It is official: Your new favorite watch has arrived in our showrooms. We are thrilled to introduce the limited edition Avi & Co. Frosted Rainbow watches. Part of our Frosted Collection, these colorful additions showcase flawless diamonds and vibrant sapphires in a variety of hues. They are the perfect complement to a bold and brilliant watch collection.
If you want to be the first in your social circle to score this highly anticipated timepiece, act quickly. We expect that the Frosted Rainbow watches will move quickly, just like our previous releases. These one-of-a-kind timepieces are perfect for horological connoisseurs who want to depart from the basics, showing off avant garde watches that go above and beyond the reach of traditional haute horlogerie. Our Rainbow collection toes the line between luxury timekeeping and high jewelry, offering about 30 carats of precious gems that catch the light from every angle.
Join us as we guide you through a behind-the-scenes tour of this stunning
At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us build an unparalleled inventory of the most desirable timepieces across the globe.
In recent years, we have expanded our offerings beyond secondary market watches. We have launched three of our very own watch lines that showcase the very best in aesthetics, engineering, and precision. These exquisite collections are loved by celebrities and savvy collectors around the world. We have also premiered a collection of fine diamond jewelry, Diamonds by Avi & Co. Every one of our bespoke, unique pieces tells a story of sophistication and prestige that you will not find anywhere else.
Many of our clients wonder about what happens behind the scenes at Avi & Co. How do we find all of the incredible timepieces in our three showrooms? Can we source other
You already know Avi & Co. as Manhattan’s most trusted luxury watch boutique, but did you know that we have also curated our very own collection of Avi & Co. watches that are decidedly a notch above the rest? Our very first line of Avi & Co. timepieces launched in 2023 to much acclaim in the horological world: the Iced Collection.
As our inventory continues to grow and expand, the Iced Collection remains the strong foundation on which we have built a reputation for glamour, sophistication, and prestige. Celebrities, A-listers, and everyday watch enthusiasts across the globe have had the opportunity to include an Iced Collection timepiece in their watch boxes.
Join us as we take a closer look at the roots of the Iced Collection, its explosive growth, and its ongoing status as one of the finest diamond-set watches on the market. Visit any one of our three bespoke storefronts to experience this revelatory timepiece on your wrist today.
After investing in valuable luxury timepieces, watch owners who consider selling are often faced with one main question: Now what?
Selling items online can be a quick and easy process, but finding the right buyer and securing a fair market price can be a struggle. You may be wondering where the best place to sell is, if they are verified, what paperwork is involved, and which inquiries are reasonable. Buyers are rightly more skeptical when it comes to higher-end accessories such as luxury timepieces. With many unvetted sellers, this route can quickly become complicated, confusing, and unreliable without the right knowledge, experience, or credibility.
You will need a well-established and trusted brand to help with your sales, and that is where we come in. Work with Avi & Co. to consign, trade, source, or sell your luxury timepieces.
Avi & Co.’s Watch Consignment Program
What is a consignment program? To consign means you are appointing your valuables into another individual’s hands.
When it comes to evergreen watches that never go out of style, the iconic Rolex Daytona might just top the list. This emblematic racing chronograph, born in the 1960s, is named after the famous Daytona Beach racetrack, then one of the most prestigious in the world. Its memorable face, emblazoned with three round subdials and a tachymeter bezel, embodies the spirit of motorsports even when it is in the boardroom or worn to a black-tie gala.
Today, we are going to take a closer look at the ins and outs of the Rolex Cosmograph Daytona line. Why has this watch been a dominant force in horology for the past 60 years? Which celebrities have fallen in love with this timeless icon? And what features and functions make this timepiece truly special? We are uncovering all that and more in this behind-the-scenes exploration of one of the world’s favorite watches.
The History of the Rolex Daytona Line
The first Rolex Cosmograph Daytona watches hit the market in 1963 and were immediately a big hit.
Audemars Piguet watches have been a staple of the horological industry for nearly two centuries. The watchmaking brand originated in 1875 in the quaint Swiss Village of Le Brassus in Vallée de Joux, north of Geneva. Two young entrepreneurs (and childhood friends) Jules Louis Audemars and Edward Auguste Piguet founded Audemars Piguet in 1875. The manufacturer instantly distinguished itself in the watchmaking industry with its Grande Complication pieces, featuring enviable technical capabilities that pushed horological innovation to the next level.
The two made a superb team. Audemars focused on creating complex watch movements to sell to watch manufacturers, while Piguet focused on the regulation of watch movement. Audemars Piguet continues to push the limits of horological creativity, further solidifying the brand as the Master of Watchmaking.
Today, the brand’s most iconic and most collected watch is the Audemars Piguet Royal Oak, a 1970s creation that has been rendered a timeless component
Swiss watchmaker Richard Mille burst onto the horological scene in 2001, surprising staunch luxury timepiece aficionados with the brand’s modern aesthetics and impressive technical prowess. In the quarter-century since, Richard Mille has established itself as a renowned company that is trusted by athletes, celebrities, and elite customers from around the world.
Most Richard Mille watches share in a few distinctive aesthetic features: tonneau-shaped cases, skeletonized dials, and impressive complications. They also tend to be oversized, wearing large on the wrist, and often include brightly colored elements that draw the eye. Many RM timepieces are created in collaboration with someone from the brand’s impressive library of partners, which includes such stunning names as Michelle Yeoh, Sebastian Ogier, Charles Leclerc, and others.
If you are looking to expand your watch collection, bringing it forward into the modern era, Richard Mille watches are the perfect way to do so. These innovative
Synonymous with eternal style and unparalleled craftsmanship, Patek Philippe watches are the epitome of luxury. The Nautilus, with its distinctive porthole-inspired design, made an immediate impact on the Patek Philippe brand and has since become one of the most coveted luxury sports watches in the world. Join us as we delve into an exploration of horological superiority by shining a spotlight on the iconic Patek Philippe Nautilus collection.
The Patek Philippe Legacy: Where Time Meets Tradition
Patek Philippe, a name that resonates with connoisseurs and collectors alike, has been crafting masterpieces since 1839. Established in Geneva, Switzerland, the brand embodies the essence of Swiss watchmaking tradition. With a commitment to uncompromising quality and innovation, Patek Philippe watches are synonymous with exclusivity and refinement.
Each Patek Philippe timepiece is a manifestation of the brand’s dedication to excellence. From the intricate movements to the exquisite details
A paragon of Swiss watchmaking excellence, Patek Philippe has been creating unparalleled timepieces since 1839. Less than thirty years after the company’s debut, Patek Philippe women’s watches kicked off centuries of innovation in functional jewelry that continue to impact today’s wristwear fashions. Discovery women’s Patek Philippe watches, the icons who wear them, and the timeless masterpieces that have defined the history of women’s wristwatches.
Women’s Patek Philippe Watches Over the Years
In 2026, women’s fashion tends to receive more attention than menswear: Think of the prevalence of women’s couture lines at fashion weeks in New York, Milan, and Paris. One might even argue that men’s collections often feel like an afterthought. Historically, however, men were the target of innovations in the fashion world, as they were the ones who could show off haute couture at posh, aristocratic events. As such, innovations in watchmaking were largely targeted at men until the middle of the
If you are considering investing in a new luxury watch, it is crucial to consider not only the brand itself, but also their purpose, values, and lasting resale potential. Cartier watches, which have a French bent but hail from Switzerland, are known for their exquisite craftsmanship and unmatched attention to detail. Celebrities worldwide love these timepieces, and they have become a staple of red carpets during awards season and beyond.
Furthermore, the company has demonstrated a significant commitment to philanthropic efforts and making a difference in the world at large. From the quality of the watches themselves to the company’s heartening mission, Cartier timepieces are both meaningful and memorable.
For investors, consider your long-term goals and ultimate purpose in acquiring a Cartier watch. Are you seeking a classic addition to your formalwear collection, or are you looking for a piece you can wear every day? Are you hoping to resell this watch down the line, or are you searching
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