A Day in the Life of a Luxury Watch Owner

Luxury watch enthusiasts come from every corner of the world to explore the incredible selection of globally renowned brands at Avi & Co. We have made a name for ourselves as purveyors of a vast selection of everything from new-age Richard Mille watches to timeless Patek Philippe models and from classic Audemars Piguet timepieces to iconic Rolex watches. We have even launched three of our own branded Avi & Co. lines that push the envelope on the meaning of luxury and sparkle.

Many luxury watch owners – especially first-time buyers – often feel like they have to wait for special occasions to wear their treasured timepieces. Our perspective? Don’t wait! Every day is a day worth celebrating when you’re out on the town with your favorite exclusive timepiece. You’ll want to show off these watches that are currently in stock at our three boutiques, located in New York, Aspen, and Miami.

So, where should you wear your new watch? In short, everywhere! Here are a few of our top picks for watches that are perfect for your everyday life. The only difference is that now your life is elevated, charmed by your newest accessory. You simply can’t stay at home with a watch like one of these.

Now, we’re not suggesting you switch up your watch multiple times each day… but then again, we’re not discouraging that either. Just kidding! A luxury watch goes with any outfit. In fact, it makes the outfit. However, if you’re looking for some inspiration on the perfect watch to make your day-to-day activities that much more exciting, consider some of our recent favorites.

Next time you’re heading out to grab brunch with friends, pick a playful watch that’s sure to turn some heads. It’s hard to choose just one of Richard Mille’s iconic, tech-savvy models – but this season, we’re falling head over heels for the RM 07-04, which is one of the new-age watch manufacturer’s slimmer picks:

The Richard Mille RM 07-04, like virtually all of Richard Mille’s watches, offers a remarkable fusion of cutting-edge technology, unique aesthetics, and refined luxury. Clocking in at just 31 mm, the case is durable and lightweight. It also shows off the classic tonneau shape that makes it instantly recognizable as a Richard Mille creation. With bold, modern, and colorful aesthetics, the transparent dial also adds to the visual interest, drawing the viewer’s eye to the intricate mechanics that power this revolutionary machine. This spirited timepiece is a must-have in any collector’s watch box.

Whether you’re wearing your watch for business or pleasure, one thing is for sure: Luxury watches are incredible symbols of elegance, power, and wealth. Strap on an eye-catching piece for a business meeting, and you’ll have set the standard from the moment you step foot in the room. You’d never settle for anything less than the best of the best – so make sure your watch tells the same story.

We’re kind of in love with the refined aesthetics of this Audemars Piguet Royal Oak with a double balance wheel in 18K rose gold. The skeletonized dial of this watch is a departure from the rest of the Royal Oak line – in the best way. You’ll get a glimpse of the mechanical artistry inside the watch, and you might just be mesmerized by this breathtaking movement. The index dial is surrounded by the Royal Oak line’s classic octagonal bezel, complete with the collection’s iconic exposed screws that add to the diver’s helmet effect of this watch. The brushed texture of the rose gold case and bracelet completes the upscale, timeless look of this coveted timepiece. Don’t wait too long to reach out to us – this one is sure to move fast.

When you’re hustling from one place to the next, sometimes grabbing a bite to eat feels like more of a hassle than it’s worth. But when you’re wearing a stunning wrist watch, you’ll want to stop and treat yourself. After all, you deserve it. And better yet, you can make lunch an opportunity to showcase your unique style with a colorful watch that’s sure to start a conversation. This crimson Rolex Oyster Perpetual is sure to make an impression.

We love the Oyster Perpetual line for its relatively affordable price points and incredible variety of dial colors and looks. This option sports the classic Oyster bracelet in stainless steel, which perfectly complements the smooth bezel and understated indexes that mark the hours. However, the watch’s face is anything but understated. If you’re someone who’s not afraid to show off a little bit (or a lot!) of personality, this Rolex is the perfect option for you. This model hails from 2021 and offers an impressive water resistance of 330 feet (100 meters) as well as a 70-hour power reserve. You’ll love the comfort of the foldover clasp as well.

The Rolex Oyster Perpetual watch is available in a few different case sizes (36 mm and 41 mm) and many different colors: turquoise, forest green, marigold yellow, and rosy pink, to name a few. Additionally, Rolex launched a few new and highly desirable dial colors at the Watches and Wonders 2025 event. Now, you can get your hands on this timepiece with a lavender, pistachio, or almond dial as well.

Taking some important clients out to dinner? Or maybe you’re headed out on a date to celebrate your special someone’s birthday or an anniversary. Either way, you need a watch that will impress just as much as your carefully selected restaurant. After all, this is going to be an unforgettable night…

There are so many distractions when it comes to a night out on the town – neon signs, rowdy crowds, clinking glasses, you name it. But when you wear a showstopping watch like this blue sapphire creation from Avi & Co.’s renowned Hue Collection, you’ll be the one everyone’s heads are turning to look at. When we first launched the Hue Collection back in 2024, these pieces flew off the shelves, snatched up by American boxing professional Floyd Mayweather. Lucky for you, they’re now back in stock – but don’t wait too long! You can get your hands on Hue Collection timepieces in four different colors and two different case sizes (44 mm and 37 mm), meaning there’s a watch in this collection for every savvy connoisseur out there.

Getting your steps in with America’s fastest-growing sport? When you’re breaking a sweat, you want a watch that can go right along with you. You need a timepiece that’s made for active adventurers like you. A sporty wristwatch like the Patek Philippe Aquanaut is the perfect pick:

We love this sleek black Patek Philippe Aquanaut, which boasts a versatile 39 mm silhouette that is perfect for both men’s and women’s wrists. The diamond bezel adds an additional touch of luxury, and the stainless steel construction and cushion-shaped case are pure and instantly recognizable as Patek Philippe. This watch perfectly marries glamour with the Aquanaut line’s signature sporty construction – plus, with water resistance to 120 meters, this timepiece is just as functional as it is stylish. You’ll never regret adding a chi Aquanaut to your repertoire.

There’s nothing like a weekend spent relaxing with friends and family. Even for the busiest among us, it’s important to find a few minutes for some respite and recharging time. After all, you can’t be your best self if you’re exhausted! But that doesn’t mean you can’t look amazing while you’re chilling out… after all, every great outfit starts with a great watch.

For your restful weekend aspirations, try on a Rolex Submariner for size. We love this 18K white gold option, which has been dubbed the “Cookie Monster” edition for its black index dial and blue bezel. The 41 mm case is a versatile size that can work for wearers of any gender, especially for women seeking out the oversize watch trend. The Submariner is a timeless, classic Rolex watch that will simply never go out of style – and frankly, it’s a must-have for any serious watch collector. The “Cookie Monster” is sure to become a wardrobe staple.

Ready to find the watch that will perfectly complement your busy lifestyle? It’s waiting for you at Avi & Co.! Whether you prefer the timeless sportiness of a Rolex Submariner or the playful aesthetics of a colorful Richard Mille, we have the watch for you.

Stop into one of our three boutique locations, where you’ll be treated with the utmost personalized care and consideration. We’ll work closely with you every step of the way, from learning about your watch options to signing on the dotted line and securing your luxurious timepiece.

Make an appointment to visit us in person today. We can’t wait to meet you!