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OUR LATEST STORIES

  1. Model and Entrepreneur Isa Grutman Posing in Front of Avi & Co.'s Miami Showroom, Announcing the Start of their Jewelry Partnership. Brand , Jewelry Isa Grutman Jewelry: Shop Avi & Co.’s Jewelry Collection Partnership
    December 27, 2023

    Avi & Co. has taken the watch industry by storm. With our limited edition diamond-pave luxury timepieces as well as custom, GIA-certified jewelry creations for celebrities such as Maluma, Drake, and The Brooklyn Nets, the future looks bright. Now, Avi & Co. is carrying a gorgeous new jewelry collection. Announced at our VIP event on December 5th, 2023, before Miami’s infamous Art Basel, Isa Grutman Jewelry will now be available on our Miami boutique shelves.

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  2. Stainless Steel and 18K White Gold 41 mm Audemars Piguet Royal Oak Chronograph Luxury Timepieces with Blue Dials Displayed on Clear C-Rings Above a Navy Blue Avi & Co. Watch Pad. Product A Polished Showdown: Stainless Steel Watches Vs. White Gold Watches
    December 07, 2023

    When it comes to choosing the ideal wristwatch, two metals vie for supremacy in the world of luxury timepieces: stainless steel and white gold. In this impressive horological showdown, let’s explore the key differences between stainless steel watches and white gold watches to help you decide which one deserves a prime spot on your wrist.

    Round 1: Durability and Resistance 

    In the left corner, we have stainless steel, the undisputed heavyweight champion of durability. Stainless steel watches are constructed from a blend of iron, carbon, and chromium, giving them remarkable resistance to corrosion and scratches. This rugged material, like the black dial Rolex GMT-Master II below, is perfect for those who lead an active regime. It can endure the bumps and bruises that life inevitably throws your way.

    In the right corner, we have white gold, the elegant and understated contender. White gold watches may appear delicate, but they pack a punch when it comes to durability. These are created

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  3. Patek Philippe Grand Complications Luxury Timepiece with Platinum 39.5 mm Case, Platinum Bezel, Brown Dial, Index Hour Markers, Leather Bracelet, Perpetual Calendar, Date Function, and Moon Phase Displayed on a Cushion with Avi & Co. Box and Gold Ribbon. Product , Gift Guides 15 Winter Timepieces: The Ultimate Luxury Watch Holiday Gift Guide 2023
    December 04, 2023

    With the seasons quickly changing, now is the perfect time to update your watch collection with brand-new winter timepieces. Avi & Co.’s ultimate luxury watch holiday gift guide 2023 is a great collection for anyone in your family (including yourself!)

    There are many reasons to give a luxury timepiece for the holidays. The allure of a watch lies not only in its impeccable design but also in the exclusivity it offers. When you purchase with Avi & Co., we offer customization options, allowing you to engrave a heartfelt message on the caseback. This level of personalization elevates the watch to an heirloom, destined to be passed down through generations.

    A luxury watch is a statement of style and sophistication. It becomes a conversation starter and a reflection of one’s discerning taste. They are also a symbol of achievement for milestones in a person’s life. Presenting a timepiece not only acknowledges these accomplishments but also motivates the recipient to reach new heights.

    The pieces

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  4. Avi & Co. Billboard Located at Midtown Tunnel and 36th Street Featuring the White Gold Avi & Co. Limited Edition Timepiece and The Crown Chain, a Custom Diamond-Pave Necklace. Brand Avi & Co. Billboard Unveiled in the Heart of New York City
    November 29, 2023

    Picture it: you’re driving down 36th Street toward the Midtown Tunnel. On your trip, you see an epic Avi & Co. billboard featuring pristine-cut jewelry surrounded by a beautiful diamond-pave timepiece. This is the view that Avi Hiaeve, CEO of Avi & Co., dreamt of since he was young. Now, he can enjoy it as he drives to work while donning that very same timepiece featured 60 feet up. As an immigrant from Israel, his journey continues to grow with each achievement in the diamond jewelry and luxury watch world.

    Perhaps you have shopped with us before and want to treat yourself this holiday season. Maybe you have been looking to begin your luxury watch collection but couldn’t decide where to purchase from. You might be a native New Yorker on their way to work or you’re just visiting The Big Apple. Whatever the case may be, Avi & Co. is your destination for luxury.

    Check Out the Avi & Co. Billboard Until December 3rd, 2023

    Avi & Co. had the exciting opportunity to display a few of our striking

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  5. The Snowy Mountains of Aspen, Colorado with a Limited Edition Avi & Co. 18K Rose Gold Timepiece Displayed in the Corner. News , Brand , Events Avi & Co. is Coming to Aspen, Colorado – Where the Diamonds Shine Brighter
    November 20, 2023

    Aspen, Colorado, known for its illustrious winter sports, breathtaking scenery, and high-end boutiques, is the ideal location for Avi & Co. to launch an exclusive boutique.

    On September 14th, Avi Hiaeve, founder and CEO, officially closed the deal on Avi & Co.’s third location. “I’m feeling nervous,” he told me. “Nervous. Happy. Excited. Worried. It’s a mixture of a lot of feelings, but I’m mostly excited. I can’t wait.”

    Where the Diamonds Shine Brighter

    “Aspen has been on my mind for about three years,” Avi says as we discuss the company’s next adventure. For a long time, Avi tried to locate a store in The Silver Queen City. With the far travel time from New York City, it proved to be a distinctive challenge. However, Avi is confident that everything will come together. He knows it’s the right place to be.

    Aside from the obvious all-year winter weather in Aspen, the vibe between all three boutiques will be very unique. For Avi, New York is home and Miami is a party place.

    “Every night

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  6. Avi & Co. Creates Custom Jewelry for Legendary Celebrities such as this Four-Leaf Clover Diamond-Pave Chain for Floyd Mayweather. The Money Team, Certified by Avi & Co. is Engraved on the Back. Brand , Entertainment , Jewelry , Celebrities Custom Jewelry and Limited Edition Watches and Legendary Celebrities: Oh my!
    November 09, 2023

    In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the process that goes into creating custom jewelry, as well as some jewelry we have already designed for some legendary celebrities. While we’re at it, let’s jump through time to get a sneak peek at some of the latest additions to Watches by Avi & Co.!

    Transform Your Vision into Reality Through Custom Jewelry

    From diamond earrings and rings that range from small to larger stones, there is something that will match everyone’s personality. Our tennis bracelets will accent any watch flawlessly, and a matching necklace will leave you enhanced by diamonds.

    Legendary Celebrity and Singer Bad Bunny Wore These Two-Tiered Earrings to the 2023 Latin Music Billboard Awards. They are Displayed on a White Background.Legendary Celebrity and Singer Bad Bunny Wore These Two-Tiered Earrings to the 2023 Latin Music Billboard Awards. They are Displayed on a White Background.
    Diamond Earrings from Avi & Co. Worn by Bad Bunny

    Our Miami and New York City locations sell a variety of beautiful jewelry, from diamond necklaces to gorgeous rings that will enhance any outfit from the office to the gala. I sat down

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  7. American Boxer Floyd Mayweather Wears the Avi & Co. Limited Edition White Gold AH17 44 mm Timepiece While Sharing his Diamond-Pave Watch Collection. Richard Mille , Brand , Entertainment Richard Mille and Diamonds and Avi, Oh My: Floyd Mayweather’s Watch Collection
    November 02, 2023

    It’s no surprise that former American boxer Floyd Mayweather’s watch collection is extensive and modified with diamonds. 15 major world championships and an undefeated record, Mayweather worked hard to indulge in life’s luxuries!

    Mayweather had the opportunity to speak with his fans about his luxury watch collection: 3 cases to be exact. “They are all full of watches,” Mayweather tells us. “If I’m going to be traveling for 45 days, I like to take 45 watches with me. I like to have options.”

    18K Everose Gold Timepiece with Yellow and Orange Sapphire Bezel, Date Function, and Automatic Movement Displayed on a Clear C-Ring.18K Everose Gold Timepiece with Yellow and Orange Sapphire Bezel, Date Function, and Automatic Movement Displayed on a Clear C-Ring.
    Factory Set Rolex Pearlmaster 39 mm, Reference #86345SAJOR

    What is Floyd Mayweather’s Favorite Watch?

    “Everybody’s always asking me: What’s your favorite watch? Well, one of my favorite watch brands is Avi & Co.,” Mayweather finishes, flashing the diamonds around his wrist. Avi & Co.’s infamous rose gold AH17 has a 44 mm case and 120.55 ct. priced at $371,099. Powered by the automatic 3135 calibre, this timepiece has a 48-hour power reserve.

    Avi & Co. drew inspiration from the legacy of a man who built

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  8. Richard Mille RM 011, Black Phantom Timepiece with 40 mm Black TPT Quartz Case on a Black Cushion Displayed In Black Richard Mille Watch Case. Product New Watch Arrivals for Sale at Avi & Co. – Richard Mille, Audemars Piguet, and More
    October 30, 2023

    Autumn is here, and it couldn’t have flown in any faster. Just in time for long sleeves, Bespoke jackets, and layered combinations, Avi & Co. can help style your outfit with our new watches for sale. We have luxury black timepieces that are classic and low-key, as well as some striking and diamond-pave pieces you won’t want to miss out on.

    Why should you purchase a luxury watch from Avi & Co.? Well, all luxury watches that we sell are verified 100% authentic and in working condition. Avi & Co.’s 2-year limited warranty covers the mechanical functions of your automatic watch including, but not limited to, running incorrectly or inexplicably stopping.

    At Avi & Co., customer satisfaction is our top priority. It has been the driving factor of our company’s success in the luxury watch market. Our highly knowledgeable sales executives will go the extra mile to help you purchase the watch of your dreams. We strive to build long-lasting relationships with all our customers by staying connected.

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  9. The New York City Skyline at Night Beside the Design District’s Skyline in Miami During the Day. Brand From the Big Apple to the Design District
    October 13, 2023

    Trying to grab Avi is like trying to catch a cheetah. He’s always on the move: flying from the Big Apple to the Design District, in business meetings, appointments with customers, and spending time with his family.

    How are you staying so calm during all of this? I wonder as I jokingly point out his tapping feet. With a million things happening at the same time, the emails that kept accruing during our interview, it’s no wonder Avi has a lot on his mind. “Both of my phones don’t stop ringing,” he laughs, just as his phone mockingly proceeds to ring.

    CEO of Avi & Co. Wears Black Suit, The Crown Chain Necklace, and the Avi & Co. Limited Edition Watch Around His Wrist While Holding a Microphone in Front of the DJ.CEO of Avi & Co. Wears Black Suit, The Crown Chain Necklace, and the Avi & Co. Limited Edition Watch Around His Wrist While Holding a Microphone in Front of the DJ.
    Avi Hiaeve Gives His Miami Grand Opening Speech.

    May the Fourth Be With… Your Luxury Watch Collection

    Avi & Co.’s Miami boutique opened on May 4th, 2023. Avi wanted to feel like a King at his Miami Grand Opening. He strolled the red carpet in Dior Alligator sneakers, adding a 10K diamond to each of the laces. Both diamonds are valued at $800,000. He wore an Arta suit, a company owned by a friend of his. To finish his outfit, he donned a pair

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  10. Richard Mille RM 011 Titanium Timepiece with Light Blue Rubber Strap Beside a Black Apple Ultra 2 Smartwatch on a Blue and Purple Background. News , Entertainment Did You See Bad Bunny’s Bling at the 2023 Billboard Latin Music Awards?
    October 06, 2023

    The 2023 Billboard Latin Music Awards took place on October 5, 2023, in Coral Gables, Florida. The King of Latin Trap and 3-time Grammy Award winner Bad Bunny exuded nobility at the ceremony. He was nominated for 15 awards, tied for second-most nominations, and he performed his new song Un Preview to an exuberant crowd.

    The Puerto Rican rapper and singer took home 7 awards, including the biggest prize of the evening, Artist of the Year. Bad Bunny promenaded down the blue carpet and took the stage in custom jewelry from Avi & Co. Most strikingly, he donned The Crown Chain and the Limited Edition Avi & Co. diamond-pave timepiece.

    White Gold Diamond-Pave Timepiece Displayed on a C-Ring with Diamond-Pave Necklace made with GIA Certified Diamonds on a White Tabletop.White Gold Diamond-Pave Timepiece Displayed on a C-Ring with Diamond-Pave Necklace made with GIA Certified Diamonds on a White Tabletop.
    The Avi & Co. Limited Edition Timepiece with The Crown Chain.

    Avi & Co. Takes the 2023 Billboard Latin Music Awards

    Only twenty minutes from Coral Gables, Florida, it was no surprise that Avi & Co.’s Miami boutique drew out the stars. We hosted a private pre-party on October 4th for the Oasis Show with Nathy Peluso and Young Miko. Everyone in attendance was amazed

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