Pastel Watches Perfect for Springtime

In the words of The Devil Wears Prada’s Miranda Priestly: “Florals for spring? Groundbreaking.” You might be thinking that pastels fall into the same category. Are they overdone? Basic? Out of style? To that, we respond with a resounding No! In fact, pastels are back and better than ever, making waves all over the fashion world and beyond.

Magazine ELLE reports that “Although pastels aren’t a brand-new trend, their outsized presence in the Spring/Summer 2025 runway collections make them worth putting back on your radar.” Who What Wear says that 2025 is the year to “wear pastel colors in fresh ways,” and even Vogue is highlighting pastels as the must-wear hues of spring, showcasing shades from buttery yellow to wispy pink as the most desirable tones of the season.

So yes, pastels are here to stay – but you don’t have to resort to sweater sets or ribbons and bows to get your fix. Instead, incorporate trending pastel hues into your accessories, adding a splash of trendy color to any chic ensemble. Today, we’re taking a look at our favorite pastel watches that are currently in stock at Avi & Co. Get ready for a journey through cotton candy pinks, pistachio greens, robin’s egg blues, and buttercup yellows!

If you think that this Richard Mille RM 07-01 feels like walking into a candy store, you’re not alone. This gorgeous timepiece is totally decked out in pretty pastels, making it the perfect companion for any sunny spring day. The tonneau-shaped case is classic Richard Mille, making it instantly recognizable as a premium, luxurious timepiece. Nothing about this watch is understated, from its 45 mm case to its bold color palette. We love the cornflower blue bezel, corally pink strap, and matcha-colored accents. You’ll even see splashes of bright yellow and rosy pink on the skeletonized dial, adding to the playful nature of this chic creation.

The RM 07-01 boldly fuses mechanical mastery and innovative artistry, yielding a one-of-a-kind piece that is sure to become the holy grail of your watch collection. For anyone who wants a watch that you won’t see on everyone else’s wrist as you walk through Manhattan, this enviable piece might just be the one for you. Sleek lines and a sculptural silhouette complete the look of this fun and eye-catching accessory. Stop by our Manhattan showroom to shop this piece as well as our pristine collection of Richard Mille inventory. We pride ourselves on being the top Richard Mille reseller in all of New York – explore our vast selection for yourself!

When Avi & Co.’s prestigious Hue Collection launched in 2024, the “Pink Ice” watch was the first option to hit the market. Since then, the line has expanded to include a blue sapphire watch, a green tsavorite watch, and a red ruby watch – but for many fans, this pink sapphire creation holds a special place in their hearts. The dial, bezel, and bracelet are completely decked out in these precious gems, making for a sparkling masterpiece that catches the light from every angle. These all-natural sapphires offer a unique and head-turning watch that is sure to become a family heirloom passed down for generations to come.

The Avi & Co. Hue Collection watches are available in two sizes: a 37 mm case and a 44 mm case. In other words, there is an option for every wearer to embrace the silhouette that works for their wrist. No matter which option you choose, you’ll love the cotton candy pink of this pastel watch that’s a springtime staple in the making.

The Patek Philippe Aquanaut is a staple of the luxury Swiss watchmakers lineup. It stands out from other models in the company’s repertoire as a sporty, versatile timepiece that appeals to more adventurous, younger wearers. The Aquanaut is available in a variety of colors, metals, and finishes. This reference offers a stainless steel case and a diamond bezel, adding an extra splash of glamour and luxury to an already gorgeous watch.

When it comes to color, we love the grassy hue of this iconic timepiece. The “tropical” rubber strap and Arabic numeral dial are drenched in this dusty green color that perfectly matches up with this year’s pastel trends. You’ll also love the date window at the 3 o’clock position and the bold yet elegant design of this watch. With its comfortable, flexible silhouette and added punch from the sparkling diamonds, this piece is sure to become part of your favorite everyday looks.

There’s something about a pink watch that just screams springtime, and this Rolex Lady-Datejust is no exception. The petite 28 mm case is crafted from stainless steel, as is the iconic Jubilee bracelet that so many Rolex aficionados have come to love. At the heart of this watch, you’ll find a rosy pink dial crafted with timeless Roman numeral hour markers and a date window at the 3 o’clock position. For anyone looking for a hint of undersized, versatile style this spring, this tulip-colored Lady-Datejust is a can’t-miss watch.

The Audemars Piguet Royal Oak is now the foundational line of this age-old Swiss watchmaker. The octagonal bezel with eight exposed screws is meant to evoke a diver’s helmet, and the integrated bracelet is a staple of this model. The Royal Oak collection premiered in the 1970s as a response to Japanese watchmakers taking aim at the luxury watch market – the Royal Oak emerged victorious as the first mainstream luxury stainless steel sports watch. In the years since, it’s come to be recognized as a market icon that is on the bucket list for many avid watch collectors and aficionados.

This white gold Royal Oak offers a unique spin on the classic. First and foremost, it’s crafted from a precious metal that sets it apart from the standard stainless steel references in the collection. Additionally, the ice blue dial adds a pop of color that is more than a bit unusual for Audemars Piguet. Not unlike the icy hue we see on platinum Rolex watches, this cool blue pastel is perfect for showing off the luxury fastened around your very own wrist.

Can’t decide which pastel color you want to fasten around your wrist this spring? Enter, the Rolex Oyster Perpetual, a classic Rolex model that will never go out of style. This line is often considered an excellent place to start your Rolex collection due to its more attainable price points, variety of face colors and styles, and sleek and understated look. This “Celebration Dial” timepiece was released in 2023 and combines a turquoise pastel blue background with bubbles of marigold yellow, rosy pink, coral red, and forest green. It really does feel like a party!

You can find Rolex Oyster Perpetual watches in both 36 mm and 41 mm silhouettes, so there are options for a variety of different wrist sizes. Plus, a range of different dial colors mean that you’ll have a touch of personalization to make the watch really feel like yours. At Watches and Wonders 2025, Rolex even unveiled three more Oyster Perpetual dial colors that are perfect for pastel trends this spring: lavender, pistachio, and almond.

To celebrate the 50th birthday of the iconic Rolex Daytona, the brand unveiled an uber-luxurious platinum model that made plenty of waves in the horological world. This gorgeous watch is crafted from pristine platinum and finished with a black tachymeter bezel, three chronograph subdials, and a striking ice blue dial. It boasts a versatile 40 mm case size that is perfect for men’s wrists or women who want to rock the oversize “boyfriend watch” trend. The cool blue of this dial is perfect for embracing pastel paradise this spring!

Spring is the perfect time to overhaul your watch collection or incorporate some strategic new additions – and at Avi & Co., we’re here to help. We specialize in sourcing pieces from renowned global brands like Richard Mille, Rolex, Audemars Piguet, and Patek Philippe.

We also have our own lines of Avi & Co. branded watches as well as a collection of fine diamond jewelry the likes of which you won’t find anywhere else. With three locations (you can find us in Aspen, Miami, and New York City), there’s an Avi & Co. near wherever you call home.

Ready to take your watch collection to the next level? Schedule an appointment today to visit us in person.