Rolex professional watches, the Oyster Perpetual is a masterclass in simplicity, functionality, and durability. This is a watch that will last a lifetime, and then a few more lifetimes. Plus, you can choose the model that best fits your personality with a range of color choices. Earlier this year, at Watches and Wonders 2025, Rolex released three more dial colors: almond, pistachio, and lavender. Sounds like a concoction we want to drink right up!

 

Richard Mille RM 07-04

Richard Mille RM 07-04, Carbon, Transparent DialRichard Mille RM 07-04, Carbon, Transparent Dial
Richard Mille RM 07-04, Carbon, Transparent Dial

Speaking of color, we are pretty much entranced by this bright and beautiful Richard Mille watch. The Swiss watchmaker is known for his bold statements and memorable silhouettes, but this one takes a slightly different tack. This RM 07-04 offers a relatively small case, coming in at just 31 mm. (When you consider that we have Richard Mille watches in stock with cases up to 52 mm in diameter, that seems even more diminutive.) However, it aligns with current trends toward more modest case sizes without compromising on the mechanical artistry, high-level performance, and feature-rich designs that Richard Mille is known for. The reputation of any RM precedes it, but we can confidently say that this piece lives up to the hype.

 

Patek Philippe Cubitus, Green Dial

Patek Philippe Cubitus, Stainless Steel, Green DialPatek Philippe Cubitus, Stainless Steel, Green Dial
Patek Philippe Cubitus, Stainless Steel, Green Dial

For our final summer vacation-worthy watch, we bring you the Patek Philippe Cubitus. The first new line from the Swiss watchmaker in 25 years, the Cubitus rocked the horological world when it premiered in October 2024. While there was some initial skepticism about the memorable square face, that criticism did not hold up for long. The Cubitus quickly flew off the shelves and became one of the most difficult watches to purchase on the secondary market. Now, we have the pleasure of showcasing a Cubitus in our very own inventory, and we will be the first ones to say that this is definitely one of the watches of the summer. Do not miss your opportunity to grab this piece of watchmaking history and show off your commitment to the finer things in life.

 

Sparkle for the Summer at Avi & Co. 

Make sure you are vacation-ready this summer with luxury watches that can travel the world with you. While you are on the go, stop into one of our three Avi & Co. boutiques, located in Manhattan, Miami, and Aspen. Our team of expert customer care professionals will help you find the perfect timepiece for your wrist.

Make your appointment today