Luxury watch enthusiasts come from every corner of the world to explore the incredible selection of globally renowned brands at Avi & Co. We have made a name for ourselves as purveyors of a vast selection of everything from new-age Richard Mille watches to timeless Patek Philippe models and from classic Audemars Piguet timepieces to iconic Rolex watches. We have even launched three of our own branded Avi & Co. lines that push the envelope on the meaning of luxury and sparkle.
Many luxury watch owners – especially first-time buyers – often feel like they have to wait for special occasions to wear their treasured timepieces. Our perspective? Don’t wait! Every day is a day worth celebrating when you’re out on the town with your favorite exclusive timepiece. You’ll want to show off these watches that are currently in stock at our three boutiques, located in New York, Aspen, and Miami.
So, where should you wear your new watch? In short, everywhere! Here are a few of our top picks for watches
There’s no denying that the Miami culinary scene is having a moment right now. Miami’s vibrant culture has always drawn in tourists and visitors who are looking to appreciate world-class art, design, and beaches. But now, it seems that Miami is becoming a top foodie destination in its own right. The city’s Latin American and Caribbean components have played a starring role in the transformation of Miami’s dining scene. Plus, an influx of top-tier chefs from around the globe has added to the hype, nurturing a dynamic and ever-expanding culinary atmosphere.
Miami is known for its art, beaches, nightlife, culture, and fashion… and delicious food is not far behind. The next time you’re in town, make sure to visit the city’s hottest restaurants for memorable meals and satisfying sips you won’t forget anytime soon. Miami is also a mecca for people-watching and celeb-spotting, especially at these hot locations where grabbing a table is more difficult than avoiding a sunburn. Today, we’ll cover
New York City is renowned worldwide for its incredible culinary scene, highlighting the best of global flavors and dishes from around the world. Choosing a favorite among these restaurants is a bit like, well, choosing a favorite luxury watch – there are countless options, each with their own unique touches and features to love. That said, there are certainly some New York City spots that catch the eyes of any foodie, whether you’re in town for the weekend or you’re a local checking the city’s hottest off your bucket list.
As you explore New York’s sumptuous restaurants, bars, and diners, don’t forget to dress the part. This is the Big Apple, after all… You never know who will be seated at the next booth over. Today, we’re taking a tour of New York City’s favorite places to snack, sip, and savor. But more importantly, we’ll give you some tips on matching your watch to the atmosphere of each locale.
Gramercy Tavern x Audemars Piguet
No matter what metrics, news source, or food critic
It’s no surprise that the worlds of luxury watches and professional golf tend to intersect. After all, golf requires patience, precision, and even a bit of artistry… just like the majestic timepieces we offer at Avi & Co. Going beyond the art of hitting the perfect putt, many pro golfers are also well-versed in the art of style. On and off the course, we frequently spot golfing champs rocking opulent accessories, designer attire, and expensive watches.
In honor of National Golf Month and the upcoming PGA Championship, let’s take a look at some of our favorite watches that are perfect for heading out onto the course. Whether you’re trying to score below par or simply relaxing with a drink back at the clubhouse, these timepieces are better than a hole in one!
Watches Loved by Pro Golfers
While golfers are often bound by strict dress codes while on the course, they’ve turned to wristwear as a way to express themselves and show off their personal style. As such, you probably won’t be shocked
Watches mean many different things to many different people. To some, they are a symbol of status, a tangible example of the wealth and prowess that one can achieve. Others use them as a marker of their personal style and fashion sense. Others still treasure wrist watches that have been passed down for generations, heirlooms from another era.
With all of these different significances – and an incredible wealth of luxury watch models on the market today – you’re probably wondering how we came up with a definitive list of the most significant watch models in history. After all, there are many different ranking factors to consider: technological disruptiveness, complications, innovation, aesthetics, popularity, association with famous individuals… The list goes on and on.
And what gives us, the team at Avi & Co., the authority to determine history’s most important watches? As a trusted secondary market reseller of the world’s most elite watches, we specialize in top brands like Richard
When you’re shopping for luxury timepieces, you want to make sure you are getting access to the best of the best. At Avi & Co., that’s exactly what we provide. We are a trusted secondary market dealer of the best brands in the world, and our robust inventory includes marvels from renowned brands like Patek Philippe, Audemars Piguet, Rolex, and Richard Mille. We’ll be the first to say that we’re the best in the business… but you don’t have to take our word for it!
Today, we’re exploring the 500+ five-star reviews that our customers have been generous enough to leave for us. We want to help you feel more confident than ever as you shop for the latest addition to your watch collection. From our beautiful showrooms to our knowledgeable customer service experts and our unmatched inventory of limited edition and hard-to-find timepieces, the Avi & Co. experience simply can’t be beat.
Here are some of our latest five-star reviews… PLUS, we’ll share the watches that our valued customers are
As the trees bud and the flowers bloom, we’re heading into the great outdoors to appreciate the beauty of springtime. But of course, we can’t leave the house without the perfect watch! For anyone searching for the perfect timepiece to bridge the seasons, we’ve got you covered. Our pick? The Patek Philippe Aquanaut!
This versatile and comfortable timepiece is a staple of the Swiss manufacturer’s hallowed lineup. Taking inspiration from the original Nautilus line, the Aquanaut puts a sporty spin on a classic, offering a range of cushion-shaped case sizes and “tropical” rubber straps that are perfect for everyday wear. Today, let’s take a look at our favorite Aquanaut watches for the spring season (though you can never go wrong with one of these masterpieces, no matter the time of year).
Why We Love the Patek Philippe Aquanaut
Patek Philippe has been capturing our hearts since its inception in 1839. In the nearly two centuries since, these Swiss watches have upheld a prestigious reputation
In the words of The Devil Wears Prada’s Miranda Priestly: “Florals for spring? Groundbreaking.” You might be thinking that pastels fall into the same category. Are they overdone? Basic? Out of style? To that, we respond with a resounding No! In fact, pastels are back and better than ever, making waves all over the fashion world and beyond.
Magazine ELLE reports that “Although pastels aren’t a brand-new trend, their outsized presence in the Spring/Summer 2025 runway collections make them worth putting back on your radar.” Who What Wear says that 2025 is the year to “wear pastel colors in fresh ways,” and even Vogue is highlighting pastels as the must-wear hues of spring, showcasing shades from buttery yellow to wispy pink as the most desirable tones of the season.
So yes, pastels are here to stay – but you don’t have to resort to sweater sets or ribbons and bows to get your fix. Instead, incorporate trending pastel hues into your accessories, adding a splash of trendy color to any chic
The Met Gala, hosted annually on the first Monday in May by Vogue’s Anna Wintour, has rightfully been dubbed the biggest night in fashion. The exclusive, invite-only event draws in the rich and famous from around the globe. These A-listers descend on New York City’s Metropolitan Museum of Art, where the theme reflects a current exhibit at the museum’s renowned Costume Institute (which the gala is a fundraiser for”). This year’s theme? “Superfine: Tailoring Black Style.”
The exhibit drew its inspiration from Monica L. Miller’s 2009 book Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity as well as Zora Neale Hurston’s 1934 essay “Characteristics of Negro Expression” and is organized into twelve sections that represent the twelve characteristics Hurston outlines. This thought-provoking theme for the 77th Met Gala is resonant for numerous reasons, including but not limited to its juxtaposition with the current political state of the U.S. Additionally, it is the
Mother’s Day, which falls annually on the second Sunday in May, is a chance to celebrate all of the hard work that our mothers have done and continue to do to raise us, love us, and support us at every turn. On Mother’s Day, we recognize the countless contributions that our mothers have made to our families and to society as a whole, celebrating the love and care that they provide throughout our lives.
Every family has different Mother’s Day traditions – some might meet at a local restaurant to enjoy a tasty lunch, others might cook mom breakfast in bed, and others still might plan a day full of family activities to celebrate. But there’s one constant that you shouldn’t miss: Mother’s Day gifts, of course! Picking up a present for your mom is a great way to show how much you care about her. After all, she has given so much to raise you. Honor all that she has added to your life with a thoughtful gift that will last a lifetime… like a luxurious timepiece that she’ll want to wear every
Product A Day in the Life of a Luxury Watch Owner 
