Avi & Co. Customer Testimonials + The Watches They Bought

When you’re shopping for luxury timepieces, you want to make sure you are getting access to the best of the best. At Avi & Co., that’s exactly what we provide. We are a trusted secondary market dealer of the best brands in the world, and our robust inventory includes marvels from renowned brands like Patek Philippe, Audemars Piguet, Rolex, and Richard Mille. We’ll be the first to say that we’re the best in the business… but you don’t have to take our word for it!

Today, we’re exploring the 500+ five-star reviews that our customers have been generous enough to leave for us. We want to help you feel more confident than ever as you shop for the latest addition to your watch collection. From our beautiful showrooms to our knowledgeable customer service experts and our unmatched inventory of limited edition and hard-to-find timepieces, the Avi & Co. experience simply can’t be beat.

Here are some of our latest five-star reviews… PLUS, we’ll share the watches that our valued customers are currently investing in!

Ross joined us at our New York City location in January 2025. He came to us looking for the perfect Rolex watch, and he was able to find a beautiful model that suited all of his needs. His watch of choice? The Rolex Datejust, a landmark model that was first introduced in 1945 and speaks to the ongoing innovation and creativity of Rolex. The model combined the durability of Rolex’s trademark Oyster case with the industry-shaking addition of the date function, a first for wrist chronometers at the initial time of release.

Ross opted for a timeless stainless steel Datejust, like the one pictured above, that shows off the watch’s clean lines and the iconic fluted bezel commonly associated with the Datejust line. We’re happy to report that Ross had a memorable and enjoyable experience working with two of our sales experts, Oswaldo and Bernil. Ross also appreciated our fast delivery so that he could wear his watch just the next day after purchase. After all, when you’re investing in a Rolex, you don’t want to have to wait to showcase your class and elegance to the world.

Here’s what Ross had to say about his Avi & Co. experience in his own words…

Our client Yonatan has been working with Avi & Co. for a while, and has bought a number of watches with help from sales expert Alex. His latest purchase? An iconic Rolex Submariner with a black dial and green bezel. This particular model has been nicknamed the “Starbucks” edition for its colors that match those of the popular Seattle-based coffee chain. This 41 mm watch is the perfect midsize profile for any size wrist, and its premier Swiss construction and incredible accuracy attracts many buyers to the classic, professional line. Plus, this Submariner watch boasts an impressive water resistance of 300 meters (or 1,000 feet).

Yonatan was proud to add this elegant timepiece to his collection, and he even shared a number of photos of his newest investment, which came complete with the striking deep-green Rolex box. But Yonatan knew one Rolex wasn’t enough for his latest trip to Avi & Co. He also brought home a Rolex GMT-Master II with an immediately recognizable black and blue two-toned bezel. Nicknamed the “Batman” after its overlap with the colors of the DC Comics hero’s original uniform, this sturdy timepiece is a staple of the Rolex lineup.

It’s obvious that Yonatan loves shopping for luxury watches at Avi & Co. – but that’s not the only reason he keeps coming back. He also appreciates the family feel of the business and loves working with our knowledgeable and helpful sales team. Here’s what Yonatan had to say about his Avi & Co. experience in his own words…

Nick stopped by our Miami location in early 2025, looking to purchase his third watch with Avi & Co. Nick is a major luxury watch aficionado, and he often comes to Avi & Co. with a particular watch in mind. With our decades of industry experience and watch world connections, we have been able to source Nick’s last two watches for him so that he can get his hands on exactly the timepieces he is looking for. His latest selection? A deep blue Patek Philippe Aquanaut with a clean and minimal Arabic numeral dial, not dissimilar from the one showcased above.

We were lucky enough to get a chance to chat with Nick about why he loves Avi & Co. so much and his experience shopping for his latest timepiece. He appreciates our sales team’s ability to source particular watches for him, and he loves the experience of shopping in our light-filled Miami boutique in the city’s iconic Design District. He worked with sales expert José, and shared that José went “above and beyond” to help him find the perfect timepiece. Nick already can’t wait to come back to shop for his next watch!

Watch this short video to see what Nick had to say about his Avi & Co. experience in his own words.

When you’re looking for a highly specific watch, you’ll likely go to any lengths to get your hands on it. That’s exactly what happened for Marcus, a customer of ours from Singapore. Marcus had been searching for a specific Audemars Piguet model (the Taipei 101 Limited Edition) for years… so when he saw one pop up on the Avi & Co. website, he knew he wanted to take the plunge. While he was initially apprehensive about buying a luxury watch online, he immediately was reassured by the knowledgeable and trustworthy team at Avi & Co.

In his grateful five-star review, Marcus shared how elated he was to have received his watch quickly, in time for Lunar New Year celebrations. He had a great experience working with Elvira, who helped him make a “pleasant and fast transaction” that he felt confident in.

Here’s what Marcus had to say about his Avi & Co. experience in his own words…

Did you know that Avi & Co. sells more than just watches? It’s true – we also have a collection of fine diamond jewelry, including jaw-dropping engagement rings like the oval and pear cut ring pictured above. Our eye-catching jewelry highlights gleaming precious stones, impeccable craftsmanship, and sizable gems that aren’t afraid to show off. In addition to engagement rings, we have curated a bespoke selection of bracelets, necklaces, pendants, earrings, and more!

Customer Christi purchased both her engagement ring and wedding band from Avi & Co. in 2024, and she couldn’t be happier with her selections. After losing a few of the pave diamonds on the band of her ring, she brought the piece back into the store, where sales associate Roman was able to help her restore her ring to its full sparkling glory! Christi was thrilled with her experience and felt compelled to leave us a lovely five-star review.

Here’s what Christi had to say about her Avi & Co. experience in her own words…

After searching for a rare, discontinued Breitling watch model for years, Jason was able to check this timepiece off his list through a stellar transaction with Avi & Co. Even though Jason was out of town at the time of his purchase, he was able to secure the watch in record time by working with much-loved Avi & Co. sales expert Bernil. Jason was immediately stunned by the incredible condition of this never-worn timepiece, and is already planning to make his next watch purchase through Avi & Co. – when you need a rare, limited edition timepiece, there is simply nowhere else to shop!

But don’t just take our word for it. Read Jason’s commentary on his unparalleled experience working with Bernil and Avi & Co., which he generously describes as “by far the best watch buying experience I have encountered.” We appreciate your thoughtful review, Jason!

Read Jason’s full five-star review right here…

When you shop at Avi & Co., you’ll get to enjoy the same five-star experience that Ross, Jason, Christi, Marcus, Nick, and Yonatan celebrated in their reviews. Check out our entire inventory of luxury watches online, or stop into one of our three upscale boutiques – we have physical locations in Manhattan, Miami, and Aspen.

Make an appointment today for a personalized shopping experience. We can’t wait to welcome you into the Avi & Co. family!