5 Watches Perfect for a Summer in Aspen

Many of us think of Colorado’s premier luxury ski oasis as a wintertime destination. However, Aspen is full of upscale events and exciting adventures in the summer months as well. When you travel to Aspen during the summer, you do not have to choose between a culturally rich urban vacation and rugged wilderness exploration. In this lush paradise, the two exist side by side, making it easy to plan a trip that will delight everyone in your crew.

Aspen has made a name for itself as not only a ski town but a year-round hotspot for upscale living. In the downtown area, you will find numerous designer boutiques and high-end shopping options tucked in side by side with delicious restaurants and a robust fine dining scene. Head outside of the cobblestone streets, and you will be immersed in stunning natural scenery. From the iconic peaks of Maroon Bells to the towering alpine forest of Snowmass, there is so much to explore on foot, on a bike, or via the iconic Silver Queen Gondola.

In this exquisite mountain getaway, dressing the part is a piece of the appeal. Aspen is the perfect place to show off your favorite summer outfits, from casual linen sets for the Food & Wine Classic to sleek athleisure for a day of hiking on well-kept trails. With each ensemble, you will need to accessorize, of course. A luxury watch is the perfect way to balance Aspen’s Rocky Mountain ruggedness with the upscale sophistication demanded by the culture there.

Join us as we explore some of our favorite activities to enjoy during the summer months in Aspen and discover five timepieces selected especially for your next Coloradan adventure. Wherever you are headed to next, our team at Avi & Co. is here to help you select the perfect watch and jewelry styles to complement your trip.

When you land at the Aspen/Pitkin County Airport, you will have just a short five-minute drive to the main stretch of the town. Aspen’s quaint downtown streets will transport you to another era, one where you can appreciate the pull of the rugged American West while still enjoying modern amenities and luxurious lodging. Aspen’s robust selection of five-star hotels makes it easy to enjoy your own personal oasis between activities in this gorgeous mountain village.

Aspen might be best known for its skiing culture once the powder starts to accumulate on the ground, but summertime in this Rocky Mountain paradise is just as delightful. Here are a few of the top attractions and events that draw big crowds in the summer months.

Maroon Bells: The iconic twin peaks of the Maroon Bells mountain formation is one of the most photographed landscapes in the entire United States. In the summer, you can hike the relatively easy Maroon Lake Scenic Trail and explore the glacial bowl formed there. Trek even further to get to jaw-dropping Crater Lake and enjoy an additional physical challenge.

Aspen Saturday Market: A hallowed Aspen tradition that runs every weekend from June through October, the Aspen Saturday Market is one of the best farmer’s markets we have ever had the pleasure of experiencing. You will find fresh, Coloradan-grown produce alongside local meats, cheese, breads, and artisan crafts. It is a summer staple in the ski town.

Ride the Gondola: Want to get to the peak of the mountains? Ride the Silver Queen Gondola for the best views around. You can even linger at the top of the mountain to play disc golf, take a yoga class, enjoy live music, or picnic (ideally with your haul from the Saturday Market).

Festivals and Events: There are many festivals and events that come to Aspen during the summer. From the Food & Wine Classic in June to the groovy Jazz Aspen Snowmass festivals and entrepreneurial Aspen Ideas Week, you will never run out of exploration and adventure. Aspen has a robust live music and theatre scene, and there is so much to enjoy in terms of art.

Watch Week Aspen: Each year in August, Aspen’s elite jewelers and luxury watch retailers join forces to organize one of the hottest events of the year. Watch Week Aspen attracts horological enthusiasts and luxury timepiece collectors from around the world, inviting attendees to expand their knowledge with informative talks, discover novel timepieces with designer showcases, and even expand their collections with exclusive shopping opportunities.

Luxury Shopping: When you spend a weekend in Aspen, you cannot skip over the incredible shopping scene. There are numerous designer boutiques on these cobblestone streets, including Prada, Gucci, Louis Vuitton, Dior, Balenciaga, and more. Make sure to explore all of the area’s quaint throughways. Of course, we encourage you to stop by our Avi & Co. Aspen boutique for a taste of elite horology and decadent fine diamond jewelry. Find us at 602 E Cooper Avenue #104 in Aspen’s main downtown area.

How will you be accessorizing your next trip to Aspen? Whether you are dining at Michelin-starred restaurant Bosq, enjoying a hike up into the Maroon Bells wilderness, or exploring upscale shopping on East Cooper Avenue, dressing to the nines is part of Aspen’s culture and appeal. Find the perfect accessory right here.

This 18K rose gold Rolex Daytona watch exudes warmth and comfort with its chocolatey brown dial and grounded black chronograph subdials. The tachymeter bezel is an obvious nod to the line’s storied motorsports heritage, harkening back to the era of Paul Newman wearing and loving these exquisite timepieces. The warm, earthy tones of this timepiece perfectly align with Aspen’s western ruggedness. This is a watch for a contemporary cowboy: masterfully engineered for prime performance without forgoing flair and style along the way. This timepiece can easily take you from a day of exploring Aspen Mountain to a delectable dinner or live show once the sun sets over the Rockies.

For a subtle yet memorable touch of luxury, we love the “mini” version of the Audemars Piguet Royal Oak. In line with trends toward miniature watches and sized-down style, Audemars Piguet shrunk down the profile of their classic sports watch, all while preserving its classic stylistic elements and distinguished identity. You will still see the octagonal bezel, integrated bracelet, exposed screws, and tapisserie patterned dial. Now, these features are made more refined than rugged in a slimmed-down silhouette that is perfect for women’s wrists, wrist stacks, or men who are leaning into mini watch trends. This is the ideal accessory for your upscale shopping trip.

If there is one thing we have learned from Aspen’s unique culture, it is that luxury and sportiness can go hand in hand. This Patek Philippe Aquanaut watch embodies the perfect balance of form and function, offering a comfortable “tropical” composite strap paired with an elegant diamond-studded 18K rose gold case. The deep brown taupe color of the dial and strap is perfect for the rustic undercurrents of a mountain getaway. Furthermore, this watch’s warm and natural color palette can easily transition into the fall season. With a versatile 38 mm case size, this timepiece will flatter virtually any wrist.

This Baignoire watch from Parisian fashion house Cartier elegantly toes the line between a bracelet and a traditional watch. Its oval-shaped face is delicate and sophisticated (despite the name baignoire translating from the French to bathtub). This petite timepiece shows off decadent 18K yellow gold construction, a slim 19 mm case, and timeless Roman numeral hour markers. Of course, the blue sword-shaped hands are classic Cartier, a must-have for any true connoisseurs. To demonstrate your fashion sense and taste in Aspen, it does not get better than this feminine and captivating timepiece.

Sometimes you need a watch that goes above and beyond the standard measures of luxury. Our Iced Collection is exactly that. The first of our three branded lines, the Iced Collection was released with much fanfare and became a fast favorite of A-listers, celebrities, and horological enthusiasts around the world. It showcases endless diamonds adorning the bezel, bracelet, and dial, resulting in a truly mesmerizing sparkle and glow that refracts light from every angle. You deserve the pinnacle of luxury, and these watches will give you that. For summer warmth mixed with icy diamonds, we love the 37 mm rose gold Iced Collection watch.

Our Aspen showroom is stocked with glamorous accessories and collectible timepieces that you will be thrilled to fasten around your wrist. Discover our very own decadent Avi & Co. watch lines as well as our renowned collection of luxury watch brands from around the globe, including Rolex, Richard Mille, Audemars Piguet, and Patek Philippe.

Do not forget to explore our Diamonds by Avi & Co. jewelry line, perfect for the sophisticated modern woman, when you visit. You can also find our other two showrooms in Manhattan and Miami. Wherever you call home, there is an Avi & Co. boutique ready to welcome you inside.

Make an appointment today to book a private shopping appointment with us today. We cannot wait to offer you a warm welcome into our Avi & Co. family.