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Luxury watches from the world’s top brands are already the cream of the crop, showcasing the very best in complications, design, and mechanical engineering. Now, take those elite specimens and add another impressive feature: naturally mined diamonds. All of a sudden, you have uncovered a truly unique and captivating class of watches like no other.

Diamond-set watches have been popular since the beginnings of luxury horology, when early wristwatches were primarily targeted at women. In these first stages of watchmaking, creators blended high jewelry and haute horology into one, offering decadent illusion watches and timepieces that looked like bracelets. These trends have persisted for centuries, and gem-set watches remain just as popular now as they were hundreds of years ago.

Investing in a diamond-studded timepiece is an excellent way to elevate your watch box. These exquisite timepieces are unafraid to show off their value, both in carat weight and watchmaking prowess. Whether you

Diamonds are an essential component of any modern woman’s jewelry box. These precious stones occupy the highest echelon of luxury with unparalleled sparkle and hardness that keeps them stunning for generations. Diamond jewelry is not only a gift for yourself but also an investment in a family heirloom that will be passed down time and time again.

There is nothing seasonal about diamond jewelry; these gorgeous stones transcend fleeting trends and the ever-shifting tides of fast fashion. But at the same time, you can curate a summer-specific look in your jewelry book with just a few key acquisitions from Diamonds by Avi & Co. As Manhattan’s premier destination for fine diamond jewelry, we have a robust inventory of iconic diamond styles from soft and romantic to bold and eye-catching.

We believe that luxury does not have to be boring. Stepping a toe outside of the box can be just the thing that your jewelry collection needs to truly feel like you. With that in mind, we are thrilled to

Summer is in full swing, with temperatures rising and sunshine lasting well past dinnertime. As we embrace the joy and verve of this season, we cannot help but think about accessories. After all, such is our job as purveyors of Manhattan’s finest luxury watches here at Avi & Co.

We turn our attention to the Royal Oak Offshore, a perennial favorite from Swiss brand Audemars Piguet, as one of our favorite watches of the summer. Though the line hails from back in the 1990s, its timeless appeal rings just as true today as it did 30 years ago.

It is almost impossible to tell the story of the Royal Oak Offshore without first talking about the original Royal Oak. In the 1970s, the Swiss watch industry was threatened by the Quartz Crisis, which was pushing Japanese watches into the mainstream. Many horological creators were struggling to keep their footing in an ever-changing market, where it appeared that consumers were not willing

A city that appears to spring up from the desert heat waves, Las Vegas is an oasis amidst miles and miles of sand. Once you enter the city limits, you will be transported to another world entirely: one of bright lights, ritzy glamour, and fortune as fickle as a desert mirage.

In Sin City, luxury is everything, and wealth is a passport to the divine. Sending the right signals will gain you entry into exclusive poker games, VIP experiences, and elite hotel suites. Las Vegas is a city unafraid to highlight its splendor, and your accessories should be no different. A weekend in Vegas is the perfect opportunity to sport your most extravagant timepieces. This is a moment that warrants showing off.

As countless NFL players head to Las Vegas this week for the annual Sack Summit, hosted by Von Miller, we turn our attention to iconic Vegas styles that you can wear on your very own wrist. Our team of horological experts here at Avi & Co. has curated a prestigious selection of watches from the world’s

Summer is upon us, with fiery temperatures blanketing much of the country and sunshine livening up every day. Longer days and warm nights lead to a vibrant social scene full of philanthropic galas, vacations with friends, and weddings for those close to us. As we leap with both feet into this invigorating time of year, dressing the part is imperative. At the core a truly luxurious summer closet, however, is not clothes but watches.

We are thrilled to highlight one of our favorite watch brands, a hallowed creator that never compromises on excellence and mastery of the horological sphere: Audemars Piguet. This Swiss maison has been a staple of the luxury watch space since 1875, when the company was founded by a pair of childhood friends. In the century and a half since, Audemars Piguet has made a name for itself as a trusted purveyor of the very best timepieces around.

With Audemars Piguet watches, classic sophistication meets modern innovation and exquisite designs. Here, we have curated

Adventure looks different for each of us. Some find that adrenaline rush climbing to Earth’s great heights, scaling peaks like Mount Kilimanjaro in Tanzania or Mount Whitney in California. Others find it soaking up salty air and ocean spray while boating across the world’s waterways. Still others discover their adventurous spirit biking, running, swimming, or exploring new places.

Whatever adventure means in your personal lexicon, a functional and fashionable luxury watch is the perfect accessory for anywhere life takes you. Our knowledgeable team here at Avi & Co. has curated a selection of outdoorsy watches for the man who is constantly on the go. These elite timepieces are poised to dominate your watch box: Once you experience true luxury, you will never go back. Are you ready to change your life?

We would be remiss to talk about watches for adventurers without touching on the Patek Philippe

When summer rolls around, we head for the outdoors. Whether you prefer to enjoy warm weather soaking up the sun on the beach or lounging indoors in the air conditioning, we have curated a selection of warm-weather watches ready for any adventure life brings your way.

Some collectors are precious with their high-end timepieces, preferring to keep them hidden away from the sun, the elements, and any situation that could bring them harm. But for some hardcore watch aficionados, wearability is a key component of choosing the perfect timepieces. All of the watches we will highlight today are designed to excel in the real world. You do not need to protect these timepieces from the great outdoors. In some cases, they might even be the ones protecting you.

From hiking Seattle’s Mount Rainier to tanning on the bow of your yacht in the Mediterranean, these elite timepieces are ready for anything. Here are some of our top watch picks for the adventurers among us, the ones who push the boundaries

All too often, people associate luxury watches with subdued sophistication, quiet luxury, and understated elegance. But for those who are fully immersed in the horological sphere, it is no secret that colorful watches are rising in popularity. More and more, elite watch collectors are looking for pieces that allow their personalities to shine through. What better way to showcase your unique style than highlighting a timepiece in your signature color?

Here at Avi & Co., we believe that luxury does not have to be boring. Having fun with color and showcasing innovative styles is important to us. We know that every luxury watch collector has their own preferences and favorites, and we are here to help you find whatever that looks like: from classic, understated silhouettes to vibrant, memorable statement pieces.

This curated collection showcases six stunning timepieces that take color seriously. These bold timepieces are perfect for a dose of summertime fun, livening up the grey days of

Sophisticated timepieces convey a clear message without saying a single word. Strength. Power. Presence. These are just a few of the ideals that come to mind when we think of luxury watches. You never need to speak them aloud: The right watch does the talking for you.

Upscale timepieces from maisons around the globe make a mark for many different reasons. Some offer playful explosions of color, others impress with inventive architecture or memorable collaborations. But the watches we are showcasing today do not need any fanfare or gimmicks to make their statements.

These timepieces stand in a category all their own, one where achieving top marks is a matter of quiet sophistication. The ethos of less is more might seem to apply, but you will quickly discover that less is a misnomer. Our favorite sophisticated timepieces have countless elite complications, top-tier materials, and unparalleled craftsmanship without the need to scream it from the rooftops.

For the collector who values subtlety,

There is no question about it: F.P. Journe watches have exploded in popularity over the past few years. The exquisite creations from the independent watchmaker have always been highly regarded in the exclusive world of haute horlogerie, but now they are making a move into popular culture as demand continues to increase.

Even as desirability skyrockets, however, F.P. Journe refuses to compromise on their iconic motto: invent at fecit. Translated from Latin, it means invented and made. F.P. Journe’s ethos is all about exemplary craftsmanship; every component of every watch that comes out of the maison’s doors is invented, designed, manufactured, and assembled in-house.

As you might imagine, this leads to an incredible limited supply of F.P. Journe watches. For some elite collectors, the difficulty of obtaining an F.P. Journe watch is part of the appeal. Owning one of these elaborate timepieces is an immediate signal of one’s wealth, prowess, and taste. Without a doubt, an F.P. Journe