Affordable Watch Brands You Will Love

Are you in a time crunch and need a watch right now? Are you looking to start a watch collection without breaking the bank? At Avi & Co. we sell not only the highest level of luxury watches but also a few more affordable brands that are a great entry point into the luxury watch market.

The secondary market is a great place for watch collectors to buy or sell rare or discontinued watches at affordable prices. It exists for customers who can’t get watches at retail, as the secondary market allows you to get a foot in the door without the luxury market rules.

Most luxury brands require you to be on a waitlist for years. Some brands even require you to purchase up to three timepieces to build your credibility. With Avi & Co., you are paying for the convenience of owning what you desire.

Richard Mille, Patek Philippe, and Audemars Piguet are not the only watchmakers in the world. Your wrist can look like a celebrity without having to break the bank.

A lower price doesn’t take away the integrity of the watch’s design. Some of the quirkiest, trendiest, and most intricate models are produced on more affordable watch brands. If they are well maintained, then they can be passed down to generations.

Spending less money per watch can also allow you to build a larger collection faster. Think of the endless possibilities your wardrobe can have. Starting out at an affordable price point can help you learn more about the watch industry. It gives you the opportunity to learn about independent companies that you may never have known about.

Yes, we agree that watches from heritage names like Patek Philippe and Audemars Piguet are aspirational – but if you are still working toward affording a watch at those six-figure price points, don’t worry. We have many entry-level luxury watch options for you at our Avi & Co. boutiques, located in New York City, Miami, and Aspen.

There are many reasons why luxury timepieces are so expensive. Some have complicated movements that must be hand-created and hand-inspected. Patek Philippe’s Grandmaster Chime, for example, features twenty complications. The development, production, and assembly process for Patek’s most complicated wristwatch ever made took about 100,000 hours.

With impressive craftsmanship, high demand, and limited supply, the prices will only continue to increase. You don’t have to spend millions to create a luxurious watch collection. Do your research and buy what you like. This may sound easy, but ultimately, you need to go with your gut. Why buy a watch that you do not like or would never wear?

Think about what your goal is. Are you hoping to grow your collection, eventually trade your watch in for a profit, or pass it down to generations? Here are a few suggestions to make the most of your first luxury watch purchase…

Once you have decided what you are looking for, you'll want to browse our affordable watch brands. Here are four of our favorites:

The perfect beginner timepiece, Avi & Co. sells Breitling watches at a price point that is attainable for first-time collectors and watch aficionados alike. With Breitling, you are getting a functional, reliable, and durable timepiece.

In 1915, the company invented the chronograph, which is a function Breitling is now well-known for. Almost every pilot flying overseas in the late 1950s wore a popular Breitling Navitimer watch. In the late 1960s, the case size grew to 48 mm, and the shorter lugs made it more comfortable to wear. It was a success amongst the trendier clientele and remains so even today.

From the skies to the seas, Breitling developed timepieces to suit every type of adventurer. In 1962, Breitling was the first chronograph in space, worn by astronaut Malcolm Scott Carpenter. The Breitling Emergency was another impressive Breitling feat; the watch could send out distress signals when things go awry. The antenna can send out a signal 90 nautical miles away.

Breitling eventually partnered with Ocean Conservancy on their sustainability journey to fight for a healthy ocean. A year later, the brand partnered with Outerknown. The company created wristbands manufactured with ECONYL, a yarn made from abandoned fishing nets. Today, all their packaging is 100% recycled PET.

If these facts don’t convince you to add a Breitling watch to your collection, we don’t know what will. Let Avi & Co. help you be a part of the Breitling legacy!

If you're searching for a dependable timepiece with a rich history that is both sporty and stylish, then look no further! Over 160 years ago, Giovanni Panerai founded the exquisite company in Florence, Italy. Giovanni opened a small watchmaker's shop to offer watch services, and he created a watchmaking school. In the 1900s, the company started to make timepieces for the Royal Italian Navy.

Panerai watches use special machines to test their watches in seawater. They have been through harsh environments they went through with the Italian Navy. Panerai still supplies many dive watches even though the brand no longer supplies watches to the military.

Panerai watches have a traditional dial that commands presence on the wrist. You’ll look like you’re wearing a higher-quality timepiece without having to mortgage your home. The brand is worth investing in because of its rich military background and its affordable prices.

Panerai is well known for its two signature lines, the Panerai Radiomir and the Panerai Luminor. Whichever model you prefer, this is a watch brand with a name that precedes it.

Tudor produces some of the trendiest watches on the watch market. These watches are extremely popular, unique in design, and a great choice for those beginning their luxury watch collection. With its in-house capabilities, it’s no wonder why Tudor is such a well-respected and affordable watch brand.

Hans Wilsdorf, the founder of Rolex, took over the brand in 1936. He set out to launch a watch brand that offered the precision and reliability of Rolex at a more accessible price point. With their skill, expertise, and in-house machinery, their wristwatches make a great investment.

The scarcity of Tudor watches is also part of what makes consumers want more. The manufacturing process is so intricate and nearly every part of the watch is hand-assembled. Because of this, the quantity produced each year is very low.

Hard-to-find watches tend to sell for more money. You’re almost guaranteed a hold or increase in value if you purchase a rare Tudor watch. Buying through the secondary market, you won't have to worry about going on a treasure hunt for a Tudor – at Avi & Co., we are proud to have a robust selection of Tudor watches ready for the savvy buyer.

Showcasing an OMEGA timepiece in your collection is a must. The brand has been involved in many exciting historical events that you will definitely want to be a part of.

Apollo launched a program in the 1960s to land humans on the moon and return them safely to earth. The OMEGA Speedmaster was the only watch brand that passed all of NASA’s extreme tests. In 1969, Buzz Aldrin wore the Speedmaster, and it would become the first watch on the moon. OMEGA was also around for many expeditions, including escorting men to the north and south poles.

OMEGA will also make you feel like a Hollywood star. OMEGA Seamaster watches continue to accompany James Bond on his action-packed missions in the 007 films. With an OMEGA watch in your collection, you'll be invincible.

Avi & Co. knows that not everyone can buy a high-end timepiece. Still, the company’s founder and CEO, Avi Hiaeve, wanted to build a community where people could still experience luxury and be a part of the Avi & Co. family. That is why we worked with designers on creating the perfect hat and watch accessories to match the brand's identity.

We offer a handful of ways to store your watch safely with items such as watch boxes and rolls. When you're not wearing your watch, our watch pad will keep your timepiece safe from scratches.

If you have a bigger collection, our six-piece watch box can display them in a more sophisticated presentation. A single or triple watch roll will keep your watches protected from scratches and wear while traveling. The exterior navy color features split leather for a comfortable finish.

It's important to keep your automatic timepiece running when you're not wearing it. Take your watch for a spin with a patented lock-in dynamic cuff. While other winders estimate the number of rotations, our winder counts the precise number of rotations. Now, your watch can be ready to wear at a moment's notice.

Don't have a watch? Not a problem! Show off your love for Avi & Co. by wearing one of our custom-made Flexfit 110 baseball caps. These hats are available in four colors. Or why not roll the dice with Avi & Co.'s Backgammon Board Game? The intricate design is perfect for a collector or backgammon enthusiast.

Once you’ve decided on the affordable watch brands that work best for you, reach out to a consultant you trust. Visit our Aspen, New York or Miami store locations today!

Schedule an appointment by clicking right here.