
When you think of “watches for wellness,” many people imagine a smartwatch. Maybe your sister, who’s training for the NYC marathon this fall, wears a Garmin to track her mileage. Maybe your coworkers are constantly comparing their step counts on Fitbits, or your dad is always struggling to close his Apple Watch rings. These fitness trackers and digital watches are great solutions for tracking health metrics… but sometimes, the overload of health and fitness statistics can actually be worse for your mental health in the long run.
Plus, let’s be honest: None of the fitness trackers in question are particularly attractive. They might get the job done, but nobody is arguing that they look good doing it. So what if you’re looking for a watch that can help you keep track of the time and date, maybe even has an extra function or two (think timers or moon phase displays), and looks amazing on your wrist? If that’s what you have in mind as you pursue your wellness goals this summer, you’re in the right place.
Today, we’re taking a look at watches and wellness. We’re diving deeper into the resurgence in popularity of analog watches, the potential drawbacks of smartwatches, and the wellness benefits that a traditional wristwatch might just bring to your life. Plus, we’re highlighting five luxury watches that are perfect for a wellness-focused lifestyle. Breathe in… breathe out… and let’s begin!
Analog Watches vs. Smartwatches


In 2015, when Apple launched its first smartwatch, there were concerns heard ‘round the world that smartwatches would be the death knell for the entire Swiss watch industry. Now, 10 years later, hindsight shows that the prediction did not come true. Many people are probably left wondering why – after all, smartwatches can show you your heart rate, your calories burned, your step count, and even your text messages. Some can play music directly to Bluetooth headphones, and some can even harness cellular signals to make and take calls.
But the data doesn’t lie: Smartwatch sales, particularly those of the Apple Watch, have continued to decline in recent years. It appears that, as the Apple Watch approaches its 10th birthday, society has decided that having endless data available with just a tap on your wrist is not what it wants after all.
Along with many other news sources, The Guardian reports what we’ve long known to be true: Analog watches are making a comeback… that is, if they ever went out of style in the first place.
The Case for Analog Watches
Unlike smartwatches, analog watches are not going to track your hours of sleep, notify you when you need to take more steps, or ping you to remind you that you haven’t exercised yet today. And that’s a good thing! As society continues to push back against overwhelming digital developments and seemingly endless screentime, analog watches are once again finding their place in the world. So why should you go analog? Here’s the long story short…
Analog Watches Evoke Tradition and History
Smartwatches are a thing of the last decade. Analog watches, on the other hand, have been around for centuries. Brands like Audemars Piguet, Rolex, Patek Philippe, and others evoke years of history and rich tradition that go far beyond current trends and fads.


Analog Watches Are Heirloom Pieces
You can pass down these luxury watches for years – nay, generations! – to come. A smartwatch is bound to eventually stop working… or its operating system will stop being supported, or it will need to be replaced with the next fleeting trend. Analog watches are truly lifelong investments that you can wear for the rest of your life and then hand down to the people you care about most.
Analog Watches Don’t Depend on Battery Life
There’s nothing worse than going to check the time on your smartwatch and realizing that it has died… or worse, that it has run out of battery in the middle of a workout. With analog watches, however, you don’t need to wait around for your watch to charge to get started with your day. You’ll either quickly wind your manual watch or simply wear your automatic watch – the motion of your wrist keeps automatic analog watches running smoothly and telling time accurately.
Analog Watches Help You Break Free From Screens
When it comes to wellness, having a break from constant screen time can be a good thing. Research from the National Library of Medicine even suggests that excessive screen time can have negative impacts on mental, physical, and overall health. With an analog watch, you can take a break from being constantly plugged in while still keeping track of the time.
Analog Luxury Watches Signal Taste and Class
Watches from prestigious brands like the ones we sell here at Avi & Co. offer so much more than just timekeeping. They showcase your unique personal style, your timeless taste, and your ability to afford these upscale accessories. When you walk out of one of our three boutiques with a gorgeous luxury watch fastened around your wrist, you’ll feel your confidence skyrocket.
Analog Watches Are Still Fostering Innovation
While smartwatches might seem like futuristic tech, analog watches aren’t exactly old school – not all of them, anyway. Many 21st-century watchmakers are leaning into innovation and creativity as a way to propel the horological industry forward. Take watchmaker Richard Mille, for example, a Swiss manufacturer that constantly pushes the boundaries of high-performance timepieces that are durable enough for Formula 1 drivers, tennis greats, and pro golfers.


5 Luxury Watches for Wellness-Focused Living
So, which watches are the right picks for someone who’s focused on embracing wellness this summer? Let’s take a look at some of our favorite options that are available now at Avi & Co.
Patek Philippe Aquanaut Annual Calendar


If you’re looking for a highly functional, practical watch without going the digital route, this Patek Philippe Aquanaut might just be the perfect choice for you. The Aquanaut is a famously sporty, versatile watch line that marries Patek Philippe’s renowned history of elegance and sophistication with a more rugged, adventurous “tropical” strap. This model has both month of the year and day of the week indicators as well as a date display in the 6 o’clock position. At 12 o’clock, you’ll find a helpful moon phase display that is perfect for anyone interested in cycle tracking or other lunar-based wellness pursuits. You’re sure to fall in love with the easy elegance of this gorgeous timepiece, which has all of the data you need and nothing that you don’t.
Richard Mille RM 07-01


When it comes to Richard Mille watches, you pretty much cannot go wrong. That’s exactly the case with this colorful RM 07-01, which showcases a beautiful blue and purple palette that is calming and tranquil. The face of the watch is reduced to the bare minimum, with index hour markers so that you can tell the time and then turn away, focusing on what really matters: living life to the fullest. This gorgeous RM timepiece is fit for all kinds of different activities, from yoga to pickleball and from a business lunch to happy hour drinks.
Rolex GMT-Master II


The iconic Rolex GMT-Master II will never go out of style, but that’s not the only thing that this classic watch has to offer. It’s a master class in function and sophistication, with the elegant rose gold hue sealing the deal on this perfect package. This watch is ideal for someone who travels often, whether for business or pleasure. Any jet-setter knows the trials and travails of adjusting to a new time zone – but this watch can help you stay on top of your sleep and wellness by tracking the time abroad and at home. Talk about real-world use cases!
Hue by Avi & Co. Blue Sapphire Watch


Did you know that the colors you surround yourself with can play a role in your mental health and wellness? Blue and green are both considered calming, tranquil colors. In this case, we’ve highlighted one of the breathtaking timepieces from Avi & Co.’s Hue Collection. The blue sapphire watch evokes sky and sea, relaxation, and luxury. If you’re looking to elevate your wardrobe while simultaneously renewing your sense of calm and inner peace, this is the perfect watch for you.
Audemars Piguet Royal Oak Offshore


Physical fitness is a big part of overall wellness, so if you’re concentrating on exercising and moving your body this summer, you need a watch that can keep up. This Audemars Piguet Royal Oak Offshore is the perfect timepiece for anyone who’s living an active lifestyle. The oversize 43 mm case and rubber strap make it rugged, durable, and versatile. For life on the go, you simply need a Royal Oak Offshore.
Live Your Best Life With Avi & Co.
You deserve a little treat to kickstart your wellness journey this summer! Stop into any one of our three boutiques – you can find us in Manhattan, Miami, and Aspen – and browse our incredible selection of luxury watches and fine diamond jewelry.
Make an appointment today to secure your in-person visit.






