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Since 1932, OMEGA has been the official record timekeeper for the Olympic Games – they are the first and only company to ever hold this position. OMEGA watches have been strapped to the wrists of celebrities such as Daniel Craig, Eddie Redmayne, David Beckham, and Zoë Kravitz. Not only does the suave spy James Bond himself wear OMEGA, but this phenomenal brand has even been to space!

It takes an impressive 500 hours to produce a single timepiece. The OMEGA Chrono Chime Speedmaster is the most complicated watch produced by the brand. It shows a minute repeater that chimes a chronograph’s elapsed time and costs $500,544.

We love OMEGA because it's the deepest dive watch and it’s the perfect entry choice into the luxury watch world. Not only that, but it has a rich history that began 175 years ago. OMEGA is pretty much a celebrity on its own.

Are you still unsure whether this is a good time to purchase an OMEGA watch? Let’s dive a little deeper into why we think you should...

Have you heard of “Archtober,” the celebration of architecture and design that occurs every year in New York City? Whether you are an avid follower of the Big Apple’s ever-changing urban landscape or you are new to the architecture scene, there is much to love happening in NYC come October. This year, the Avi & Co. team is joining in the fun by recommending some of our favorite watches for architects – or any design enthusiasts, for that matter.

In our minds, New York City’s iconic architectural masterpieces and the luxury watches you will find in our showroom have a lot in common. Sounds crazy, right? But ultimately, the designs of buildings and timepieces boil down to the same considerations: functionality, durability, and aesthetics. Whether you prefer an avant-garde look or a modern take on a timeless classic, there are luxe watches to pair with every style.

In honor of Archtober, let’s explore some of New York City’s most famous buildings… and the watches that match their aesthetics.

While custom watches and factory-set watches are both designed with real diamonds and precious gemstones of similar size, quality, and quantity, there are many distinct characteristics between the two types of watches.

A factory-set timepiece means that the stones in that watch were applied directly by the technicians of the watch brand’s manufacturer without any third-party involvement. All of the inserts were always meant to be a part of the original design. The alignment, orientation, position, strength, and proportion of the gems are precise. The amount of time and attention to detail required to meticulously create a factory-set watch means that these luxury timepieces are high priced and harder to obtain.

While Avi & Co. has a showroom located in fast-paced New York City, the watch industry operated at a very different pace. Artisans train for almost a decade to produce luxury timepieces by hand. If you are wondering why factory-set, gem-studded watches cost

Bezels, those rings surrounding the face of a watch’s case exterior, have a significant influence on the overall design and functionality of a timepiece. They secure and protect the crystal.

The fun thing about this particular part of a watch is that they have continuously evolved over the years. That status of a bezel stems from its unique and ever-growing designs and how it agrees with the dial. Whether you are interested in function or aesthetics, the bezel comes down to your preference, taste, and budget.

Watch bezels are typically made of either ceramic or metal. They can be the same material as the watch’s case and bracelet, or they can be made of something completely different.

In the 21st century, there are the classic gemstones and there are the newcomers. You have almost certainly heard of diamonds, sapphires, rubies, and emeralds (the so-called “big four”), but you might not know much about more recent discoveries, such as Tsavorite. While Tsavorite may not be a household name, this strong and brilliant green gem is making waves in the world of watches and jewelry.

Let’s explore the history of Tsavorite to discover why it is taking over as the predominant green gemstone around the world. We will also dive into its popularity in jewelry and watches – plus, we’ll point you in the right direction if you are looking for an iconic Tsavorite piece of your own!

While jewelers have been creating pieces with sapphires and emeralds for centuries, Tsavorite is a relatively new face in the world of gemstones. It was discovered in the 1960s in East Africa and is a rare stone that has added a new dimension to the typical choices of green jewels. A

Avi & Co. is a family-owned, highly trusted, luxury watch retailer located in the heart of the Diamond District in Manhattan. We offer hard-to-find timepieces that can be passed down for generations as well as jewelry, accessories, and even custom designs. We specialize in sourcing and selling some of the world’s most renowned watch brands, including Richard Mille, Patek Philippe, Audemars Piguet, and Rolex.

Now, Avi & Co. has expanded from its original Diamond District location into two additional luxurious showrooms, located in Miami’s Design District and the upscale ski town of Aspen, Colorado. Wherever you are located, we can help you with finding, consigning, and purchasing the luxury watch of your dreams.

Our brand’s story begins with Avi Hiaeve, our CEO, who moved from Israel to the greatest city in the world, New York City. At 16, he knew he wanted to open his own store. Now, Avi sells high-end watches and creates custom pieces for celebrities. He

The sun might still be scorching, with long days spent at beaches and barbecues, but that doesn’t mean fall isn’t right around the corner. Before we know it, autumn will be here, with all of the spooky decorations, pumpkin-flavored treats, and falling leaves needed to truly ring in the season.

With the approaching arrival of these cooler months, now is the time to think about fall fashion. You want to be ahead of the curve to ensure you have all the clothes – and of course, accessories – needed to make a fashionable splash this fall. It’s never too early to start.

And of course, what fall outfit is complete without a gorgeous Patek Philippe watch? Patek Philippe has countless gorgeous, gleaming watches to choose from to perfectly round out your fall wardrobe. Start this fall season out right with the perfect watch for you – and before long, you’ll be turning every head at the pumpkin patch.

There are five stunning fall watches featured in this article, but for even more Patek Philippe

The grass is always greener when you’re wearing the finest watch in the room… and with the newest release from Avi & Co.’s renowned Hue Collection, that is virtually a guarantee. As any watch aficionado knows, iced-out pieces are all the rage this year, and that trend is here to stay. With the Hue Collection, New York-based watch distributor Avi & Co. taps into the fervor for fine jewels and serves up this year’s hottest gem-set watches.

You have probably already heard of Avi & Co. as a premier reseller of big name watch brands such as Richard Mille, Rolex, Audemars Piguet, and Patek Philippe. But Avi & Co. is also renowned throughout the horological space for its three named lines: the Iced Collection, the Frosted Collection, and the Hue Collection.

Today, we are taking a deeper dive into the Hue Collection to explore the eye-catching green Tsavorite watch that is sure to be coveted by watch collectors worldwide.

Are you in a time crunch and need a watch right now? Are you looking to start a watch collection without breaking the bank? At Avi & Co. we sell not only the highest level of luxury watches but also a few more affordable brands that are a great entry point into the luxury watch market.

The secondary market is a great place for watch collectors to buy or sell rare or discontinued watches at affordable prices. It exists for customers who can’t get watches at retail, as the secondary market allows you to get a foot in the door without the luxury market rules.

Most luxury brands require you to be on a waitlist for years. Some brands even require you to purchase up to three timepieces to build your credibility. With Avi & Co., you are paying for the convenience of owning what you desire.

Richard Mille, Patek Philippe, and Audemars Piguet are not the only watchmakers in the world. Your wrist can look like a celebrity without having to break