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— THE FEATURE
Holiday Gift Guide: Luxury Watches for Him
A holiday to remember starts with Avi & Co., where you will find the perfect gift for every man in your life. From a traditional Audemars Piguet Royal Oak for dad to a stunning and inventive F.P. Journe watch for...
Watches that World Leaders Love: The Rolex Presidential and More
When it comes to luxury watches, it is not difficult to find options that convey a sense of prestige, power, and renown. In fact, many timepieces created by the “big four” watch brands carry those attributes in spades. They are...
Modern Sports Watches That Push the Boundaries of Haute Horlogerie
At one point in time, there was a clear distinction between the categories of sports watches and luxury watches. These classifications were, in some ways, diametrically opposed: For a timepiece to be truly luxurious, it could not be sporty, and...
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Our Favorite Skeleton Dials for Subtle Halloween Elegance
Dressing up for Halloween might feel like a youthful endeavor, but embracing the spirit of the season is not restricted to a certain age group. Each year on October 31, porch lights across the nation light up in anticipation for...
5 Watches to Wear to Formula 1 in Austin, Texas
The Formula 1 United States Grand Prix 2026 takes place in Austin, Texas, this year on the Circuit of The Americas (COTA) racetrack. The racing will be held over four days, with qualifying and practice rounds beginning on October 22...
The Noir Edition: Your Favorite Luxury Watches, Now in Black
There is one cardinal rule in fashion, and it is this: Black will never go out of style. Whether via shoes, clothing, purses, or watches, integrating the color black into your wardrobe is a timeless investment that never ceases to...
Autumn in Aspen: What to Do and What to Wear in Colorado's Mountain Paradise
Autumn in Aspen comes with a certain quiet, mystical appeal. Though it is technically the “off season” in this paradisiacal ski town, there is still plenty to do, see, eat, and drink. Unlike some other Colorado ski areas, Aspen never...
The Avi & Co. Watch Box: 5 Luxury Timepieces That Collectors Love
The old adage you never get a second chance to make a first impression is one we have likely all heard over the years. But there is something profound in its simplicity. In short, first impressions are everything. We only...
Our Favorite Richard Mille Watches for Autumn
In the world of luxury watch collecting, Richard Mille is a relative newcomer. Established in 2001, the brand has been a part of the horological scene for just over twenty-five years. Even in this short period of time, however, Richard...
Luxury Watches Inspired by Fashion Week Looks
As it does every autumn, New York City turns its attention to fashion. This year is no exception, with New York Fashion Week kicking off with Henry Zankov’s debut for Diane von Furstenberg on September 10. The festivities close on...
Fall and Forever: 5 Watch Styles Worthy of Every Season
As the first tendrils of autumn begin to unfurl, we welcome cooler days and longer nights, crisp mornings and changing foliage. Labor Day weekend marks the unofficial end of summer, and as we transition back into the routines and structure...
Live From Aspen Watch Week 2026: Event Recap
Watch Week Aspen just wrapped up its annual celebrations, and we are thrilled to report that it was perhaps the best Watch Week yet. Attendance was high and spirits were higher as watch enthusiasts flocked to Colorado’s hottest ski destination...
Uncover Rare and Hard-to-Find Richard Mille Watches at Avi & Co.
A truly unique watch does not come along every day. As every horological enthusiast and veteran watch collector knows, rare timepieces are those elusive boons that we are constantly chasing down. When we do get our hands on a hard-to-find...
Meet the Pink Tourbillon: A Spotlight on the Richard Mille 38-02 Bubba Watson
Every so often, a truly incredible timepiece comes through our doors here at Avi & Co. We recently acquired one of Richard Mille’s undisputed most desirable creations: the RM 38-02 Tourbillon Bubba Watson, an incredibly limited and visually distinctive collector’s...
5 Watches Perfect for a Summer in Aspen
Many of us think of Colorado’s premier luxury ski oasis as a wintertime destination. However, Aspen is full of upscale events and exciting adventures in the summer months as well. When you travel to Aspen during the summer, you do...
Find the Luxury RM That Matches Your Sports Car
Richard Mille watches and high-end sports cars have more than a few things in common. Both are made with performance in mind, yet do not skimp on expansive luxury. Both are crafted with the finest materials on the market today,...
All About Watch Week Aspen: What to Expect
Every August, the world’s top watch collectors convene in Aspen, Colorado for a week like no other. Watch Week Aspen is right around the corner, and we are excited to spotlight some of the hottest events happening in this Western...
The 4 Watches You Need on Every Summer Trip
Summer is in full swing, with sunny days and warm weather that has our spirits running high. As temperatures continue to rise across the United States and Europe, many of us are flocking to beaches and other getaways for a...
Soccer-Inspired Watches for FIFA Fans
Spain and Argentina will face off at the FIFA World Cup final on Sunday, July 19. Crushing losses for England and France paved the way for this iconic matchup. Argentina enters the match as the defending champion, after taking home...
Channel the Odyssey With Watches Inspired by Greek Mythology
Christopher Nolan’s The Odyssey lands in theaters this weekend with all of the splashiness and fanfare that one might expect from a movie that is expected to be the blockbuster of the summer. Without a doubt one of the greatest...
Win Big With Luxury Watches Inspired by the Lights of Las Vegas
A city that appears to spring up from the desert heat waves, Las Vegas is an oasis amidst miles and miles of sand. Once you enter the city limits, you will be transported to another world entirely: one of bright...
Outdoorsy Watches for the Adventurous Man
Adventure looks different for each of us. Some find that adrenaline rush climbing to Earth’s great heights, scaling peaks like Mount Kilimanjaro in Tanzania or Mount Whitney in California. Others find it soaking up salty air and ocean spray while...
Adventurous Watches for the Warmer Months
When summer rolls around, we head for the outdoors. Whether you prefer to enjoy warm weather soaking up the sun on the beach or lounging indoors in the air conditioning, we have curated a selection of warm-weather watches ready for...
Bold, Colorful, and Summery: Shop Vibrant Watches at Avi & Co.
All too often, people associate luxury watches with subdued sophistication, quiet luxury, and understated elegance. But for those who are fully immersed in the horological sphere, it is no secret that colorful watches are rising in popularity. More and more,...
Build Your Legacy in Luxury Watches: Investments for Generations to Come
When you think about investing your capital, you probably think of traditional asset classes like stocks, bonds, or real estate. But in the modern world, there are numerous other options that can yield impressive returns and provide enhanced flexibility and...
September Birthstone: Sapphire and Blue Watches
There is a birthstone for every month of the year, but few are as precious as sapphires. Those born in the month of September are lucky enough to call these gorgeous gems their birthstone. Some months have a few different...
The Luxury Men's Watches on Trend Right Now
Luxury watches, like all other accessories and fashion statements, are subject to a cycle of trends that can fluctuate year to year. Although watches tend to have lengthier trend cycles than some other items, shifting style sensibilities over the years...
Famous Musicians and Their Watch Collections
Do famous musicians really have great watch collections? Luxury watches are a staple accessory for the world’s elite, from first-class athletes to Hollywood stars. Many famous musicians are also avid watch collectors. For those who spend their lives dedicated to...
This Year on the Green: Watches Worn by Famous Golfers
With a long tradition of style and sportsmanship, golf stands out as one of the world’s premier sports for those who are willing to put in the time and effort to truly excel. From enjoying a round of eighteen holes...
Father's Day Gift Guide Part II: Luxury Watches to Make His Day
If you are shopping for the perfect Father’s Day gift, you have landed in the right place. This year, we have broken down our Father’s Day Gift Guide into two parts so that you have the chance to discover even...
Score Big With Sporty Watches at the FIFA World Cup
For those who love soccer, an exciting event is on the horizon. The 2026 FIFA World Cup is kicking off on June 11 and is hosted by the United States, Mexico, and Canada. This year marks the 23rd edition of...
Red, White, and Blue Watches to Celebrate Independence Day
America is celebrating an important birthday this year: the 250th anniversary of the Declaration of Independence. July 4, 2026, marks a quarter-millenium since the thirteen colonies declared their separation from Great Britain. When Britain rejected said declaration, the Revolutionary War...
Father’s Day Gift Guide: Luxury Watches
The third Sunday in June ushers in an exciting celebration: Father’s Day. This year, Father’s Day falls on June 21 in the United States, the United Kingdom, Canada, and a number of other countries. This holiday is the perfect opportunity...
Shop the Hottest Summer Styles From Avi & Co.
The summer solstice in late June ushers in the official beginning of summer, but for many of us, the season starts well before that. Culturally, Memorial Day Weekend typically marks the start of sunny, hot weather and vacations galore. Graduation...
Tennis-Inspired Styles to Rock at Roland Garros
Roland Garros, also known as the French Open, is one of tennis’s four Grand Slam titles. Among the Australian Open, the US Open, and Wimbledon, Roland Garros is the only major competition that takes place on clay courts, making it...
Graduation Gift Guide: Luxury Watches at Avi & Co.
As spring gives way to summer, an exciting chapter of the year is upon us: graduation season. More likely than not, you know someone who is graduating this year, whether from high school, college, or an advanced degree program. No...
Athletic Meets Aesthetic: Discover Luxury Watches With Rubber Straps
Here at Avi & Co., we know that luxury does not just mean one thing. The world of high-end timepieces is incredibly diverse, reflecting its wide range of collectors and shoppers. Every horological connoisseur wants something slightly different, something that...
A Glimpse into Richard Mille's Roster of Brand Ambassadors
Luxury watch brand Richard Mille is a relative newcomer to the horological world. The company was founded in 1999 and released its first impressive timepiece, the RM 001 Tourbillon, at the famed Baselworld show in 2001. Richard Mille is known...
From Athleisure to High-Performance: Sporty Watches at Avi & Co.
One of the most common misconceptions about luxury watches is that they needed to be treated with a certain level of caution and preciousness. It is natural to want to protect your investments, and we are certainly not advocating for...
Our Favorite Watches for Playing Eighteen Holes
There is quite a bit of overlap between those who collect luxury timepieces and those who enjoy playing eighteen holes of golf with friends or coworkers. After all, upscale watches and the game of golf have a few things in...
Urban Chic Styles for Fifth Avenue Shoppers
Those of us who make our homes in urban centers around the globe have a certain dedication to city life. Take New York City, for instance, where Avi & Co. is headquartered. True New Yorkers love the rumble of the...
Inside the Watchmaker’s Studio: A Glimpse at the Craftsmanship Behind Your Favorite Timepieces
As you shop for luxury watches, whether your first or your fiftieth, you will likely be inundated with information. Your eyes will travel over stunning precious metals, diamond-set dials, sporty rubber straps, and impeccable complications and functions that seem too...
A Day in the Life: Behind the Scenes at Avi & Co.
At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us...
Celebrate Spring Hues With Pastel Watches
The snow is melting, buds are forming on tree branches, and daylight savings time has flipped the switch into sun-drenched afternoons and lengthy evenings. To celebrate the onset of spring, we have put together the definitive list of springtime-inspired timepieces...
Subtle and Refined Watches for the Perfect Springtime Elegance
Springtime is upon us, ushering in a season of growth and revitalization. As the weather grows warmer and the last vestiges of winter melt into thin air, a certain energy crackles through the atmosphere. We are a quarter of the...
GUIDE
Spring Cleaning: Refresh Your Watch Collection With Consignment
Springtime officially kicks off on March 20, ushering in a season of growth, sunshine, and new beginnings. It’s also the perfect time for some spring cleaning! As we move from the hibernation phase of the chilly winter months and into...
The Best Watches for Skiing the Slopes of Aspen
Whether you are skiing Aspen Highlands or snowboarding at Buttermilk, slope style matters in this ritzy Colorado ski town. Of course, your outfit will need this season’s hottest accessories. At Avi & Co., we will help you find the ideal...
F1 Season Kickoff: The Best Racing-Inspired Watches
For avid Formula 1 fans, an exciting chapter in the 2026 season has already begun: Starting in mid-February, the teams get the chance to test out their cars for pre-season competition in Bahrain. But now, the time for real racing...
