Way back when in the 2000s, the ideal watch was about the size of an Oreo cookie. America’s favorite black-and-white dessert measures 44 mm in diameter, making it roughly the size of a hefty Rolex Yacht-Master or Sea-Dweller. At that point in time, any watch under 40 mm in diameter would likely be considered a “ladies’ watch.” Now, fast forward to 2025.
Anyone who has an eye on fashion, accessories, and trends will have already noticed that watches are growing smaller and smaller. Last year, the miniature Cartier Baignoire (the case of which is just 19 mm by 25 mm) sold out across the board. At the 2025 Met Gala, shrunk-down versions of the Audemars Piguet Royal Oak reigned supreme, with both Simone Biles and Serena Williams sporting these petite pieces.
The trend has continued at one of fashion and entertainment’s hottest events: the Cannes Film Festival, of course. This year, men’s style icon and rapper A$AP Rocky showed up and showed out in a crisp white Miu Miu suit. But it was
Celebrated each year on the third Sunday in June, Father’s Day offers an occasion to honor our fathers – or anyone who has filled a paternal role in our lives. According to Hallmark, Father’s Day is the fourth most popular card-sending event in the United States. About 50% of Father’s Day cards are purchased for fathers, but there are also Father’s Day cards celebrating husbands, grandpas, brothers, and uncles. In other words, Father’s Day can be a great reason to celebrate any man who has made a positive impact on your life.
From the man who raised you to the stepdad who took you in like one of his own and the husband who has become the father you always dreamed your kids would have, all of the fathers in our lives deserve to be recognized for their incredible impact. These men have provided us with love, care, and a shoulder to cry on… and now it’s our turn to let them know how much they mean to us. This Father’s Day, make sure your gift is the one to remember with a luxury timepiece
When you think of luxury watches, you’re probably imagining the likes of a Swiss Patek Philippe masterpiece, a sporty Richard Mille creation, or a sturdy Audemars Piguet timekeeper. These hallmarks of the watch world often sell for jaw-dropping prices, frequently veering into six-figure territory. But what if you don’t have six figures to drop on a luxury timepiece?
Don’t panic! There are plenty of luxury watches that are perfect for beginner collectors or those who are working with a more limited budget. Today, we’re going to explore some incredible watches that are currently in stock at Avi & Co. – and all of these timepieces are for sale for under $10,000 (sometimes even less). Even though you’re spending less, you’re not compromising on quality and craftsmanship. Let’s take a look at these luxurious yet attainable options.
Why Are Luxury Watches So Expensive?
There is no denying that luxury watches often come with a hefty price tag. Even the more affordable Patek Philippe lines
Are you or someone close to you graduating this season? Graduation is one of the most exciting moments in many people’s lives, and it represents an incredible achievement in one’s academic and career pursuits. Maybe your brother just defended his dissertation and is on his way to becoming a clinical psychologist. Maybe your wife finished up her MBA and is ready to kick-start her journey in entrepreneurship. Or maybe your son-in-law is wrapping up the grueling journey of medical school and is excited to begin his career helping others.
In 2025 alone, over 2 million bachelor’s degrees will be awarded in the United States. That does not even account for all of the graduate and postgraduate degrees being conferred, nor does it account for high school graduations. Either way, it is clear that countless students across America and abroad are celebrating one of the most important accomplishments in their lives over the next few weeks. How are you going to help them celebrate?
Here at Avi & Co., we often joke that those of us born in April have the best birthstone. After all, how can you beat a diamond? But ultimately, every month of the year has a special birthstone with a unique look and personality. The birthstone for the month of June is the pearl, which signifies longevity, success, and happiness.
If you or someone special in your life has a June birthday, looking for jewelry or watches adorned with pearls can make for a thoughtful and memorable gift. As June begins, we are here to help make sure you find the perfect present. These ethereal stones are an attractive and meaningful way to show how much you care. And the best news? At Avi & Co., we have a wide selection of mother-of-pearl watches that are perfect for anyone born in June. Take a look at our complete collection today.
What Is the Meaning Behind Birthstones?
Birthstones are precious and semi-precious gems and stones that are associated with the months of the year. Historically, they were
When it comes to fashion and accessories, the word “vintage” can be either a trend or a taboo. But there are some pieces that simply never go out of style – and as luck would have it, vintage is decidedly in at the moment. Reporting on the 2025 Oscars, Vogue compiled a list of all the stars wearing vintage dresses on the red carpet, with standouts including Cynthia Erivo in ‘90s Alexander McQueen and Hailey Bieber in a Yves Saint Laurent piece from 1987. But when does vintage mean old, and when does vintage mean timeless?
Let’s take a closer look at the term “vintage” in the world of luxury watches. We’ll examine some of the perennial timepieces that have been manufactured for decades (some clocking in at nearly a century), holding their value all the while. We’ll also look at some newer timepieces that are inspired by the styles of yore. After all, fashion tends to be cyclical! So gear up and get ready to dive headfirst into Avi & Co.’s newest, hottest, oldest, glam-est watches…
It’s time to wish our Miami store a happy birthday! Blow out your candles and make a wish, Miami! On May 4, 2023, we cut the ribbon on our second location: the Avi & Co. Miami Design District boutique! In true Avi & Co. fashion, we had to celebrate the occasion with a legendary party… and what’s a party without an exciting surprise for all of the guests?
Our 2023 Miami store opening event also marked the launch of Avi & Co.’s Iced Collection, the first of our three branded lines of luxury watches. To mark this momentous occasion, we can’t resist taking you with us to Miami as we explore our gorgeous showroom and highlight some of the incredible luxury timepieces you’ll find when you venture inside. Ready? Let’s go!
Step Through the Doors of Our Miami Store
If you haven’t heard of the Miami Design District, you might be living under a rock. This elite area of “Magic City” is renowned across the globe for its concentration of the world’s greatest jewelry and watch maisons as well as
Every May, movie stars and celebrities from around the world congregate in the beautiful French Riviera for the renowned Cannes Film Festival. Like so many red carpet events, Cannes is a hotbed of incredible fashion and head-turning style. This prestigious event attracts the best of the best, and the watches spotted here in Southern France echo that sentiment.
We kept our eyes trained on the A-listers showing off their chic attire while celebrating directorial debuts and hot film releases in Cannes. Our goal? Catching sight of the luxury watches that these tastemakers chose to highlight at this ritzy celebration. Now, we are sharing our findings with you. Let us take a close look at the opulent timepieces that attracted almost as much attention as the global premieres at the 2025 Cannes Film Festival.
Tom Cruise’s Rare Meteorite Rolex
Rolex GMT-Master II, 18K White Gold, Meteorite Dial
At this year’s Cannes Film Festival, which Tom Cruise attended for the premiere of Mission: Impossible
Every spring, graduates of all different levels take their first steps into the next chapter of their education or embark on an exciting new career path. These are incredible milestones that the graduate will never forget, celebrating years of hard work and dedication. The big day is often encapsulated in the picture-perfect moment of throwing a graduation cap into the air… but after the chaos dies down, many graduates follow the official ceremony by celebrating with friends and family.
If someone in your family or social circle is graduating this year, how are you planning to honor their spectacular achievement? Will you enjoy a hearty dinner with loved ones? Will you host a graduation party complete with their face printed on a cake? And what will you be giving them as a graduation present?
The best graduation presents are the ones that last forever – a check tucked into a cheesy Hallmark card will be spent and forgotten about. But a luxury watch, crafted to stand the test of time,
Anyone who has ever lived in New York City has a favorite neighborhood. Go ahead, ask them! You’ll learn not only their favorite area of the Big Apple, but also a litany of reasons why that enclave is the best place to live, eat, work, and relax. In that sense, there’s no such thing as the “best” neighborhood in New York – every person you talk to will give you a different answer.
That said, there are certainly iconic, historical, and memorable communities sprinkled throughout New York City. Whether you are a local or a visitor, you can enjoy a broad swath of different environments as you traverse Manhattan, Queens, Brooklyn, and the Bronx… okay, and even Staten Island. Of course, it’s crucial to look the part while you do! As you explore the city that never sleeps, make sure you have the perfect accessory on your wrist.
New York Neighborhoods to Watch
Some of New York City’s neighborhoods and tourist destinations have become household names: Think of Times Square, SoHo, Harlem, Dumbo,
Product , Trends The Mini Watch Trend: Smaller Is Better 
