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OUR LATEST STORIES

  1. Avi & Co. customer service associate working with a customer News Avi & Co.’s Five-Star Service: Why Our Customers Love Us
    April 30, 2025

    The day that you decide to invest in a luxury timepiece is one of the most important days in your life. You are choosing to elevate your lifestyle, celebrate your successes, and make a purchase that will last you a lifetime. In some cases, this watch will even become a family heirloom that you will pass down for generations. Getting this purchase right is paramount – and with that in mind, it’s crucial to choose the right business from which to buy your watch.

    At Avi & Co., we are a trusted secondary market reseller with unparalleled access to globally renowned watch brands from across the world. Our inventory is simply unmatched, and with three boutique locations across the United States, you can even stop into one of our showrooms to try on your watch in person before you commit. You won’t find a better shopping experience than the one we offer in our elegant, upscale showrooms.

    But don’t just take our word for it! Today, we’re diving deeper into Avi & Co.’s five-star reviews and impeccable

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  2. Audemars Piguet Royal Oak Concept Spider Man Watch Superhero Watches News , Product Happy Superhero Day! Watches Celebrating Comic Book Icons
    April 28, 2025

    Did you know that there’s a holiday dedicated to celebrating superheroes? Whether you’re a DC devotee or a Marvel maniac, your favorite superheroes are flying into the spotlight on April 28. This national holiday was created to honor the heroes in our lives, both real and fictional. Whether you’ve been saved from a risky situation by a heroic first responder, supported during a trying time by a healthcare hero, or turn to the caped heroes of comic books for hope and inspiration, you know the power of heroism.

    Who’s your hero of choice? From Captain America to Wonder Woman, from Spider Man to the Incredible Hulk, and from Batman to Superman, each superhero offers their own unique origin story and overcomes plenty of perils to become the caped crusaders of their destinies. What’s your origin story? And how will you stand up against evil and fight for what is right in the world? This April, celebrate the heroes in your life with watches that offer nods to your favorite crime-fighting protectors.

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  3. Rolex Day-Date 36, Yellow Gold, Pave Diamond Dial on art deco background Product , Features Art Deco Watches That Celebrate Timeless Style
    April 27, 2025

    Did you know that World Art Deco Day is celebrated each year on April 28? If you love this iconic style, this global day of recognition is the perfect excuse to break out your Art Deco inspired clothing, accessories, and watches. Maybe you can even plan a pilgrimage to visit the best Art Deco buildings in the world (according to Architectural Digest, anyway)!

    This year, we’re celebrating World Art Deco Day by taking a journey through our favorite Art Deco inspired watches. Whether they hail from the era of Art Deco design or simply take inspiration from this elegant theme, these timepieces are sure to elevate your watch collection to new heights.

    What Is Art Deco Style? 

     

    The term “Art Deco” refers to a design movement that flourished in the 1920s and 1930s. Art Deco was primarily characterized by sleek, geometric shapes, richly saturated colors, and luxe materials. You’ll see symmetry, balance, and order in Art Deco stylings, accented by stylized geometric ornamentation and streamlined,

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  4. avi & co. showrooms in new york, miami, and aspen Product New York City vs. Miami vs. Aspen: Where to Buy Luxury Watches
    April 25, 2025

    When you are shopping for a luxury timepiece like a classic Rolex watch or an innovative Richard Mille timepiece, our modern world offers you numerous different ways to get your hands on the perfect selection. You can explore a vast swath of inventory online, directly from the manufacturers or from trusted independent dealers like Avi & Co. You might read blogs or articles about the best watches on the market as you try to decide on the next addition to your collection. However, there is something about shopping for watches in person that many shoppers find especially appealing for a major investment.

    If you’re looking to shop for a luxury timepiece in person, where should you start? We admit we’re a little bit biased, but we’d strongly suggest one of Avi & Co.’s three upscale boutiques! We’ll cast the net a little wider, though – don’t worry. Today, we’re going to take a look at three of the hottest watch markets in the USA, covering their unique atmospheres and offerings. By the time

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  5. Avi & Co. Green Tsavorite Watch with green leaves Earth Day watch News , Product Go Green: Watches to Celebrate Earth Day
    April 22, 2025

    Celebrated each year on April 22, Earth Day is a chance to raise awareness about environmental issues and take action to support our natural environment. The first Earth Day was held in 1970 and was brought about by Senator Gaylord Nelson of Wisconsin. Now, 45 years later, the holiday has become a worldwide event with 193 participating nations.

    Across the world, people participate in various environmentally friendly activities, including tree planting, neighborhood cleanups, and educational events. Many people also show their support by wearing Earth Day’s honorific color… you guessed it, green! Show your support for keeping the planet healthy and bettering the environment by accessorizing with a chic green watch this year. Plus, a timepiece with green accents or features is the perfect addition to your spring and summer wardrobe. Darker greens can also easily transition into fall and winter, and are perfect for the holiday season.

    Today, we’re showcasing some of our favorite green watches

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  6. Patek Philippe Grand Complications watch 18K rose gold on Easter egg background News , Product Easter Egg Hunt for Rare Watches
    April 20, 2025

    Happy Easter from the Avi & Co. family to yours! Has the Easter Bunny visited your house yet? We hope you have a wonderful holiday and get the chance to celebrate with family and friends. If you’re lucky, you might even get to participate in our favorite Easter tradition: an Easter egg hunt, of course! What’s more fun than searching for hidden eggs filled with candy?

    Well, we have one idea. How about a search for some rare watches? If you could choose between a tasty chocolate bunny and a high performance Richard Mille watch, what would you pick? We’re feeling pretty confident in the latter…

    Today, join us on an Easter journey as we search for rare and desirable watches that won’t stay in our display cases for long. If you see something you like, act fast!

    Finding Rare Watches on the Secondary Market

     

    Are you searching for a rare timepiece to add to your collection? Getting your hands on some of the watch world’s most desirable items can be a challenging task – but when you work with

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  7. Rolex Cosmograph Daytona watch platinum ice blue dial News , Product Top Gifts for Husband Appreciation Day
    April 19, 2025

    April has many special holidays, but this one gives us the chance to honor some of the incredible men in our lives… It’s time to celebrate Husband Appreciation Day! Every year on the third Sunday in April, spouses across the world celebrate their husbands. (Don’t worry, there’s a National Wife Appreciation Day too, celebrated on the third Sunday in September). Husband Appreciation Day is a great opportunity to appreciate the contributions that husbands make to relationships and families.

    So how should you celebrate Husband Appreciation Day this year? Let us count the ways! You can show your appreciation and gratitude through simply expressing your love for your husband, spending quality time together, sentimental gestures or cards… or gifts, of course! When it comes to gifts for your husband, we’re partial to luxury watches.

    Today, let’s take a look at some of our favorite luxury timepieces that are perfect for honoring Husband Appreciation Day.

    Why Do Watches Make Great Gifts? 

     

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  8. White metal Audemars Piguet Royal Oak chronograph watches investment watches Product , Features Maximize Your Tax Refund: Why Luxury Watches Are the Best Investment
    April 15, 2025

    Every year in April, there comes a day that nobody is particularly looking forward to… We’re talking about Tax Day! On or around April 15, the IRS imposes a deadline to file taxes from the previous calendar year. While filing your taxes can be tedious and usually feels like a hassle, there is one silver lining tucked away in this humdrum task: Soon enough, your tax refund will be on the way!

    The U.S. Treasury estimates that over 75% of Americans overpay on their taxes, usually due to employers withholding too much. After you file your taxes and take advantage of the deductions and rebates available to you, you’ll receive a check from the IRS refunding you however much you overpaid throughout the year. It’s not exactly free money… but it kind of feels like it!

    Most taxpayers receive their refunds within 21 days of filing. In other words, by May 6, nearly 200 million Americans will have some extra cash on hand. Now, here’s the real question: What are you going to do with your tax refund?

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  9. Patek Philippe Nautilus Aspen restaurants Product , Trends Best Watches to Wear to Aspen Restaurants
    April 13, 2025

    Aspen, Colorado is known for many things: some of the country’s best skiing, a glitzy atmosphere, and world-class hotels, just to name a few. Whether or not you’re in town to hit the slopes, Aspen is the place to see and be seen as you explore a veritable winter wonderland. For locals and visitors alike, you’re going to need to supplement those exhilarating days on the mountain with delicious meals in Aspen’s cozy enclaves and eateries.

    From fine dining to après ski snacks, Aspen offers a unique and delectable culinary scene. As with most activities in Aspen, dining at these restaurants is an excellent opportunity to show off your signature style and your dedication to luxury. In other words… you simply need to accessorize with the perfect watch. Today, we’ll take a deep dive into the best eats in Aspen plus give you some tips on ideal watch pairings for each meal.

    Bosq

     

    We would be remiss not to start off this list with one of Aspen’s Michelin-starred restaurants. Bosq is a staple

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  10. Audemars Piguet Royal Oak Black Ceramic Avi & Co. , News Spotlight on Avi & Co.'s In-House Certification and Repair Services
    April 13, 2025

    When you are shopping for heirloom-worthy pieces like the luxury watches we specialize in at Avi & Co., authenticity is paramount. Our customers want to get their hands on the real thing, and they’re willing to pay for the watches they want, when they want them. Throughout our years of experience in the fine jewelry and watch industry, we have gained a reputation of the utmost trustworthiness and honesty. We only sell verified, authentic, factory-set watches – you’ll never find a knockoff in our inventory.

    When it comes to purchasing luxury goods online, many buyers are faced with some apprehension – how can you be 100% sure the piece you’re drooling over is actually authentic? After all, there are plenty of fakes on the market. From faux Birkin bags to imitation Rolex watches, low-budget look-alikes are flooding the internet… but even worse, what if you pay full price for an item and then discover it’s a counterfeit?

    Now, we’re taking our proven authentication methods to the next level.

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