Avi & Co.’s brand-new Hue Collection, launched in July 2024, has brought an exciting splash of color to the company’s limited-edition series of watches. With 945 pink sapphire crystals that are sure to catch the eye, this watch is unlike anything else on the market – and so is its maker.
You may have heard of Avi & Co. as a trusted purveyors of luxury watch brands like Patek Philippe, Richard Mille, Rolex, and Audemars Piguet – and maybe you have even visited us at one of our store locations in Aspen, Miami, or New York. But did you know that Avi & Co. also boasts our own line of luxurious watches that are making waves in the horological world?
That’s right – Avi & Co. watches have been spotted on the wrists of notable wearers like Floyd Mayweather. Nicky Jam, J Balvin, and others. From our original Iced Collection and follow-up Frosted Collection to the newest addition, the Hue Collection, let’s take a deep dive into the world of Avi & Co. watches, paying special attention to our latest
Throughout the years, fashion amongst presidents has always been classic and timeless. The same can be said about the bold timepieces they’ve worn. From pocket watches to luxury wristwatches, timepieces have remained a vital accessory during their time in the office. Let’s take a historical stroll through past presidents’ watch collections and find out how the Rolex Presidential Day-Date came to be.
The Father of our Country
First President George Washington was surprisingly tall, so the jackets he ordered rarely ever fit. He wore military uniforms in most photographs. During his presidency, however, he wore suits to symbolize his new role. He wanted to be portrayed as a different kind of leader: elected of, by, and for the people. He was usually seen with a pocket watch, and it is thought that he owned three: an unknown Swiss Quarter Repeater, a Jean-Antonine Lepine, and a James McCabe.
Gouverneur Morris brought Washington an original Jean-Antonine Lepine back from his business trip
Picture this: A snow-kissed landscape, a steaming cup of cocoa, and the subtle ticking of a luxury timepiece on your wrist. The chilly embrace of winter provides an ideal backdrop for unveiling some of Avi & Co.’s most exclusive, rare watches.
After gifting your loved ones surprises for the holidays, it’s time to indulge yourself. Step into the new year with a gift that will keep you feeling your best all year long. Let’s embark on a journey through a winter wonderland of horological excellence filled with Richard Mille, Audemars Piguet, Patek Philippe, and Rolex watches.
Patek Philippe Nautilus, Reference #5976/1G
• 18K White Gold Case - 44 mm
• Index Hour Markers
• Fixed, White Gold Bezel
• Functions - Date, Chronograph
• Water Resistance - 196 Feet / 60 Feet
To celebrate the 40th Anniversary of the Nautilus collection, Patek Philippe delivered a valuable piece that would soon become a watch collector’s dream. Its signature porthole bezel design draws inspiration from maritime imagery,
Avi & Co. has taken the watch industry by storm. With our limited edition diamond-pave luxury timepieces as well as custom, GIA-certified jewelry creations for celebrities such as Maluma, Drake, and The Brooklyn Nets, the future looks bright. Now, Avi & Co. is carrying a gorgeous new jewelry collection. Announced at our VIP event on December 5th, 2023, before Miami’s infamous Art Basel, Isa Grutman Jewelry will now be available on our Miami boutique shelves.
Picture it: you’re driving down 36th Street toward the Midtown Tunnel. On your trip, you see an epic Avi & Co. billboard featuring pristine-cut jewelry surrounded by a beautiful diamond-pave timepiece. This is the view that Avi Hiaeve, CEO of Avi & Co., dreamt of since he was young. Now, he can enjoy it as he drives to work while donning that very same timepiece featured 60 feet up. As an immigrant from Israel, his journey continues to grow with each achievement in the diamond jewelry and luxury watch world.
Perhaps you have shopped with us before and want to treat yourself this holiday season. Maybe you have been looking to begin your luxury watch collection but couldn’t decide where to purchase from. You might be a native New Yorker on their way to work or you’re just visiting The Big Apple. Whatever the case may be, Avi & Co. is your destination for luxury.
Check Out the Avi & Co. Billboard Until December 3rd,
2023
Avi & Co. had the exciting opportunity to display a few of our striking
Aspen, Colorado, known for its illustrious winter sports, breathtaking scenery, and high-end boutiques, is the ideal location for Avi & Co. to launch an exclusive boutique.
On September 14th, Avi Hiaeve, founder and CEO, officially closed the deal on Avi & Co.’s third location. “I’m feeling nervous,” he told me. “Nervous. Happy. Excited. Worried. It’s a mixture of a lot of feelings, but I’m mostly excited. I can’t wait.”
Where the Diamonds Shine Brighter
“Aspen has been on my mind for about three years,” Avi says as we discuss the company’s next adventure. For a long time, Avi tried to locate a store in The Silver Queen City. With the far travel time from New York City, it proved to be a distinctive challenge. However, Avi is confident that everything will come together. He knows it’s the right place to be.
Aside from the obvious all-year winter weather in Aspen, the vibe between all three boutiques will be very unique. For Avi, New York is home and Miami is a party place.
In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the process that goes into creating custom jewelry, as well as some jewelry we have already designed for some legendary celebrities. While we’re at it, let’s jump through time to get a sneak peek at some of the latest additions to Watches by Avi & Co.!
Transform Your Vision into Reality Through Custom Jewelry
From diamond earrings and rings that range from small to larger stones, there is something that will match everyone’s personality. Our tennis bracelets will accent any watch flawlessly, and a matching necklace will leave you enhanced by diamonds.
Diamond Earrings from Avi & Co. Worn by Bad Bunny
Our Miami and New York City locations sell a variety of beautiful jewelry, from diamond necklaces to gorgeous rings that will enhance any outfit from the office to the gala. I sat down
It’s no surprise that former American boxer Floyd Mayweather’s watch collection is extensive and modified with diamonds. 15 major world championships and an undefeated record, Mayweather worked hard to indulge in life’s luxuries!
Mayweather had the opportunity to speak with his fans about his luxury watch collection: 3 cases to be exact. “They are all full of watches,” Mayweather tells us. “If I’m going to be traveling for 45 days, I like to take 45 watches with me. I like to have options.”
Factory Set Rolex Pearlmaster 39 mm, Reference #86345SAJOR
What is Floyd Mayweather’s Favorite Watch?
“Everybody’s always asking me: What’s your favorite watch? Well, one of my favorite watch brands is Avi & Co.,” Mayweather finishes, flashing the diamonds around his wrist. Avi & Co.’s infamous rose gold AH17 has a 44 mm case and 120.55 ct. priced at $371,099. Powered by the automatic 3135 calibre, this timepiece has a 48-hour power reserve.
Avi & Co. drew inspiration from the legacy of a man who built
Trying to grab Avi is like trying to catch a cheetah. He’s always on the move: flying from the Big Apple to the Design District, in business meetings, appointments with customers, and spending time with his family.
How are you staying so calm during all of this? I wonder as I jokingly point out his tapping feet. With a million things happening at the same time, the emails that kept accruing during our interview, it’s no wonder Avi has a lot on his mind. “Both of my phones don’t stop ringing,” he laughs, just as his phone mockingly proceeds to ring.
Avi Hiaeve Gives His Miami Grand Opening Speech.
May the Fourth Be With… Your Luxury Watch Collection
Avi & Co.’s Miami boutique opened on May 4th, 2023. Avi wanted to feel like a King at his Miami Grand Opening. He strolled the red carpet in Dior Alligator sneakers, adding a 10K diamond to each of the laces. Both diamonds are valued at $800,000. He wore an Arta suit, a company owned by a friend of his. To finish his outfit, he donned a pair
Dual time watches are equipped with two hour hands to indicate two different time zones. The primary hour hand must be independently adjustable by hour increments, and the second-hour hand indicates 12 or 24 hours. They are more complicated than a GMT because they move on two subdials, however, both serve the same purpose.
The difference between a dual time watch and a GMT watch is usually the scale. A dual time watch has a 12-hour scale, while a GMT watch has a 24-hour scale. Most dual time watches have a day/night indicator, and a hand that can be adjusted more easily than a GMT watch.
Rolex GMT-Master II Pepsi with Jubilee Bracelet
With its easy readability, it is no wonder why dual time zones are so popular. Travelers could set a home time zone for reference. These timepieces are also popular with families or businesses in other countries. People who do a lot of business travel will benefit from this watch, as they can always be aware of what time it is for their colleagues for better
Avi & Co. , Brand Pretty in Pink: Introducing the Hue Collection by Avi & Co. 
