When it comes to luxury watches, some brands get more attention than others. So many eyes are focused on the so-called big four: Rolex, Richard Mille, Patek Philippe, and Audemars Piguet. These Swiss powerhouses create a staggering number of timepieces each year, and while each has a distinct signature style, they share in dominating the luxury horological market. But of course, the big four are far from the only players on the board.
A few lesser-known watch brands have begun to climb the ranks, elevating themselves to a highly desirable status for completely different reasons. F.P. Journe, named for its eponymous creator, is one of them. F.P. Journe timepieces are quickly skyrocketing to new heights among collectors, in part because of the company’s extremely limited releases. These exquisite timepieces highlight the very best of Swiss craftsmanship and engineering, combining precision with exclusivity in the best possible way.
Join us as we celebrate the legacy of F.P. Journe, illuminating
Horological enthusiasts approach luxury watch collecting from all kinds of different angles and niches. Some aim to build collections that span numerous different brands, while others prefer to hone a watch box full of one particular creator’s finest wares. There is no right or wrong option here; your watch collection is a reflection of your unique tastes and sensibilities.
However, whether you are collecting for breadth or depth, Patek Philippe watches are a must-have in any serious enthusiast’s inventory. These hallowed Swiss timepieces have been around for nearly two centuries, and as the brand swiftly approaches its 200th birthday, some standout options have risen to the surface.
If you are building a collection of Patek Philippe timepieces, we are here to help. Our team at Avi & Co. specializes in curating a catalogue of the world’s finest watches, from traditional Patek Philippe to tech-savvy Richard Mille and everything in between. We seek out the luxurious wristwear that our elite
When you think of luxury watches a few major brands probably come to mind. We call them the big four: Patek Philippe, Rolex, Richard Mille, and Audemars Piguet. These revelatory brands continuously push the horological world forward in terms of innovation, creativity, and functionality. They also have rich histories and storied pasts that have lent them the prestige and reputation that they carry with them today.
Today, we focus our lens on one of the most impressive watch brands of them all: Audemars Piguet. Since 1875, this Swiss company has dominated the world of luxury timepieces, creating aesthetically stunning masterpieces in precision engineering and sophisticated aesthetics. An Audemars Piguet watch is so much more than just an accessory. It is a symbol of taste, class, and excellence in every avenue.
Whether you are a seasoned watch collector or you are just starting out in the horological arena, Audemars Piguet watches are an excellent addition to any collection. They showcase
Luxury watch brand Richard Mille is a relative newcomer to the horological world. The company was founded in 1999 and released its first impressive timepiece, the RM 001 Tourbillon, at the famed Baselworld show in 2001. Richard Mille is known for its high-tech timepieces, which show off precision engineering and avant garde aesthetics. Many RM watches are immediately recognizable for their tonneau-shaped cases, skeletonized designs, and sports appearance.
All that said, impeccable engineering and design are not the only features that make Richard Mille timepieces incredibly desirable among the watch collecting crowd. One of the many draws of a Richard Mille watch is the brand’s long list of celebrity clients and numerous brand ambassadors. Join us as we take a closer look at the ranks of household names behind Richard Mille, shining a light on the impressive roster of A-listers who have collaborated with this elite brand.
As you shop for luxury watches, whether your first or your fiftieth, you will likely be inundated with information. Your eyes will travel over stunning precious metals, diamond-set dials, sporty rubber straps, and impeccable complications and functions that seem too good to be true. There are so many options in the world of high-end timepieces; it can be a true challenge to find the perfect watch for your wrist.
The striking aesthetics of the “big four” watch brands are sure to draw the eye. But what about the masterful craftsmanship and precision engineering that takes place behind the scenes? Join us as we venture deeper into the world of luxury watchmaking, breaking down the incredible complexity and artistry that serves as the foundation of your favorite timepieces.
Patek Philippe
We begin with one of the oldest watch brands still in production: the Swiss powerhouse Patek Philippe. Whether you choose a modern Nautilus model or a classic Grand Complications masterpiece, a Patek Philippe
It is official: Your new favorite watch has arrived in our showrooms. We are thrilled to introduce the limited edition Avi & Co. Frosted Rainbow watches. Part of our Frosted Collection, these colorful additions showcase flawless diamonds and vibrant sapphires in a variety of hues. They are the perfect complement to a bold and brilliant watch collection.
If you want to be the first in your social circle to score this highly anticipated timepiece, act quickly. We expect that the Frosted Rainbow watches will move quickly, just like our previous releases. These one-of-a-kind timepieces are perfect for horological connoisseurs who want to depart from the basics, showing off avant garde watches that go above and beyond the reach of traditional haute horlogerie. Our Rainbow collection toes the line between luxury timekeeping and high jewelry, offering about 30 carats of precious gems that catch the light from every angle.
Join us as we guide you through a behind-the-scenes tour of this stunning
At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us build an unparalleled inventory of the most desirable timepieces across the globe.
In recent years, we have expanded our offerings beyond secondary market watches. We have launched three of our very own watch lines that showcase the very best in aesthetics, engineering, and precision. These exquisite collections are loved by celebrities and savvy collectors around the world. We have also premiered a collection of fine diamond jewelry, Diamonds by Avi & Co. Every one of our bespoke, unique pieces tells a story of sophistication and prestige that you will not find anywhere else.
Many of our clients wonder about what happens behind the scenes at Avi & Co. How do we find all of the incredible timepieces in our three showrooms? Can we source other
You already know Avi & Co. as Manhattan’s most trusted luxury watch boutique, but did you know that we have also curated our very own collection of Avi & Co. watches that are decidedly a notch above the rest? Our very first line of Avi & Co. timepieces launched in 2023 to much acclaim in the horological world: the Iced Collection.
As our inventory continues to grow and expand, the Iced Collection remains the strong foundation on which we have built a reputation for glamour, sophistication, and prestige. Celebrities, A-listers, and everyday watch enthusiasts across the globe have had the opportunity to include an Iced Collection timepiece in their watch boxes.
Join us as we take a closer look at the roots of the Iced Collection, its explosive growth, and its ongoing status as one of the finest diamond-set watches on the market. Visit any one of our three bespoke storefronts to experience this revelatory timepiece on your wrist today.
After investing in valuable luxury timepieces, watch owners who consider selling are often faced with one main question: Now what?
Selling items online can be a quick and easy process, but finding the right buyer and securing a fair market price can be a struggle. You may be wondering where the best place to sell is, if they are verified, what paperwork is involved, and which inquiries are reasonable. Buyers are rightly more skeptical when it comes to higher-end accessories such as luxury timepieces. With many unvetted sellers, this route can quickly become complicated, confusing, and unreliable without the right knowledge, experience, or credibility.
You will need a well-established and trusted brand to help with your sales, and that is where we come in. Work with Avi & Co. to consign, trade, source, or sell your luxury timepieces.
Avi & Co.’s Watch Consignment Program
What is a consignment program? To consign means you are appointing your valuables into another individual’s hands.
When it comes to evergreen watches that never go out of style, the iconic Rolex Daytona might just top the list. This emblematic racing chronograph, born in the 1960s, is named after the famous Daytona Beach racetrack, then one of the most prestigious in the world. Its memorable face, emblazoned with three round subdials and a tachymeter bezel, embodies the spirit of motorsports even when it is in the boardroom or worn to a black-tie gala.
Today, we are going to take a closer look at the ins and outs of the Rolex Cosmograph Daytona line. Why has this watch been a dominant force in horology for the past 60 years? Which celebrities have fallen in love with this timeless icon? And what features and functions make this timepiece truly special? We are uncovering all that and more in this behind-the-scenes exploration of one of the world’s favorite watches.
The History of the Rolex Daytona Line
The first Rolex Cosmograph Daytona watches hit the market in 1963 and were immediately a big hit.
Brand , Product Explore the Magic of F.P. Journe Watches 
