Every year in early April, we are treated to the premiere event in the horological world: Watches and Wonders, of course! This showcase traditionally takes place in Geneva, Switzerland – which should come as no surprise, given that Swiss-made timepieces have been dominating the luxury watch market for centuries.
The weeklong Watches and Wonders event begins with a four-day industry portion, during which retailers, journalists, and horological professionals from around the world are welcomed into the show. After these first four days, the general public can buy admission tickets for the last three days, which typically lands on a weekend. With over 60 premium watch brands exhibiting their wares at this prestigious show, there’s no shortage of incredible watches to see.
During the industry portion of the event, it’s almost a guarantee that brands will unveil exciting announcements like new models, groundbreaking complications, or even brand-new collections. So what were the highlights
In the mesmerizing world of horology, one name stands out as the epitome of craftsmanship, elegance, and innovation: Patek Philippe. The mere mention of this Swiss watchmaking brand makes the hearts of watch enthusiasts skip a beat. Patek Philippe watches set the stage for an unforgettable journey into the realm of timekeeping with two of their models: the Patek Philippe Complications and the Patek Philippe Grand Complications.
A "complication" in watchmaking refers to additional functions mechanical watches perform beyond telling the time and simple date. These functions make a watch more versatile, intriguing, and visually complex, hence the name. Some early complications have included features like chronographs, perpetual calendars, and minute repeaters.
Patek Philippe Complicated Watches: A History
Founded in 1839 by Antoni Patek and Adrien Philippe, the watchmaker Patek Philippe has consistently strived to create works of art. Their watches have adorned the wrists of royalty,
In 2024, Patek Philippe unveiled the Cubitus line, its first new collection in 25 years. That’s right – it has been a quarter-century since the hallowed Swiss brand released its last new collection. While most luxury watch brands might introduce a new line every five to ten years, Patek Philippe seems to move at a slower pace… and that’s not a bad thing.
With every Patek Philippe watch, there comes a promise of the highest quality, the utmost innovation, the divinest aesthetics, and so much more. That’s why the brand touts that one never really “owns” a Patek Philippe – they are simply caring for it for the next generation. In other words, these watches are priceless heirlooms, and the watchmaker knows it.
So what prompted the 2024 release of a brand-new Patek Philippe watch? What changes did Patek Philippe make in its new 2025 Cubitus releases? And how can you get your hands on one of these exquisite timepieces? We’ll cover all of this and more in an Avi & Co. exclusive inside look at
Founded in London around the turn of the century, Rolex has been a staple of the luxury watch scene for about 120 years now. The brand has been behind some of the most incredible innovations in horological history – for instance, in 1931, Rolex unveiled the world’s first self-winding mechanism with a perpetual rotor. Today, the word “Rolex” stands as a synecdoche for a diverse and varied collection of incredible timepieces, ranging from upscale, formal dress watches to durable and adventurous professional pieces.
One of our favorite Rolex models? The Rolex Submariner, of course! Initially created for diving, this iconic timepiece was released to the general public at the Basel Watch Fair in 1955. In the 70 years since, it has become one of the most renowned Rolex models in the world, with over 4 million of these watches produced. The versatile aesthetic, durable construction, and timeless design are just a few of the reasons that the “Sub” has skyrocketed to fame… and stayed there.
Aspen might have a reputation as a wintertime destination – after all, skiing and snowboarding aren’t exactly the kinds of activities you do when it’s warm outside. But while winter is the busiest season in this snowy paradise, Aspen remains a hot destination almost year-round, offering anyone who appreciates truly luxurious living the chance to revel in an upscale vacation spot equipped with designer shopping, great eats, and plenty of natural beauty.
In other words, don’t write off Aspen in the springtime so quickly! Here are some of the area’s favorite springtime activities – plus the perfect luxury watch to show off at each event.
Revel at the Bud Light Spring Jam
It’s not truly springtime in Aspen until the Bud Light Spring Jam comes to town. This week-long festival at the end of March celebrated its 24th year running as of 2025, and with its surging popularity, we’re sure to see many more Bud Light Spring Jams to come. The celebration is full of live music acts, skiing and snowboarding
Is there someone special in your life with an April birthday? April marks the true beginning of spring and celebrates exciting and meaningful holidays like Earth Day, Passover, and sometimes Easter. Those born in April have either Aries or Taurus as their governing zodiac sign. But better yet, they have one of the most coveted birthstones in the entire year: diamond.
Diamonds are prized across the globe for their hardness, brilliance, and rarity. They are the most popular gemstone for a multitude of reasons. Their wide swath of uses ranges from workhorse industrial applications like cutting and drilling to aesthetic purposes in engagement rings and fine diamond jewelry. If you are shopping for the perfect gift for someone whose birthday falls in April, a luxury watch or sumptuous piece of jewelry that highlights the beauty of all-natural diamonds is a thoughtful and memorable selection.
Let’s take a look at some of the gorgeous diamond-studded pieces available right now at Avi & Co.
For centuries, rainbows have been powerful symbols of hope, promise, and renewal. As the sun filters through misty air after a rainstorm, light refracts through water droplets to create a reflective prism of color, often in an arched shape. Myths and folklore suggest that if you follow a rainbow to its end, you’ll find good luck – sometimes in the form of a pot of gold!
In the present day, rainbows have taken on additional meaning as symbols of LGBTQ+ pride, diversity, and inclusion. In a rainbow, every color has its place and every individual is welcomed home. These colorful, joyous symbols hold a special place in the hearts of so many – and often, they are inspirations for personal style and ways to show off your creativity.
If you’re looking to add a pop of color to your watch collection, check out Avi & Co.’s incredible inventory of luxury watches in all the different hues of the rainbow. From our very own saturated Hue Collection to vibrant watches from renowned brands like Patek
Looking for a luxury watch that makes a bold statement? You’re in the right place. Here at Avi & Co., we’re crazy about the oversize watch trend that has been taking over runways and street wear around the world. We specialize in timepieces from elite brands located across the globe, including Patek Philippe, Rolex, Richard Mille, and Audemars Piguet. These watchmakers and others are embracing large case sizes and captivating dials that turn their watches into the ultimate conversation pieces.
Today, we’re going to explore the beauty of maximalist style by highlighting five incredible, large-scale timepieces that will completely overhaul your watch collection. These watches are for the people who aren’t afraid to be bold, who are always ready for the next adventure, and who know the importance of living every day to the fullest. These watches are for the trendsetters, the ones who are always first in line for something new. These watches are for the individualists, the nonconformists,
What does the term “water-resistant” in luxury watches really mean? While water resistance ratings might seem straightforward, they are actually a little bit more complicated than they appear. After all, you would think that a watch rated for 100 meters of water resistance is safe to dive with up to 100 meters down, right? That’s not exactly the full story…
For any luxury watch aficionados out there, there are a few key tips and tricks to know about how to best take care of your watch if you do choose to test its water resistance and take it with you swimming or diving. In this article, we will explore the different water-resistance ranges and cover some need-to-know watch care suggestions to ensure that your expensive timepieces last a lifetime, even if you frequently take them swimming.
What Do Water Resistance Ratings Really Mean?
To understand what water resistance ratings in luxury watches really mean, we first need to understand how watch manufacturers determine these ratings.
Richard Mille watches are some of the most luxurious – and expensive – watches on the market today. They are highly desirable and very difficult to get your hands on directly from the manufacturer, making shopping on the secondary market an ideal option for those seeking a specific Richard Mille model.
From the brand’s rich collection of friends and partners to the company’s limited edition runs of timepieces, Richard Mille watches are coveted for many different reasons. The aesthetics of the brand range from sporty and high-performance to diamond-studded elegance. In other words, there is a Richard Mille watch for everyone of every gender. Today, let’s take a closer look at one distinct subcategory of Richard Mille watches: elite jewelry watches.
Why Are Richard Mille Watches So Popular?
Before we highlight our favorite diamond-studded Richard Mille watches, let’s take a moment to dive into the plethora of reasons that Richard Mille timepieces are some of the hottest options on
News , Product Watches and Wonders 2025 Recap: The Bold, the Bright, and the Beautiful 
