Shop NYC’s Luxury Watch Specialist: Avi & Co.

Any timekeeping enthusiasts who live or work in New York City have probably visited some of the better-known NYC watch stores like Tourneau, Wempe, or one of the independent jewelers that also sell Swiss watches. There was a time when the world’s finest watches could be found only in specific retail jewelry stores. With the advent of e-commerce and deal-shopping sites like Amazon.com, high-end Swiss watches are now available through many different avenues.

But you cannot find a guaranteed original Swiss luxury watch just anywhere. Not every watch retailer on the secondary market is created equal… so it’s important to choose a dealer that you recognize and trust. When it comes to luxury watches on the secondary market, Avi & Co. is the premier choice.

Located in NYC’s famed Diamond District, Avi & Co. started as a family-owned business on 47th Street selling bridal and fashion jewelry as well as various makes and models of watches. Fast-forward to today, and you’ll find that Avi & Co. has opened our doors in two other locations as well (Miami, Florida and Aspen, Colorado). We have established ourselves as the top choice for anyone looking to purchase the most elite timepieces from around the globe.

After several successful years in the New York City jewelry business, Avi Hiaeve – the founder and CEO of Avi & Co. – noticed a trend. Avi started to see a lot of activity on specific brands including Richard Mille, Audemars Piguet, Patek Philippe, and Rolex.

Some of these brands have such limited production that they are nearly impossible for watch collectors to get their hands on. A savvy businessman, Avi saw the opening that his company could capitalize on. Avi made the decision to buy watches from these elite manufacturers as they became available for purchase via reputable sources.

Avi was singularly devoted to this mission, and leveraged years of connections to source and obtain some of the most coveted timepieces ever created. His efforts included flying throughout the world and attending watch shows where difficult-to-find watches could be purchased.

Avi & Co.’s transition from jewelry retailer to Swiss watch specialist was a gradual transition. Now, not only do we sell the finest Swiss timepieces made in limited quantities, but also we have the largest inventory of these watches of any retailer – and now, we have three beautiful showrooms to showcase them in.

Of all the Swiss watch brands that Avi & Co. sells, four of these brands are standouts in our inventory – and they tend to fly off our shelves. Here are our top-selling brands…

All of these elite manufacturers have been booming in the past ten years. Why has the market grown so much within the last decade? This could have to do with the fact that there is a large percentage of the population with a large amount of disposable wealth – and they want the finer things in life. Wearing a Rolex has always been a status symbol. But now, even Rolex produces timepieces that are far more expensive than their watches in the past.

At Avi & Co., however, we sell watches in different price ranges to suit all of our different customers. For example, you will find that our inventory of Audemars Piguet watches spans a range of approximately $20,000 to $200,000. While some Audemars Piguet watches do exceed $200,000, most of the inventory is priced in the $40,000 to $50,000 range.

Then there are Richard Mille watches, which begin around $70,000 but can sell for well over $200,000 per watch. Many of the Richard Mille watches are so high in demand, and impossible to get, that calling our store is the best way to get a handle on the latest price and availability.

Speaking of elegant watches, Avi & Co. also carries a large inventory of Patek Philippe watches. Patek Philippe watches have always represented an upscale pedigree of the Swiss horological world. Most watch retailers only carry a very small handful of these as they are produced in such small quantities and are typically very hard to find. Many retailers sell out what few watches they have in a short period.

As we mentioned before, it is crucial to choose your secondary market watch reseller wisely – there are very few watch retailers online that actually stock the luxury watches shown on their websites. You may be led to believe that the watch you see is in stock, only to find out later that the retailer is using it as a bait-and-switch tactic. However, the watches that you see on our Avi & Co. online store are in fact in stock and ready to ship – or you might prefer to visit us in person at one of our three boutiques to try on a piece of luxury for yourself.

You cannot go wrong with a watch from any one of these elite creators – and of these four brands, one has made Avi & Co. unique among the companies that sell these high-end watch brands. The brand in question? Richard Mille.

Richard Mille is getting a lot of press lately. By forging collaborations with elite athletes such as tennis great Rafael Nadal, Formula 1 Drivers Charles Leclerc and Lando Norris, and golfer Bubba Watson, the brand has underscored its commitment to high-performance sports, innovative materials, and unmatched durability.

It’s not unusual to read about professional athletes purchasing such expensive watches. However, it’s almost unheard of for an athlete to wear such high-end watches while playing their sport. We have seen some tennis players wearing watches during their matches over the years. But a tennis player wearing a watch that retails for around $725,000 seems crazy – and it gets even more crazy when you realize that Rafael Nadal’s tennis serves can exceed 130 mph.

Even more unheard of is Odell Beckham Jr., or OBJ, wearing his Richard Mille watch while playing football. Football is a contact sport. You cannot be on the field of play and not come into very strong physical contact with other players. Yet OBJ proudly sported his Richard Mille watch on the field against the Tennessee Titans without any fear of destroying the piece.

As a proud secondary market reseller of Richard Mille watches, Avi & Co. has amassed an incredible collection of these timepieces – in other words, when you head to one of our three showrooms, you are sure to find the perfect Richard Mille watch for your wrist.

When we look at some of the other notable names we sell at Avi & Co., Audemars Piguet and Patek Philippe, we have two very different types of timepieces. Audemars Piguet has become very popular over the last decade primarily because of its very sporty and very masculine appearance to men. Patek Philippe, on the other hand, represents a brand that has been around for many years and the name conjures up very sophisticated and timeless watches that once purchased, can be handed down from one generation to the next.

Patek Philippe watches are exceptionally hard to obtain due to their very limited production. This is why our team at Avi & Co. makes every effort to stock as many of their models as we can obtain. Obtaining a Patek Philippe watch directly from the manufacturer will likely have you sitting on a waiting list for at least a year… and if you’re not so lucky, that waiting list could be up to eight years, especially for more popular models like the Patek Philippe Nautilus. That’s just one of the many benefits associated with shopping on the secondary market: You can pay for what you want, when you want it.

Audemars Piguet watches are in a somewhat similar situation. Certain models are extremely hard to obtain due to their limited production and in fact, most limited production models are pre-sold far in advance of their shipping and delivery. But if there is a model or two available that has not been presold, you can count on Avi finding this model and adding it to our inventory.

No matter what brand you are searching for, you are sure to find the watch of your dreams when you step into one of Avi & Co.’s beautiful, custom-designed showrooms.

Step through the door of our New York City showroom, and you will certainly be in awe of the striking surroundings. Your eyes will flit to glass inlaid tables, surrounded by beautifully cut natural wood tops, as well as glass cases attached to the walls. You can sit comfortably on a couch or in a chair, sip some wine, champagne, your favorite drink, or enjoy a hot cup of espresso while you consider your purchase.

Every Avi & Co. showroom is a no-stress, no-pressure environment where you can take your time, relax, and consider these amazing works of art that surround you. Unlike jewelry stores with salespeople hovering over you, you are left alone to relax and consider your possible purchase. And when you have a question, one of our representatives will be nearby to help you with anything you need.

As the demand for these very rare and very expensive watches increases, people will find it more and more difficult to find a trustworthy source. As anyone can see from our 500+ very five-star reviews, Avi & Co’s reputation is impeccable. Our customers are very happy to leave these reviews. Why? Not only have they purchased the watch of their dreams, but also they have received outstanding customer service.

If you are a serious watch buyer and seek a Richard Mille, Audemars Piguet, Patek Philippe, Hublot, Panerai, or Rolex watch, then visit Avi and Co.’s website or make an appointment to visit us at one of our three upscale showrooms. You can find us in Aspen, New York City, or Miami.

Click here to schedule your in-person visit. We look forward to meeting you!