OUR LATEST STORIES

The grass is always greener when you’re wearing the finest watch in the room… and with the newest release from Avi & Co.’s renowned Hue Collection, that is virtually a guarantee. As any watch aficionado knows, iced-out pieces are all the rage this year, and that trend is here to stay. With the Hue Collection, New York-based watch distributor Avi & Co. taps into the fervor for fine jewels and serves up this year’s hottest gem-set watches.

You have probably already heard of Avi & Co. as a premier reseller of big name watch brands such as Richard Mille, Rolex, Audemars Piguet, and Patek Philippe. But Avi & Co. is also renowned throughout the horological space for its three named lines: the Iced Collection, the Frosted Collection, and the Hue Collection.

Today, we are taking a deeper dive into the Hue Collection to explore the eye-catching green Tsavorite watch that is sure to be coveted by watch collectors worldwide.

Say hello to the red-hot watch that is shaking up the horological world as we know it… Today, we are introducing the newest addition to Avi & Co.’s Hue Collection. Please welcome our ruby-studded watch, an instant classic that transcends the seasons for a look that is sure to turn heads all year round.

You’ve probably already heard of the Hue Collection from renowned New York City watch dealer Avi & Co. – after all, the line’s inaugural “Pink Ice” watch made headlines in trusted sources like the Robb Report. But now, our hues are getting even brighter with the introduction of three new watches into this hallowed line.

Let’s explore the ins and outs of the Hue Collection’s newest member, the red ruby watch. From natural wonders like red-hot lava and crimson poppies to man-made icons like the red carpet, red lipstick, and Dorothy’s ruby red slippers in The Wizard of Oz, there is nothing quite like the scarlet hues of a ruby. And with this watch, you will get the chance to wear 945 of one

A bolt from the blue, deeper than the deep blue sea, blue suede shoes, blue chip stocks… no matter how you slice it, a rich, eye-catching blue is an instant classic. And now, Avi & Co.’s brand-new addition to the Hue Collection has achieved that same status.

You may already know the Hue Collection from the iconic "Pink Ice" watch that launched in July 2024. But now, the collection is expanding with a selection of head-turning watches fully iced out in precious gems. These watches are like nothing else on the market today, and they are already flying off the shelves in our New York City showroom.

Today, we are shining a spotlight on the “Blue Ice” watch from the HUE Collection. This sapphire beauty is a saturated cobalt blue that transcends seasons and is sure to make a statement with any ensemble.

There is nothing quite like wearing a watch that is entirely adorned with precious gems. In fact,

In today’s horological environment, there are few watch brands so coveted as Richard Mille. A Richard Mille watch is not only a timekeeping device but also a feat of engineering, an inspired work of art, and a status symbol. These watches are also some of the most expensive pieces of wrist wear available on the market… but why?

Today, we will explore all there is to know about the Richard Mille brand in order to determine why these watches are so pricey and whether or not they are really worth those six- and seven- figure price tags. It’s time to take a deep dive into one of the most elite watch brands in the world.

Founded in 2001, the brand Richard Mille was created by Dominique Guenat and Richard Mille himself. This duo was a pair of jewelry and watch industry veterans who were determined to shake up the market with a company driven by innovation, research, and unparalleled technological advancements. From the get-go, Richard Mille was inspired

In the ever-evolving world of luxury timepieces, Panerai stands as a beacon of Italian craftsmanship and naval heritage. With a history rooted in precision engineering and distinctive design, Panerai watches have carved a niche for themselves among horology enthusiasts.

These luxury watches are not only well-suited for everyday wear but also celebrated for their versatility and durability. Their oversized cases and legible dials offer a timeless aesthetic that seamlessly transitions from casual to formal settings. Many Panerai models also have impressive water resistance ideal for swimming and water sports. Avi & Co.’s Panerai Luminor Submersible, for example, has an impressive water resistance of 1,000 feet (300 meters).

Today, let's take a dive into 10 things you should know about Panerai watches, including the reasons behind the brand’s popularity and why they make an excellent investment for both new collectors and seasoned enthusiasts.

For many watch collectors, Patek Philippe watches are aspirational timepieces that figure prominently in dream collections. The beauty of the complications alone is worth the investment for your collection – but Patek Philippe watches are so much more than aesthetic marvels. They are pinnacles of craftsmanship and engineering that have been making waves in the watch world since the company’s inception in 1839.

A Patek Philippe watch is a horological holy grail for new collectors and long-time enthusiasts alike. Many customers are first drawn to the brand because of its timelessness. Founded nearly two centuries ago, it is one of the oldest watch manufacturers in the world. Additionally, Patek Philippe holds the record for the most expensive watch sold online ($5.8 million on a Sky Moon Tourbillon, Reference #5002G).

Seeing Drake, Victoria Beckham, and Kevin Hart photographed in the brand oozes status and a need to own a Patek Philippe watch for yourself. But it’s not just modern celebrities

What do watch aficionados love most about Audemars Piguet? The brand is beloved for its high quality, its iconic presence, and its quest for innovation. From the Audemars Piguet Royal Oak to the Code 11.59, there is a model for everyone’s style and personality.

Let's explore a brief history of Audemars Piguet. Experience for yourself why this brand holds the reputation as one of the top 4 luxury watch brands worldwide.

The watchmaking brand originated in 1875 in the quaint Swiss Village of Le Brassus in Vallée de Joux, north of Geneva. Two young entrepreneurs (and childhood friends) Jules Louis Audemars and Edward Auguste Piguet founded it in 1875. The manufacturer instantly distinguished itself in the watchmaking industry with its Grande Complication pieces.

As a reminder, the term “complication” in watchmaking refers to any function on a watch besides simply telling the time. There are a range of complications that we commonly see today, and

Everyone wants to feel special, unique, one-of-a-kind. For many, this desire manifests in our personal style. Some choose tattoos, others dye their hair unorthodox colors, and for some, collecting rare and valuable clothing, jewelry, and watches is the only way to go. For those seeking the top-of-the-line rare watch experience, you can’t go wrong with a Patek Philippe in general, and you especially can’t err when choosing rare models like Patek Philippe tourbillon watches.

The Patek Philippe Tourbillon has captured the hearts, eyes, and attention of watch enthusiasts world-over. This stunning piece has so much to offer the eager and knowledgeable collector, and its rarity is just one reason to consider making the investment (if you can get your hands on one). The good news is, given how rare and exceptional this particular watch is, if now is not the time you can claim this watch for your own, there are plenty of other pieces you can add to your collection and demonstrate your unique and

Avi & Co. is proud to have the largest collection of Richard Mille watches in New York. The Richard Mille brand has perfected the combination of luxury with art and sport. It’s no surprise that we always have between 30 and 40 pieces in stock.

Popular collaborations with athletes and brands such as Felipe Massa, McLaren, and Bubba Watson are constantly showcased in our boutiques. The same can be said about the Richard Mille and Rafael Nadal collaboration. In fact, these watches are often sold so quickly that we barely have the chance to display them!

Aside from their instantly recognizable tonneau-shaped cases, their collaborations are what really make the Richard Mille watch brand stand out. Partnerships with athletes such as Yohan Blake and Roberto Mancini, and celebrities such as Pharell Williams, Jackie Chan, and Michelle Yeoh give the brand a sense of personalization. The mutual respect shared between these famous faces and the watchmakers at Richard Mille come to life in truly one-of-a-kind

Rolex watches do not carry a name derived from the company’s founder, unlike most brands. The brand was founded in 1905, and creator Hans Wilsdorf invented the name “Rolex” two years later, in 1908. It was a name that was easy to say in any language and looked good on watch movements and dials. Wilsdorf just doesn’t roll off the tongue the same way that Rolex does!

Rolex watches are expensive because the brand has established a commitment to quality products with unparalleled uniqueness and precision. They also have distinctive marketing campaigns, spawning a demand that far exceeds supply.

The company produces an astounding 800,000 to 1 million watches per year. When you break it down, that number equals about 2,000 watches per day. While that might sound like a huge number, there has never been a compromise on quality. Despite the number of Rolex watches that exist, there’s constantly a demand for more.

So what is it, exactly, that customers love so much about these heritage pieces?