
It seems to be a fact of life that the most important men in your life are the hardest to shop for. Your dad seems content with an NFL mug, but you want to give him a gift that shows him how much you really care. Your grandfather is the man who has it all, so what gift could possibly communicate how much you value his position at the head of the family? And as for your husband, he cannot seem to find time in the week to draft a holiday wish list. Looks like you are going to be winging it again this year.
That is, unless you choose a foolproof gift that goes above and beyond their wildest dreams. For centuries, luxury watches have been a symbol of taste, wealth, status, and sophistication. Many men dream only of integrating an elite timepiece into their wardrobe, knowing it will elevate any outfit and give them an aura of class and masculinity. Whether he is a seasoned watch collector or just kicking off his horological obsession, unwrapping a watch on Christmas or Hanukkah will surely bring a smile to his face.
Finding the perfect gift for him this holiday season starts with our Avi & Co. gift guide! Here, you will find elevated suggestions that will blow him away for under $20,000. So, what are you waiting for? Get ready to give him a present he will never forget.
For the Military Buff: Breitling Chronomat


Founded in 1884 in Switzerland, Breitling has a rich history as one of the world’s premier luxury watch creators. The Chronomat line boasts military connections from the 1930s and 1940s and is a celebrity favorite. Breitling’s collection of A-list partners is unrivaled, with names like Charlize Theron, Austin Butler, Adam Driver, and Misty Copeland. Talk about a premier group of people. When he unwraps this elite stainless steel watch, he will be able to bask in its sophisticated glory. For nearly 100 years, the Chronomat has been one of the most renowned watches across the globe. It is the ideal gift for any man in your life who values bravery, courage, and patriotism.
List Price: $3,900
For the Seasoned Collector: Panerai Radiomir


For a watch enthusiast who already has a robust collection, you will need to think outside of the box. He has probably already scored many of the horological classics: Think the Patek Philippe Nautilus, the Rolex Submariner, or the Audemars Piguet Royal Oak. These heavy hitters will never go out of style, but what if you could get him a gift that he does not already have his eye on. With the unique and captivating Panerai Radiomir watch, that is exactly what you will discover. This unusual, cushion-shaped watch is a surefire way to show him that you care about his horological hobbies. Plus, you will be able to help him discover something new to spice up his watch box! With its stainless steel case and bold black dial, this piece is endlessly versatile.
List Price: $5,500
For the World Traveler: Breitling Navitimer 8


Shopping for someone who is always jet-setting to their next destination? This guy might be dining on croissants in Paris for breakfast and have moved onto grape leaves in Mykonos for dinner. Whether it is for work or pleasure, he is always headed somewhere new (and flying in first class, of course). The perfect watch for him? Opt for a classic pilot’s watch like the Breitling Navitimer 8. Made to help pilots perform in-flight navigational calculations on the go, the Navitimer line has become a staple of modern horology. Its sleek and masculine look perfectly complements any outfit, and he can easily dress it up or down depending on where the day takes him. You never know what area code he will be in next, but you can be sure that he will have his brand-new Navitimer strapped around his wrist wherever he goes.
List Price: $5,930
For the Avant Garde Artist: Hublot King Power


The man who falls in love with this oversize Hublot King Power watch is someone who is not afraid to experiment with his style. He loves trying the newest restaurant in town, and he is always asking you to accompany him to the latest modern art show. He is a great dresser who knows the power of a high-end statement piece: and that is exactly what this Hublot signifies. With its substantial 48 mm silhouette and sleek, monochromatic look, this King Power model is equal parts urban and sporty. Its gas release valve calls attention to its impressive water resistance of no less than 4,000 meters (over 13,000 feet). He is a trendsetter, and this elite Hublot watch does his risk-taking aesthetic justice and then some.
List Price: $11,300
For the Beach Bum: Rolex Deepsea


This winter, he is sailing the boat down to the tropics for some much needed rest and relaxation. Sandy shoes and salty beach towels are the name of his game, and he seems to sport a tan even in the coldest of weather. His lifestyle is aspirational, and his watch should be too. The perfect timepiece for this marine adventurer? The legendary Rolex Deepsea! A subset of the Sea-Dweller line, the Deepsea showcases enhanced water resistance and a unique “Deep Blue” dial that follows a gradient from royal blue to dark black, just like the murky depths of the ocean. In fact, this was the model that accompanied James Cameron on his memorable trip to the bottom of the Mariana Trench, the deepest known point in the ocean. In other words, the Deepsea can keep up whether he is windsurfing, soaking up the sun, or racing in a regatta.
List Price: $13,300
For the Suave European: Panerai Luminor Marina


Italian watch brand Panerai was founded in Florence in 1860 and was a longtime supplier of Italy’s naval officers. However, you might also be familiar with the brand from Sylvester Stallone’s 1996 action film Daylight, in which his character wears a Panerai Luminor in low-light conditions, demonstrating the versatility and functionality of these impeccable pieces. The masculine energy of Panerai watches is virtually unmatched, and many of them offer oversize silhouettes that are sure to turn heads. This Panerai Luminor Marina boasts a chic rose gold case and minimalistic dial paired with a sleek rubber strap that is comfortable and versatile. He will love the old-school construction of the watch’s core paired with the modern, durable strap.
List Price: $16,900
For the Urban Politico: Rolex Datejust 41


The Rolex Day-Date has been dubbed the “President’s watch,” but the Datejust line is an equally strong contender as the go-to timepieces for global leaders and politicians. Both of these upscale lines from the brand we call The Crown have clearly captivated the attention of people in power. Whether you are shopping for your uncle who loves the hustle and bustle of Washington D.C. or your aspiring congressman husband, a watch that shows you understand his political goals is the perfect piece. A fun bonus? Former president Joe Biden has a similar 41 mm Datejust with this same royal blue dial.
List Price: $17,400
For the Classics Enthusiast: Rolex GMT-Master II


If he loves classic rock and vinyl records, he is going to love the old-fashioned yet timeless nature of a Rolex GMT-Master II. This model, nicknamed “Root Beer,” showcases a versatile two-tone effect, combining stainless steel and rose gold. The watch’s black face contrasts nicely with the brown and black bezel, making it look strikingly like America’s favorite sassafras soda. Originally crafted for pilots navigating two different time zones, the GMT-Master II line is a contemporary take on a classic. It is ideal for anyone who wants new-age performance without sacrificing an endlessly fashionable aesthetic.
List Price: $19,900
Sleigh Your Holiday Shopping at Avi & Co.
For under $20,000, give him a gift that will make all others fall short. Here at Avi & Co., we specialize in world-renowned watches from brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. We even have our own line of Avi & Co. watches that you will not find anywhere else. Not sure which timepiece he will love? Our dedicated customer service team will happily work with you to find the perfect gift for everyone on your list.
Make an appointment today to shop with us in person. We cannot wait to meet you!






