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OUR LATEST STORIES

  1. Rolex Day-Date Rose Gold Green Aventurine Diamond Dial Product , Features What Watches Are the World’s CEOs Wearing?
    June 27, 2025

    Some of the world’s most powerful men and women have amassed incredible watch collections with the wealth they have gained from running globally renowned companies. On this list, you’ll find some of the richest people in the entire world… and we will uncover the watches that they are prioritizing to add to their collections. If you have been wondering what watches people who can afford virtually anything on Earth will purchase, you’re about to find out!

    Warren Buffett’s Rolex Day-Date

    Rolex Day-Date 40, 18K Yellow Gold, Champagne Roman DialRolex Day-Date 40, 18K Yellow Gold, Champagne Roman Dial
    Rolex Day-Date 40, 18K Yellow Gold, Champagne Roman Dial

    There’s no doubt that Warren Buffett could afford a massive watch collection – Forbes estimates his net worth at $133 billion, making him the sixth-richest person in the world. Buffett is the CEO of Berkshire Hathaway and one of the most successful investors of all time, leading to his affectionate nickname “The Oracle of Omaha.” Yes, that’s right: Buffett’s primary residence is in Omaha, Nebraska in the same house that he bought in 1958 and raised

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  2. Rolex Yacht-Master, 18K Rose Gold, Black Index Dial in bucket of pebbles Rolex , Brand , Product Spotlight on the Rolex Yacht-Master: Why We Love This Nautical Watch
    June 25, 2025

    With roots dating back to the 1950s, the Rolex Yacht-Master is one of our favorite Rolex timepieces. But wait a second! Any watch collector worth their salt knows that the Yacht-Master did not hit the market until 1992. So why are we setting the origin date for this timepiece about 40 years earlier?

    To answer that question, we have to take a step back in time. Specifically, we are traveling back to 1954, the year that the Rolex Submariner was released at the BaselWorld art fair. With the dawn of the Submariner, Rolex made its official debut on the stage of diving watches and nautically inspired pieces. One might even argue that this was the beginning of the years of seafaring heritage that set the brand on the trajectory to unveil the Yacht-Master line about four decades later.

    In the late 1980s, the Rolex design team was playing with new looks and aesthetics to update the Rolex Submariner line. The team fell in love with one design in particular, but they were worried that customers

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  3. Rolex Deepsea, Stainless Steel, Deepsea Blue Dial Product The Best Watches for Sailing and Boating
    June 23, 2025

    Come summer, all of the sailing and boating enthusiasts among us are virtually buzzing with excitement to get on the water. Now that sunshine and warm days are in full swing, it is officially time to kick off the boating season. But of course, any trip out on the boat is not complete without your favorite nautical accessories.

    Whether you are keeping things classic with navy blue stripes and a red kerchief or are opting for a more modern look with yacht shoes and khakis, you are never truly ready to boat without your favorite watch. Today, we are going to take a deep dive (no pun intended) into the world of sailing and boating watches. Are there certain brands that stand out for the yachting enthusiasts among us? Are there any specifications or features that boaters should look for?

    We will answer all of these questions and more as we zero in on the best watches for sailing and boating. Anchors away, mate!

    Which Watches Are Best for Boaters? 

    When you are wearing your luxury watch

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  4. Audemars Piguet Royal Oak, 18K White Gold, Silver Dial, 33 mm on cognac leather background Product Watches That Make Perfect Parents’ Day Gifts
    June 21, 2025

    You have already heard of Mother’s Day and Father’s Day, but did you know there is also a day dedicated to celebrating all parents? Parents’ Day happens at different times around the globe. The tradition appears to have originated in South Korea, where Parents’ Day replaced Mother’s Day on May 8 back in 1973. Since then, the United Nations has also established a Global Day of Parents on June 1, with the goal of appreciating “all parents in all parts of the world for their selfless commitment to children and their lifelong sacrifice towards nurturing this relationship.”

    In the United States, Parents’ Day is typically celebrated on the fourth Sunday of July. This year, in 2025, Parents’ Day falls on July 27. In addition to offering another opportunity to celebrate your parents for all they have done for you, Parents’ Day can be an attractive holiday for those with LGBTQ+ or nonbinary parents who do not necessarily identify with “mother” or “father” designations. Parents’ Day is also celebrated

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  5. Patek Philippe Cubitus, Stainless Steel, Green Dial on beach background Product , Trends , Features Summer Vacation: Watches to Add to Your Travel Packing List
    June 20, 2025

    The sun is out, the sky is blue, and summer is in the air. All around the world, people are packing their bags and jetting off on scintillating summer adventures. Where are you heading this year? Will you be sunning yourself on the beaches of Mykonos? Dancing the night away in Ibiza? Lounging with your favorite book in Martha’s Vineyard?

    Whether you are partying in the Hamptons or dining al fresco on the French Riviera, one thing is clear: You need to look the part. No matter your destination, summertime styles simply demand a luxury watch to elevate your aesthetic. But the real question is, which watch will you choose?

    Today, we are taking a look at some of the hottest watches of the summer. Plus, we will cover our favorite destinations to show off your timeless timepieces. Remember: Elegance never goes out of style. Find your go-to summer look at Avi & Co.

    Summer Style Trends for 2025

    When it comes to fashion in the summer, low effort combined with high impact is the way to go. There

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  6. Audemars Piguet Royal Oak Offshore, Stainless Steel, Blue Dial working out with a watch Product , Features The Top 5 Luxury Watches for Wellness
    June 18, 2025

    When you think of “watches for wellness,” many people imagine a smartwatch. Maybe your sister, who’s training for the NYC marathon this fall, wears a Garmin to track her mileage. Maybe your coworkers are constantly comparing their step counts on Fitbits, or your dad is always struggling to close his Apple Watch rings. These fitness trackers and digital watches are great solutions for tracking health metrics… but sometimes, the overload of health and fitness statistics can actually be worse for your mental health in the long run.

    Plus, let’s be honest: None of the fitness trackers in question are particularly attractive. They might get the job done, but nobody is arguing that they look good doing it. So what if you’re looking for a watch that can help you keep track of the time and date, maybe even has an extra function or two (think timers or moon phase displays), and looks amazing on your wrist? If that’s what you have in mind as you pursue your wellness goals this summer, you’re in

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  7. Patek Philippe Aquanaut, Stainless Steel, Black Arabic Dial, Orange Strap on background with pickleball player Product Sporty Watches for Your Summer Adventures
    June 16, 2025

    The first day of summer is right around the corner, and with it comes sunny days, warm nights, and a host of outdoor adventures and vacation destinations. School’s out, summer Fridays are in, and weekend trips abound. It’s also the perfect time to recommit to health and fitness and enjoy activities in the great outdoors. Whether you’re hiking in Aspen, playing pickleball in Miami, or running through the streets of Manhattan in training for the New York City Marathon, you need a watch that can keep up with your active lifestyle.

    Today, we’re going to take a look at some of our favorite durable, sporty, and comfortable watches that can take you from a morning on the tennis courts to an afternoon out on your boat to a sumptuous dinner with friends overlooking the water. These iconic timepieces are made to withstand even the highest performance sports – so if pro golfers, tennis players, and Formula 1 drivers can wear them, you can too.

    Let’s dive into the top five sporty watches that have

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  8. Rolex Daytona Diamond Pave Dial Pink Sapphires with Aspen Summer background News , Product Shop for Watches in Aspen This Summer
    June 12, 2025

    One of Colorado’s hottest destinations, Aspen is a city like no other. Perched amidst the majestic Rocky Mountains, Aspen is perhaps best known for world-class skiing during the winter months. You might imagine that the city comes to a grinding halt when warmer temperatures surface… But on the contrary, Aspen is chock-full of fun activities and upscale events in the summer months.

    Summer in Aspen is a completely different experience from the snow-covered city you’ll find between November and April. As powdery slopes give way to green grass and leafy forests, Aspen transforms into a mountain town destination that’s perfect for outdoorsy adventures and restful relaxation alike. Whether you’re rafting the rapids of the Roaring Fork River or dining at Michelin-starred Aspen restaurants like Bosq, you’ll need to look the part.

    Aspen is well-known for its luxurious atmosphere, and you’re sure to see some of the most eye-catching designer outfits you’ve ever come across as you walk through the

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  9. Porsche 911 with a Patek Philippe Nautilus watch classic cars and watches Product Classic Cars and Luxury Watches: The Perfect Pair
    June 11, 2025

    In our corner of the world, watches are the prize to collect. We work with dedicated watch collectors from around the world, helping them find the perfect pieces to add to their collections. We have sourced elegant Patek Philippe timepieces and sturdy Rolex watches, sporty Richard Mille creations and limited edition Audemars Piguet watches. These paragons of engineering and artistry are treasured by serious collectors, who wear their watches for a lifetime and then pass them down to their children and grandchildren, ensuring a horological legacy for generations to come.

    Other collectors, like those who focus their attention on classic cars, feel just the same way. The subjects of their collections are equally precious, treasured, and worthy of preservation. And in some cases, these collection-focused hobbies overlap.

    In the case of heirloom watches and classic cars, collectors have much in common. Both value tradition as well as precision engineering and technological innovation. Both

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  10. Audemars Piguet Royal Oak Openworked on tennis background Roland Garros watches 2025 News , Entertainment Watches Spotted at Roland Garros 2025
    June 08, 2025

    The French Open, also known as Roland Garros, is one of tennis’s “Big Four” tournaments. In addition to Wimbledon, the US Open, and the Australian Open, Roland Garros is one of the most prestigious titles that a tennis player can take home. Each of these events has its unique character and style. Where Wimbledon is known for its grass courts and all-white attire, Roland Garros is famed for its red clay courts and its elegant Parisian location.

    The clay surface slows down the game of tennis, demanding a unique skill set from players. Throughout this tournament’s storied history, there have been standout athletes who are known for their success on the clay. Rafael Nadal, dubbed the “King of Clay,” is perhaps most famous for dominating this particular surface, and his 14 Roland Garros titles cement this position. Other standouts include Bjorn Borg, Novak Djokovic, and Carlos Alcaraz, the young Spaniard who won the trophy in 2024. On the women’s side, Chris Evert, Iga Swiatek, and Justine

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