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OUR LATEST STORIES

  1. Patek Philippe Nautilus, 18K Rose Gold, Brown Dial Product , Features Watches 101: What Is a Complication?
    September 12, 2025

    In the watch world, complications are prized features that elevate the functionality of a watch beyond just telling time. From simple date complications to incredibly diverse and intricate lines like the Patek Philippe Grand Complications collection, there are many different degrees of complexity that you can find in the horological sphere.

    To help you decide which functions and models you are going to prioritize in your watch collection, we are here to dive into the ins and outs of watch complications. We will walk through the basics of what a complication means before checking out seven different complications that are dominating the watch world today. Which one strikes your fancy?

    What Does a Complication Mean for Watches?

    To put it simply, a complication in a watch refers to any function that the watch performs other than telling time. For example, you might see watches that have dual time zone functionality, watches with a moon phase display, or even watches with a perpetual calendar

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  2. Richard Mille RM 011, Felipe Massa, 18K Rose Gold and Titanium, 50 mm Features Inside the Minds of Luxury Watch Enthusiasts
    September 08, 2025

    Maybe you are a luxury watch enthusiast in your own right, or maybe you simply know and respect one of these horological heavyweights. We are not talking about people who walk around wearing a Bill Clinton-style Casio or your one aunt who is obsessed with tracking her steps on her Apple Watch. No, we are talking about the people who appreciate the craftsmanship of true luxury watches: Think heritage brands like Patek Philippe, Audemars Piguet, and Rolex or new-age trendsetters like Richard Mille.

    There are people who dabble in watch collecting, picking up a Rolex or two along the way. And then there are people who are hardcore collectors, making an effort to build a well-rounded set of iconic timepieces that showcase the best of horological innovation, evoke classic looks, and symbolize important milestones in watch world history. No matter which one sounds like you, our team at Avi & Co. is here to help you build the watch collection of your dreams.

    Today, we are going to take a behind-the-scenes

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  3. Patek Philippe Nautilus, Perpetual Calendar, 18K White Gold, Blue Dial Product , Features Watches 101: How Does the Perpetual Calendar Complication Work?
    August 13, 2025

    Ask someone on the street what the purpose of a wrist watch is, and they will probably tell you that their purpose is to tell time. But as any horological enthusiast will tell you, the most prestigious watches accomplish so much more. Elite timepieces from globally renowned brands like Patek Philippe, Audemars Piguet, Rolex, and Richard Mille are often replete with additional features and functionality.

    In the watch world, we refer to any function a watch provides beyond telling time as a complication. Some common complications include dual time zone features, moon phase displays, chronographs, tourbillons, and more. High-end watchmakers distinguish themselves by finding ways to pack almost limitless possibilities into small packages: The average watch case is just 40 mm in diameter, yet you will find so much functionality inside. Some might even call this a marvel of modern engineering. We would have to agree.

    Today, we are going to take a closer look at one particular complication:

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  4. OMEGA Speedmaster Moonwatch luxury vintage watch in black and white Product , Features Our Favorite Vintage Luxury Watches
    August 06, 2025

    Every savvy watch collector loves a vintage timepiece – but these watches can be difficult to find and verify on the secondary market. It’s also tough to determine which vintage watches are worth your while and which are better left in the past. Luckily, our team of horological experts at Avi & Co. is here to help. Explore our guide to vintage watches – plus find top leads to help you get your hands on one of these exclusive timepieces today.

    What Makes a Watch Vintage?

    The hardest part of putting together a list of vintage luxury watches is determining what officially qualifies as “vintage.” Ask ten different horological enthusiasts, and you are sure to get ten different answers. Some might say that any watch line that has been discontinued is now vintage. Others will choose a specific date, say, pre-1990s or 1980s and earlier.

    Others still will reference a specific feature. For example, one could make the argument that watches with an acrylic crystal are vintage, whereas those that

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  5. Audemars Piguet Royal Oak Offshore, 18K Rose Gold, Brown Dial Jurassic World: Rebirth watch Product , Entertainment , Features Watches Inspired by the Biggest Blockbusters of the Summer
    August 04, 2025

    Summer is the perfect time to escape the heat and spend a couple of hours in a cool, dark movie theater. Sip on a syrupy soda, feeling the bubbles burst on your tongue. Crunch your way through a bag of popcorn, the salty butter coating the roof of your mouth. Recline your red pleather lounger all the way back and tuck in for one of the summer’s biggest blockbusters.

    This summer, there are some heavy hitters (and some less heavy hitters) coming to theaters near you. Some of this year’s most anticipated films, per Rolling Stone, are about to arrive in your local cinema. The only question that remains is which one you will choose on your ticket stub. Whether you are in for the nostalgia factor of a live-action Lilo & Stitch, or you are looking for heart-pumping adrenaline from Tom Cruise in Mission: Impossible – The Final Reckoning, the biggest movies this summer are diverse and engaging.

    Also on the agenda? There is Karate Kid: Legends if you have not tired of the iconic martial arts

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  6. Woman wearing Richard Mille RM 07-01, 18K Rose Gold, Array of Diamonds while packing a suitcase Product , Features Travel the World With Watches: A Timepiece for Every Destination
    July 25, 2025

    Every summer, we see the world’s jet-setters making their way to airports around the globe. Whether you are headed on a romantic getaway sunning on the beaches of Mallorca, an adventurous trek through the mountains of Nepal, or a cosmopolitan rendezvous in Paris, you will want to showcase your signature style at every turn.

    Today, we are sending out a bugle call to the travelers among us. For those who love the thrill of the open road, who smile in anticipation when the plane takes off, and who get giddy over packing a suitcase, this one is for you. Remember, even when you are traveling somewhere remote, dressing to the nines is a given for the world’s elite. So, make sure you cement your status as one of them.

    In this article, you will discover the top destinations of 2025, plus the best luxury watches suited to each adventure coming your way. You might even have Google Flights pulled up by the time you are finished reading, and you will definitely have added a few watches to your wishlist.

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  7. Audemars Piguet Royal Oak, Stainless Steel, Grey Dial Features A Beginner’s Guide to Investing in Your First Luxury Watch
    July 14, 2025

    So, you are thinking about purchasing a luxury watch. Congratulations! Your first luxury watch purchase is a major milestone in your life. Often, it is just the beginning of a storied watch collection that you can pass down for generations. Every piece in your collection captures a snapshot of life in that moment. From your first watch purchase to gifts that celebrate other major events in your life, each timepiece comes with a treasured memory.

    Watches from globally renowned brands like Audemars Piguet, Rolex, Richard Mille, and Patek Philippe do so much more than simply telling you the time. These advanced creations are equipped with incredible functionality and robust complications. But as any true watch enthusiast knows, luxury watches are not just about what functions they can perform. They are meaningful assets to build wealth, grow your legacy, and memorialize life’s most important moments.

    As you look into the perfect luxury watch to kick off your collection, it is important

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  8. Avi & Co. Floating Round Diamond Necklace, Platinum, 44.42 CT Product , Jewelry , Features Lab-Grown vs. Mined Diamonds
    June 30, 2025

    The diamond industry has been represented numerous times in pop culture, from Adam Sandler’s 2019 film Uncut Gems to the 2022 documentary Nothing Lasts Forever. But many people are wondering about the same question: What is the difference between lab-grown diamonds and mined diamonds?

    If you are considering investing in a beautiful piece of fine diamond jewelry, it is crucial to understand the difference between mined and lab-grown diamonds. Here at Avi & Co., we have been in the luxury watch and jewelry business for decades. With our roots in the famed Diamond District of Manhattan, we understand the diamond business inside and out. In other words, you have arrived in the right place to learn all about diamonds, whether they are mined or grown in a laboratory. Today, we will take a look at some of the common questions our shoppers have about lab-grown versus mined diamonds.

    Are Lab-Grown Diamonds Really Diamonds? 

    In short, yes: Lab-grown diamonds are chemically and physically

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  9. Rolex Day-Date Rose Gold Green Aventurine Diamond Dial Product , Features What Watches Are the World’s CEOs Wearing?
    June 27, 2025

    Some of the world’s most powerful men and women have amassed incredible watch collections with the wealth they have gained from running globally renowned companies. On this list, you’ll find some of the richest people in the entire world… and we will uncover the watches that they are prioritizing to add to their collections. If you have been wondering what watches people who can afford virtually anything on Earth will purchase, you’re about to find out!

    Warren Buffett’s Rolex Day-Date

    Rolex Day-Date 40, 18K Yellow Gold, Champagne Roman DialRolex Day-Date 40, 18K Yellow Gold, Champagne Roman Dial
    Rolex Day-Date 40, 18K Yellow Gold, Champagne Roman Dial

    There’s no doubt that Warren Buffett could afford a massive watch collection – Forbes estimates his net worth at $133 billion, making him the sixth-richest person in the world. Buffett is the CEO of Berkshire Hathaway and one of the most successful investors of all time, leading to his affectionate nickname “The Oracle of Omaha.” Yes, that’s right: Buffett’s primary residence is in Omaha, Nebraska in the same house that he bought in 1958 and raised

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  10. Patek Philippe Cubitus, Stainless Steel, Green Dial on beach background Product , Trends , Features Summer Vacation: Watches to Add to Your Travel Packing List
    June 20, 2025

    The sun is out, the sky is blue, and summer is in the air. All around the world, people are packing their bags and jetting off on scintillating summer adventures. Where are you heading this year? Will you be sunning yourself on the beaches of Mykonos? Dancing the night away in Ibiza? Lounging with your favorite book in Martha’s Vineyard?

    Whether you are partying in the Hamptons or dining al fresco on the French Riviera, one thing is clear: You need to look the part. No matter your destination, summertime styles simply demand a luxury watch to elevate your aesthetic. But the real question is, which watch will you choose?

    Today, we are taking a look at some of the hottest watches of the summer. Plus, we will cover our favorite destinations to show off your timeless timepieces. Remember: Elegance never goes out of style. Find your go-to summer look at Avi & Co.

    Summer Style Trends for 2025

    When it comes to fashion in the summer, low effort combined with high impact is the way to go. There

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