Travel the World With Watches: A Timepiece for Every Destination

Every summer, we see the world’s jet-setters making their way to airports around the globe. Whether you are headed on a romantic getaway sunning on the beaches of Mallorca, an adventurous trek through the mountains of Nepal, or a cosmopolitan rendezvous in Paris, you will want to showcase your signature style at every turn.

Today, we are sending out a bugle call to the travelers among us. For those who love the thrill of the open road, who smile in anticipation when the plane takes off, and who get giddy over packing a suitcase, this one is for you. Remember, even when you are traveling somewhere remote, dressing to the nines is a given for the world’s elite. So, make sure you cement your status as one of them.

In this article, you will discover the top destinations of 2025, plus the best luxury watches suited to each adventure coming your way. You might even have Google Flights pulled up by the time you are finished reading, and you will definitely have added a few watches to your wishlist.

Virtually topping the list of Travel + Leisure’s hottest destinations of 2025 is Marrakesh, one of Morocco’s famed “imperial cities.” And finally, there is a nonstop international flight to get you there. While U.S. travelers would previously have to connect in Europe, United Airlines recently started operating a non-stop flight from Newark, New Jersey, to Marrakesh. This enchanting African city is a hotspot for luxury, offering exquisite riads and opulent hotels. Plus, you will find delectable dining and incredible sightseeing.

Now, what should you pack? We love this jeweled Richard Mille watch, which exudes modern luxury from every angle. The RM 07-01 is a one-of-a-kind creation, emblazoned with countless diamonds across its bracelet, bezel, and dial. Crafted from prestigious 18K rose gold, this 46 mm watch makes a statement and a half. It is bold enough to turn heads yet elegant enough to fit seamlessly into any outfit you bring on your Moroccan getaway.

As the country celebrates a “Jubilee” year in Vatican City, Rome is sure to be packed to the brim. But that does not mean it is not worth visiting! In fact, the series of festivals and events happening in Italy’s capital this year makes it a trip you cannot pass up. Rather than staying on the beaten path, travel to some of the city’s lesser-known gems, like the Trastevere neighborhood. This arty district is home to some of Rome’s best bites, and you are sure to fall in love with the stone streets and memorable architecture.

As you throw a coin into Trevi Fountain, which watch will you be wishing for? We would suggest a classic like the Patek Philippe Calatrava. This dress watch is coming up on its 100th anniversary, and it has never looked better. It evokes timeless European style with its slim silhouette and polished finish. The Calatrava is meant to slip perfectly beneath a suit jacket or shirt sleeve, not that you will need one during Rome’s warm summer months. As you explore one of Europe’s most iconic cities, make sure your watch reaches the same standard for excellence.

If you watched Season 3 of HBO’s hit series The White Lotus, then you already have an idea of the gorgeous views you might witness in Thailand. While urban centers like Bangkok and Chiang Mai have been attracting tourists for decades, more far-flung islands are finally getting their share of the attention. On these islands, you will find luxurious experiences at an impressive price due to the relationship between the Thai baht and the American dollar. Koh Samui, the island on which The White Lotus is set, is an incredible bastion celebrating the finer things in life. With sandy beaches, high-end hotels, and delightful local cuisine, you would be hard-pressed to imagine a better trip.

On this dreamy vacation, show off your status with a bright and beautiful watch that picks up the hues of the Thai rainforest. Our pick? Avi & Co.’s green tsavorite watch, which hails from the renowned Hue Collection. This gem-set piece is completely covered in precious gems, and it catches the light from every angle. Available in 37 mm and 44 mm case sizes, you can find the perfect silhouette for your wrist. There is nothing better than flitting through Thailand with a pop of color to complement every outfit.

The gateway to the Scottish Highlands, Inverness is a favorite destination of UK travelers, including England’s royal family. If you are planning to travel through Europe this summer, it is easy to overlook one of its westernmost countries. That said, Scotland in the summertime is a rare marvel. Instead of the scorching weather you will find in much of mainland Europe, Scottish summers offer a respite with cool mornings and brisk nights. From Inverness, you can explore the so-called Flow Country, the 700+ square miles of peat and bogs that were recently declared a UNESCO World Heritage site. Do not forget to visit Inverness Castle and play a few rounds of top-tier golf while you’re at it.

When you are visiting Scotland, you cannot go wrong with a Rolex watch. Rolex was initially founded in London, and though the brand’s operations have since moved to Switzerland, “The Crown” still certainly has a British touch. For a true continental look, we would suggest the hefty GMT-Master II, a memorable creation that premiered dual time zone technology. We love this white gold option, which ups the ante on the stainless steel material typical for this line. The watch was originally created for Pan Am pilots flying across the Atlantic, but even now, it can help you keep track of the time both at home and abroad.

If you had not considered heading up north to Canada as a luxury travel destination this summer, you are not alone. But tucked away amongst the lakes in northern Ontario is an enclave of laid-back luxury and taste like no other. The spot in question? Muskoka Lakes, where Canadian charm meets sophistication and breathtaking scenery. You will see palatial lake homes lining the chain of lakes here, and do not count out the dining scene. Dubbed “the Hamptons of Canada,” this prestigious destination does its best to stay out of the limelight so that its celebrity residents can have true peace of mind and privacy. So, do not spread the secret, but do not miss this dreamy spot.

The perfect watch? A chic and timeless Patek Philippe Complications watch will help you fit right in with the global elite who are carving out their slice of paradise in northern Canada. This artistic marvel combines a deep green leather strap with an 18K rose gold case, diamond dial, and black index hour marker, featuring more baguette-cut diamonds. This is just the type of understated elegance that is the norm in the Muskoka Lakes region.

It is easy to forget that Greece is home to over 6,000 islands, especially with all of the attention that the Cyclades have been getting in recent years. During the summer months, however, overcrowding can be a big issue on popular islands like Mykonos, Santorini, and Mílos. Seems like it is about time for Crete, the largest Grecian island, to get its due. In addition to being a veritable island paradise, Crete is known for its excellent dining. The island has diverse topography, ranging from gorgeous mountains and valleys on its interior to sandy beaches on the coastline. It is a great place to show off easy, breezy Mediterranean style.

In true Grecian fashion, our watch suggestion for this Mediterranean paradise is completely whitewashed. It will match perfectly with the island’s vibrant blue hues and bright pops of color from flowers and vines climbing up the white plaster walls of the island’s buildings. This Audemars Piguet Royal Oak features a white leather bracelet paired with a stainless steel case, white dial, and diamond-set bezel. We love the cool tones of this breathtaking beauty. Plus, the 33 mm size makes it a versatile piece for wearers of any gender.

Here at Avi & Co., we are your trusted provider of globally renowned watch brands like Patek Philippe, Audemars Piguet, Rolex, and Richard Mille. We also offer our own collection of sparkling Avi & Co. watches and the brand-new, ultra-luxe Diamonds by Avi & Co. jewelry line. With three locations in Aspen, Miami, and Manhattan, there is an Avi & Co. near you.

Make an appointment today to lock in your personalized shopping spot.