No matter how much or how little you believe in the power of the twelve zodiac signs, you have probably seen a few articles or “horoscope” predictions centered around the classic traits that go with each sign. Interestingly, the words horoscope and horology come from the same Greek root: the word hora, which means “time” or “hour.”
Like the twelve houses of the zodiac, modern clocks are divided into twelve hours, and both realms are focused on timing – whether that is the current time of day or the time of your birth, which some believe influences the personality traits you will develop down the line.
You don’t have to believe in the predictions and predilections of the zodiac to find a watch you love… but if you’re looking for inspiration based on your star sign and its associated elements, you are in the right place. At Avi & Co., we have a broad selection of luxury timepieces from the world’s most elite brands. Visit us at one of our three boutiques, and we’ll help you find the watch
With their A-list status and name recognition, celebrities often serve as walking advertisements for their favorite luxury watches. While not every celeb has a vast watch collection, there are a select few individuals who truly stand out as some of today’s top horological enthusiasts. These collectors range from athletes to musicians to producers to actors.
Among this century’s highest echelon of watch collectors are John Mayer, Ed Sheeran, Ellen DeGeneres, Brad Pitt, Bradley Cooper, Cristiano Ronaldo, and so many others. Today, we are going to take a look at some of our favorite watches that these icons own – plus, we’ll share where you can get your hands on a watch that evokes celebrity style!
Jay-Z’s Platinum Rolex Day-Date
Jay-Z (otherwise known as Shawn Carter) has a watch collection to rival any other. He appears to love watches from many different brands, with a few of his most expensive pieces hailing from heritage Swiss creator Patek Philippe. He also loves the sporty look
Every once in a while, a celebrity falls in love with a luxury watch brand, creating a lasting legacy of showcasing elite, upscale pieces. In the case of Floyd Mayweather, the American boxing professional and promoter, that brand is Avi & Co. Mayweather has been a long-term supporter of the Manhattan-based watchmaker… but when Avi & Co. released its latest line of timepieces, the Hue Collection, Mayweather took his love of elite watches to another level.
In one fell swoop, Mayweather scooped up all four of the Hue Collection’s iconic, gem-set timepieces for the jaw-dropping price of $1 million. What’s all the fuss about, you ask? When you set eyes on a Hue Collection watch, you’ll understand. Let’s dive into the story behind the watches that had one of the world’s most accomplished athletes dropping seven figures on one whopper of a purchase.
Who Is Floyd Mayweather?
If you haven’t heard of Floyd Mayweather, it’s possible you have been living under a rock. Formally known as Floyd J.
One of the ultimate classics in the watch world, the Patek Philippe Nautilus is a timepiece with a name that precedes it. An icon from a heritage watchmaker with roots dating back to 1839, this Swiss-made piece has become a coveted item for collectors and enthusiasts alike. So what’s with all the hype surrounding the Patek Philippe Nautilus?
Well, for one thing, the watch is a horological icon with a well-known history. Patek Philippe premiered the Nautilus line in 1976, and it was one of the first luxury sports watches crafted from stainless steel. Nowadays, the Nautilus comes in a much greater variety of hues and finishes – but many watch collectors still have a soft spot for the original look.
If you can get your hands on a Patek Philippe Nautilus watch, there is no doubt you will want to pair it with the perfect ensemble and accessories. In this article, we will cover five ways to style the Patek Philippe Nautilus to take this watch with you from season to season.
We often think of November and December as the annual shopping season – however, there are occasions to buy her the perfect gift all year round. Whether you are looking for a memorable present for her birthday, Mother’s Day, or a special anniversary, a luxury wristwatch is a gift she will treasure for the rest of her life.
Some people consider watches a traditionally masculine gift – but in today’s day and age, there are plenty of watches that are ideal for the women on your shopping list. She might prefer a dainty, feminine silhouette like a Patek Philippe Twenty~4. Or maybe she likes the oversize “boyfriend watch” trend and would fall head over heels in love with a Rolex Submariner. No matter her style, a luxury watch will bring you to mind every time she looks at her wrist.
This year, celebrate the women in your life the right way: with a gift that they can pass down for generations to come. Dive into our luxury watch gift guide for mom, grandma, or any special someone that you’re
For anyone who has their eyes closely trained on the watch industry, it can be groundbreaking, exciting, or even slightly unsettling news when a particular model or line of watches is suddenly discontinued. Everyone wants the inside scoop on what a particular brand or fashion house is thinking when a watch gets discontinued, especially if it was previously popular or the model has a history of selling well. What drives a brand to discontinue a watch, and why does a watch being discontinued potentially increase the desire to own?
There are a lot of reasons why a watch may be discontinued and why brands and fashion houses could make a call to discontinue a watch.The watch business is a fickle one – for heritage watchmakers selling expensive luxury items made out of the highest-quality materials that one could find, manufacturing costs, as well as supply and demand, must be constantly taken into account and reevaluated to ensure that the price to produce the watch, market it, and distribute
Audemars Piguet Royal Oak Offshore is arguably the brand’s finest collection featuring sporty, powerful, and masculine traits. From the moment you buckle it around your wrist, you know that you are wearing a very special timepiece. Audemars Piguet manifests the genuine impression of glory, grandeur and flamboyance. The brand stands out among the crowd of luxury watch brands with the full radiance of its success. The modern clean look is what makes Audemars Piguet watches shine, with their finest quality cases, exclusive dials, rococo bracelet and sound mechanism portraying the truth behind its majestic creation.
If you have shopped for a fine Swiss timepiece, and live or work in New York City, then you most likely have visited some of the better-known NYC watch stores like Tourneau, Wempe, or one of the independent jewelers that also sell Swiss watches. There is a new “player” in town that specializes in the finest watch brands that Switzerland has to offer. The new player is Avi & Co.
You already know Avi & Co. as your trusted purveyor of luxury watches. Our three showrooms, located in New York City, Miami, and Aspen, offer the finest upscale timepieces on the secondary market – with brands like Rolex, Audemars Piguet, Patek Philippe, and Richard Mille, we have the watch you’ve been dreaming of. Now, we’re bringing our exquisite collection of fine jewelry, previously only available in-store, to our online selection for the first time, making it easier than ever to explore our elite pieces from anywhere.
From engagement rings to bracelets to earrings to necklaces, Avi & Co. has one of the best in-house jewelry collections in Manhattan’s Diamond District – so what are you waiting for? Dive into our curated line of sparkling stones, precious metals, and accessories perfect for you or anyone else on your list.
Find New York’s Finest Diamond Jewelry at Avi & Co.
You know what they say: Diamonds are a girl’s best friend. But at Avi & Co., diamonds are for everyone –
Artists of all different mediums have embraced luxury watches as a natural outlet for their personal senses of style. Painters, photographers, musicians, sculptors, and many other creatives have fallen in love with the unique and meticulous artistry behind some of the world’s most famous watch brands.
Today, we explore the favorite timepieces of hallowed names like Andy Warhol, Pablo Picasso, Julian Schnabel, Miles Davis, Eric Clapton, John Lennon, and more. Let’s dive in…
Andy Warhol’s Watch Collection
An American visual artist, director, and producer, Andy Warhol was the face of the pop art movement – or at least his famed painting of Marilyn Monroe was. Warhol is widely considered one of the most important American artists of the late 20th century.
After Warhol’s death in 1987, a collection of over 300 luxury watches (313, to be exact) was uncovered in his New York City apartment, including heritage pieces from makers like Patek Philippe, Rolex, and Cartier. Some of those pieces
Product The Perfect Watch for Your Astrological Sign 
