The Best Luxury Watches for Each of NYC’s Hottest Neighborhoods

Anyone who has ever lived in New York City has a favorite neighborhood. Go ahead, ask them! You’ll learn not only their favorite area of the Big Apple, but also a litany of reasons why that enclave is the best place to live, eat, work, and relax. In that sense, there’s no such thing as the “best” neighborhood in New York – every person you talk to will give you a different answer.

That said, there are certainly iconic, historical, and memorable communities sprinkled throughout New York City. Whether you are a local or a visitor, you can enjoy a broad swath of different environments as you traverse Manhattan, Queens, Brooklyn, and the Bronx… okay, and even Staten Island. Of course, it’s crucial to look the part while you do! As you explore the city that never sleeps, make sure you have the perfect accessory on your wrist.

Some of New York City’s neighborhoods and tourist destinations have become household names: Think of Times Square, SoHo, Harlem, Dumbo, or the Upper West Side. Others are up-and-coming spots to watch where real estate demand is booming. While Williamsburg has been the quintessential Brooklyn neighborhood for decades – and for good reason – spots like Greenwood, Windsor Terrace, and Prospect Heights are now beating out old classics like Park Slope that have been dominating for quite some time.

Today, let’s take a tour of New York’s most iconic neighborhoods, old and new. Plus, we’ll share some suggestions for luxury watches that match the vibes of every NYC area.

On the west side of New York’s premier borough, you’ll find Chelsea. Formerly a rundown, desolate area, Chelsea is now a booming artists’ paradise. The development of the High Line has brought more and more activity to the area, and residents and visitors delight in the area’s contemporary art galleries, industrial landmarks, and gleaming new architectural marvels. On the elevated, verdant promenade of the High Line, you’ll be treated to breathtaking views of New York’s gilded past, present, and future.

It’s easy to find a great bite to eat in Chelsea’s myriad of obscure cafés and hole-in-the-wall establishments. When your appetite is sated, head over to one of the numerous vintage and antique shops for treasures to add to your collection. But the absolute must do in Chelsea? The art galleries, of course. Time Out suggests hitting Metro Pictures, 303 Gallery, and James Cohan Gallery. Trust us, there are plenty to choose from. In this aesthetic neighborhood, you’ll want to showcase your commitment to style, class, and creativity with a watch that isn’t afraid to take risks.

Imagine wearing a piece of contemporary art on your very own wrist when you visit the famed galleries of Chelsea. With the Audemars Piguet Royal Oak Concept, you can do exactly that. This line is known for bold horological artistry, unfettered creativity, and eye-catching aesthetics. From this chronograph model to collaborations with modern artists like KAWS, the Royal Oak Concept Collection reminds watch collectors to expect the unexpected.

When you take the train out to this popular Queens enclave, you’ll never run out of things to do. This laidback, budget-friendly neighborhood is always buzzing with new restaurants, cool bars, and independent boutiques you won’t find anywhere else. From the grassy riverfront parks to cultural staples like the Museum of the Moving Image, you can easily spend a day (or three!) enjoying all that Astoria has to offer. Peruse musical favorites in hip record stores that feel straight out of the ‘90s, dine on the best Greek food the city has to offer, and browse vintage shops for a treasure trove of unexpected finds.

The Museum of the Moving Image, which abuts Kaufman Astoria Studios, is a must-visit spot for any cinema fan out there. It’s only 15 minutes away from Midtown, but you’ll find yourself transported into another world as you explore the history of the silver screen at one of New York’s cultural institutions. Muppets fans will also love the permanent Jim Henson installation. Show off your love for cinematic effects with one of the most memorable watches on the big screen…

The Rolex Submariner, worn by Sean Connery’s James Bond in the 1960s, is an iconic timepiece that will never go out of style – much like the chic neighborhood of Astoria. We love the classic 40 mm silhouette of this watch and its timeless black dial. Plus, the combination of rose gold and stainless steel on its bracelet add an element of modern versatility. It’s the perfect conversation starter as you take the train over to Astoria.

There’s a good reason that Williamsburg has remained Brooklyn’s go-to neighborhood for shopping, dining, art, and nightlife. In the past few decades, Williamsburg’s quirky, unexpected atmosphere has grown more elevated, welcoming upscale dining options and elite art galleries to its lively streets. Still, the neighborhood has held onto its arty, counterculture vibe even while old favorites get a facelift. If you do just one thing in Williamsburg, make sure to stop by Smorgasburg, a food hall where vendors serve up tasty treats ranging from paper cones of pasta to Dutch waffles and French crepes. Williamsburg is always on the cutting edge of the latest trends, so make sure that your watch fits the bill for innovation and creativity.

We love the unexpected look of a tech-forward Richard Mille watch for a day out exploring the streets of Williamsburg. This RM 037 model is a striking and innovative timepiece that shows off premium materials like black carbon TPT and 18K rose gold. The skeletonized dial gives the wearer a peek inside the complicated machine held on their very own wrist.

The city’s center of all things bohemian, Greenwich Village has been a steadfast mecca of youth and art for as long as anyone can remember. This vibrant neighborhood is home to NYU as well as gorgeous Washington Square Park, Bleecker Street, and some of the best comedy clubs in the entire city. Located on Manhattan’s lower west side, Greenwich Village is easy to get to… but you’ll never want to leave!

While you’re in the area, make sure to catch a comedy show. And if you’re really feeling lucky, try to snag a table at Via Carota, a Greenwich Village institution that is still a tough table to grab even after a decade on the scene. This Italian eatery serves up elevated takes on comforting Italian classics, and countless celebs have been photographed enjoying the restaurant’s famous pork belly, salad, and penne alla vodka. When in Greenwich Village, show off your bohemian flair with watches that embody the styles of the ‘60s and ‘70s.

A day in Greenwich Village with friends is the perfect opportunity to highlight a unique find, a watch that people haven’t necessarily seen before. The Patek Philippe Gondolo is the perfect fit. This lesser-known line in the Patek Philippe repertoire embodies Art Deco style with its unique case shapes, flared sides, and classic leather straps. While the Gondolo didn’t hit the market until the 1990s, its legacy and history are rich, and it looks like it hails from another era entirely.

Up-and-coming in every sense of the word, Greenpoint also makes a strong stand as the coolest neighborhood in Brooklyn. You can only reach the area via the ferry or the G train – but don’t be intimidated by the journey. It’s well worth your while. The plethora of options when it comes to independent shopping, delicious dining, and stiff drinks will quickly convince you to give your heart over to Greenpoint. Some of the highlights? Grab a slice at much-loved pizza joint Paulie Gee’s, toss a football with friends at McCarren Park, or stay in a unique loft-style hotel at Franklin Guesthouse. No matter what you do, don’t miss the Dobbin Street corridor, where chic shopping and sumptuous fare abound. And of course, you’ll need to show off the perfect wrist watch…

Some have dubbed the Cartier Crash the hottest watch of the year, making it the perfect fit for an adventure in Greenpoint, Brooklyn’s hottest neighborhood. This watch can effortlessly go from casual to elevated, dressing up a daytime look without compromising your nighttime flair. The Dalí-esque look is unique and instantly recognizable, showcasing your commitment to the finer things in life.

While you’re exploring New York City’s most vibrant destinations, don’t forget to visit Avi & Co.’s New York City boutique, located on West 47th Street. We also have locations in Miami, Florida and Aspen, Colorado – so wherever you call home, there is an Avi & Co. near you. We would love to help you find the next luxury watch for your collection.

Make an appointment today to visit us in person.