Aspen, Colorado, known for its illustrious winter sports, breathtaking scenery, and high-end boutiques, is the ideal location for Avi & Co. to launch an exclusive boutique.
On September 14th, Avi Hiaeve, founder and CEO, officially closed the deal on Avi & Co.’s third location. “I’m feeling nervous,” he told me. “Nervous. Happy. Excited. Worried. It’s a mixture of a lot of feelings, but I’m mostly excited. I can’t wait.”
Where the Diamonds Shine Brighter
“Aspen has been on my mind for about three years,” Avi says as we discuss the company’s next adventure. For a long time, Avi tried to locate a store in The Silver Queen City. With the far travel time from New York City, it proved to be a distinctive challenge. However, Avi is confident that everything will come together. He knows it’s the right place to be.
Aside from the obvious all-year winter weather in Aspen, the vibe between all three boutiques will be very unique. For Avi, New York is home and Miami is a party place.
In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the process that goes into creating custom jewelry, as well as some jewelry we have already designed for some legendary celebrities. While we’re at it, let’s jump through time to get a sneak peek at some of the latest additions to Watches by Avi & Co.!
Transform Your Vision into Reality Through Custom Jewelry
From diamond earrings and rings that range from small to larger stones, there is something that will match everyone’s personality. Our tennis bracelets will accent any watch flawlessly, and a matching necklace will leave you enhanced by diamonds.
Diamond Earrings from Avi & Co. Worn by Bad Bunny
Our Miami and New York City locations sell a variety of beautiful jewelry, from diamond necklaces to gorgeous rings that will enhance any outfit from the office to the gala. I sat down
It’s no surprise that former American boxer Floyd Mayweather’s watch collection is extensive and modified with diamonds. 15 major world championships and an undefeated record, Mayweather worked hard to indulge in life’s luxuries!
Mayweather had the opportunity to speak with his fans about his luxury watch collection: 3 cases to be exact. “They are all full of watches,” Mayweather tells us. “If I’m going to be traveling for 45 days, I like to take 45 watches with me. I like to have options.”
Factory Set Rolex Pearlmaster 39 mm, Reference #86345SAJOR
What is Floyd Mayweather’s Favorite Watch?
“Everybody’s always asking me: What’s your favorite watch? Well, one of my favorite watch brands is Avi & Co.,” Mayweather finishes, flashing the diamonds around his wrist. Avi & Co.’s infamous rose gold AH17 has a 44 mm case and 120.55 ct. priced at $371,099. Powered by the automatic 3135 calibre, this timepiece has a 48-hour power reserve.
Avi & Co. drew inspiration from the legacy of a man who built
Trying to grab Avi is like trying to catch a cheetah. He’s always on the move: flying from the Big Apple to the Design District, in business meetings, appointments with customers, and spending time with his family.
How are you staying so calm during all of this? I wonder as I jokingly point out his tapping feet. With a million things happening at the same time, the emails that kept accruing during our interview, it’s no wonder Avi has a lot on his mind. “Both of my phones don’t stop ringing,” he laughs, just as his phone mockingly proceeds to ring.
Avi Hiaeve Gives His Miami Grand Opening Speech.
May the Fourth Be With… Your Luxury Watch Collection
Avi & Co.’s Miami boutique opened on May 4th, 2023. Avi wanted to feel like a King at his Miami Grand Opening. He strolled the red carpet in Dior Alligator sneakers, adding a 10K diamond to each of the laces. Both diamonds are valued at $800,000. He wore an Arta suit, a company owned by a friend of his. To finish his outfit, he donned a pair
Dual time watches are equipped with two hour hands to indicate two different time zones. The primary hour hand must be independently adjustable by hour increments, and the second-hour hand indicates 12 or 24 hours. They are more complicated than a GMT because they move on two subdials, however, both serve the same purpose.
The difference between a dual time watch and a GMT watch is usually the scale. A dual time watch has a 12-hour scale, while a GMT watch has a 24-hour scale. Most dual time watches have a day/night indicator, and a hand that can be adjusted more easily than a GMT watch.
Rolex GMT-Master II Pepsi with Jubilee Bracelet
With its easy readability, it is no wonder why dual time zones are so popular. Travelers could set a home time zone for reference. These timepieces are also popular with families or businesses in other countries. People who do a lot of business travel will benefit from this watch, as they can always be aware of what time it is for their colleagues for better
Avi & Co. cut the ribbon in front of their second paradise-infused boutique on May 4th, 2023. A family-owned, highly trusted luxury watch retailer, Avi & Co. sells hard-to-find timepieces such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. The New York-based company also creates original jewelry.
The Crown Chain
Avi and his team designed the extraordinary necklace in just five weeks. Named The Crown Chain, it was a showstopper at Avi & Co.'s Miami Grand Opening. Assembled with an assortment of round, asher, cushion, princess, pear, and emerald cuts, the diamonds weigh 210 carats.
The original concept consisted of 32 large stones surrounded by approximately 6,200 round diamonds placed in flower settings. Donned by Avi himself, these certified GIA diamonds walked the Design District’s red carpet. Each stone shined in front of the paparazzi.
From the imagination of Avi Hiaeve, the crown represented the grand opening he always dreamed of. Avi was ready to take over Miami
By now, you know Avi’s backstory - how he moved to New York City from Israel with his family when he was 14 years old. How he wanted to own his own business at 16 with the experience he gained from working since he was 10. How the only English he knew when he arrived here was yes and no.
I wanted to sit down with Avi in a more professional, yet intimate setting. Interview him in a way that didn’t talk about the story we already know and admire. I wanted to get to know the man behind the jewelry industry in a more up close and personal setting with questions that have been on my mind, the teams, and you too – on camera and 100% real.
Before the interview began in Avi & Co.’s upscale, trendy showroom, Avi looked over to his mom (who watched from the sidelines the entire time with pride). While getting miced up for the interview, he said excitedly. “Look, mah, I made it! I got cameras on me. You never thought I was going to make it this far, huh?”
Avi and Co. is a family-owned business with one of the most highly trusted luxury watch retailers located in the heart of the Diamond District in Manhattan. They sell hard-to-find timepieces that are true investment pieces with great value and can be passed down for generations.
Avi is a business owner, an entrepreneur, a father and a brother. As an entrepreneur, he sells high end watches, creates custom pieces for celebrities, sells to jewelers in the wholesale industry, and he has a manufacturer where they set diamonds for pieces. Basically, he does a little bit of everything that has to do with the luxury world. But, before Avi was able to build this reliable company so near and dear to New York City’s Diamond District, he first had to make his way over here.
As I sat down to chat with Avi, he recalls moving to New York from Israel with his family when he was just 14 years old. When he arrived, the only English he knew was yes and no. He worked at his mom’s cousin’s store on the weekend
The Richard Mille 67-02 is an extraordinary masterpiece of Swiss watchmaking. With its impeccable engineering and stunning design, this timepiece seamlessly merges boundless functionality with enduring form. Every intricate detail of the watch is meticulously crafted to perfection, showcasing the brand's commitment to excellence. The RM 67-02 not only showcases the ingenuity of watchmaking art, but it also pushes the boundaries of innovation to new heights. From its precision movements to its cutting-edge materials, this watch embodies the pinnacle of modern luxury watch manufacturing.
When you wear the RM 67-02, you don't just wear a timepiece; you wear a symbol of elegance and sophistication. It effortlessly captures the essence of contemporary luxury, making a statement of refined taste and discerning style.
The timepiece's design pays homage to the visionary founder, showcasing his unwavering dedication and determination to create watches that go beyond convention. With its irresistible
Audemars Piguet has transformed the world of luxury watches by reinforcing its Swiss heritage, meticulous attention to detail, and iconic timepieces that can last a lifetime. The company was started by two innovative and passionate watchmakers, Jules Louis Audemars and Edward Auguste Piguet. Highlighting their sheer expertise in watch design and horology, the brand rose to soaring heights, gaining worldwide popularity and prominence for more than 100 years. Thanks to the company's uncompromising focus on quality and excellence, AP has become a powerful symbol of influence and sophistication.
Grandeur and Prestige Personified
Audemars Piguet watches are legendary, manifesting a deep sense of glamour, allure, and splendor. The brand effortlessly sticks out of the category of countless other luxury watch companies. Their designs and watch functions do all the talking. The bling, the opulence resonating from the materials, finest cases, artistic dials, iconic bracelets, and superior mechanism
News , Brand , Events Avi & Co. is Coming to Aspen, Colorado – Where the Diamonds Shine Brighter 
