What do watch aficionados love most about Audemars Piguet? The brand is beloved for its high quality, its iconic presence, and its quest for innovation. From the Audemars Piguet Royal Oak to the Code 11.59, there is a model for everyone’s style and personality.
Let's explore a brief history of Audemars Piguet. Experience for yourself why this brand holds the reputation as one of the top 4 luxury watch brands worldwide.
Audemars Piguet: A Watchmaking Legacy
The watchmaking brand originated in 1875 in the quaint Swiss Village of Le Brassus in Vallée de Joux, north of Geneva. Two young entrepreneurs (and childhood friends) Jules Louis Audemars and Edward Auguste Piguet founded it in 1875. The manufacturer instantly distinguished itself in the watchmaking industry with its Grande Complication pieces.
As a reminder, the term “complication” in watchmaking refers to any function on a watch besides simply telling the time. There are a range of complications that we commonly see today, and
Everyone wants to feel special, unique, one-of-a-kind. For many, this desire manifests in our personal style. Some choose tattoos, others dye their hair unorthodox colors, and for some, collecting rare and valuable clothing, jewelry, and watches is the only way to go. For those seeking the top-of-the-line rare watch experience, you can’t go wrong with a Patek Philippe in general, and you especially can’t err when choosing rare models like Patek Philippe tourbillon watches.
The Patek Philippe Tourbillon has captured the hearts, eyes, and attention of watch enthusiasts world-over. This stunning piece has so much to offer the eager and knowledgeable collector, and its rarity is just one reason to consider making the investment (if you can get your hands on one). The good news is, given how rare and exceptional this particular watch is, if now is not the time you can claim this watch for your own, there are plenty of other pieces you can add to your collection and demonstrate your unique and
Avi & Co. is proud to have the largest collection of Richard Mille watches in New York. The Richard Mille brand has perfected the combination of luxury with art and sport. It’s no surprise that we always have between 30 and 40 pieces in stock.
Popular collaborations with athletes and brands such as Felipe Massa, McLaren, and Bubba Watson are constantly showcased in our boutiques. The same can be said about the Richard Mille and Rafael Nadal collaboration. In fact, these watches are often sold so quickly that we barely have the chance to display them!
Aside from their instantly recognizable tonneau-shaped cases, their collaborations are what really make the Richard Mille watch brand stand out. Partnerships with athletes such as Yohan Blake and Roberto Mancini, and celebrities such as Pharell Williams, Jackie Chan, and Michelle Yeoh give the brand a sense of personalization. The mutual respect shared between these famous faces and the watchmakers at Richard Mille come to life in truly one-of-a-kind
Rolex watches do not carry a name derived from the company’s founder, unlike most brands. The brand was founded in 1905, and creator Hans Wilsdorf invented the name “Rolex” two years later, in 1908. It was a name that was easy to say in any language and looked good on watch movements and dials. Wilsdorf just doesn’t roll off the tongue the same way that Rolex does!
Rolex watches are expensive because the brand has established a commitment to quality products with unparalleled uniqueness and precision. They also have distinctive marketing campaigns, spawning a demand that far exceeds supply.
The company produces an astounding 800,000 to 1 million watches per year. When you break it down, that number equals about 2,000 watches per day. While that might sound like a huge number, there has never been a compromise on quality. Despite the number of Rolex watches that exist, there’s constantly a demand for more.
So what is it, exactly, that customers love so much about these heritage pieces?
Avi & Co. is proud to have the largest Richard Mille collection in New York. Popular collaborations such as Felipe Massa’s many Richard Mille watch models can usually be found in our stores. Aside from their use of technology and instantly recognizable tonneau-shaped cases, Richard Mille’s collaborations are what really make the brand stand out. The mutual respect between the watchmaker and collaborators including athletes, actors, directors, and other celebrities makes each watch an instant classic.
For instance, consider one of Richard Mille’s most widely known partners, tennis pro Rafael Nadal. “He is a really positive person,” Nadal says of Richard Mille. “He wants to drive the watchmaking industry forward, not just to sit back and enjoy his success. He seeks excellence, which I respect. In my tennis, I always try to be better, and I work hard for that.”
The Rolex Submariner is the most popular and desirable underwater tool in the watch world. In 1953, when it was first introduced, the Rolex Submariner was the first diving watch with a water resistance of 330 feet. The brand created Rolex Submariner watches to help divers with their underwater escapades. Its Chromalight display ensures visibility in dark environments.
Different shapes featured on the hour markers help prevent any confusion while underwater. The 60-minute graduation allows divers to monitor diving time and decompression stops in a safe way. The scratch-proof material and prevention against chlorinated water are what set the standard for deep-sea exploration.
The collection's release was an immediate success, particularly among diving professionals who were testing the brand. Today, the Submariner has a water resistance of 1,000 feet. This allows for optimal protection from water, dust, pressure, and shocks. But let’s be honest… Is anyone really
Prepare to step into a realm where timekeeping transcends mere functionality, and horology transforms into a captivating fusion of luxury, art, and athleticism. At Avi & Co., we take pride in curating the most extraordinary collection of Richard Mille timepieces in all of New York. Our showcase boasts an awe-inspiring array of between 30 and 40 Richard Mille creations at any given time.
What truly sets Richard Mille watches apart is the remarkable collaborations that breathe life into the brand. Our showcase is adorned with iconic partnerships that span the worlds of racing, sports, and entertainment. It’s this union of exceptional talent that elevates every Richard Mille watch to an instant legend.
In a world dominated by the ticking of standard-issue wristwatches, there’s a timepiece that stands out as a beacon of individuality and flair: the Bubba Watson Richard Mille 38-01 watch. If you’ve ever wondered what happens when luxury watchmaking meets the audacious style of professional
There’s nothing like a gorgeous, luxurious watch to spruce up any outfit, catch the eye of your admirers, and ensure that you stand out in a crowd. Beyond being a status symbol, watches have long been used to express an interest in technological innovation and mechanical inventiveness. Patek Philippe watches are great choices for demonstrating that interest – the Swiss watch company has always prized engineering, technical mastery, function, and style.
Although luxury watches have long been associated with menswear, everyone, regardless of gender, can look fabulous wearing a Patek Philippe watch. In fact, these watches have many designs that are decidedly gender-neutral. Androgyny is incredibly trendy and catching on fast in this day and age – and purchasing a genderless Patek Philippe watch is a great way to make a gender-neutral statement and keep aligned with the most cutting-edge trends.
So which Patek Philippe watches are making waves in the world of gender-unlimited style? Here
Since 1875, Audemars Piguet has been a hallmark of the luxury watch world – and the brand’s styles have remained timeless and wearable from that day on. Within the world of Audemars Piguet watches, many collectors have a favorite… So what does your favorite say about you?
Audemars Piguet Royal Oak
Perhaps the hallmark of a new age of Audemars Piguet watches, the Audemars Piguet Royal Oak is a testament to the brand’s commitment to innovation and creativity. In the 1970s, when quartz watches began saturating the market, the Royal Oak provided the perfect blend of sportiness and luxury, a tasteful combination that remains in style more than half a century later.
The Audemars Piguet Royal Oak never goes out of style
Challenging the existing norms and perceptions of what a luxury watch could be, the Audemars Piguet Royal Oak rebranded stainless steel as a luxury material in a world where the metal was typically reserved for utilitarian pieces. Instead, Audemars Piguet turned the tables,
Audemars Piguet , Brand , Product A Brief History of Audemars Piguet Watches 
