OUR LATEST STORIES

Springtime is upon us, ushering in a season of growth and revitalization. As the weather grows warmer and the last vestiges of winter melt into thin air, a certain energy crackles through the atmosphere. We are a quarter of the way into the year, and it is time to take action.

Crocuses and daffodils bloom alongside urban sidewalks while buds start to take shape on willowy tree branches. Pastels and florals are the stereotypical symbols of springtime, but here at Avi & Co., we know that there is something to be said for breaking the mold. Whimsical spring styles evoke youthfulness and joy, but they are not always the most sophisticated choice. Many of our shoppers are looking for something a bit more refined come spring.

The good news? You can achieve sophistication and subtlety even while embracing the changing seasons. Our team of veteran customer service professionals and expert watch world aficionados is here to help you find the perfect watch for your springtime style. Discover

The world of luxury watches might sometimes feel like a boys’ club, complete with smoke-filled cigar lounges and clinking glasses at whiskey bars. But there is a place in haute horlogerie for women as well, and here at Avi & Co., we are dedicated to helping everyone who loves precision engineering and masterful artistry discover the timepieces of their dreams.

High-end timepieces are not only for men hoping to show off their prowess and power in the boardroom. They can be equally savvy statements for women who want to demonstrate their taste, class, and elite status. From oversized “boyfriend” watches to the up-and-coming miniature watch trend, there is no one-size-fits-all recipe for success when it comes to watches made for women. Instead, there is an extensive variety of exclusive timepieces to choose from. Our inventory includes everything from diamond-set jewelry watches to sleek and sophisticated sports timepieces. We have watches you can wear in the school pickup line, to black-tie

From Aspen to Manhattan, spring is on the horizon. The piles of snow along the New York City sidewalks are melting into shimmering puddles, and crocuses are beginning to push through the ground in Central Park. The world feels poised on the edge of renewal, the beginning of a fresh and engaging new chapter. Such is springtime in the city, when a breath of morning air can revitalize your entire day.

Spring weather also ushers in a change in the world of fashion, as brighter colors and whimsical styles take center stage. This year’s spring fashion trends are all about soft, romantic looks and playful styles that want you to have fun. There is an undercurrent of nostalgia running through this year’s spring lookbook, drawing our collective memory back to simpler times. Whimsy is here to stay, but there is no avoiding some perennial springtime classics: lace, florals, and floaty silhouettes are dominating runways right now.

Whether you are looking to evoke the latest in fashion or stick to

Belarusian tennis star Aryna Sabalenka recently announced her engagement to longtime boyfriend Georgios Frangulis, and as with many celebrity engagements, all eyes turned toward her stunning diamond ring. Sabalenka, however, is going a step further than most athletes and has been wearing her new jewelry on the court. She raised her hand to the crowd and sent radiant refracting light in every direction during a BNP Paribas Open match at Indian Wells.

Sabalenka wears her large, oval-cut ring well. She has been showing off the beautiful piece both on and off the tennis court, even finding humor in the striking glamour. Of her ring, she has said: “It feels shiny. I hope that my opponent will get distracted by this diamond and it is going to benefit me.” If you have seen photos of her ring, you can certainly understand how that exact scenario might occur.

Whenever a celebrity or athlete gets engaged, trends often swing toward their diamond of choice. After Taylor Swift’s 2025 engagement, old

The 2026 Academy Awards ceremony dominated broadcast television last night with a stunning and emotional show hosted by Conan O’Brien himself. While the Oscars often receive flak for the lengthy showtime and frequent lulls, seeing the faces behind the world’s favorite films makes it well worth the watch. That said, some may argue that the true highlight of awards show season is the red carpet looks.

A-listers and celebrities stunned with memorable looks ranging from Pedro Pascal’s oversize floral adornment to Nicole Kidman’s iconic peplum Chanel dress. Of course, we cannot help but focus on this year’s hottest accessories. Diamond necklaces always abound at the Oscars, but the true focal point of Academy Awards looks are the luxury watches.

We have scoured footage of the ceremony, from posed red carpet photos to candid shots of A-listers grabbing a drink at the bar. Here are our picks for the top timepieces that we spotted at the 98th annual Academy Awards show.

Irish heritage or not, St. Patrick’s Day provides an unmatched opportunity for food, fun, and celebration. From the streets of New York to the Chicago River, cities across the United States press pause on the everyday hustle and bustle to honor Irish heritage with traditional dancing, dining, and music. While St. Patrick’s Day might evoke images of overflowing beer mugs and leprechauns handing out gold doubloons, there are also ways to recognize this meaningful holiday without leaning into the kitschiness.

A green timepiece is the perfect way to nod toward Irish heritage and show your appreciation for Celtic culture without a hint of cheesiness. It is also an excellent gift for anyone who has Irish roots or simply loves the country that is perhaps best known for its lush landscapes, literary history, and vibrant pub culture. Discover our lineup of sophisticated green watches in honor of Irish heritage and culture during the month of March.

A holiday

Whether you are skiing Aspen Highlands or snowboarding at Buttermilk, slope style matters in this ritzy Colorado ski town. Of course, your outfit will need this season’s hottest accessories. At Avi & Co., we will help you find the ideal watches to join you for your winter sports of choice. These watches are some of the most high-tech, durable, and versatile options on the market today. Which one will strike your fancy?

Can My Watch Withstand Cold Weather? 

Many luxury watch aficionados wonder if it is okay to wear an expensive wrist watch in the cold, whether you are walking the wintery streets of New York or skiing through the perfect powder in Aspen, Colorado. In short, the answer is yes: Your watch can withstand cold temperatures. However, if you are worried about extreme cold taking its toll on a dress watch, it is always a safe bet to choose a watch designed for the adventurous wearer.

In fact, watches with an LCD or digital display are actually more likely to be impacted

For avid Formula 1 fans, an exciting chapter in the 2026 season has already begun: Starting in mid-February, the teams get the chance to test out their cars for pre-season competition in Bahrain. But now, the time for real racing is just around the corner.

The 2026 Formula 1 season officially starts on March 7 with the Formula 1 Qatar Airways Australian Grand Prix. With three practice rounds followed by the qualifying round and the official race on March 7, it is set to be a memorable weekend down under. The race takes place on the Melbourne Grand Prix Circuit, offering an unparalleled combination of breathtaking on-track action and stunning surrounding scenery.

This year marks the 20th anniversary of the season opener being held on this gorgeous and challenging course, after the Australian Grand Prix moved from Adelaide to Melbourne in 1996. With the winter testing months coming to an end, we expect this year’s true competitive order to reveal itself in Melbourne as spectators from

This year’s Chinese zodiac animal, the horse, ushers in a year of confidence and responsibility, freedom and exertion, and decisiveness and impatience. In addition to the traditional Eastern significance of the horse, the equestrian aesthetic fashion trend is one the rise. The unique concurrence of these two phenomena makes it the perfect time to celebrate all things riding.

Canter along with us as we lay out a selection of timeless and stylish timepieces that perfectly embody the spirit of the year of the horse. From old-school equestrian looks reminiscent of regency-era Britain to bold choices in the vein of the Chinese fire horse, our limitless inventory encompasses every luxury watch that you could dream of. Unique styles, prestigious brands, and competitive prices: This is what sets Avi & Co. apart from the rest.

The Year of the Horse began on February 17, 2026, according to the Chinese lunar calendar, which operates on a slightly

The world of luxury watches is a burgeoning asset class, with countless celebrities, athletes, and even social media stars making their marks in the realm of haute horlogerie. If you are looking to start a watch collection, invest in upscale timepieces, or simply find the perfect heirloom timepiece to keep in your family for generations, it is important to understand the ins and outs of the watch market to ensure you are paying a competitive price for the piece you plan to acquire

For watch world beginners and veteran collectors alike, here is our go-to guide to finding, keeping, and perhaps even reselling some of the world’s most luxurious watches. As a trusted secondary market luxury watch reseller, our team at Avi & Co. has the insights you have been looking for into today’s most coveted pieces and where to find the watches of your dreams.

According to tastemaking publications like GQ, the world of vintage watch collecting