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OUR LATEST STORIES

  1. On Left: Rolex Sea-Dweller Deepsea Timepiece. Stainless Steel 44 mm with Unidirectional Ceramic Bezel, Blue Gradient Dial, and Black Bezel. On Right: Stainless Steel Rolex Submariner Timepiece with Unidirectional Ceramic Black Bezel, and Black Dial. Rolex , Brand , Product Diving into Durability: Water Resistance in Rolex Watches
    November 06, 2024

    When it comes to luxury watches, Rolex is a name synonymous with precision, style, and durability. One of the key features that have solidified the brand’s reputation is the remarkable water resistance of Rolex watches. Technology, history, and rigorous testing are just a few of the elements that make these timepieces some of the most sought-after companions for underwater adventures. Today, we will dive into the fascinating world of water resistance in Rolex watches.

    A Legacy of Waterproof Rolex Watches

    Rolex’s journey into creating waterproof watches began in the early 20th century. The brand’s founder, Hans Wilsdorf, was determined to design a timepiece that could withstand the challenges of water exposure while maintaining precision. The result was the creation of the world’s first waterproof wristwatch in 1926: The Rolex Oyster.

    Stainless Steel 36 mm Celebration Dial and Smooth Stainless Steel Bezel Timepiece with Automatic Movement Displayed on a C-Ring on a Black Background.Stainless Steel 36 mm Celebration Dial and Smooth Stainless Steel Bezel Timepiece with Automatic Movement Displayed on a C-Ring on a Black Background.
    Rolex Oyster Perpetual, Water Resistance: 100 Meters (330 Feet)

    Since 1926, Rolex has continued this legacy, creating numerous water-resistant watches

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  2. Richard Mille watch on runner track Brand , Product Sporty Watches for Runners
    November 06, 2024

    For the runners among us, wearing an accessory like a luxury watch might seem excessive – after all, many runners and other athletes opt for sport watches like an Apple Watch, a Garmin device, or even a FitBit. But believe it or not, luxury watches can be sporty too. In fact, some of the world’s most famous (and expensive!) watch brands – like Richard Mille and Rolex – have created watches inspired by and built for high-performance sports.

    Even more traditional brands like Audemars Piguet and Patek Philippe have recently premiered sportier lines, such as the rugged Royal Oak Offshore collection or the Aquanaut that introduces rubber straps and large faces to support athletes in all different kinds of competitions. Today, let’s dive into the world of sporty luxury watches… because trust us, you can do better than a smartwatch.

    Luxury Watches and Sports: A History

    The story of wristwatches begins with a convoluted history – many historians are unsure of the exact timeline of the wristwatch.

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  3. Leather strap watch and metal strap watch next to each other Product , Jewelry Leather Strap or Metal Bracelet: How Each Defines You
    November 06, 2024

    For better or for worse, what you wear – and accessorize with – says a lot about how you are as a person. Do you rock a lot of trendy clothes and patterns? Or do you opt for timeless, classic brands? Does your aesthetic change depending on your mood? It can take a long time to define your personal style, and when investing in luxury items, that may give some people pause. When making a large purchase for an item you will presumably have for the rest of your life, you want to make sure that you’re getting exactly what you want and need.

    You want your watch to fit perfectly into your aesthetic, regardless of what that aesthetic is. And although color preferences may depend on your personal palate, when it comes to the material of your watch – and especially the material of your bracelet or strap – the watch world has a lot of opinions about what these choices signify. What does it mean to rock a leather strap on your wrist? What kind of person are you if you prefer a metal bracelet? The

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  4. Richard Mille RM 11-02 watch with diamond bezel on gift-giving background featuring Avi & Co. boxes News , Product The Best November Holidays for Luxury Watch Shopping
    November 04, 2024

    Looking for an excuse to purchase your next luxury watch? At Avi & Co., we’ve got you covered. Whether you are hoping to treat yourself to a little bit of sparkle and shine or you are looking for the perfect gift for that special someone, November is one of the biggest shopping months of the year – and it is the perfect time to get your hands on some elite luxury timepieces.

    Two of the biggest holidays this month are Singles Day and Black Friday. Let’s take a look at the perfect wristwear for each of these occasions and where to find the best designer watches on the secondary market to celebrate these major shopping events.

    Celebrate Your Individuality This Singles Day

    Have you heard of Singles Day? If not, you are not alone – while Singles Day is not as big (yet) in the Western hemisphere, it is a major celebration in China and many other nearby nations. Singles Day occurs each year on November 11, and it is an opportunity for those who are not in relationships to celebrate their

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  5. Hublot Big Bang watch on gift-giving background with blue and white boxes featuring the Avi & Co. logo Product , Gift Guides Avi & Co.’s Holiday Gift Guide: 12 Luxury Watches Between $14,000 and $25,000
    November 01, 2024

    There are many reasons why luxury watches make a great holiday gift. An elegant timepiece is an expression of endless love. The meticulous design, precision engineering, and fine materials that go into producing a watch reflect a commitment to quality, akin to the emotions shared during the holiday season. Luxury watches also serve as a constant reminder of the time you have spent together, making any piece a sentimental and cherished keepsake.

    Our curated watch collection epitomizes elegance and prestige. The pieces featured in this installment of the Avi & Co. holiday gift guide offer an approachable yet upscale price range spanning from $14,000 to $25,000. Immerse yourself in a world where rarity and unparalleled craftsmanship converge to create watches that transcend expectations.

    #1: Rolex Submariner, “Starbucks” Edition

    Rolex Submariner watch "Starbucks" edition with 41 mm Stainless Steel Case, Black Dial, Green Bezel, and Date Function.Rolex Submariner watch "Starbucks" edition with 41 mm Stainless Steel Case, Black Dial, Green Bezel, and Date Function.
    Rolex Submariner 126610LV, “Starbucks” edition

    Current Price: $15,399

  6. • Stainless steel case, 41 mm
  7. • Unidirectional stainless steel bezel, green
  8. • Black dial,
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  • Patek Philippe Nautilus watch on a man's wrist Patek Philippe , Brand , Product Top Sporty Chic Patek Philippe Watches
    November 01, 2024

    In an era of endless athleisure brands, pickleball clubs popping up left and right, and a common interest in eating well, living well, and looking fabulous, the best investment you can make is a trendy, sporty-chic watch. The right luxury watch will make you stand out, turn heads, and show others you know how to master the sporty-chic aesthetic while still maintaining a unique sense of style.

    Anyone who knows anything about fashion knows that investing in a sporty-chic Patek Philippe watch is the perfect choice to add to your collection. Beyond its stylish appeal, Patek Philippe offers integrity fit for the modern era. Thierry Stern, the brand’s president, sees Patek Philippe as “more than just a company to him; it’s a legacy he must fiercely protect, even if that means disappointing some clients and going against market demands.”

    Patek Philippe watches are gorgeous timepieces you can never go wrong with, and their sporty style will only help solidify your status as a trendsetter. Choose

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  • Panerai Luminor Marina Watch with 44 mm Carbon Case, Black Dial with Blue Luminous Hour Markers, and Black Leather Bracelet Displayed on a Blue Velvet Watch Cushion Beside a Blue and White Avi & Co. Gift Box. Product , Gift Guides Avi & Co.’s Holiday Gift Guide: 12 Luxury Watches Between $8,000 and $14,000
    October 30, 2024

    In a world that seems to whirl faster with each passing day, the holiday season emerges as a cherished interlude. It’s a time to revel in the warmth of connection, celebrate the art of giving, and savor the moments that truly matter. It’s during this season of shared joy that we seek gifts that transcend the ordinary and evoke the essence of appreciation.

    As you look for a gift that will show your loved ones how much you care, consider an heirloom-worthy watch priced for your budget. The luxury watches this Avi & Co. gift guide fall within the price range of $8,000 to $14,000.

    Our mission is to give you the most memorable and stress-free shopping experience. You will feel right at home in all three of our trendy, upscale showrooms. With a personalized and private viewing, we ease the pressure of purchasing a luxury timepiece by helping you unwind with coffee or champagne while you browse.

    Take a journey with us through a shopping experience that is sure to give anyone that magical holiday

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  • Red Richard Mille RM11-03 Half Unwrapped from Christmas Wrapping Paper Product , Gift Guides Holiday Gift Guide 2024: The 10 Best Luxury Watches for Men
    October 30, 2024

    Dear Santa, All I want for Christmas is a watch…

    We know how busy the holiday season can be, with all of the cooking and decorating, making plans with friends and family, and shopping for all of those special people on your list. Whether you’re buying gifts for your watch aficionado grandpa, fashionable brother, or even just treating yourself, we have a variety of timepieces that will wow as soon as they leave the box.

    Here are the 10 best luxury watches that every man will adore...

    #1: Richard Mille RM 030, Rose Gold and Titanium

    Richard Mille RM030, Rose Gold and Titanium, Transparent Dial Lying Flat on a Black Background

    Richard Mille RM 030

    Richard Mille’s RM 030 was unveiled in 2011 after four years of research and development. An automatic watch with a declutching rotor, it prevents the buildup of harmful debris inside the winding barrel. This impeccable RM was constructed using analytical engineering methods used in Formula 1 racing car designs.

    Richard Mille aimed for peak design when he created the RM 030. This exclusive design makes it possible to speed up the winding

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  • Top Dial of the Prague Astronomical Clock, also known as the Orloj, Located in The Czech Republic Entertainment , Features Prague’s Orloj: The Curse of the Prague Clock
    October 30, 2024

    Haunted houses riddled with ghosts and items moving on their own accord seem plausible, but a haunted clock seems a bit unusual. People have told stories about broken watches or clocks that ticked when someone passed. Whether or not they seem believable, these stories can be comforting and even amusing.

    With Halloween right around the corner, there are countless spooky stories and terrifying tales circulating – but the curse of the Prague Orloj, an astronomical clock in Prague’s city center that hails from medieval times, stands out as a staple of haunted horology.

    What Is the Prague Orloj?

    The Prague Astronomical Clock, also known as the Orloj, stands in the capital of The Czech Republic. While Prague is the perfect city for any architectural buff and bohemian-style lover, the clock is the best-known tourist attraction in the largest city of the Czech Republic. It is the third-oldest astronomical clock in the world and the oldest clock still in operation.

    Full View of the Prague Astronomical Clock in 2019, Located in the Old Town Square of The Czech Republic

    The Prague Astronomical

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  • Patek Philippe Nautilus watch 18K rose gold with diamond bezel, 35 mm case, between two glasses of red wine on light wood table Product Food, Wine, and Watch Pairings: Appreciate the Finer Things in Life
    October 30, 2024

    New York City is known around the world as a premier destination for some of the best fine dining the United States has to offer. For the past 16 years, the city has been honoring this tradition with the annual New York City Wine & Food Festival (NYCWFF). This celebration of taste takes place primarily in Brooklyn and features events helmed by big-name chefs like Bobby Flay, Alex Guarnaschelli, Scott Conant, Amanda Freitag, and others.

    Attendees can purchase tickets starting at $95 to participate in offerings like cooking classes, wine tastings, intimate dinner, food tours, and so much more – and as an added bonus, the event raises money for local charitable organizations. But you might be wondering… Why are we, a luxury watch seller, writing about the Wine & Food Festival?

    Food connoisseurs and watch enthusiasts have at least one thing in common: They both appreciate the finer things in life. After all, what is better than showing off your heirloom Audemars Piguet watch every time you

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