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If you have had your eyes trained on the NBA Draft over the summer, this year’s All-Star game, or even the previous season’s finals, then you have almost certainly spotted luxury watches strapped around the wrists of your favorite basketball stars. NBA players are among the highest-paid athletes in the world, with household names like Kevin Durant and Steph Curry raking in easily over $50 million every year. What do they do with all of that cash? For some players, investing in luxury watches is one of the smartest purchases they make.

This year’s NBA regular season kick off is right around the corner, and as we look forward to longstanding rivalries, epic three-pointers, and memorable buzzer-beating moments, we are taking a look at some of the best luxury watches we have spotted NBA players wearing over the past few years. Globally treasured brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex tend to make themselves known in the world of pro basketball, but other

From the runways to oft-photographed street style, New York Fashion Week is a hotbed of enviable looks. This exciting event happens twice a year, in February and September, and each time, we look forward to it with an eagerness that might even parallel Christmas Eve. After all, NYFW is one of the biggest events in the fashion world, and we would be remiss not to scan the photographs and zero in on the major style trends of the week.

Of course, clothing is just one dimension of Fashion Week. As we explore this fall’s most memorable trends, we are also looking out for style movements that will influence the watch world. Today, we are going to explore some of the hottest stylings of NYFW in September 2025. Plus, we will highlight some haute horlogerie that perfectly complements what is in vogue.

Spotted on the street: chunky bracelets, eye-catching patterns, and not-so-subtle colors. From denim knee-high boots to crimson striped button-downs, this year’s

Every October, architects and design enthusiasts in New York City celebrate the memorable style, innovative designs, and bold silhouettes that grace the skyline of The Big Apple. This event, which is now entering its 15th year, is known as Archtober.

Archtober is a celebration of all things architecture and design in New York and abroad. Throughout October, the Archtober program collaborates with partners and donors to sponsor exciting events across the city. From tours of historic buildings to lectures with distinguished specialists, there is something for everyone. Even young learners are invited to explore budding architectural and artistic passions with boat tours, a postcard competition, Archtober coloring sheets, and so much more.

Here at Avi & Co., we love Archtober because it shines a light on the beauty of Manhattan, our original headquarters, and celebrates some of our favorite things about cosmopolitan life: access to year-round beauty, one-of-a-kind buildings, and an incredible

When you think of Miami’s annual Carnival festival, you might be picturing boisterous parades, feathered headdresses, neon outfits, and plenty of glitter. You can imagine Caribbean music blaring through oversize speakers, revelers dancing and shimmying in the streets. As the fall weather cools down Magic City, residents and visitors alike bask in this celebration of Caribbean traditions and culture.

One of the most important components of Carnival is its bright colors and festive nature. The festival is an expression of joy and delight in the face of the region’s often-bloody history. Carnival is about rebellion, culture, merrymaking, and revelry. In some cultures, it marks the transition from winter into spring and the time before the Christian Lent season, where believers sacrifice something important to them. In advance of the sacrifice, Carnival represents indulgence and fulfillment to the maximum.

This year, you can show off your Carnival spirit and commitment to Caribbean traditions

If you have been following current style trends in the world of diamond jewelry, then you have surely noticed that It Girls around the world are no longer wearing just one necklace. Layering your necklaces (and bracelets, too!) is all the rage right now. But pulling together this effortlessly cool look is not as easy as it may seem. All too often, you will find yourself groaning in frustration as your necklaces get tangled, your gemstones flip backward, and the effect is utterly lost. Not to worry, Avi & Co. is here to help.

As a Manhattan Diamond District jeweler with decades of experience in the luxury watch and jewelry industry, we know all of the tricks you need to layer like a pro. The sooner you read this article, the sooner you can enjoy a night out or a morning coffee with complete confidence in your layered looks. So, what are you waiting for? Check out top styling picks from our experienced team. Keeping a finger on the pulse of the high-end jewelry world is our job, and now

Fashion trends come and go, but adding a splash of color to your wardrobe with zesty citrus hues will always be in style. Runways in 2025 showed off these vibrant colors with unexpected pastel pairings, but there is no question that lemon yellow, lime green, and clementine orange are perfect for a pop of personality. These colors may feel inherently summery, but they can also amp up your winter and fall aesthetic, adding some much-needed sunlight to grey October days.

When you are looking to upgrade your outfit with a juicy burst of citrus, consider incorporating these eye-catching shades in your accessories. You could try a grapefruit-toned purse, a lemony silk scarf, or a bright green watch, for example. Refresh a soft, neutral look with a bright accent that shows off your bold, go-getter style.

At Avi & Co., we are Manhattan’s trusted jewelry and watch vendor, so it is our job to keep a finger on the pulse of accessory trends. Today, we are going to walk you through some of our favorite

Have you ever wondered what those pink ribbons that you see popping up around the city every October mean? Maybe you have noticed an uptick in 5K runs flooded with blush t-shirts and fuschia accessories. The flood of pink around you this October is not just in your head: People left and right are showing their support for Breast Cancer Awareness Month!

While wearing pink and participating in lighthearted fundraising events might feel fun and upbeat, breast cancer is a serious issue in the United States. This disease is the most common cancer in women, and the American Cancer Society predicts that over 42,000 women will die from breast cancer in 2025 alone. Although incredible strides have been made toward preventing and curing this sickness, there is so much more we still need to accomplish.

At this time, there are over 4 million breast cancer survivors in the United States. These brave women have fought cancer and won, and many of them continue to be dedicated to supporting other survivors

Every month of the year is graced with a birthstone (or sometimes two) that has a special significance unique to those dates. Now, we would never pick favorites, but some might argue that certain birthstones are better than others. If that were the case, October is a clear standout.

The tenth month of the year has two birthstones associated with it: opal and tourmaline. The former, the opal, is the more traditional option, and that is the stone we will be exploring today. Opals are famed for their shifting colors in a variety of rainbow hues. Opals are often set in jewelry, where they can show off their kaleidoscope of colors, but you will also find opals and stones with an opalescent effect in watches and other accessories.

In addition to their status as October’s traditional birthstone, opals are also the gift of choice for those celebrating a 14th wedding anniversary. No matter what milestone you are honoring this year, consider an opalescent watch to give the gift of ethereal beauty

If you are just getting started on your journey to becoming a luxury watch enthusiast, the world of high-end timepieces can feel daunting. First off, why are the prices so high? What makes these watches special and different enough to command six-figure (or more) price tags? Plus, how do you know which timepiece is the right fit for you? Can you purchase watches on the secondary market as an asset class you hope to gain a return on?

For watch world newbies or anyone who is doubling down on their commitment to haute horlogerie, many of these questions might be floating through your head. But do not worry, you are not in this alone. Here at Avi & Co., our team is dedicated to helping you feel empowered, confident, and informed when you are shopping for your next investment piece. We have decades of experience under our belts in the high-end watch and jewelry industry, meaning you can count on our customer service experts to guide you through the process of acquiring a luxury watch with

When you are shopping for one-of-a-kind timepieces, the most important factor is finding watches that match your personal tastes and preferences. Luxury watches from brands like Patek Philippe, Audemars Piguet, Rolex, and Richard Mille speak for themselves. You do not need to follow trends, keep an eye on celebrity wristwear, or stick to what is in vogue to stun in one of these elite timepieces. A watch from any one of these brands is sure to turn heads.

But, if you are anything like us, you might just be a little bit curious about the luxury timepieces that are currently trending in the horological world. What are other shoppers looking at, considering, and purchasing? Which watches are captivating savvy investors and collectors around the world?

There is data out there about the watch market, but as Manhattan’s resident horological experts, we figured there was no better data than our own. On the Avi & Co. website, we have watches from countless elite lines and creators. Plus, we