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Picture it: you’re driving down 36th Street toward the Midtown Tunnel. On your trip, you see an epic Avi & Co. billboard featuring pristine-cut jewelry surrounded by a beautiful diamond-pave timepiece. This is the view that Avi Hiaeve, CEO of Avi & Co., dreamt of since he was young. Now, he can enjoy it as he drives to work while donning that very same timepiece featured 60 feet up. As an immigrant from Israel, his journey continues to grow with each achievement in the diamond jewelry and luxury watch world.
Perhaps you have shopped with us before and want to treat yourself this holiday season. Maybe you have been looking to begin your luxury watch collection but couldn’t decide where to purchase from. You might be a native New Yorker on their way to work or you’re just visiting The Big Apple. Whatever the case may be, Avi & Co. is your destination for luxury.
Check Out the Avi & Co. Billboard Until December 3rd, 2023
Avi & Co. had the exciting opportunity to display a few of our striking and rare timepieces on a billboard at one of the busiest tunnels in New York City. From October 9th to December 3rd, Avi & Co. exhibited two billboards for everyone to see located at The Midtown Tunnel and 36th Street.
Currently, the billboard displays the white gold AH10 from Avi & Co.'s Iced Collection and The Crown Chain. This display first appeared on November 9th.
Watches By Avi & Co.
Avi & Co. drew inspiration from the legacy of a man who built his home from the ground up and incorporated those design elements into this Limited Edition timepiece. Our in-house designer created the exclusive timepiece in 2021. The pattern on the bracelet mimics the house’s deck, and the dial caricatures the brick of the driveway. It’s a legacy that future generations can carry on.
The Iced Collection currently consists of two case sizes. The AH10 comes in white or rose gold with a 40 mm case and 88.87 ct. priced at $291,599. The AH17 also comes in white or rose gold with a 44 mm case and 120.55 ct. for $371,099.
As of today, Floyd Mayweather owns two. Nicky Jam, J Balvin, and Jazz Limitless, as well as some wealthier clients of Avi’s also own one. “Hearing the feedback from Floyd, Nicky, and Balvin, they love it!” Avi says about the great reception to The Iced Collection. “They say to me, ‘Avi, I don’t stop wearing this watch. It’s so comfortable.’ And I agree; I haven’t taken the watch off since my Miami Grand opening!”
The Crown Chain
The Crown Chain, also pictured on the billboard, consists of 32 large stones surrounded by approximately 6,200 round diamonds placed in flower settings. Assembled with an assortment of round, asher, cushion, princess, pear, and emerald cuts, the diamonds weigh 210 carats. The necklace retails at $7 million.
Puerto Rican rapper and singer Bad Bunny was recently spotted at the 2023 Latin Billboard Awards donned head to toe in custom jewelry from Avi & Co. During his illustrious entrance down the blue carpet, he wore white gold diamond-pave earrings, rings, necklaces, three bracelets, and a belt chain all custom-made by Avi & Co. Most strikingly, he wore The Crown Chain from our Royalty Collection.
The Crown Chain first made its appearance during Avi & Co.’s Miami Grand Opening on May 4th, 2023. Donned by Avi himself, these certified GIA diamonds walked the Design District’s red carpet. Each stone shined with each camera flash from the paparazzi.
Avi and his team designed the extraordinary necklace in just five weeks. The crown represented the grand opening Avi always dreamed of. The King of Miami felt like royalty as he matched the magnitude of his event, which brought in over 1,000 guests. Even with the number of celebrities trailing 40th Street, The Crown Chain deserved its own star on the Hollywood Walk of Fame.
What Does a Billboard Mean for Avi & Co.?
From someone who started from the ground up, Avi is filled with pride every time he drives past the Midtown Tunnel. It’s a testament that all his constant hard work continues to pay off as his company expands and reaches more luxury watch collectors.
New York City’s Diamond District
Avi moved to New York City from Israel with his family when he was just 14 years old. Not knowing the language may have been a barrier for most, but Avi’s charming personality was universal. At 16, he told his parents that he wanted to open his own store. With the experience he gained from working since he was ten, he felt motivated and immersed in the hustle and bustle of the business world. He opened a store in Downtown Canal Street.
At nineteen, Avi made his way over to 47th Street. Located between Times Square and Rockefeller Center, the Diamond District in Midtown Manhattan has that classic New York City feel. Today, our New York location serves as Avi & Co.’s headquarters.
“I had a dream. All I needed was a dollar. They say in America all you need is a dollar and a dream, right? My dad gave me the dollar. I had the dream. I put it together.”
Avi & Co. is the most trusted dealer in New York City, and Avi has an impeccable reputation. People come from all over the world to purchase a timepiece from his always-growing inventory. “Honesty is everything in a person,” Avi says. “If you’re honest, you can do anything. It’s important to be there for your customers entirely, celebrity or not. Anyone who spends a dollar with you, you have to appreciate and always look out for. It’s a happy thing when you have a relationship rather than just selling something and not dealing with the customer directly.”
Miami’s Design District
Avi cut the ribbon in front of our second paradise-infused boutique on May 4th, 2023. 40th Street in the Design District closed for the exclusive Grand Opening, which brought in over 1,000 guests. Invitees watched as Avi & Co. unveiled their first brand timepiece before releasing it to the public. Guests also had the chance to try on and purchase over twenty million dollars worth of curated rare timepieces.
Many celebrities were among the hundreds of people who attended the star-studded event. Among them included J Balvin, Nicky Jam, Rick Ross, Anuel, Lunay, Bryant Myers, and Yo Gotti.
Avi cut the ribbon alongside his father and son to symbolize the three generations in the watch industry. From working alongside his father in the jewelry industry growing up, to passing on his legacy to his son, it was a magical moment for the entire family.
From Israel to New York City Billboards, this is an enormous accomplishment for our CEO. It’s a special moment for Avi to advertise to all the locals and visitors who may not have heard of Avi & Co. before. It’s an opportunity to share his story with the community, and to show people that you can accomplish anything no matter where you come from.
Avi & Co.’s First Billboard
Our first billboard design featured a Richard Mille and Patek Philippe timepiece, two luxury watch brands offered at your destination for luxury.
The Richard Mille RM 11-03 McLaren
Avi & Co. is proud to have the largest Richard Mille collection in New York. The Richard Mille brand has perfected the combination of luxury with art and sport. It’s no surprise that we always have between 30 and 40 pieces in stock.
The RM 11-03 Automatic Flyback Chronograph McLaren is Limited Edition of 500 timepieces. It blends more Formula 1 technologies than any previous Richard Mille. Its 44 mm tonneau-shaped case is assembled with a fixed, quartz NTPT bezel. Its carbon TPT case is interlaced with orange quartz NTPT, which is flawlessly lightweight, flexible, and durable. The grade 5 titanium crown is shaped like a lightweight McLaren wheel.
Richard Mille doesn’t shy away from adding a flash of color to his timepieces. The flashy and fun orange color plays tribute to the symbolic racing car. The speed mark logo is incorporated into the rubber strap. The ingenious timepiece originally had a $191,500 price tag when it was released in 2018.
Shop Avi & Co.’s Richard Mille collection!
The Patek Philippe Nautilus #5990/1R
The second watch pictured on Avi & Co.’s billboard is the Patek Philippe Nautilus, reference #5990/1R. The opulent rose gold edition of the Travel Time Chronograph is a must-have for a luxury watch enthusiast. Its striking sunburst blue dial features an embossed horizontal pattern and applied luminescent-coated gold hour markers.
Driven by a self-winding mechanical calibre CH 28-520 C FUS, this timepiece boasts a flyback chronograph, dual time zones, and a day/night indication. Encased in 40.5 mm of luxurious rose gold, this Nautilus is water-resistant up to 120 meters and equipped with a reliable screw-down crown. The rose gold bracelet seamlessly complements the overall design, featuring a patented fold-over clasp with a lockable adjustment system.
Shop Avi & Co.’s Patek Philippe collection!
Coming Soon for Avi & Co.
On September 14th, 2023, Avi officially closed the deal on Avi & Co.’s third location. “Aspen has been on my mind for about three years,” Avi says as we discuss the company’s next adventure. “I’m feeling nervous and excited. I can’t wait.” Each store location will sell custom-made diamond jewelry, from earrings to necklaces to bracelets and rings. And of course, our collection of Richard Mille, Patek Philippe, Audemars Piguet, Rolex, and more will stoically line the glass displays. New Watches by Avi & Co. are also on the horizon.
Customer satisfaction is our top priority, and it’s been the driving factor in our company’s success in the luxury watch market. With our custom jewelry, we continue to exemplify the seamless transition from design to the satisfied customer. The same is certainly true for finding the next piece for your watch collection. With our ever-growing inventory and boutique locations, we can’t wait to provide you with a world-class experience in your next (or first) luxury watch purchase.
Call us at 212-257-8003 or schedule an appointment with us today! We also happily accept walk-ins at 15 West 47th Street, 2nd Floor Suite 200, New York, NY 10036.
