
You have already heard of Mother’s Day and Father’s Day, but did you know there is also a day dedicated to celebrating all parents? Parents’ Day happens at different times around the globe. The tradition appears to have originated in South Korea, where Parents’ Day replaced Mother’s Day on May 8 back in 1973. Since then, the United Nations has also established a Global Day of Parents on June 1, with the goal of appreciating “all parents in all parts of the world for their selfless commitment to children and their lifelong sacrifice towards nurturing this relationship.”
In the United States, Parents’ Day is typically celebrated on the fourth Sunday of July. This year, in 2025, Parents’ Day falls on July 27. In addition to offering another opportunity to celebrate your parents for all they have done for you, Parents’ Day can be an attractive holiday for those with LGBTQ+ or nonbinary parents who do not necessarily identify with “mother” or “father” designations. Parents’ Day is also celebrated in India, the Philippines, and the Democratic Republic of the Congo.
This Parents’ Day, embrace the chance to honor those who have sacrificed the most for you. Your parents are your ultimate cheerleaders, empowering you to dream big and achieve all that you are capable of. They deserve a bit of recognition on Parents’ Day!
If you are searching for the perfect gift for your parents, look no further than Avi & Co. We have a vast selection of the world’s most prestigious watches, including pieces from hallowed watchmakers like Richard Mille, Audemars Piguet, Rolex, and Patek Philippe. We have even premiered three of our very own watch lines that take luxury to the next level. So what are you waiting for? It is time to dive into the best Parents’ Day gifts you could ever imagine.
Avi & Co. Iced Collection


If this watch has your jaw on the floor, you are not the only one. Avi & Co.’s Iced Collection premiered in May 2023 to much excitement from the horological world. This breathtaking timepiece is completely decked out in diamonds. Precious gems adorn the bezel, dial, and bracelet, creating an effect of endless sparkle and prestige. The Iced Collection features 37 mm, 40 mm, and 44 mm watch sizes in both white gold and rose gold.
While you cannot go wrong with any watch from the Iced Collection (or its sister lines, the Frosted Collection and the Hue Collection), we are majorly crushing on this 18K rose gold timepiece. With a 44 mm case size, it is one of the larger watches in the Iced set, and it makes a bold and striking statement. Whether you are shopping for a parent with an April birthday and hope to celebrate their birthstone or are simply seeking a truly above-and-beyond gift for Parents’ Day, the Iced Collection will exceed their every expectation. Try it on for yourself at any of our three boutiques, located in Manhattan, Miami, and Aspen.
Richard Mille RM 61-01 Yohan Blake


For a parent who is a true watch aficionado, a Richard Mille creation will never miss. We love the subtle asymmetry of this limited edition timepiece inspired by Jamaican sprinter Yohan Blake. As he competes for the title of the fastest man on Earth, bouncing back and forth with legendary Usain Bolt, Blake shows off durable and versatile Richard Mille watches that are just as high-octane as he is. This RM 61-01 is no exception.
The watch is one of just 100 pieces made in this exclusive collection, meaning that it is an incredible boon in any watch collection. It showcases a 50 mm case made from lightweight and comfortable black ceramic. The asymmetrical, aerodynamic design is instantly eye-catching and undoubtedly distinct from any other watch they might already own. With cutting-edge engineering and avant-garde aesthetics, there is no creator like Richard Mille. And more importantly, there is no gift like this one.
Audemars Piguet Royal Oak, 18K White Gold


Looking for a more delicate piece of wristwear for mom? You will love the petite yet versatile size of this 33 mm Audemars Piguet Royal Oak. Crafted from 18K white gold, it features a unique “frosted” finish on the bezel and bracelet. The silver dial is adorned with the brand’s iconic Grand Tapisserie pattern, and the watch holds onto its Royal Oak heritage with the classic octagonal bezel and exposed screws. Still, this is certainly an elevated version of the original 1970s sports watch. In fact, it is so elevated that tennis great Serena Williams wore it on the red carpet at the 2025 Met Gala.
Audemars Piguet is a renowned Swiss watchmaker that is celebrated throughout the world for exceptional artistry and incredible craftsmanship. When you purchase an Audemars Piguet watch, you are upping the ante for a thoughtful gift. This watch is an heirloom piece that your parent can certainly pass down to future generations. You might even get it back one day, at which point you can hand it on to your children and grandchildren. A lifelong legacy for your family is always a perfect gift.
Patek Philippe Complications, Diamond Baguette Bezel


For the parent who loves tradition and timeless elegance, there is no better watch than a Patek Philippe. One of the oldest watchmakers in the world, Patek Philippe holds numerous accolades and has made watch world history countless times. The Patek Philippe Complications line showcases watches that are not only gorgeous and sophisticated but also incredibly functional. This rose gold piece, for example, offers a sophisticated flyback chronograph feature with an annual calendar, offering day, date, and month displays in elegant apertures on the dial.
The striking black dial adds depth and drama to the refined timepiece, and the 36 flawless baguette-cut diamonds set on the bezel finish the piece with a distinguished flair. The green leather strap in an alligator pattern also makes this watch stand out, and you will even find a chic diamond-studded buckle on the inner side of the strap that adds to its unique, jewelry-like aesthetic. This 40 mm watch is one worth lusting after.


Rolex Sky-Dweller, Meteorite Dial


When it comes to Rolex watches, there are virtually countless options. The brand has a seemingly endless catalogue, ranging from dressy, formal pieces like the Rolex Day-Date to more rugged, professional watches like the Rolex Submariner. Somewhere between those two ends of the spectrum, you will find the oft-overlooked Sky-Dweller line, which blends technical prowess with elevated aesthetics and user-friendly functionality. Introduced in 2012, the Sky-Dweller line is a newer addition to the Rolex family. Still, it stands out for its mechanical artistry, dual time zone display, and desirable annual calendar function.
This 18K white gold Sky-Dweller adds an additional covetable element in its diamond-set bracelet and bezel. The face of the watch is decked out in rare white meteorite, which is the perfect contrast to the shiny, cool hues of the white gold construction. The ethereal effect of the meteorite is balanced by baguette diamond hour markers. On the whole, this watch evokes glamour and opulence from every angle. It is also reminiscent of the meteorite Rolex that Tom Cruise sported at the 2025 Cannes Film Festival. In other words, you are surely among the cream of the crop when you wear this gorgeous piece.
Cartier Panthere, Mother of Pearl Dial


There is no doubt that Cartier watches are hot items right now, and this petite Panthere timepiece is no exception. We love the flexible, comfortable bracelet on this stainless steel watch. However, the true pièce de résistance is the watch’s 17 mm mother-of-pearl dial, which shimmers in a rosy pink hue. It is an instant classic and presents a romantic and sophisticated aesthetic that is perfect for celebrating Parents’ Day. Plus, it is a celebrity favorite. Both male and female A-listers have been photographed wearing Panthere watches, notably Taylor Swift, Timothee Chalamet, Kylie Jenner, and Pierce Brosnan.
Celebrate Parents’ Day With Avi & Co.
When you are shopping for a special occasion, there is no better choice than Avi & Co. We are veterans of the watch and jewelry industry, and we are excited to help you find the perfect watch for anyone on your list. When you stop into one of our three boutiques, you will be welcomed by our friendly and knowledgeable customer service team, who will go to the ends of the Earth to find exactly the watch you have been dreaming about. Treat your parents (or yourself) to a taste of the luxury they deserve this year.
Make an appointment today to shop in person. We cannot wait to meet you!








